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Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience. We do this through Fame & Flow™.

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When brands unite people in culture, they build Fame, when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow™ for brands like Nike, Amazon, Merck, Constellation Brands, and T-Mobile.

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WATCH THE FILM

BRAND FAME IS BUILT THROUGH WIDESPREAD AWARENESS, RECOGNITION AND INTEREST AMONG A DEFINED AUDIENCE AND THE GENERAL POPULATION.

CUSTOMER FLOW IS BUILT THROUGH ENJOYABLE, ENGAGING AND SEAMLESS EXPERIENCES – CX, CONTENT, MEDIA – FROM BEGINNING TO END. IT CONNECTS EVERY STEP OF THE CUSTOMER LIFECYCLE.

When brands unite people in culture, they build Fame, when brands connect individuals to their unique journeys, they build customer Flow.


GLOBAL HEADQUARTERS

100 WEST 33RD. 4TH FLOOR. NEW YORK, NY 10001, US

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Please be aware that individuals not associated with Initiative have fraudulently used our name and branding to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers.

Initiative will never contact you from a personal email account (@gmail.com, @hotmail.com, etc.) nor ask for money in exchange for recruitment services such as background screenings, equipment costs, etc. No financial information will be requested for recruitment purposes (bank account, credit card details, etc.). Interviewers will not ask for confidential or personal information (driver’s license or passport, a social security number, credit card, or banking information). Interviews are conducted in person or via web conferencing, not through text or messaging apps (Whatsapp, Messenger, SMS, etc.).

If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest you take appropriate action and contact local law enforcement in your area. Please also reach out to us by sending an email to \[email protected\].



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