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Copywriting Examples

#### Lizzy's email worked on me

1 min

Sales

#### The saleswoman closing 33% of cold pitches

2 min

Sales

#### Don't write “labels”...

30 secs

Landing Page

#### “How can I do the ad without any adjectives?”

30 secs

Copywriting

#### Two million clicks from one email

1 min

Copywriting

#### 10% of ARR from typo domains

30 secs

Creative

#### My new favourite agency ad

1 min

Ads

#### AG1's welcome offer is idiot-proof

30 secs

Brand

#### One of these videos has 18M views

30 secs

Copywriting

#### Inside Steven Bartlett's ad library

30 secs

Content

#### “The Dream 100”

3 mins

Sales

#### How the 🌀 took over LinkedIn

1 min

Referral

#### Same interview. 700x reach.

30 secs

Social

#### Bou's Near-Perfect Google ad

2 mins

Copywriting

#### Innocent know how to write copy

1 min

Social

#### A full-time “pizza influencer”

2 mins

Content

#### Three ways to add warmth to your CTA

15 secs

Landing Page

#### “Press B anytime to Buy”

30 secs

Landing Page

#### An influencer ad that doesn't SUCK

1 min

Ads

#### I love True Classic's upsell

30 secs

Landing Page

#### How Vogue tapped 5M views from a 3 year old interview

1 min

Content

#### Rows' homepage test that doubled conversions

1 min

Landing Page

#### Growth Design's 60% open rate

1 min

Content

#### Sky Bet's Perfect Offer

2 min

Copywriting

#### 70% of Calvin Klein's tweets are questions

2 min

Social

#### Adobe's Perfect TikTok

2 min

Ads

#### I love this abandoned cart hook

1 min

Sales

#### The most upvoted Reddit ad ever

1 min

Ads

#### Should you offer a free trial?

30 secs

Landing Page

#### One thousand replies to cold emails

3 mins

Sales

#### Posting seltzer. Making money.

2 mins

Creative

#### How Loom Created a Category

2 min

Brand

#### Sticker Mule's plain text emails

30 secs

Sales

#### Barbie Newsjacking

30 secs

Creative

#### “Make Ugly Ads”

30 secs

Ads

#### Why is the Angostura bitters label too big?

1 min

Creative

#### Four (not boring) ways to name a new product line

30 secs

Copywriting

#### The cold email that started a $100M / yr company

2 mins

Sales

#### Reforge and the Strategic Use of Language

30 secs

Brand

#### A crafty social media giveaway

30 secs

Social

#### Innocent’s Wooly Hats

30 secs

Creative

#### The chocolate that goes viral every day

2 mins

Ads

#### How Chamaripa turned celeb heights into shoe sales

2 mins

SEO

#### My favourite indie rock band

10 secs

Creative

#### My step-by-step guide to landing pages that convert

4 mins

Landing Page

#### One line. Eight Rhetorical Devices.

3 mins

Copywriting

#### Wine List's Counterintuitive Pricing

1 min

Landing Page

#### Veed, Miro and Canva's strategy in one line

2 mins

Content

#### My favourite sales email pattern

20 secs

Sales

#### Four ways to write a CTA

30 secs

Landing Page

#### I love Blinkist's free trial paywall

1 min

Landing Page

#### 4 years. 4 AMA's. 1M views.

30 secs

Social

#### Seven ways to build your “founder brand”

2 mins

Social

#### This rebrand cost Tropicana $55M

1 min

Brand

#### A crash course in improving your open rate

1 min

Retention

#### The content marketing sweet spot

1 min

Content

#### How to grow a YouTube channel in 2022

1 min

Content

#### Nine marketing examples that tap into cognitive biases

3 min

Creative

#### How to approach viral content marketing

20 secs

Content

#### Copywriting is more like math than you suspect

1 min

Copywriting

#### I love this DTC retention strategy

1 min

Retention

#### The tale of two Twitter strategies

1 min

Social

#### How Basecamp makes $99/month feel cheap

25 secs

Landing Page

#### My favourite “Meta Images”

1 min

Landing Page

#### How to stop a competitor leeching off your brand name

20 secs

Ads

#### If you want to grow on social make yourself easy to sum up

40 secs

Social

#### I love Billboards designed for social

2 mins

Social

#### My Twitter Inspiration Handbook

6 mins

Social

#### 17 tips for great copywriting

5 mins

Copywriting

#### Neiman's magazine ads

30 secs

Ads

#### Apple’s “Shot on iPhone” campaign

1 min

Ads

#### Barilla's pasta playlist

30 secs

Creative

#### Cronitor's Little Side-Project

2 mins

SEO

#### People Warm to People, Not Brands

1 min

Brand

#### Arc'teryx's TikTok Fame

1 min

Social

#### One Tweet. Eighty media placements.

30 secs

Brand

#### A Table of Contents can work wonders for SEO

30 secs

SEO

#### A simple idea that’s makes Gillette $60M/yr

2 mins

Referral

#### Signal's Instagram Ads

1 min

Ads

#### Taylordle

1 min

Content

#### The Vegetable Name Change

1 min

Creative

#### 7 Backlinks in 27 minutes

2 mins

SEO

#### How Convert Kit grew from $1.5k to $100k MRR

3 mins

Sales

#### Worldle's referral loop

1 min

Referral

#### Kapwing's YouTube strategy

1 min

Content

#### A brilliant response to Amazon cloning your product

1 min

Creative

#### My guide to brand positioning

3 mins

Brand

#### Rewriting landing pages with a pro copywriter

3 mins

Landing Page

#### How I promote my content

3 mins

Content

#### The best word of mouth strategies in the world

2 mins

Referral

#### Growth Loops

4 mins

Referral

#### How LadBaby started a movement

3 mins

Brand

#### The marketing genius of Lil Nas X

4 mins

Social

#### Real Marketing

2 mins

Brand

#### “Michelin Guide” Marketing

3 mins

Content

#### Why Burger King sponsored Stevenage F.C.

30 secs

Creative

#### £8k Instagram Giveaway → 1M followers

2 mins

Social

#### Using Unsplash for brand awareness and backlinks

2 mins

SEO

#### The marketing genius of Andrew Schulz

3 mins

Content

#### A crash course in getting press and building links

4 mins

SEO

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