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Title:Later: Influencer Marketing and Social Media Management
Description: Later powers the creator economy with influencer marketing, social media management, social listening, and link in bio solutions & services to drive real
HTML Size:391 KB
Markdown Size:14 KB
Fetched At:November 3, 2025

Page Structure

h1Unforgettable influencer marketing for legendary brands.
h2Everything you need to create, grow, and earn.
h2Other brands are guessing. You don’t have to.
h3Data that works for you
h3Creators who share your vision
h3Full-service support
h3Build a unique influencer strategy with data no one else has.
h3Run campaigns with top-converting creators.
h3See real insights, not vanity metrics.
h2We do the work. You look like a legend.
h3No brief is too big
h3Goals set, results delivered
h3Feel the payoff
h2Recognized by the best.
h2Resources to help you stand out.
h2Blogs
h3Influencer Marketing for Enterprise: How to Scale Success
h3Influencer Marketing in 2025: Stats You Can’t Ignore
h3How to Find the Right Influencers for Your Brand
h2Resources
h3Habit Burger & Grill
h3From Scroll to Sale: Turning Creator Content into Business Results
h3Dallas Mavericks
h3King's Hawaiian
h2Explore our entire suite of products.
h3Influencer Marketing
h3Social Media Management
h3Social Listening
h2Creator? We built Mavely for you.
h2FAQs
h3What makes you different from an influencer agency?
h3What type of influencer marketing campaigns do you run?
h3What makes your creator network high-affinity?
h3How do you find and vet creators?
h3How do you track social media trends?
h3Can you help us get more out of our influencer campaigns with paid media?
h3How do we work with your team?
h3How do you measure campaign performance?
h3Can you help me with social media management?

Markdown Content

Later: Influencer Marketing and Social Media Management



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Continue as Log in

- Products

- Influencer Marketing

Influencer Marketing submenu

Influencer Marketing Platform

- Influencer Marketing Services

Integrations

- Shopify
- Mavely Links
- Social Media Management

Social Media Management submenu

Social Media Management

- Create & edit
- Schedule & publish
- Best time to post
- Caption generator
- Hashtag suggestions

Integrations

-
- Social Listening
- Link in Bio
- * * *

For Creators
- Services

- Influencer Marketing Services
- Customers

Industries

- Retail
- Food & beverage
- Fashion & beauty
- CPG
- E-commerce

Roles

- Social Media Managers
- Agencies
- Creators

Case Studies

- Driving brand love and salesLearn how we helped El Pollo Loco launch a creator campaign with 46M+ impressions.

More case studies
- Resources

Resources

- Blog
- Library
- Case studies
- Podcast

How to Use Later

- Influencer Marketing Help Center (opens a new tab)
- Social Media Help Center (opens a new tab)

Featured

- From Influence to Impact with Predictive AIJoin a live session to see how Later *EdgeAI* turns influencer marketing into measurable growth with predictive insights and proven ROI.

More resources

Join our creator platformGet discovered by brands and earn more doing what you love.

Join Now
- Pricing

- Influencer Marketing
- Social Media Management
- Get Later

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# Unforgettable influencer marketing for legendary brands.

Your partner for AI-driven strategy, real data, and campaigns that break through.

## Everything you need to create, grow, and earn.

Influencer marketing

For enterprise brands looking to find the right creators, optimize campaigns, and prove ROI.

Start your campaign

Social media management

For SMBs and creators looking to plan, schedule, and track all their content in one place.

Get 14 days for free

Creators and influencers

For creators sharing what they love and earning with Mavely every time their audience shops.

Start earning

- 136%

Higher return on ad spend than industry average ($11.80 vs. $5.00)

See customer story
- 7.5x

Higher engagement rate vs. industry average (7.5% vs. 1%)

See customer story
- $1.2M

Earned media value across 5 TikTok influencers

See customer story
- 97%

Lower cost per engagement vs. industry average ($0.03 vs. $1.03)

See customer story
- +40pt

Lift in brand favorability and a +15 pt lift in purchase intent

See customer story

## Other brands are guessing. You don’t have to.

### Data that works for you

Exclusive data meets AI so you can see what works before you invest.

### Creators who share your vision

We work side by side with creators, so every campaign wins.

### Full-service support

Strategy, execution, results—we handle it all so you don’t have to.

01.

### Build a unique influencer strategy with data no one else has.

Later *EdgeAI* transforms billions of creator, commerce, and cultural signals into tailored strategies. From smarter creator matches to accurate forecasting, you’ll get outcomes you can trust.

Book a strategy session

02.

### Run campaigns with top-converting creators.

It’s not about the number of profiles—it’s about the results. Our curated network of high-impact creators have proven experience driving engagement, brand lift, downloads, and sales.

Book a strategy session

Animated video of Later’s Social Media Scheduler interface: an auto-publish slot at 4 AM with time markers for 4 AM, 6 AM, and 8 AM, a pink ‘Best Time to Post’ badge, and a post preview card of a man holding a foam product sliding into view.

03.

### See real insights, not vanity metrics.

Measure what matters—engagement, sentiment, brand lift, and sales—and watch results compound as our AI learns and optimizes with every campaign.

Book a strategy session

Animated video of Later’s Social Listening interface featuring a ‘Keyword Insights’ search bar with tags #daypack, #backpack, and #carryonbag; a content card dated July 1, 2024 showing a yellow suitcase with a 0.88 positive sentiment score; and a Brand Mentions panel reporting 378 mentions on an upward trend.

Rebook Zumiez TikTok Embed

> “The Later team made sure to learn the target consumer. They cast a net to those in their network who fit this persona, and from there, helped us in securing the influencers that would lead this campaign.”

Martha Peppes

Associate Marketing Manager at Reebok

928.6k

Impressions

55.6k

Engagements

$0.12

Cost per engagement

Read case study

Later American Greetings TikTok Embed

> “Later Influence is a really easy, seamless, and cost-efficient way for us to get not only lots of content but good content. It allows us to find and amplify the voices of influencers who already use and love our product.”

Leah Hydzik

Social Media Marketing Manager, American Greetings

8.6M

Impressions

255k

Engagements

$0.53

Average CPM

Read case study

Later Crumbl Cookies TikTok Embed

> “….we needed the right creators to make it happen. With Later’s help, we connected with new customer segments, from Bachelor fans to dance lovers.”

Nicole Mackelprang

Director of Paid Media, Crumbl

39.7M

Impressions

175.5k

Engagements

$1.2M

in Earned Media Value

Read case study

## We do the work. You look like a legend.

### No brief is too big

Scale campaigns of any size with ease, tap creators who get your audience, and keep results on track.

### Goals set, results delivered

We make every campaign count, from product launches to holiday promos.

### Feel the payoff

We don’t just track metrics—we use benchmarks and AI insights to deliver campaigns that grow your bottom line.

## Recognized by the best.
Start your campaign

**Fastest-Growing & Most Recognized**
Influencer Marketing Platform

-
-
-

## Resources to help you stand out.

## Blogs

- ### Influencer Marketing for Enterprise: How to Scale Success
(opens in new tab)

Blog Post
- ### Influencer Marketing in 2025: Stats You Can’t Ignore
(opens in new tab)

Blog Post
- ### How to Find the Right Influencers for Your Brand
(opens in new tab)

Blog Post

## Resources

- ### Habit Burger & Grill

How Habit Burger turned a creator-powered food truck tour into a buzz-worthy campaign.

Learn more (opens in new tab)
- ### From Scroll to Sale: Turning Creator Content into Business Results

Learn how to take your influencer marketing beyond awareness. Join Later’s webinar to discover full-funnel strategies that drive real ROI — from consideration to conversion.

Learn more (opens in new tab)
- ### Dallas Mavericks

How the Dallas Mavericks used Later to activate influencers & engaged local community all year long.

Learn more (opens in new tab)
- ### King's Hawaiian

Raising awareness for Slider Sundays through a diverse roster of custom #FoodTok content.

Learn more (opens in new tab)

## Explore our entire suite of products.

- ### Influencer Marketing

Run high-performing campaigns backed by exclusive data and tools.

Learn More about Influencer Marketing
- ### Social Media Management

Grow your following by creating and scheduling at the best times to post.

Learn More about Social Media Management
- ### Social Listening

Know what your customers want, predict trends, and pivot in real-time.

Learn More about Social Listening

## Creator?
We built Mavely for you.

Share what you love. Get paid when your audience shops.

Join now

## FAQs

- ### What makes you different from an influencer agency?

Our unique advantage comes from uniting three companies under one roof, combining technology and services, giving us comprehensive visibility across social trends, influencer performance, and affiliate sales.

Decades of exclusive social media and influencer marketing first-party data means we don't rely on guesswork—we know which creators drive real purchases and how to effectively reach your audience. We combine this data-driven approach with creative thinking to deliver the best of both agency expertise and technology platform capabilities, turning campaigns into measurable results. We also give our clients the access to real time data showing how campaigns are running and contributing to their goals including engagement, impressions, return on creator spend, sales, and, and bottom line.
- ### What type of influencer marketing campaigns do you run?

We design full-funnel campaigns tailored to your goals, whether you're building awareness, driving engagement, or boosting conversions across social, and affiliate.

At the top of the funnel, we drive awareness through product seeding, ambassador programs, and content creation that gets your brand in front of the right audiences. In the middle of the funnel, we focus on authentic product reviews and creator partnerships that build trust and influence purchase decisions. And at the bottom of the funnel, we tap into high-performing affiliate creators, from Mavely’s curated creator network, who know how to convert, driving real sales across ecommerce and retail channels.

We also offer influencer-powered research studies, tapping into creator insights to help you test messaging, shape product launches, and gather real feedback through a more creative, consumer-driven lens.
- ### What makes your creator network high-affinity?

The 200k high-affinity creators are in addition to the 14M creators we have in our networks. These are creators from Mavely’s performance network we’ve vetted, partnered with directly, and have seen drive real sales everyday. We track exactly how much each creator contributes to the brands they work with, including what their target audiences actually buy. In fact, this network drove over $1.5B in gross merchandise value for our customers last year alone. Because we know who’s converting and why, we can match your brand with creators who are proven to perform—making your campaigns more efficient, effective, and scalable. Check out some of the creators we work with every day.
- ### How do you find and vet creators?

This is where we really shine. We combine human insight with powerful, proprietary data to find creators who not only look good on paper, but actually drive results.

Our creator database includes over 14 million profiles, with deep, curated insights on 200,000 Mavely creators we’ve worked with directly. We track everything from engagement and content style to real sales performance. In 2024 alone, we saw over $1.5B in tracked sales, giving us unmatched visibility into what (and who) is actually converting.

Our platform analyzes organic and paid performance, flags inauthentic audiences, surfaces brand safety risks, and uses real historical outcomes to recommend the creators most likely to succeed for your brand. We can even customize applications or pre-screening questions to find creators who match your campaign’s exact needs. Bottom line: We don’t guess—we know what works, and we use that to help you win.
- ### How do you track social media trends?

We built our own social listening platform to spot what’s trending—before it takes off. It tracks conversations across social media, uncovering real-time insights on everything related to your brands. See trending topics, audience and post sentiment, campaign recommendations and competitor insights to keep you ahead of the crowd.

It’s more than social media monitoring—it’s market research for your business and industry. Use it to guide content strategy, outpace your competitors, and make smarter, data-driven decisions from the very first scroll.
- ### Can you help us get more out of our influencer campaigns with paid media?

Absolutely! We layer paid media onto any influencer campaign to extend your reach and maximize results. By boosting content that’s already performing, we help your budget work harder, driving more impact without starting from scratch. Our team actively manages your paid strategy in real time, making adjustments along the way to ensure you’re getting the best possible return on every dollar spent. See how we worked with McKenzie Childs to increase impressions and Return on Ad Spend with boosted content.
- ### How do we work with your team?

Think of us as an extension of your team—we are just as committed to your success as you are. We offer a range of campaign options from product seeding and ambassador programs to affiliate activations, conversion-driven partnerships, and creator-led research studies. Whether you're looking for full-funnel strategy or a one-off campaign, our team will handle everything from creator sourcing to performance reporting.

Prefer to run things in-house? Our platform gives your team the tools to do it yourself.
- ### How do you measure campaign performance?

We track the entire customer journey—from first impression to final purchase. Our full-funnel reporting covers reach, engagement, clicks, conversions, and sales, so you get a clear view of what’s working and where to optimize.

For brands that need deeper integration, our reporting API delivers real-time results straight to your internal dashboards. That means your team can easily track performance, share wins, and prove the impact of influencer marketing across your entire organization.
- ### Can you help me with social media management?

With Later Social, you can plan, schedule, and publish content across all your social platforms from one place. Our tools make it easy to map out your content calendar, stay on top of trends, and ensure your posts go out at the right time—every time.

You’ll also get insights into what’s working with visual analytics that track engagement, growth, and performance. Plus, features like Link in Bio help drive traffic from your social channels straight to your site, so you’re not just posting, you’re growing your business.

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