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Title:Product Analytics & Robust Event Tracking | Mixpanel
Description:Get a complete view of your customers with Mixpanel digital analytics. Track, analyze, and act on user behavior to drive acquisition, growth, and retention.
HTML Size:1147 KB
Markdown Size:15 KB
Fetched At:November 18, 2025

Page Structure

h1Analytics that drive decisions
h3Analytics that drive decisions
h2Analytics that drive decisions
h3Turn insights into action — at every stage
h4Turn insights into action — at every stage
h3Turn insights into action — at every stage
h4Turn insights into action — at every stage
h5Acquire new customers
h5Acquire new customers
h5Acquire new customers
h5Acquire new customers
h5Drive engagement
h5Drive engagement
h5Drive engagement
h5Drive engagement
h5Grow your user base
h5Grow your user base
h5Grow your user base
h5Grow your user base
h5Empower your teams
h5Empower your teams
h5Empower your teams
h5Empower your teams
h3The engine for continuous innovation
h4The engine for continuous innovation
h4The engine for continuous innovation
h3Why teams choose Mixpanel
h4Why teams choose Mixpanel
h4Why teams choose Mixpanel
h3Enterprise-ready. Without the complexity.
h4Enterprise-ready. Without the complexity.
h4Enterprise-ready. Without the complexity.
h6Performance that scales
h6An open ecosystem
h6Secure by default
h6Governance made easy
h5+
h215
h6%
h5+
h25
h6%
h5+
h210
h6%
h5+
h215
h6%
h5+
h25

Markdown Content

Product Analytics & Robust Event Tracking | Mixpanel

Platform

Solutions

Resources

Pricing

Log In

Contact Sales

Get Started Free

Platform

Solutions

Resources

Pricing

Log In

Contact Sales

Get Started Free

Platform

Solutions

Resources

Pricing

Log In

Contact Sales

Get Started Free

Get Started Free

# Analytics that drive decisions

### Analytics that drive decisions

## Analytics that drive decisions

Mixpanel helps teams turn user behavior insights into clear next steps, without delays or SQL bottlenecks.

Mixpanel helps teams turn user behavior insights into clear next steps, without delays or SQL bottlenecks.

Get Started Free

Book a Demo

Get Started Free

Book a Demo

Get Started Free

Book a Demo

**Discover freely**

Answer product questions in
seconds without bottlenecks.

See how users engage, convert, and return — all in one unified view.

Understand behavior

See how users engage, convert, and return, all in one unified view.

See how users engage, convert, and return — all in one unified view.

Act with confidence

Back every decision with insights you can trust. Then share, test, and improve together.

### Turn insights into action — at every stage

Mixpanel helps improve product and web experiences by understanding user behavior, spotting patterns, and making informed decisions.

Book a Demo

#### Turn insights into action — at every stage

Mixpanel helps improve product and web experiences by understanding user behavior, spotting patterns, and making informed decisions.

Book a Demo

### Turn insights into action — at every stage

Mixpanel helps improve product and web experiences by understanding user behavior, spotting patterns, and making informed decisions.

Book a Demo

#### Turn insights into action — at every stage

Mixpanel helps improve product and web experiences by understanding user behavior, spotting patterns, and making informed decisions.

Book a Demo

01

##### Acquire new customers

Find drop-off points, analyze funnels, and improve onboarding experiences.

Acquire New Users

01

##### Acquire new customers

Find drop-off points, analyze funnels, and improve onboarding experiences.

Acquire New Users

01

##### Acquire new customers

Find drop-off points, analyze funnels, and improve onboarding experiences.

Acquire New Users

01

##### Acquire new customers

Find drop-off points, analyze funnels, and improve onboarding experiences.

Acquire New Users

02

##### Drive engagement

Uncover the features and behaviors that keep users active and coming back.

Engage Your Users

02

##### Drive engagement

Uncover the features and behaviors that keep users active and coming back.

Engage Your Users

02

##### Drive engagement

Uncover the features and behaviors that keep users active and coming back.

Engage Your Users

02

##### Drive engagement

Uncover the features and behaviors that keep users active and coming back.

Engage Your Users

03

##### Grow your user base

Track cohorts over time to pinpoint churn risks and strengthen long-term loyalty.

Grow Your Usership

03

##### Grow your user base

Track cohorts over time to pinpoint churn risks and strengthen long-term loyalty.

Grow Your Usership

03

##### Grow your user base

Track cohorts over time to pinpoint churn risks and strengthen long-term loyalty.

Grow Your Usership

03

##### Grow your user base

Track cohorts over time to pinpoint churn risks and strengthen long-term loyalty.

Grow Your Usership

04

##### Empower your teams

Ensure every team can make data-driven choices from a trusted source of truth.

Empower Your Team

04

##### Empower your teams

Ensure every team can make data-driven choices from a trusted source of truth.

Empower Your Team

04

##### Empower your teams

Ensure every team can make data-driven choices from a trusted source of truth.

Empower Your Team

04

##### Empower your teams

Ensure every team can make data-driven choices from a trusted source of truth.

Empower Your Team

### The engine for continuous innovation

#### The engine for continuous innovation

#### The engine for continuous innovation

Mixpanel is the AI-powered data clarity platform that helps you see the truth, act faster, and create the best customer experiences.

Mixpanel is the data clarity platform empowering you to see the truth, act faster, and create the best customer experiences.

Learn About Metric Trees

Learn About Metric Trees

Learn About Metric Trees

All your trusted data, in one place

Make better decisions with data from your data warehouse, SDK, CDP, and more in one self-serve platform.

All your trusted data, in one place

Make better decisions with data from your data warehouse, SDK, CDP, and more in one self-serve platform.

Get immediate answers

Identify exactly what’s driving results (and why) with powerful Product Analytics, Web Analytics, and Session Replay.

Get immediate answers

Identify exactly what’s driving results (and why) with powerful Product Analytics, Web Analytics, and Session Replay.

Hugo Silva

Hugo Silva

Hugo Silva

Mei Lin

Mei Lin

Mei Lin

Ava Singh

Ava Singh

Ava Singh

Make more confident decisions

Align on evidence-backed decisions with Metric Trees, AI-driven suggestions, and Data Governance.

Make more confident decisions

Align on evidence-backed decisions with Metric Trees, AI-driven suggestions, and Data Governance.

Apply your updates and optimize

Compare what drives the best results and refine your approach with Experiments and Feature Flags.

Apply your updates and optimize

Compare what drives the best results and refine your approach with Experiments and Feature Flags.

### Why teams choose Mixpanel

We’re built to give Product, Engineering, Marketing, and Data teams the confidence to stop guessing and start growing.

Book a Demo

Built for speed

Explore user behavior, conversion trends, and retention patterns in seconds—no data team required.

Trusted by teams, not just analysts

From product managers to growth marketers, Mixpanel helps 
everyone make smarter decisions — not just the data-savvy few.

Flexible by design

Connect your tech stack—from BigQuery to Segment to reverse ETL tools — so your data lives where you need it.

Built to evolve

Whether you're scaling fast or maturing your analytics 
practice, Mixpanel grows with your needs.

#### Why teams choose Mixpanel

We’re built to give Product, Engineering, Marketing, and Data teams the confidence to stop guessing and start growing.

Book a Demo

Built for speed

Explore user behavior, conversion trends, and retention patterns in seconds—no data team required.

Trusted by teams, not just analysts

From product managers to growth marketers, Mixpanel helps 
everyone make smarter decisions — not just the data-savvy few.

Flexible by design

Connect your tech stack—from BigQuery to Segment to reverse ETL tools — so your data lives where you need it.

Built to evolve

Whether you're scaling fast or maturing your analytics 
practice, Mixpanel grows with your needs.

#### Why teams choose Mixpanel

We’re built to give Product, Engineering, Marketing, and Data teams the confidence to stop guessing and start growing.

Book a Demo

Built for speed

Explore user behavior, conversion trends, and retention patterns in seconds—no data team required.

Trusted by teams, not just analysts

From product managers to growth marketers, Mixpanel helps 
everyone make smarter decisions — not just the data-savvy few.

Flexible by design

Connect your tech stack—from BigQuery to Segment to reverse ETL tools — so your data lives where you need it.

Built to evolve

Whether you're scaling fast or maturing your analytics 
practice, Mixpanel grows with your needs.

### Enterprise-ready. Without the complexity.

#### Enterprise-ready. Without the complexity.

#### Enterprise-ready. Without the complexity.

Mixpanel supports the performance, flexibility, and governance modern teams need — with none of the legacy bloat.

Explore Mixpanel for Enterprise

Explore Mixpanel for Enterprise

Explore Mixpanel for Enterprise

###### Performance that scales

Sub-second query times, even at billions of events per month.

###### An open ecosystem

Mixpanel plays well with everyone. Connect to your existing stack with flexiblity and no vendor lock-in.

###### Secure by default

SOC 2 Type II, ISO 27001, HIPAA-ready, SSO/SAML, and audit logs.

###### Governance made easy

Define source-of-truth metrics, manage access, and keep teams aligned with trusted data.

“Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.”

Drew Ashlock

Senior Product Manager

##### +

## 15

###### %

in accounts

##### +

## 5

###### %

in upgrades

##### +

## 10

###### %

in first-time conversions

Read Case Study

“Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.”

Drew Ashlock

Senior Product Manager

##### +

## 15

###### %

in accounts

##### +

## 5

###### %

in upgrades

##### +

## 10

###### %

in first-time conversions

Read Case Study

“Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.”

Drew Ashlock

Senior Product Manager

##### +

## 15

###### %

in accounts

##### +

## 5

###### %

in upgrades

##### +

## 10

###### %

in first-time conversions

Read Case Study

“Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.”

Drew Ashlock

Senior Product Manager

##### +

## 15

###### %

in accounts

##### +

## 5

###### %

in upgrades

##### +

## 10

###### %

in first-time conversions

Read Case Study

### Support for every
step of the journey

##### Support for every
step of the journey

#### Support for every
step of the journey

Whether you're moving fast on your own or
need hands-on help, Mixpanel has you covered.

Whether you're moving fast on your own or
need hands-on help, Mixpanel has you covered.

###### Partner with experts

Get strategic guidance and premium support from our enterprise team.

Explore Support

Explore Support

Explore Support

Explore Support

###### Learn on your own terms

Explore docs, tutorials, and free courses at your own pace.

Explore Docs

Explore Docs

Explore Docs

Explore Docs

###### Tap into fellow pros

Join 12,000+ peers in the largest analytics community.

Explore Community

Explore Community

Explore Community

Explore Community

## Mixpanel is for teams that move.
Make your move.

#### Mixpanel is for
teams that move.
Make your move.

### Mixpanel is for teams that move.
Make your move.

Get Started Free

Get Started Free

Get Started Free

Get Started Free

Book a Demo

Book a Demo

Book a Demo

Book a Demo

## Mixpanel is for teams that move. Make your move.

Get Started Free

Book a Demo

Platform

Product Analytics

Web Analytics

Mobile Analytics

Experiments

Metric Trees

Warehouse Connectors

Session Replay

Integrations

Security & Privacy

Pricing

Use Cases

Acquire New Users

Engage Your Users

Grow Your Usership

Empower Your Team

TEAMS

Product Teams

Data Analyst Teams

Marketing Teams

Engineering Teams

Industries

Finance

Media & Entertainment

B2B SaaS

Ecommerce

Healthcare

AI

Business Size

Enterprise

Small & Midsize

Startup Program

RESOURCES

Docs & Guides

Contact Support

What's New

Troubleshooting FAQs

Blog

Events & Webinars

Community

Customer Stories

COMPANY

About Us

Become a Partner

Expert Directory

Careers

Contact Sales

Templates

Company KPIs

Feature Launch

Lifecycle Cohort Analysis

Ecommerce

Marketing KPIs

Web Analytics

AI Company KPIs

COMPARE US

Amplitude

Heap

Pendo

Google Analytics

PostHog

Fullstory

Adobe Analytics

©2025 Mixpanel. All rights reserved

Privacy Program

Legal

Security

Your Privacy Rights

## Mixpanel is for teams that move. Make your move.

Get Started Free

Book a Demo

Platform

Product Analytics

Web Analytics

Mobile Analytics

Experiments

Metric Trees

Warehouse Connectors

Session Replay

Integrations

Security & Privacy

Pricing

Use Cases

Acquire New Users

Engage Your Users

Grow Your Usership

Empower Your Team

TEAMS

Product Teams

Data Analyst Teams

Marketing Teams

Engineering Teams

Industries

Finance

Media & Entertainment

B2B SaaS

Ecommerce

Healthcare

AI

Business Size

Enterprise

Small & Midsize

Startup Program

RESOURCES

Docs & Guides

Contact Support

What's New

Troubleshooting FAQs

Blog

Events & Webinars

Community

Customer Stories

COMPANY

About Us

Become a Partner

Expert Directory

Careers

Contact Sales

Templates

Company KPIs

Feature Launch

Lifecycle Cohort Analysis

Ecommerce

Marketing KPIs

Web Analytics

AI Company KPIs

COMPARE US

Amplitude

Heap

Pendo

Google Analytics

PostHog

Fullstory

Adobe Analytics

©2025 Mixpanel. All rights reserved

Privacy Program

Legal

Security

Your Privacy Rights

### Mixpanel is for teams that move. Make your move.

Get Started Free

Book a Demo

Platform

Product Analytics

Web Analytics

Mobile Analytics

Experiments

Metric Trees

Warehouse Connectors

Session Replay

Integrations

Security & Privacy

Pricing

Use Cases

Acquire New Users

Engage Your Users

Grow Your Usership

Empower Your Team

TEAMS

Product Teams

Data Analyst Teams

Marketing Teams

Engineering Teams

Industries

Finance

Media & Entertainment

B2B SaaS

Ecommerce

Healthcare

AI

Business Size

Enterprise

Small & Midsize

Startup Program

RESOURCES

Docs & Guides

Contact Support

What's New

Troubleshooting FAQs

Blog

Events & Webinars

Community

Customer Stories

COMPANY

About Us

Become a Partner

Expert Directory

Careers

Contact Sales

Templates

Company KPIs

Feature Launch

Lifecycle Cohort Analysis

Ecommerce

Marketing KPIs

Web Analytics

AI Company KPIs

COMPARE US

Amplitude

Heap

Pendo

Google Analytics

PostHog

Fullstory

Adobe Analytics

©2025 Mixpanel. All rights reserved

Privacy Program

Legal

Security

Your Privacy Rights

#### Mixpanel is for teams that move. Make your move.

Get Started Free

Book a Demo

Platform

Product Analytics

Web Analytics

Mobile Analytics

Experiments

Metric Trees

Warehouse Connectors

Session Replay

Integrations

Security & Privacy

Pricing

Use Cases

Acquire New Users

Engage Your Users

Grow Your Usership

Empower Your Team

TEAMS

Product Teams

Data Analyst Teams

Marketing Teams

Engineering Teams

Industries

Finance

Media & Entertainment

B2B SaaS

Ecommerce

Healthcare

AI

Business Size

Enterprise

Small & Midsize

Startup Program

RESOURCES

Docs & Guides

Contact Support

What's New

Troubleshooting FAQs

Blog

Events & Webinars

Community

Customer Stories

COMPANY

About Us

Become a Partner

Expert Directory

Careers

Contact Sales

Templates

Company KPIs

Feature Launch

Lifecycle Cohort Analysis

Ecommerce

Marketing KPIs

Web Analytics

AI Company KPIs

COMPARE US

Amplitude

Heap

Pendo

Google Analytics

PostHog

Fullstory

Adobe Analytics

©2025 Mixpanel. All rights reserved

Privacy Program

Legal

Security

Your Privacy Rights