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# Practical Case Studies, Research and Training for Marketers

**MarketingSherpa is a research institute** specializing in tracking what works in all aspects of marketing.

- We offer agency services to help you achieve more effective customer-first marketing
- All our research is published for the benefit of the MarketingSherpa community
- Our goal is to give marketers the instructions, statistics and inspiration to improve their results



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## Latest Resources

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**IT Consultancy Marketing: A marketing and sales team divided cannot stand (podcast episode #155)**

November 4, 2025

**How to turn your professional expertise into a lead gen engine with AI**

October 28, 2025

**Public Relations and Marketing: Don’t underestimate the soft sell (podcast episode #154)**

October 21, 2025







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## More from MarketingSherpa Reporters

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**How to transform customer feedback into actionable marketing insights**

October 15, 2025 — A practical, step-by-step guide.

Read On ›

**Analytics: Even the most rigorous analysis fails without the right story**

October 7, 2025 — Jiaxi Zhu, head of analytics, SMB division, Google, discussed data, influence, and storytelling with numbers.

Read On ›

**How to implement a customer-first objective strategy that drives sales**

September 30, 2025 — A structured method backed by real examples.

Read On ›



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