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## supporting diverse and sustainable investment in digital advertising

about us

## The latest from IAB

#### All the latest podcasts

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#### IAB Australia 2026 Events

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#### Industry case studies

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## IAB Resources

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Nickable Charts## Nickable slides: Consumer Digital Media Trends – Social, Commerce, Lifestyle, Health and AI
On October 30, 2025

This pack of industry slides with the latest Ipsos iris data, highlights consumer digital media trends across social, commerce,...

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- ## Nickable slides: Social Networking
On September 24, 2025

This pack of industry slides with the latest Ipsos iris data, highlights trends in Australians usage of social networking,...

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- ## Market Mix Modelling Landscape Report 2025
On September 18, 2025

In a fragmented media landscape, understanding the full impact of cross-media activities is essential for maximising ROI. Market Mix Modelling...

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- ## Evolving Search Journeys: The New Consumer Path to Purchase
On September 17, 2025

Discover the insights in the latest Evolving Search Journeys: The New Consumer Path to Purchase paper, a guide exploring...

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- ## Best Practice Guide for Downloadable Software in Affiliate Marketing
On September 03, 2025

This guide has been developed to help affiliates and online publishers make informed, ethical, and effective use of downloadable...

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## Recent Articles

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Events## Audio Summit 2026: Sydney and Melbourne
On November 10, 2025

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- Podcast

## From Wishlists to Success: Entrepreneurship and Growth Strategies
On October 14, 2025

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- Blog Articles

## IAB Australia MeasureUp 2025 Wrap-Up
On October 02, 2025

Measurement innovation and the application of sustainable best practice required for business growth is thriving across our industry, as...

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- General

## Cross Council and Working Group Activity September 2025
On October 02, 2025

The IAB Australia Cross Council and Working Group Update provides the industry with an overview from CEO Gai Le...

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- Automotive

## Programmatic Case Study: BYD, Yango, Audience360 and Adform
On September 30, 2025

2025: BYD is an emerging automotive brand in Australia, committed to revolutionising the market with its innovative electric vehicles....

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## Upcoming IAB Events

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## IAB 2026 Events: Save the dates!

Our calendar of events for 2025 is locked in! Be sure to save the dates for next year.  If...

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- ## Audio Summit Sydney 2026
Tuesday, 3 Mar 2026 8.30am-11.00am NSW Teachers Federation Conference Centre, Surry Hills Read more
- ## Audio Summit Melbourne 2026
Wednesday, 4 Mar 2026 8.30am-11.00am PwC Melbourne Read more

## News

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- ## Festival of the boot sees fans flock to sports websites and apps – Ipsos iris data
On October 23, 2025

Footy and other trending news events see Australians spend almost five hours each month consuming news content   23 October...

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- ## Netflix and Wesfarmers One Media join IAB Australia
On October 09, 2025

Thursday 9th October 2025:  Netflix and Wesfarmers retail media business One Media are part of the latest cohort of...

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- ## More than 21 million people used a news website or app in August – Ipsos iris data
On September 22, 2025

Australians now spending nearly five hours each day consuming news content 22 September 2025 – More than 21 million...

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- ## IAB Australia releases MMM Landscape Report and marketers’ checklist
On September 18, 2025

Thursday 18th September 2025: IAB Australia has released a Market Mix Modelling Landscape Report, providing marketers, ad agencies and...

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## IAB Australia is the peak trade association for online advertising in Australia.
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IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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