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# What's holding back your video ad performance?
### Is it the outcomes?|

**Unification matters.** Know the impact of creatives and media on outcomes, with iSpot.



**Control the Streaming Chaos** With Unified Ad Measurement

Explore Streaming Solutions

## Fragmented Viewing and Data Puts ROAS at Risk

**Scattered Audiences** 12 TV services used by the average viewer

**Rising Media Costs** 41% Increase in media costs and rising

**Growing Competition** 650k Creatives aired last year

**ROI Struggles** 73% of marketers struggle with ROI

## End-to-end Measurement
### Marketing silos hinder success. Measure effectiveness across the full ad lifecycle, only with iSpot.

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## The Only Provider of End‑to‑End Video Ad Measurement

Creative Audience Outcomes

## Creative

**Double down on winning creatives (and stop the losing ones).** Stop missing the mark. Drive brand lift and purchase intent with fast creative testing.
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We've been able to learn instantly some valuable insights that we've implemented into our creative formula moving forward... If we're not scoring high, then we need to completely rethink our creative formula.

Media Director,
Balance of Nature

## Audience

**Cut excess frequency and waste, prevent unseen ads**, allocate with precision across linear and streaming.
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Whether you're a brand, agency, or publisher, there's never been a better time. iSpot has been and is a great data enabler and partner for us. Through their dashboards, through their data feeds, it's completely transformed our organization and how we think about media.

Head of Marketing,
DriveTime

## Outcomes

**Don't spend on non-performing ads.** Know the factors that drive ROAS. Maximize results with immediate audience insights.
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We implemented conversion data \[with iSpot\] and that's given us a full funnel look at not just visits, but at down funnel metrics like leads, add to carts... and ultimately conversions.

Director of Customer Acquisition,
SimpliSafe

## Get an Edge on the Competition with Every Second of TV Ad Activity at Your Fingertips

iSpot measures creative effectiveness, impressions, performance and second-by-second attention of all ads leveraging a proprietary ad catalog, exclusive access to 83M smart TVs and set-top boxes and direct integrations with 400+ streaming platforms and DSPs. Get a leg up on the competition with insight into all ad creative in your category and competitive benchmarking.

74K Advertisers

2.8M Creatives

$612B Ad Spend

105T Impressions

57B Attributed Conversions

83M TVs & Set Top Boxes

## This Week's Most Seen TV Ad

### Marshalls TV Spot, 'Holidays: Travel Far and Wide' Song by Madonna
Your browser does not support the video tag. Click To View

#### This Week's Most Seen TV Ad Metrics

2K Airings

$3.9M TV Ad Spend

454.4M Impressions

109 Attention Index

1.76% Interruption Rate

Today Last Airing Date

View All Top Ads

### Reliable Data and Methodologies,
MRC‑Accredited
and JIC‑Certified

#### Trusted by

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85 of the top 100
advertisers

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#### The Eli Lilly Approach to TV & Video Ad ROI
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#### Networks We Monitor
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A&E ABC ACC Network AccuWeather Adult Swim AMC American Heroes Channel AMTV Animal Planet Antenna TV ASPiRE AXS TV BabyFirst TV BBC America BBC World News (North America) BET BET Her BET Jams BET Soul Big Ten Network Bloomberg HD Boomerang Bounce TV BRAVO Cartoon Network CBS CBS Sports Charge! Chicago Sports Network Cleo TV CMTV CNBC CNN CNN en Español Comedy Central Comedy.TV Comet Cooking Channel Court TV COZITV Crime + Investigation CW Destination America Discovery Channel Discovery en Español Discovery Familia En Español Discovery Family Channel Discovery Life Channel Disney Channel Disney Junior US Disney XD E! ESPN ESPN Deportes ESPN2 ESPNEWS ESPNU Estrella TV Family Entertainment Television FanDuel Sports Network Detroit HD FanDuel Sports Network Florida HD FanDuel Sports Network Midwest HD FanDuel Sports Network Ohio- Cleveland FanDuel Sports Network SoCal HD FanDuel Sports Network South HD FanDuel Sports Network Southeast HD FanDuel Sports Network Southwest HD FanDuel Sports Network Sun FanDuel Sports Network West HD FanDuel Sports Network Wisconsin HD Food Network FOX Fox Business Fox Deportes Fox News Fox Sports 1 FOX Sports 2 Freeform Fuse FX FX Movie Channel FXX FYI GAC Family GAC Living Galavision Game Show Get Golf Grit TV Hallmark Hallmark Movies & Mysteries Heroes and Icons HGTV History Channel History Channel En Español HLN Independent Film (IFC) INSP Investigation Discovery ION ION Mystery Ion Plus Justice Central Laff TV Lifetime Lifetime Real Women LMN Logo Magnolia Network Marquee Sports Network Merit Street MeTV Military History Channel MLB Network Motor Trend Network Movies! MSNBC MTV MTV Live MTV2 MyNetworkTV National Geographic National Geographic Wild NBA TV NBC NBC Sports Bay Area New England Sports Network Newsmax TV NewsNation NFL Network NFL RedZone NHL Nick Nick Jr. Nick Toons Nick@Nite Oprah Winfrey Network Outdoor Channel Ovation OXYGEN Paramount Network PBS POP RACER Reelz Channel Revolt RFD TV ROAR TV ROOT Sports Northwest Science Channel SEC Network Smithsonian Sportsnet NY Start TV SundanceTV SYFY TBS Teen Nick Telemundo Tennis Channel The Sportsman Channel TLC TNT Tr3s: MTV, Musica y Mas Travel Trinity Broadcasting Network True Crime Network truTV TUDN TV Asia TV LAND TV ONE UniMas Universo Univision UP TV USA Network VH1 Vice WE TV Weather Channel Willow Cricket Yes Network Zee TV USA, Inc.

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