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# Asia's leading source of advertising, marketing & media news.

## Most recent more

- News### Amazon turns customer reviews into holiday theatre with Benedict Cumberbatch
- Partner Insights### Ant International’s iris authentication feature a world-first in smart glasses
- Opinions### How BIRKENSTOCK is turning its WEAVE store into an experiential retail destination
- News### StarHub introduces Hublings in playful ‘We got you’ brand push
- News### Brands defying gravity with trendjacks as 'Wicked: For Good' premieres

Opinions

## Future of PR: How SG agencies are rewriting the press playbook for 2026

- 17 November 2025
- • Dhanya Vimalan

- News

## Kylie Cosmetics opens first standalone store in Singapore

- 17 November 2025
- A'bidah Zaid Shirbeeni
- News

## Froot Loops turns hip-hop name-drops into wearable art

- 17 November 2025
- Dhanya Vimalan
- News

## Skechers taps Sofía Vergara as global brand ambassador

- 17 November 2025
- Dhanya Vimalan
- News

## UOB flexes its 'financial fitness' push in cinematic short

- 17 November 2025
- Dhanya Vimalan
- News

## CHAGEE marks eight years with new look and regional celebrations

- 17 November 2025
- Dhanya Vimalan
- Agencies

## Havas-WPP deal talks come into focus amid global ad shake-up

- 17 November 2025
- A'bidah Zaid Shirbeeni
- Agencies

## Hakuhodo names new APAC chief creative officer

- 17 November 2025
- Karen Wong
- News

## ZUS Coffee turns up the beats with its first-ever Singapore coffee rave

- 14 November 2025
- Dhanya Vimalan
- News

## Wisma Atria takes flight with Barbie-themed Christmas campaign

- 14 November 2025
- A'bidah Zaid Shirbeeni

## Partner Insights more

### Ant International’s iris authentication feature a world-first in smart glasses

- ### Finding the balance between human behaviour, AI, and creativity
- ### From gaming to a global festival: Why Mobile Legends: Bang Bang is the next big thing for brands
- ### The six influencer marketing shifts that will define 2026 – and how CMOs can stay ahead
- ### When good data goes bad: Fighting fraud and silos in Southeast Asia's largest economy

## Tune in more

- ### Gen Z perspectives: Agency Agenda podcast, Luckin Coffee's cheesy collab and 11.11 surge
- 14 November 2025
- Dhanya Vimalan
- ### Agency agenda: Sir Martin Sorrell says 'Data is not the enemy of creativity'
- 12 November 2025
- Lee Shin Yiing
- ### Gen Z perspectives: Mustafa Centre goes digital, Coca-Cola's AI ad & Sephora’s Mariah Carey-filled Christmas
- 07 November 2025
- Dhanya Vimalan
- ### Gen Z perspectives: Publicis Groupe snaps up HEPMIL, CHAGEE in Chinatown & PepsiCo's new look
- 31 October 2025
- Dhanya Vimalan

- ## News more

- ### Kylie Cosmetics opens first standalone store in Singapore
- 17 November 2025
- • A'bidah Zaid Shirbeeni
- ### Froot Loops turns hip-hop name-drops into wearable art
- 17 November 2025
- • Dhanya Vimalan
- ### Skechers taps Sofía Vergara as global brand ambassador
- 17 November 2025
- • Dhanya Vimalan
- ### UOB flexes its 'financial fitness' push in cinematic short
- 17 November 2025
- • Dhanya Vimalan
- ## Analysis more

### The new personalisation paradox: Can Meta balance AI chat relevance with privacy?

- 13 November 2025
- • Vanessa Yuen

### Beyond discounts, what’s driving Southeast Asia’s Singles’ Day surge?

- 11 November 2025
- • A'bidah Zaid Shirbeeni

### Ready player Alpha: Why gaming is the new brand playground

- 07 November 2025
- • Dhanya Vimalan

### Coca-Cola seems to have learnt its lesson from the 2024 Christmas ad, but why are audiences divided?

- 06 November 2025
- • Karen Wong

- ## Tech more

- ### Ralph Lauren brings in-store styling to phones with new AI tool
- 11 September 2025
- • Dhanya Vimalan
- ### Mortar AI sets sights on Asia with Singapore office launch
- 11 September 2025
- • A'bidah Zaid Shirbeeni
- ### Google hit with lawsuit by adtech firm over alleged anticompetitive practices
- 09 September 2025
- • Dhanya Vimalan
- ### Just weeks after acquiring MagicBrief, Canva deepens its AI push with ChatGPT
- 27 June 2025
- • Matthew Eaton
- ## Awards more

- ### StanChart HK wins big at Marketing Excellence Awards HK 2025
- 17 November 2025
- • Staff Writer
- ### Alliance Bank Malaysia crowned overall marketer of the year at the Marketing Excellence Awards 2025
- 31 October 2025
- • Jean Wen Chee
- ### Coca-Cola crowned 'eCommerce Brand of the Year' at Asia eCommerce Awards 2025
- 16 October 2025
- • Jean Wen Chee
- ### BCA named ‘Marketer of the Year’ at MEA Indonesia for the third year running
- 16 October 2025
- • Jean Wen Chee
- ## Brand Highlights more

- ### Content Champions: 10 brands leading the content charge in SEA
- 24 April 2025
- • Staff Writer
- ### Content Champions: Singtel (Singapore)
- 24 April 2025
- • Staff Writer
- ### Content Champions: Shell Helix (Indonesia)
- 24 April 2025
- • Staff Writer
- ### Content Champions: Oreo (Thailand)
- 24 April 2025
- • Staff Writer

## Upcoming events more

- Mar 2026 Digital Marketing Asia Thailand 2026
- Apr 2026 PR Awards 2026
- Apr 2026 MARKies Awards Singapore 2026
- May 2026 Hashtag Asia Awards 2026
- Jun 2026 Agency of the Year Awards Singapore 2026

- ## Agencies more

- ### Havas-WPP deal talks come into focus amid global ad shake-up
- 17 November 2025
- • A'bidah Zaid Shirbeeni
- ### Hakuhodo names new APAC chief creative officer
- 17 November 2025
- • Karen Wong
- ### IPG cuts 800 employees, APAC revenue dips
- 12 November 2025
- • A'bidah Zaid Shirbeeni
- ### We. Communications rolls out AI platform to help brands stay visible in generative search
- 11 November 2025
- • A'bidah Zaid Shirbeeni
- ## Media more

- ### Berita Harian to go compact in 2026 as part of newsroom transformation
- 10 November 2025
- • A'bidah Zaid Shirbeeni
- ### Reuters uses AI to purify news in latest campaign
- 07 November 2025
- • Dhanya Vimalan
- ### Motion Picture Association issues cease-and-desist to Meta over ‘PG-13’ teen filters on Instagram
- 06 November 2025
- • Dhanya Vimalan
- ### SPH Media merges Stomp and The New Paper under refreshed digital platform
- 31 October 2025
- • Dhanya Vimalan
- ## Opinions more

- ### Future of PR: How SG agencies are rewriting the press playbook for 2026
- 17 November 2025
- • Dhanya Vimalan
- ### How BIRKENSTOCK is turning its WEAVE store into an experiential retail destination
- 14 November 2025
- • A'bidah Zaid Shirbeeni
- ### Next in digital: How agencies in SG are staying ahead in 2026
- 13 November 2025
- • A'bidah Zaid Shirbeeni
- ### How brands can win hearts and carts through discovery
- 11 November 2025
- • Contributor

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