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# Numerator

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- Solutions
- - - #### Solutions

Unlock the deepest understanding of your consumers!
- - #### Explore Numerator Solutions

- Insights

Single-sourced consumer insights in an easy-to-use platform
- Promotions

Comprehensive trade promotions tracking and analysis
- Verified Voices

Real research from real buyers
- TruView

Omnichannel market share with consumer context
- - - Data Feeds

Comprehensive data sets for ultimate flexibility
- Media Solutions

First party purchase data for improved targeting and optimization
- Consulting Services

Build consumer-centric strategies and meet your unique business goals
- - - International SolutionsOpen menu
- Canada Solutions
- Germany Solutions
- Use Cases
- - - #### Use Cases

Learn how different roles and industries utilize Numerator to achieve their goals.
- - - By RoleOpen menu
- Shopper Insights
- Consumer Insights
- Category Management
- Brand Management
- Innovation
- Data Science
- Ecommerce
- - - IndustryOpen menu
- Consumer Package Goods
- Enterprise CPG
- Emerging CPG Brands
- Beverage & BevAlc
- Health & Beauty
- Food
- Retail
- Mass & Grocery
- Convenience Stores
- Drug Stores
- General Merchandise
- Consumer Electronics
- Home Improvement
- Housewares
- Gaming
- Restaurants
- Limited Service Restaurants
- Financial Services
- Public Equities
- Macro
- Private Equity
- Agencies & Media
- Agencies
- Media
- Consumer Data
- - - #### Consumer Data

Access fast and actionable consumer insights in a changing market.
- - - Numerator Omnipanel

Evolve with the modern consumer with a single source for omni insights and understanding.
- Total Commerce Panel

Understand a total commerce view of the consumer — click and collect, brick and mortar, online or third-party delivery providers
- Survey Panel

Engage with your most qualified consumers without lengthy screeners or the risk of recall bias.
- - - Measurement Panel

Get omnichannel share measurement, demographic share measurement, opportunity sizing and more.
- Test Panel

Get fast answers from consumers during uncertain times.
- Resources
- - - #### Resources

See the latest & greatest research published by the Numerator team.
- - - By TypeOpen menu
- See All
- Articles
- Case Studies
- Interactive Insights
- Reports
- Webinars
- White Papers
- Brand & Retailer Snapshots
- Economic Research
- - #### RESOURCE SPOTLIGHT
- #### Numerator Generations Hub: Uncover Generational Shopping Trends

Explore shopper insights across Gen Z, Millennials, Gen X and Boomers. Learn More
- - #### RECENTLY PUBLISHED
- #### Survey Development 101: How to Improve Responses and Recall with Verified Buyer Data

Nearly 70% of consumers misreport purchases— Numerator's verified buyer data closes the recall gap for accurate, reliable insights. Learn More
- Company
- - - #### Company

Numerator is a data and tech company reinventing the market research industry with first-party, consumer-sourced data.
- - - AboutOpen menu
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- - - Work With UsOpen menu
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- - - Security & PrivacyOpen menu
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- Promotional

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Schedule a demo

## WHAT

## CONSUMERS

## SAY

###### Drive growth by
understanding consumer
beliefs, behaviors—and
the space between.

## WHAT

## CONSUMERS

## DO

Rich consumer profiles, comprehensive coverage, and unmatched quality — all from verified buyers.
Gain unparalleled insight into today’s consumer and give your brand the edge to win in an evolving market.

GET IN TOUCH

## We raised the bar for consumer panels. Now we're raising it for research.

Numerator data sets a new industry standard–no gaps, no guesswork. A decade after disrupting the panel industry with innovative technology and omnichannel data, we’re revolutionizing market research with verified buyers.

##### Unprecedented Data
Standards & Transparency

The highest quality, most engaged consumer purchase panel with multiple use cases.

Numerator OmniPanel

##### Unmatched
Consumer Insights

Profiles and purchase data in easy-to-use platforms and feeds that integrate into your systems.

Insights

TruView

Data Feeds

##### Unrivaled
Consumer Research

Attitudes and opinions from highly engaged, verified consumers.

Verified Voices Platform

Verified Voices Research Consulting

## CONSUMERS

## See it ALL with first-party,
single-source consumer data.

With a fragmented approach to consumer data, inconsistencies creep in, insights get diluted, and decisions rest on assumptions. But when every insight is sourced from the same panel, the connections are real, the understanding deep, and the confidence in every decision is unmatched.

- Unified First-Party Approach
- Unprecedented Data Standards & Transparency
- Unmatched Consumer Insights
- Unrivaled Consumer Research

## A modern panel for insight into modern consumers.

The Numerator OmniPanel provides a single source of consumer insights to help you market to consumers — not demographics.

# 2B+

Shopping Trips Captured

# 44K+

Retailers Tracked

# 2,500+

Psychographic &
Media Consumption Attributes

###### CASE STUDY

RISE Brewing Co.

Learn how RISE Brewing Co. partnered with Numerator Insights to show the value of their brand, their loyal consumers, and why they deserved to be on the shelf.

LEARN MORE

#### The world's largest and fastest growing brands
and retailers trust Numerator.

#### Stay in the know with the latest from Numerator.​

Webinar

##### The Business Impact of Relying on Recall

Consumer recall doesn’t always match real shopping behavior. Join our upcoming webinar to explore the “Say-Do Gap” and discover how…

Learn More

Webinar

##### Developing Promotional Strategies in an Uncertain Environment

Join us on November 11 at 11am CT to learn how brands and retailers can optimize their promotional strategies for…

Learn More

Article

##### Going Up, Up, Up: It’s KPop Demon Hunters’ Moment to be Golden

KPop Demon Hunters is having a cultural moment, with 28% of U.S. households being fans of the movie. But with…

Learn More

### See how Numerator can drive growth for your brand.

From market research to consumer insights, discover how we can deepen your consumer understanding and accelerate your growth.

#### Thank you!

A member of our team will get back to you within 24 hours. In the meantime, explore our content to get a pulse on the latest consumer and shopper insights trends.

Chicago HQ
24 E. Washington Street
Suite 1200
Chicago, IL 60602

312.585.3927

###### Solutions

- Insights
- TruView
- Survey
- Promotions
- Data Feeds
- Media Solutions

###### RESOURCES

- Articles
- Case Studies
- Interactive Insights
- Reports
- Webinars
- White Papers
- Brand & Retailer Snapshots
- All Resources

###### CONTACT

- Request a Demo

###### SOCIAL MEDIA

###### COMPANY

- About Us
- Careers
- Leadership
- Press
- Vendors

###### CONSUMER DATA

- Omnipanel Consumer Panel
- Total Commerce Panel

©Market Track, LLC and Affiliates, 2016-©2024 All Rights Reserved • 24 E. Washington St., Suite 1200 Chicago, IL 60602 • Terms of Use • Privacy • Cookie Notice • Manage Cookie Preferences •
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### Grow more with modern insights.

##### Get your free demo today!

Our industry-leading panel is bigger and better than ever — going beyond omnichannel to give brands and retailers the insights they need to grow in ever-changing markets.