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Mailchimp is the best marketing automation platform for email marketing and is used by e-commerce businesses and startups.

ActiveCampaign is the best marketing automation tool for personalized email marketing and is used by small to medium businesses.

Brevo is the best email marketing platform for small businesses and is used by over 500,000 customers worldwide.

Klaviyo is the best marketing automation platform for email marketing and SMS and is used by ecommerce businesses to grow their customer relationships.

FluentCRM is a self-hosted marketing automation plugin for WordPress, offering email marketing, contact segmentation, and user journey automation without SaaS overhead.