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Privacy-first Google Analytics Alternative - App & Web Analytics - Matomo                                                                          Skip to content

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##### Explore the new Data Warehouse Connector feature. Let’s go →

# Web & app analytics for teams who demand accuracy

Other web & app analytics give you estimates, Matomo gives you answers. Track 100% of available traffic with confidence.

Try it free with email

No credit card required.

Matomo On-Premise

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Matomo On-Premise

Trusted on over **1 million** websites in over **190 countries**.

## Boost your website performance in three easy steps

### Start a 21-day free Cloud trial. No credit card required

### Add tracking code to your website or mobile app

### Start improving your website using real-time data, features and reports

### Start a 21-day free Cloud trial. No credit card required

### Add tracking code to your website or mobile app

### Start improving your website using real-time data, features and reports

TRY IT FOR FREE

## Recognised as a leading global web analytics solution

4.8 out of 5

4.8 out of 5

4.8 out of 5

## Don’t damage your reputation with Google Analytics

You could lose your customers’ trust and risk damaging your reputation if people learn their data is used for Google’s “own purposes”.

By choosing the ethical alternative, Matomo, you won’t make privacy sacrifices or compromise your site. You can even use Matomo without needing to ask for consent. Read more.

## Be in full control with data ownership and privacy protection

With 100% data ownership you get the power to protect your user’s privacy. You know where your data is stored and what’s happening to it, without external influence. We’re serious about privacy here at Matomo and keeping your business GDPR and CCPA compliant.

Take back control of your data now

## The 2025 Ethical Marketing Field Guide

Discover how to build a privacy-first marketing strategy that drives results while maintaining trust and compliance.

Get the guide

## The 2025 Ethical Marketing Field Guide

Discover how to build a privacy-first marketing strategy that drives results while maintaining trust and compliance.

Get the guide

## More reasons why our clients love Matomo

## Google Analytics Importer

No need to sacrifice your historical Google Analytics data as you can import your GA data directly into your Matomo.

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## Tracking personal data

Securely track personal data in accordance with privacy laws. This option is unavailable with GA.

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## 100% accurate data

No data sampling means you can make impactful decisions based on 100% accurate reporting.

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## Open source

Minimise risk with a secure, transparent platform that’s been thoroughly tested by hundreds of contributors.

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## No data limitations

Get an unlimited number of websites, users, and segments. There’s also no limitation on how much data you store.

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### Easy to use

Easily navigate through a user-friendly interface to get the data you need, faster.

### Enhanced insights

The comprehensive range of features gives you actionable insights and a complete picture of your customers.

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## Adjust to your needs

Create the tool of your dreams. Matomo can be customised and extended to meet your every need.

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## Support

Matomo experts will save you time and money by providing guidance on how best to use your Matomo.

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## What our clients say about us

We’re trusted on over **1 million websites** in over **190 countries.**

"Europa Analytics is based on Matomo which is the leading open-source analytics platform that provides relevant and reliable insights into user behaviour. The data and information collected by Matomo is 100% owned and controlled by the European Commission. This guarantees compliance with strict privacy regulations and laws. Matomo is used by more than 1,000,000 websites worldwide, including large corporations, SMEs, governments & non-profit organisations."​

European Commissionec.europa.eu/commission

We absolutely love Matomo. The more we learn about this platform, the more we understand what an incredible value is being provided. We evaluated a handful of paid analytics platforms this year and found no compelling reason to switch.

Michael Fatica - MetaLocatorChief Executive Officer

"No matter whether we are working with granular or big-picture data, we always have confidence that we are making user-benefited decisions based on a complete data set. And having full control of our Matomo data is critical - we get to choose exactly how it's stored, managed and deleted."

Philip Aggrey - MajesticCommercial Operations

"Given our tradition in libraries to protect reader privacy, a compelling argument can be made that Google Analytics is inappropriate for libraries. After a review of alternatives to GA following Edward Snowden's revelations, we selected Matomo as a replacement for GA. Matomo is a free, open source, and most importantly, supports local data collection."

Adam Chandler - Cornell University LibraryDirector

"Matomo and Pimcore share a similar philosophy. Both are based on the doctrine that intellectual property such as software should be available to enterprises for free without having to pay any licensing cost. Both give companies full ownership and control of all data they collect and store. Thank's to the Matomo team for all your help and support! This tight integration makes all the new reporting features on our roadmap possible. We must admit that we are quite proud that Pimcore is currently the only content and user experience management system with a Matomo core integration."

Christian Kemptner - PimcoreMarketing & Partners Manager

Read more testimonials

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