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Music 3.0 Music Industry Blog - Producer and best selling author Bobby Owsinski's look at the new music industry and how social media plays a part in it.

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About Bobby Owsinski

Bobby Owsinski is a producer/engineer, author, blogger, podcaster, and coach. He has authored 24 books on music production, music, the music business, music AI, and social media.

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Popular Posts

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The Music Industry Is About To Change Because Gen-Z Isn’t Into Streaming

The Deal To Buy TikTok Will Kill It Faster Than You Can Say “MySpace”

Hashtags Just Don’t Mean What They Used To

The Future Of Even Ticketing With Ritesh Patel On My Latest Podcast

Just What We Need – A TikTok-Like App For AI-Only Videos

Reinventing Music Education With Electric Violin Pioneer Mark Wood On My Latest Podcast

Inside Game And E-Sports Music With Tim Larkin On My Latest Podcast

It’s Sad, But Most People Can’t Tell They’re Listening To An AI-Generated Track

Music’s AI Meltdown With Matt Adell On My Latest Podcast

Billboard Changes Its Charts To Emphasize New Music

Even Top Artists Don’t Stay Big Forever

Sven Köllmann and Jack Rubinacci of Tinnitus Quest On My Latest Podcast

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November 13, 2025

- in **Music Industry News** by Bobby Owsinski

## Inside Game And E-Sports Music With Tim Larkin On My Latest Podcast

On this week’s podcast episode, we go inside the world of interactive game soundtracks with acclaimed composer and sound designer Tim Larkin. From leading full orchestras for Dota 2 tournaments to crafting music that adapts in real-time to gameplay, Tim shares the intricate process of composing music that feels human, alive, and immersive. Learn what \[…\]

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November 12, 2025

- in **Music Industry News** by Bobby Owsinski

## It’s Sad, But Most People Can’t Tell They’re Listening To An AI-Generated Track

I was driving down the street the other day listening to my favorite college FM station when a track came on that made me think, “Is this real or AI-generated?” Most of the other tracks played on the station obviously used real musicians, but this one was very electronic and just a little too perfect. \[…\]

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November 6, 2025

- in **Music Industry News** by Bobby Owsinski

## Music’s AI Meltdown With Matt Adell On My Latest Podcast

On this week’s podcast episode, I sit down with Matt Adell, COO of Musical.ai, whose tech career spans the digital music revolution, from Wax Trax! to Napster, Beatport, and Native Instruments. Matt breaks down how AI is changing the music industry faster than any disruption before it and what needs to happen to protect artists \[…\]

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November 5, 2025

- in **Music Industry News** by Bobby Owsinski

## Billboard Changes Its Charts To Emphasize New Music

I think if you asked just about anybody, they’ll tell you that music is in a rut. Not music in general, but popular music aimed at the Billboard charts. Long the arbiter what is a hit, the problem the last few years is that there have been too few of them, as some hits have \[…\]

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October 30, 2025

- in **Music Industry News** by Bobby Owsinski

## Even Top Artists Don’t Stay Big Forever

As we all know only too well, fame is elusive. Everyone may get their 15 minutes sooner or later, but some are lucky enough to keep it going way longer than that. That said, even those that reach a superstar level don’t stay there forever, and a good example of this is Ed Sheeran. He’s \[…\]

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October 30, 2025

- in **Music Industry News** by Bobby Owsinski

## Sven Köllmann and Jack Rubinacci of Tinnitus Quest On My Latest Podcast

On this week’s podcast episode, I talk with Sven Köllmann and Jack Rubinacci of Tinnitus Quest to uncover why tinnitus is so widespread, yet still misunderstood in the music industry. With over 700 million people affected worldwide, and 120 million battling severe symptoms, the condition is far from rare. From orchestral players to rockers and \[…\]

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October 23, 2025

- in **Music Industry News** by Bobby Owsinski

## Sync Licensing For The Digital Age With Grayson Sanders On My Latest Podcast

On this week’s podcast episode, I talk with Grayson Sanders, CEO of Chordal, a sync clearing platform that’s simplifying how music gets licensed in the digital age. Grayson shares how his background as a film composer led him to co-found a company tackling one of the music industry’s most painful problems: sync licensing. We dig \[…\]

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October 16, 2025

- in **Music Industry News** by Bobby Owsinski

## Yes, Some Artists Actually Make A Lot Of Money From Spotify

While Spotify is currently in the crosshairs of many artists due to founder Daniel Ek’s investment in an AI warfare company, there are some artists that still make substantial money from the platform. Yes, they’re the exception to the rule, but it’s pretty eye opening when you see the kind of money they’re bringing in. \[…\]

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October 16, 2025

- in **Music Industry News** by Bobby Owsinski

## Merch Strategy For Artists With Seamus Menihane Of Armada On My Latest Podcast

On this week’s podcast episode, I sat down with Seamus Menihane, CEO of Armada, a company that’s redefining artist merchandise by going far beyond the screen printing most people expect. Seamus shares how Armada acts as a full-scale partner to artists, handling everything from e-commerce infrastructure to creative direction and merch fulfillment. We explored what \[…\]

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October 9, 2025

- in **Music Industry News** by Bobby Owsinski

## Reinventing Music Education With Electric Violin Pioneer Mark Wood On My Latest Podcast

On this week’s podcast episode, what happens when a Juilliard-trained violist falls in love with rock and roll? For Mark Wood, it meant tearing up the classical playbook and building a whole new world for string musicians. Mark’s story is one of rebellion, reinvention, and relentless creativity. Trained by the best, including Leonard Bernstein, he \[…\]

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October 3, 2025

- in **Music Industry News** by Bobby Owsinski

## Just What We Need – A TikTok-Like App For AI-Only Videos

We’re all tired of “AI slop” that’s now permeating almost every online social network like a contagious disease. What was once a novelty has now become a burden, as it’s becoming more and more difficult to find content from actual humans. Now comes word that OpenAI (the company responsible for ChatGPT) is about to launch \[…\]

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September 25, 2025

- in **Music Industry News** by Bobby Owsinski

## Inside Neural DSP’s Mantra Plugin with Francois Barrillon On My Latest Podcast

On this week’s podcast episode, I sit down with Francois Barrillon, Neural DSP’s plugins product manager and product lead for their new vocal plugin Mantra. Francois shares how he went from building guitar pedals in his spare time to leading development on one of the most innovative vocal tools available today. We talk about Neural \[…\]

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September 24, 2025

- in **Music Industry News** by Bobby Owsinski

## The Deal To Buy TikTok Will Kill It Faster Than You Can Say “MySpace”

I keep reading about the proposed deal for a consortium of US companies to buy TikTok, and I can’t see how anyone is going to make out in the deal. No one gets what they want or need, especially the poor users of the platform. The proposed deal has U.S. companies Oracle, venture capital firm \[…\]

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September 18, 2025

- in **Music Industry News** by Bobby Owsinski

## The Future Of Even Ticketing With Ritesh Patel On My Latest Podcast

On this week’s podcast episode, I sit down with Ritesh Patel, the CEO and founder of Ticket Fairy, a next-generation ticketing platform helping promoters market and manage events. What makes Ticket Fairy unique is its built-in word-of-mouth referral system, where fans can earn rebates—or even free tickets—by getting friends to buy. Ritesh brings a wealth \[…\]

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September 11, 2025

- in **Music Industry News** by Bobby Owsinski

## Spotify Finally Delivers Lossless Audio

They’ve been hinting at it for 8 years, but the time has finally come, as Spotify announced that it was finally delivering lossless audio to its premium users. Lossless audio is reported to be rolling out gradually to more than 50 markets through October. Premium subscribers in Australia, Austria, Czechia, Denmark, Germany, Japan, New Zealand, \[…\]

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