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Martal | #1 B2B Lead Generation and Sales Agency Worldwide





Martal

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En Es De Fr

# b2b lead generation agency
& SALES ENABLEMENT PARTNER

## START CLOSING DEALS

NOW

- **200+ onshore** sales executives
- **15 YEARS** in business
- **PROPRIETARY AI** OUTREACH SYSTEM

Powered by human intelligence
AI and reliable business data

**BOOK**
a consultation

Trusted by

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## Thousands
**of qualified leads
generated for** happy
customers

Skip prospecting and scale your company faster with B2B leads generated by Martal Group’s international sales team. For over a decade, we’ve specialized in helping a wide range of **B2B organizations** — from startups to Fortune 500 companies — manage and accelerate the various stages of their sales pipeline. As a top-ranking Sales as a Service company, we provide a team of skilled SDRs and Sales Executives who not only excel at sourcing qualified leads through outbound and inbound strategies,

but also know how to drive new client registrations, book appointments, and land logos for your business. Our outsourced sales team has gained a unique understanding of the nuances in a variety of industries, enabling us to develop the best strategy based on your target market and ideal buyer personas.

Skip prospecting and scale your company faster with high-quality B2B leads generated and qualified by our award-winning international sales team.

For over a decade, we’ve ramped up revenue for B2B organizations of all sizes through expertly executed outbound and inbound strategies proven to deliver ROI-driven results.

INDUSTRIES

Technology Software Development MSP Education and training E-commerce and retail Telecom Web Development and UI / UX AI and Machine Learning B2B SaaS Healthcare/Medical Energy and Solar Cyber Security Logistics and Supply Chain Manufacturing HR tech Information Technology Security and Surveillance Fintech Insuretech and Financial Services Digital Marketing Agency Cleantech Marketplaces Transportation

Consulting

Technology Software Development MSP Education and training E-commerce and retail Telecom Web Development and UI / UX AI and Machine Learning B2B SaaS Healthcare/Medical Energy and Solar Cyber Security Logistics and Supply Chain Manufacturing HR tech Information Technology Security and Surveillance Fintech Insuretech and Financial Services Digital Marketing Agency Cleantech Marketplaces Transportation

Consulting

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**Dive deeper** into our specialized knowledge and expertise in the **B2B SaaS** industry

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**Dive deeper** into our specialized knowledge and expertise in the **Energy and Solar** industry

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**Dive deeper** into our specialized knowledge and expertise in the **Cyber Security** industry

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**Dive deeper** into our specialized knowledge and expertise in the **Logistics and Supply Chain** industry

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**Dive deeper** into our specialized knowledge and expertise in the **Manufacturing** industry

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**Dive deeper** into our specialized knowledge and expertise in the **Security and Surveillance** industry

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**Dive deeper** into our specialized knowledge and expertise in the **Fintech** industry

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**Dive deeper** into our specialized knowledge and expertise in the **Insuretech and Financial Services** industry

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**Dive deeper** into our specialized knowledge and expertise in the **Digital Marketing** industry

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**Dive deeper** into our specialized knowledge and expertise in the **Cleantech** industry

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**Dive deeper** into our specialized knowledge and expertise in the **Marketplaces**

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**Dive deeper** into our specialized knowledge and expertise in the **Transportation** industry

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## MEET THE TEAM REPRESENTING YOUR BRAND
### 200+
TOP-RATED
ONSHORE *Sales Reps On Demand*

US — 60%

- **David Rosenthal** 10 y. in B2B sales, NYC, NY
- **Anand Pandey** 11 y. in B2B sales, Boston, MA
- **Angela Hamilton** 13 y. in B2B sales, Tupelo, MS
- **Paige Givinsky** 6 y. in B2B sales, Clarksville, TN
- **Edward Young** 12 y. in B2B sales, Brookline, MO

- **Paige Givinsky** 6 y. in B2B sales, Clarksville, TN
- **Edward Young** 12 y. in B2B sales, Brookline, MO

Canada — 20%

- **Haset Aklilu** 6 y. in B2B sales, Toronto, ON
- **Alex Prodromou** 5 y. in B2B sales, Toronto, ON

EU — 10%

- **Alexander Rissland** 7 y. in B2B business development, Heidelberg, Germany
- **Ariel Wolfe** 15 y. in B2B sales, Copenhagen, Denmark

LATAM — 10%

- **Felipe Afanador Cortés** 10+ años en ventas B2B
- **Clara Galetti** 5+ años en ventas B2B

Not Your Average B2B Lead Generation Agency

#### How Martal Group is different

Selecting a vendor in today’s lead generation market can be challenging, with the similarities among many agencies often leading to confusion. As a unique core competency, our **lead gen agency** employs an onshore team of experienced B2B sales reps based in the EU, North America, and LATAM. At Martal, truly understanding our clients’ goals and the unique value offering is our proven strategy that delivers.

As your company’s requirements grow, Martal’s team servicing your account does too. When sourcing leads for our clients, we leverage real-time intent data to detect keyword surges for your unique offering. This allows us to pinpoint companies that are looking for products or services in your industry and engage decision-makers with personalized outreach during their vendor assessment process.

- NORTH AMERICA, EU
and LATAM BASED
- MID & SENIOR-LEVEL B2B
SALES TALENT
- TECHNOLOGICALLY
& CULTURALLY ADEPT
- BUSINESS SAVVY
& INTELLECTUALLY CURIOUS

Our Proven
Omnichannel Strategy

Learn About Our Process

Our Proprietary
AI Outreach System

Discover How It Works

Prospect Database

#### Build Intent-Based Lead Lists

We source verified leads from advanced prospecting tools—using filters such as buying intent and technographic data to identify prospects who best match your ideal buyer personas

Contact Validation

#### Maximize Outreach Potential

Once the lead lists are built, our system automatically validates each prospect’s contact details to reduce bounce rates and maximize the number of decision-makers we approach weekly

CRM and Lead Tracking

#### Gain Real-Time Insights Into Your Pipeline

As responses roll in, our sales executives record and track prospect engagement in real time while qualifying and nurturing leads into high-value opportunities

New Email Account Domains

#### Optimize Deliverability From Day One

To ensure campaigns reach your prospects’ inboxes, each sales executive is assigned a custom domain expertly managed by our deliverability specialists

SMTP Server

#### Scale Outreach to Boost Performance

In addition, our robust SMTP server is designed to support reliable email distribution so that we can scale your email campaigns with minimal risk of landing in spam folders

LinkedIn Networking

#### Build Rapport Quickly With Your Ideal Clients

After your email campaigns are launched, we follow up with your target audience on LinkedIn to increase engagement, build rapport, and further qualify opportunities

Call System

#### Connect Directly With Leads to Book More Meetings

To top off our omnichannel strategy, we use a power dialer to optimize our connection rate with your prospects and boost the number of sales meetings booked on your calendar

close

AI-Assisted Onboarding

#### Fast-Track Your Campaign Launch

Within minutes after onboarding, our proprietary AI system generates your unique business profile and detailed descriptions of your target ICPs

Signal-Driven Prospecting

#### Prioritize High-Value Leads

Once your ICPs are approved, our platform automatically starts building lead lists, using filters such as buying intent signals and technographic data to prioritize the best fits

AI-Enhanced Copywriting

#### Create Messages that Convert

Next, our generative AI tool — trained on over 40 million of our top-performing emails — creates engaging, ICP-specific campaign copy vetted and edited by our experts

Smart Sequencing

#### Launch Your Omnichannel Campaign

From there, AI spearheads outreach automation by sequencing steps based on our proven omnichannel workflow

Automated Multivariate Testing

#### Optimize Campaigns in Real Time

AI analyzes, tests, and adjusts your campaigns in real-time to deliver messages that truly resonate with your audience and drive engagement

Human-Led Nurturing

#### Generate High-Quality Sales Leads

As responses roll in, our sales experts nurture, qualify, and book meetings with the decision-makers excited about your offer

close

## Get a hand-curated sample of leads
for free

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## Select your
**IDEAL CUSTOMER
PROFILE**

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1 Get a hand-curated
sample of leads for free

2 Select your ideal
customer profile

3 Your contact
information

## Our B2B Lead Generation Services

### Outbound Lead Gen

Fill your pipeline with sales-qualified leads that convert through our strategic mix of cold email, LinkedIn outreach, and cold calling.

### Appointment Setting

Let our experts book more qualified sales meetings directly to your calendar with our proven omnichannel lead gen strategies.

### Sales Outsourcing

Accelerate your revenue growth and cut costs up to 65% by hiring a team of professionals to manage the entire sales cycle, from prospecting to closing.

### LinkedIn Lead Gen

Increase your brand awareness and reach more decision-makers on one of the most trusted B2B platforms with our social selling techniques.

### Cold Emailing

We’ll connect you to more of your dream clients through targeted email sequences uniquely crafted for each of your ICPs.

### Cold Calling

Generate highly qualified leads without the hassle of cold calling in-house. We utilize a power dialer and signal-driven prospecting to engage buyers most likely to convert.

### AI Sales Platform

Let our proprietary agentic AI automate and optimize your omnichannel campaigns in real-time to maximize engagement and conversions.

### B2B Lead Gen and Sales Training

Equip your team with expert-led training, proven sales frameworks, and AI-driven insights to enhance lead generation and closing strategies.

### Inbound Lead Gen

Drive more visitors to your site and enhance your SEO with organic traffic campaigns, high-quality backlinks, targeted LinkedIn ads, and web development services.

## Choose YOUR TEAM STRUCTURE

- ### Fractional

Sales Team

This is perfect if you’re just getting started with outbound marketing or need additional lead generation support. Let our team add more qualified sales meetings to your calendar so your team can focus on closing deals.
- ### Full-Time

Sales Team

The ideal way to scale your pipeline quickly without scaling your staff. We’ll hire, train, and manage a dedicated sales team to execute your outbound lead generation strategy.
- ### Enterprise

Sales Team

Ready to experience some serious growth? Whether you want to maximize your revenue potential or dominate your market, we have the talent and tools to help you achieve your enterprise-level goals.

## Choose the right service tier

- ### Tier 1

Lead **generation**

Create customized target lists and marketing campaigns, monitor prospects engagement and initialize outbound calls. Get qualified leads delivered to your CRM.
- ### Tier 2

Lead generation **& Customer onboarding**

Build your deal flow, develop customized offers, facilitate closing process, negotiate with prospects and onboard new clients.
- ### Tier 3

Lead generation, Customer onboarding **& Account management**

Build your deal flow, facilitate customer acquisition, create and execute long- term strategy for maximizing customer value.

## Our sales engagement model

Our **lead generation company** uses proprietary data, machine learning, and digital signals to establish sales enablement tools to have your value proposition standout.

Following that our action-items will include:

- Facilitating both direct sales and channel partnerships
- Developing pre-qualified leads lists – up to a few thousand per month
- Personal messaging templates
- Outbound email outreach and calls
- Individually personalized outreach (Account Based Marketing)

- Conversion tracking & KPI analytics
- Attending conferences and setting appointments at trade shows (at an extra cost)
- Appointment booking, discovery calls and demos led by US based VP Sales
- Publications that will build back-links & increase your website’s SEO and foot-traffic (at an extra cost)
- LinkedIn invites & messaging

Average monthly
leads funnel

## **Grow**
your sales and
attract **new
customers**

1

**Total prospects targeted**

3000  –  5000

2

**Total emails sent**

9000  –  12000

3

**Total emails opened**

2700  –  3600

4

**Total calls**

250  –  450

5

**LinkedIn followups**

600  –  700

6

**Total responses**

150  –  200

7

**Total qualified leads**

20  –  30

8

**Total flipped leads**

5  –  15

## See what customers have to say about Martal

- 4.9 out of 5 stars
- 5 out of 5 stars
- 4.9 out of 5 stars
- 5 out of 5 stars
- 5 out of 5 stars
- 4.8 out of 5 stars

## 2,000+ Teams Trust Our B2B Sales Agency

People love Martal, BUT DON’T TAKE OUR WORD FOR IT…

“ Martal is a great business partner. They have profound market understanding, and strong business relations skills. Our lead generation goals & expectations were exceeded. ”

ORNA SADAN,
Sales Director, Incentives Solutions SaaS platform for SPM

Martal’s Awards and Reviews

“ We are happy with Martal Group engagement, as they helped us get our feet on the ground in North America and provided a diversified high-quality lead flow, making hundreds of introductions to potential clients that resulted in first contract signed in 2 months. ”

CHRISTIAN ROZSENICH,
CEO, Clickworker.com Inc Microtasking marketplace for AI

Martal’s Awards and Reviews

“ I’ve worked with other providers before, and Martal Group understands what we do much better. The other teams we worked with weren’t nearly as experienced. ”

SHARON LANGER,
Marketing Director, Jedox SaaS financial planning software

Martal’s Awards and Reviews

## FAQs: B2B Lead Generation Services

1

### What is B2B lead generation?

Lead generation is essential for developing a sustainable sales pipeline with predictable revenue growth. At its core, B2B lead generation is the process of discovering and connecting with potential business partners or clients who would benefit from what you have to offer.

When you delve into lead generation, you become a matchmaker between your business and high-level decision-makers by engaging, nurturing, and qualifying them as potential leads. The end goal of lead generation is to create opportunities for meaningful business collaborations and partnerships.

2

### Why is lead generation important?

Lead generation helps you attract prospects likely to purchase your solution, making it a crucial component for building a sustainable and scalable revenue model. Without a strong lead generation strategy, your growth may stagnate or even decline.

3

### What are B2B lead generation services?

When you invest in B2B lead generation services, you outsource part or all of your most time-consuming lead generation processes to a team of specialists. In most cases, B2B lead generation services include outbound tactics such as email marketing, cold calling, and social selling; however, more established agencies also offer inbound lead generation. Think of it as a shortcut to scaling your sales. Your team gets to skip all the challenges of prospecting, nurturing, and qualifying leads to focus on what they do best: closing deals.

4

### What are the different types of B2B lead generation services?

In B2B sales, there are multiple avenues to discover potential business partners and clients, but choosing the right strategies for your company comes down to tangible outcomes.

Some of the most effective B2B lead generation services that produce **high-quality leads and meaningful sales meetings include:**

**Outbound Email Marketing:** Gone are the days of mass-blast email tactics. Now, it’s about a strategic approach where tailored messages are sent to specific targets, aiming to engage and spark interest. The trick is ensuring the content is relevant, personalized, and compelling enough to elicit a response.

**Social Selling:** The digital age has produced professional platforms like LinkedIn, where sales reps can connect directly with decision-makers. This type of social media outreach, also known as social selling, involves building meaningful relationships online, sharing valuable insights, and positioning oneself as a thought leader in the industry.

**Cold Calling:** Often perceived as old-school, cold calling can still offer a goldmine of opportunities when done right! It’s all about reaching out directly to potential clients, understanding their challenges, and presenting them with a remedy that resonates.

Each method has its own merits, but the absolute best approach involves a blend of these strategies, known as outbound multichannel outreach. However, for these campaigns to be successful, it’s imperative to have a deep understanding of your ideal client’s profile, their needs, and how best to communicate the solutions in a personalized package.

5

### What are the benefits of lead generation services?

Forging genuine connections can be both challenging and time-consuming, which is why lead generation services have become exceedingly popular over the past few years.

Here are just a few of the benefits you can expect from lead generation services:

**Precision Targeting:** Most sales reps spend 50% of their time chasing the wrong prospects. Through lead generation services, you can quickly zero in on prospects that genuinely align with your business values and offerings — making quality over quantity more than just a mantra for your sales team.

**Streamlined Sales Pipeline:** By sourcing and qualifying leads more effectively, your sales team can focus on what they do best: closing deals. Less time on cold prospects means more time nurturing relationships that have real potential.

**Increased ROI:** Investing in tailored lead generation services can significantly amplify your return on investment. You’re channeling resources into strategies proven to resonate with your target demographic.

**Adaptability:** The buyer’s journey is always evolving, as are the tactics used by lead generation experts. Engaging with a lead generation service provider ensures your outreach remains current, relevant, and in tune with the latest market dynamics.

**Data-Driven Insights:** Lead generation isn’t just about getting prospects; it’s also about understanding them. With the right services, you gain access to valuable data and insights about your target audience, helping refine your strategies further.

6

### Is it hard to generate leads?

For 61% of marketers, their most challenging task is generating leads. In this digital era, endless distractions, fierce competition, and an oversaturation of information all make lead generation harder than ever before. That’s why more and more companies are turning to lead generation experts to help them navigate through the noise and reach their ideal clients.

7

### How much do B2B lead generation services typically cost?

The cost of B2B lead generation services can vary significantly based on several factors: the scope and customization of services, the volume of desired leads, the technological tools involved, and the duration of engagement. Additionally, prioritizing enterprise leads or targeting specific geographical regions might impact pricing. While comprehensive strategies may command a higher cost, they often bring a more robust return on investment. It’s essential to evaluate the potential ROI and maintain open discussions with service providers to understand costs fully and expected outcomes.

8

### What is the most effective B2B lead generation strategy?

There’s no one-size-fits-all answer when it comes to lead generation in the B2B realm. However, effectiveness boils down to a strategy that aligns perfectly with your business’s unique goals and your target audience’s preferences. Outbound email marketing, for instance, is perfect for delivering tailored messaging that speaks directly to the recipient’s needs. Social selling through LinkedIn prioritizes genuine relationship-building and thought leadership. Cold calling, while traditional, focuses in on immediate, direct communication that dives into a prospect’s challenges. The real magic, though? Harnessing the strengths of each through a multichannel campaign. This approach, rooted in a keen understanding of your ideal client’s profile, offers a potent mix of personalization, outreach, and relevance, often leading to promising business collaborations.

9

### What is a B2B lead generation agency?

A B2B lead generation agency is a trusted partner for businesses looking to grow. These agencies specialize in identifying potential business relationships or clients genuinely interested in your offerings. Rather than you sifting through the endless possibilities of prospects, they use their expertise, tools, and strategies to pinpoint golden opportunities, ensuring your sales team is equipped with warm leads ready for meaningful conversations.

10

### How do B2B lead generation agencies work?

Working with a B2B lead generation agency is like unlocking a treasure trove of specialized strategies. A skilled lead generation partner will kick things off by understanding your business goals and ideal client profile. From there, they craft tailored outreach campaigns, tapping into modern outbound marketing methods to capture the attention of high-level decision-makers who genuinely need your services. Using a mix of cutting-edge technology, data analytics, and good old human touch, they nurture these leads, ultimately setting the stage for productive sales appointments. Essentially, they streamline the journey from first contact to signed contract, ensuring you’re always speaking to the right people at the right time.

11

### What are the benefits of partnering with a lead generation agency?

Enlisting the expertise of a lead generation agency is a strategic move that can offer your business a competitive edge in your market. Let’s break down some of the benefits:

**Expertise on Demand:** Agencies live and breathe lead generation. They’re armed with the latest strategies, tools, and industry insights, ensuring your campaigns stay ahead of the curve.

**Efficient Resource Allocation:** Instead of training an in-house team or spending resources on trial-and-error, an agency can hit the ground running, maximizing your ROI from day one.

**Scalability:** As your business grows, agencies can adapt and expand their strategies, ensuring a consistent flow of quality leads no matter your company’s size.

**Tailored Strategies:** With an intimate understanding of various sectors, they craft campaigns that resonate specifically with your target audience, making every interaction count.

**Data-Driven Decisions:** With access to analytics and reporting tools, agencies provide actionable insights, allowing you to refine your strategies and make informed business decisions.

**Time Savings:** While they handle the legwork of identifying and nurturing leads, you can focus on closing deals and driving business growth.

12

### What makes Martal Group a top-rated agency for B2B lead gen services?

At the heart of our client’s success is our diverse team of top-performing sales executives, each bringing a unique perspective and skill set to the table. Our award-winning services have been recognized for their effectiveness and impact on revenue growth. But we don’t just rest on accolades; we harness state-of-the-art prospecting tools that delve deep into buyer intent, technographic, and psychographic data. As one of the best **B2B lead generation companies in USA,** our proprietary lead generation processes and proven workflows have been refined over the years, ensuring we don’t just deliver leads, but qualified opportunities with real potential. This holistic approach empowers our clients, helping them scale faster with an influx of high-quality leads and valuable sales meetings. When you partner with Martal Group, you’re investing in excellence, innovation, and ROI-driven results.

13

### In what ways does Martal’s AI-driven approach differ from traditional lead generation methods, particularly in optimizing campaign outcomes?

Most teams start their lead generation journey with a theoretical view of their market position and target audience. Unfortunately, this more traditional method requires a great deal of trial and error, which can be both complex and costly.

At Martal, our AI-driven approach takes the guesswork out of lead gen. By utilizing a proprietary AI system trained by our top performers, we build bespoke strategies for each of your ICPs—all in a matter of minutes (not weeks)!

But our system doesn’t stop there! It takes it one step further by automating split testing and analysis so your campaigns are always optimized for positive engagement and conversions.

14

### What kind of proprietary data does Martal’s AI model analyze, and how does it impact the effectiveness of campaigns?

Martal’s AI-powered outreach tool is trained on more than 40 million of our top-converting emails and designed to replicate our proven workflow. By automating the repeatable processes in our strategy, we can accelerate your lead gen efforts while maximizing the opportunities in your pipeline.

Martal

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About

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Industries

- Technology
- Education and training
- Healthcare and Medical
- Software Development
- Insuretech and Financial Services
- Web Development and UI/UX
- Logistics and Supply Chain
- Security and Surveillance

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- Information Technology
- Digital Marketing Agency
- Ecommerce and retail
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Address

North America

2275 Upper Middle Rd E Unit 101,
Oakville, ON, Canada.

100 Pine St. Suite 1250,
San Francisco, 94111, CA, USA.

405 RXR Plaza,
Uniondale, NY 11556, USA

EMEA

Audēju str. 15-4, Rīga, LV-1050,
Latvija

- \[email protected\]

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