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Title:Product Analytics & Robust Event Tracking | Mixpanel
Description:Get a complete view of your customers with Mixpanel digital analytics. Track, analyze, and act on user behavior to drive acquisition, growth, and retention.
HTML Size:1147 KB
Markdown Size:15 KB
Fetched At:November 18, 2025
Page Structure
h1Analytics that drive decisions
h3Analytics that drive decisions
h2Analytics that drive decisions
h3Turn insights into action — at every stage
h4Turn insights into action — at every stage
h3Turn insights into action — at every stage
h4Turn insights into action — at every stage
h5Acquire new customers
h5Acquire new customers
h5Acquire new customers
h5Acquire new customers
h5Drive engagement
h5Drive engagement
h5Drive engagement
h5Drive engagement
h5Grow your user base
h5Grow your user base
h5Grow your user base
h5Grow your user base
h5Empower your teams
h5Empower your teams
h5Empower your teams
h5Empower your teams
h3The engine for continuous innovation
h4The engine for continuous innovation
h4The engine for continuous innovation
h3Why teams choose Mixpanel
h4Why teams choose Mixpanel
h4Why teams choose Mixpanel
h3Enterprise-ready. Without the complexity.
h4Enterprise-ready. Without the complexity.
h4Enterprise-ready. Without the complexity.
h6Performance that scales
h6An open ecosystem
h6Secure by default
h6Governance made easy
h5+
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h5+
h25
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Markdown Content
Product Analytics & Robust Event Tracking | Mixpanel Platform Solutions Resources Pricing Log In Contact Sales Get Started Free Platform Solutions Resources Pricing Log In Contact Sales Get Started Free Platform Solutions Resources Pricing Log In Contact Sales Get Started Free Get Started Free # Analytics that drive decisions ### Analytics that drive decisions ## Analytics that drive decisions Mixpanel helps teams turn user behavior insights into clear next steps, without delays or SQL bottlenecks. Mixpanel helps teams turn user behavior insights into clear next steps, without delays or SQL bottlenecks. Get Started Free Book a Demo Get Started Free Book a Demo Get Started Free Book a Demo **Discover freely** Answer product questions in seconds without bottlenecks. See how users engage, convert, and return — all in one unified view. Understand behavior See how users engage, convert, and return, all in one unified view. See how users engage, convert, and return — all in one unified view. Act with confidence Back every decision with insights you can trust. Then share, test, and improve together. ### Turn insights into action — at every stage Mixpanel helps improve product and web experiences by understanding user behavior, spotting patterns, and making informed decisions. Book a Demo #### Turn insights into action — at every stage Mixpanel helps improve product and web experiences by understanding user behavior, spotting patterns, and making informed decisions. Book a Demo ### Turn insights into action — at every stage Mixpanel helps improve product and web experiences by understanding user behavior, spotting patterns, and making informed decisions. Book a Demo #### Turn insights into action — at every stage Mixpanel helps improve product and web experiences by understanding user behavior, spotting patterns, and making informed decisions. Book a Demo 01 ##### Acquire new customers Find drop-off points, analyze funnels, and improve onboarding experiences. Acquire New Users 01 ##### Acquire new customers Find drop-off points, analyze funnels, and improve onboarding experiences. Acquire New Users 01 ##### Acquire new customers Find drop-off points, analyze funnels, and improve onboarding experiences. Acquire New Users 01 ##### Acquire new customers Find drop-off points, analyze funnels, and improve onboarding experiences. Acquire New Users 02 ##### Drive engagement Uncover the features and behaviors that keep users active and coming back. Engage Your Users 02 ##### Drive engagement Uncover the features and behaviors that keep users active and coming back. Engage Your Users 02 ##### Drive engagement Uncover the features and behaviors that keep users active and coming back. Engage Your Users 02 ##### Drive engagement Uncover the features and behaviors that keep users active and coming back. Engage Your Users 03 ##### Grow your user base Track cohorts over time to pinpoint churn risks and strengthen long-term loyalty. Grow Your Usership 03 ##### Grow your user base Track cohorts over time to pinpoint churn risks and strengthen long-term loyalty. Grow Your Usership 03 ##### Grow your user base Track cohorts over time to pinpoint churn risks and strengthen long-term loyalty. Grow Your Usership 03 ##### Grow your user base Track cohorts over time to pinpoint churn risks and strengthen long-term loyalty. Grow Your Usership 04 ##### Empower your teams Ensure every team can make data-driven choices from a trusted source of truth. Empower Your Team 04 ##### Empower your teams Ensure every team can make data-driven choices from a trusted source of truth. Empower Your Team 04 ##### Empower your teams Ensure every team can make data-driven choices from a trusted source of truth. Empower Your Team 04 ##### Empower your teams Ensure every team can make data-driven choices from a trusted source of truth. Empower Your Team ### The engine for continuous innovation #### The engine for continuous innovation #### The engine for continuous innovation Mixpanel is the AI-powered data clarity platform that helps you see the truth, act faster, and create the best customer experiences. Mixpanel is the data clarity platform empowering you to see the truth, act faster, and create the best customer experiences. Learn About Metric Trees Learn About Metric Trees Learn About Metric Trees All your trusted data, in one place Make better decisions with data from your data warehouse, SDK, CDP, and more in one self-serve platform. All your trusted data, in one place Make better decisions with data from your data warehouse, SDK, CDP, and more in one self-serve platform. Get immediate answers Identify exactly what’s driving results (and why) with powerful Product Analytics, Web Analytics, and Session Replay. Get immediate answers Identify exactly what’s driving results (and why) with powerful Product Analytics, Web Analytics, and Session Replay. Hugo Silva Hugo Silva Hugo Silva Mei Lin Mei Lin Mei Lin Ava Singh Ava Singh Ava Singh Make more confident decisions Align on evidence-backed decisions with Metric Trees, AI-driven suggestions, and Data Governance. Make more confident decisions Align on evidence-backed decisions with Metric Trees, AI-driven suggestions, and Data Governance. Apply your updates and optimize Compare what drives the best results and refine your approach with Experiments and Feature Flags. Apply your updates and optimize Compare what drives the best results and refine your approach with Experiments and Feature Flags. ### Why teams choose Mixpanel We’re built to give Product, Engineering, Marketing, and Data teams the confidence to stop guessing and start growing. Book a Demo Built for speed Explore user behavior, conversion trends, and retention patterns in seconds—no data team required. Trusted by teams, not just analysts From product managers to growth marketers, Mixpanel helps everyone make smarter decisions — not just the data-savvy few. Flexible by design Connect your tech stack—from BigQuery to Segment to reverse ETL tools — so your data lives where you need it. Built to evolve Whether you're scaling fast or maturing your analytics practice, Mixpanel grows with your needs. #### Why teams choose Mixpanel We’re built to give Product, Engineering, Marketing, and Data teams the confidence to stop guessing and start growing. Book a Demo Built for speed Explore user behavior, conversion trends, and retention patterns in seconds—no data team required. Trusted by teams, not just analysts From product managers to growth marketers, Mixpanel helps everyone make smarter decisions — not just the data-savvy few. Flexible by design Connect your tech stack—from BigQuery to Segment to reverse ETL tools — so your data lives where you need it. Built to evolve Whether you're scaling fast or maturing your analytics practice, Mixpanel grows with your needs. #### Why teams choose Mixpanel We’re built to give Product, Engineering, Marketing, and Data teams the confidence to stop guessing and start growing. Book a Demo Built for speed Explore user behavior, conversion trends, and retention patterns in seconds—no data team required. Trusted by teams, not just analysts From product managers to growth marketers, Mixpanel helps everyone make smarter decisions — not just the data-savvy few. Flexible by design Connect your tech stack—from BigQuery to Segment to reverse ETL tools — so your data lives where you need it. Built to evolve Whether you're scaling fast or maturing your analytics practice, Mixpanel grows with your needs. ### Enterprise-ready. Without the complexity. #### Enterprise-ready. Without the complexity. #### Enterprise-ready. Without the complexity. Mixpanel supports the performance, flexibility, and governance modern teams need — with none of the legacy bloat. Explore Mixpanel for Enterprise Explore Mixpanel for Enterprise Explore Mixpanel for Enterprise ###### Performance that scales Sub-second query times, even at billions of events per month. ###### An open ecosystem Mixpanel plays well with everyone. Connect to your existing stack with flexiblity and no vendor lock-in. ###### Secure by default SOC 2 Type II, ISO 27001, HIPAA-ready, SSO/SAML, and audit logs. ###### Governance made easy Define source-of-truth metrics, manage access, and keep teams aligned with trusted data. “Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.” Drew Ashlock Senior Product Manager ##### + ## 15 ###### % in accounts ##### + ## 5 ###### % in upgrades ##### + ## 10 ###### % in first-time conversions Read Case Study “Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.” Drew Ashlock Senior Product Manager ##### + ## 15 ###### % in accounts ##### + ## 5 ###### % in upgrades ##### + ## 10 ###### % in first-time conversions Read Case Study “Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.” Drew Ashlock Senior Product Manager ##### + ## 15 ###### % in accounts ##### + ## 5 ###### % in upgrades ##### + ## 10 ###### % in first-time conversions Read Case Study “Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.” Drew Ashlock Senior Product Manager ##### + ## 15 ###### % in accounts ##### + ## 5 ###### % in upgrades ##### + ## 10 ###### % in first-time conversions Read Case Study ### Support for every step of the journey ##### Support for every step of the journey #### Support for every step of the journey Whether you're moving fast on your own or need hands-on help, Mixpanel has you covered. Whether you're moving fast on your own or need hands-on help, Mixpanel has you covered. ###### Partner with experts Get strategic guidance and premium support from our enterprise team. Explore Support Explore Support Explore Support Explore Support ###### Learn on your own terms Explore docs, tutorials, and free courses at your own pace. Explore Docs Explore Docs Explore Docs Explore Docs ###### Tap into fellow pros Join 12,000+ peers in the largest analytics community. Explore Community Explore Community Explore Community Explore Community ## Mixpanel is for teams that move. Make your move. #### Mixpanel is for teams that move. Make your move. ### Mixpanel is for teams that move. Make your move. Get Started Free Get Started Free Get Started Free Get Started Free Book a Demo Book a Demo Book a Demo Book a Demo ## Mixpanel is for teams that move. Make your move. Get Started Free Book a Demo Platform Product Analytics Web Analytics Mobile Analytics Experiments Metric Trees Warehouse Connectors Session Replay Integrations Security & Privacy Pricing Use Cases Acquire New Users Engage Your Users Grow Your Usership Empower Your Team TEAMS Product Teams Data Analyst Teams Marketing Teams Engineering Teams Industries Finance Media & Entertainment B2B SaaS Ecommerce Healthcare AI Business Size Enterprise Small & Midsize Startup Program RESOURCES Docs & Guides Contact Support What's New Troubleshooting FAQs Blog Events & Webinars Community Customer Stories COMPANY About Us Become a Partner Expert Directory Careers Contact Sales Templates Company KPIs Feature Launch Lifecycle Cohort Analysis Ecommerce Marketing KPIs Web Analytics AI Company KPIs COMPARE US Amplitude Heap Pendo Google Analytics PostHog Fullstory Adobe Analytics ©2025 Mixpanel. All rights reserved Privacy Program Legal Security Your Privacy Rights ## Mixpanel is for teams that move. Make your move. Get Started Free Book a Demo Platform Product Analytics Web Analytics Mobile Analytics Experiments Metric Trees Warehouse Connectors Session Replay Integrations Security & Privacy Pricing Use Cases Acquire New Users Engage Your Users Grow Your Usership Empower Your Team TEAMS Product Teams Data Analyst Teams Marketing Teams Engineering Teams Industries Finance Media & Entertainment B2B SaaS Ecommerce Healthcare AI Business Size Enterprise Small & Midsize Startup Program RESOURCES Docs & Guides Contact Support What's New Troubleshooting FAQs Blog Events & Webinars Community Customer Stories COMPANY About Us Become a Partner Expert Directory Careers Contact Sales Templates Company KPIs Feature Launch Lifecycle Cohort Analysis Ecommerce Marketing KPIs Web Analytics AI Company KPIs COMPARE US Amplitude Heap Pendo Google Analytics PostHog Fullstory Adobe Analytics ©2025 Mixpanel. All rights reserved Privacy Program Legal Security Your Privacy Rights ### Mixpanel is for teams that move. Make your move. Get Started Free Book a Demo Platform Product Analytics Web Analytics Mobile Analytics Experiments Metric Trees Warehouse Connectors Session Replay Integrations Security & Privacy Pricing Use Cases Acquire New Users Engage Your Users Grow Your Usership Empower Your Team TEAMS Product Teams Data Analyst Teams Marketing Teams Engineering Teams Industries Finance Media & Entertainment B2B SaaS Ecommerce Healthcare AI Business Size Enterprise Small & Midsize Startup Program RESOURCES Docs & Guides Contact Support What's New Troubleshooting FAQs Blog Events & Webinars Community Customer Stories COMPANY About Us Become a Partner Expert Directory Careers Contact Sales Templates Company KPIs Feature Launch Lifecycle Cohort Analysis Ecommerce Marketing KPIs Web Analytics AI Company KPIs COMPARE US Amplitude Heap Pendo Google Analytics PostHog Fullstory Adobe Analytics ©2025 Mixpanel. All rights reserved Privacy Program Legal Security Your Privacy Rights #### Mixpanel is for teams that move. Make your move. Get Started Free Book a Demo Platform Product Analytics Web Analytics Mobile Analytics Experiments Metric Trees Warehouse Connectors Session Replay Integrations Security & Privacy Pricing Use Cases Acquire New Users Engage Your Users Grow Your Usership Empower Your Team TEAMS Product Teams Data Analyst Teams Marketing Teams Engineering Teams Industries Finance Media & Entertainment B2B SaaS Ecommerce Healthcare AI Business Size Enterprise Small & Midsize Startup Program RESOURCES Docs & Guides Contact Support What's New Troubleshooting FAQs Blog Events & Webinars Community Customer Stories COMPANY About Us Become a Partner Expert Directory Careers Contact Sales Templates Company KPIs Feature Launch Lifecycle Cohort Analysis Ecommerce Marketing KPIs Web Analytics AI Company KPIs COMPARE US Amplitude Heap Pendo Google Analytics PostHog Fullstory Adobe Analytics ©2025 Mixpanel. All rights reserved Privacy Program Legal Security Your Privacy Rights