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# Worry-free account management for the AI and automation era of PPC.

Get better results with paid media while staying in charge of your account. Review insights, monitor
campaigns, optimize performance, and build safeguards with Optmyzr’s round-the-clock PPC automation.

Google Search & Shopping

Performance Max

Microsoft Ads

Start Trial Book A Demo



Paid media and digital marketing teams use Optmyzr to make PPC management easier

## With great ad spend comes great responsibility.

Explore how we delivered for our customers

Matthieu Tran-Van

28%

increase in revenue

* * *

- 52% CPC Cuts
- 96% Faster DSA Campaign Creation

Mabo

56%

increase in productivity

* * *

- 36% Faster Ad Copy Testing
- 42% Faster Bid Management
- 89% Faster Feed Syncing

Eliminate Wasted Spend

$6000

savings on wasteful placements

* * *

- 50% Time Saved On Account Management

Patterns and opportunities are hiding in plain sight in your performance data. We'll help you find them.

Start trial Book A Demo

- No credit card required
- Free 14-day trial
- Cancel anytime

# Paid media agencies and marketers consider Optmyzr indispensable to media operations.

5

* * *

### Instrumental in achieving measurable growth for my clients.

One of my favorite aspects of Optmyzr is how seamlessly it simplifies PPC campaign management. The rule-based automation and advanced reporting tools have significantly reduced time spent on repetitive tasks, allowing me to focus on strategy and optimization.

It's been instrumental in achieving measurable growth for my clients, including improvements in CTR, conversions, and reduced CPA. I’m thrilled to see you expanding into social and am confident Optmyzr for Social will bring the same level of excellence!

Yohan M.

Digital Marketing Manager, SalesX

5

* * *

### Dedicated, highly flexible, and scalable optimization hub

Rule Engine is certainly one of the amazing sections of Optmyzr because it’s really like your dedicated, highly flexible, and scalable optimization hub where you can automate a lot of very valuable optimizations for your clients with infinite customizations.

Matthieu T.

Google Ads Expert

5

* * *

### A total game changer for us

I think all features make Optmyzr a powerful tool to gain a competitive advantage.

We didn’t take time to dig deep into the features and that was a mistake. Encourage your account managers to make use of all the different tools and features, it was a total game changer for us.

Alexander S.

CEO, United Ads

5

* * *

### I highly recommend Optmyzr. Give it a try, you won’t be disappointed!

I've been using Optmyzr for over 10 years now, and I’m still extremely happy with everything it offers. From optimization suggestions to valuable insights, it’s a truly unique platform that provides exactly what I need and more.

The Optmyzr team consistently shares high-quality content through their blogs and webinars, which are always insightful and up to date. Their support is just as impressive: friendly, fast, and hands-on.

Joeri Blok

SEA Specialist, Blok SEA

5

* * *

### We’ve been using Optmyzr for over 10 years

and I believe we were the first Brazilian company to onboard. It’s been a core part of how we manage Google Ads ever since. <br>The insights, automation, and benchmarks we get from Optmyzr are unlike anything we’ve seen elsewhere. If you’re serious about PPC and data-driven performance, it’s a must-have.

With all the tools we need to manage campaigns efficiently, plus constant innovation and great support, Optmyzr continues to be a no-brainer for us. After all this time, we still genuinely love it!

Paulo Rossini

Media Director and Founder, i7midia

5

* * *

### Launch RSAs at scale much faster than through Google

We knew we could drive more sales for our client with the addition of RSAs but the process of adding this new ad format across our entire book of business was prohibitively time-consuming until we found that our tool vendor offered a capability to launch RSAs at scale in a fraction of the time it would take through Google

Joe K.

CEO, SalesX

5

* * *

### Helped us to manage a larger portfolio of ad accounts

Optmyzr has helped us to manage a larger portfolio of ad accounts more efficiently and more profitably. Having used other tools in the market, we found they could be cumbersome and clunky in ways that you'd spend more time troubleshooting the toolset and the output rather than making improvements to our clients' accounts.

Optmyzr provides us with a huge amount of in-built and custom options so that we can spend our time on getting greater performance from our accounts rather than troubleshooting toolsets.

Byron T.

Director, PixelRush

5

* * *

### Overall 10/10

I love the weather bid changes, it allows me to increase bids for claim clients, garden clients, and more!

The Rule Engine is literally limitless on what you can use it for. Overall 10/10

Riley S.

PPC Executive, MIRA Marketing

5

* * *

### An indispensable tool for our agency

Our experience with Optmyzr has been outstanding. The tool has significantly improved our campaign management efficiency, enabling us to deliver better results for our clients.

Its intuitive interface, robust features, and seamless integrations have made our daily operations smoother. The excellent customer support is a bonus, always ready to assist when needed. Overall, Optmyzr has become an indispensable tool for our agency, improving our operations, enhancing our service to clients, and enabling us to deliver better results.

Alexander S.

PPC Manager, Peak Ace AG

5

* * *

### Helps get the right things done efficiently and effectively

The tool helps us just get the right things done more efficiently and effectively. To think of it as a single tool is doing Optmyzr a big disservice.

It does so many different things, and it also does them out of the box so you don't have to know exactly what you want to do. The tool is basically going to grab you by the hand and lead you through a bunch of optimizations very, very easily.

Mike R.

CEO, WebSavvy

5

* * *

### Ensure that all customers enjoy a Morefire standard

Optmyzr was able to help us solve our challenges in various ways. Through standardized audits and alerts, we can ensure that all customers enjoy a Morefire standard and that we are informed of irregularities at an early stage.

The various tools simplify performance analyses and provide new perspectives that help us to make the right decisions for our customers. The interface is easy to use and thanks to a good onboarding process and fast support, we were able to quickly integrate the tool into our daily routine.

Alex B.

Head of Paid Media, Morefire

5

* * *

### Scheduled reporting and bid adjustments save time

Scheduled reporting and bid adjustments based on time are my favorite tools and save a lot of my time.

Farzad S.

Digital Marketing Manager, SunMETA Group

5

* * *

### Love the dashboard and custom reports

Optmyzr has helped us streamline optimizations across multiple accounts, manage our budgets, and grant insight across our entire demand generation team.

We love the dashboard and custom reports.

Melaina B.

Digital Marketing Manager, Vasion

5

* * *

### Saved me hours in terms of analyzing and optimizing my account

I love using Optmyzr - it has saved me hours in terms of analyzing and optimizing my account.

Will definitely recommend it to others as well.

Dawie B.

Director, Lime Media Holdings

5

* * *

### Optmyzr is an extension of our own service

"Optmyzr goes beyond just PPC tech. The whole experience from their product development, insightful webinars, and customer service is second to none.

Rather than a product we use, we see Optmyzr as an extension of our own service.

Dean Y.

Technology Director, Mabo

5

* * *

### Helps to save time and manage big accounts!

Optmyzr is a great tool to see your PPC campaigns from various points of view.

It gives a lot of useful insights with the help of inbuilt and custom reports and other tools. In short - it helps to save time and manage big accounts!

Martynas V.

PPC Manager, Cybernews

4.5

* * *

### Best overall tool to handle time-consuming tasks

Optmyzr makes basic optimization tasks fast. Find new keywords? Add negative keywords? Create or update shopping campaigns? Optmyzr is simply the best overall tool to handle otherwise time-consuming tasks.

In addition to the basic optimization features, there's also a very handy budget pacing feature that helps a lot when monitoring multi-account budgets. You can also find useful scripts, etc.

Joonas T.

eCommerce Consultant, Arvo Partners

5

* * *

### Rule Engine is vital for me to scale for B2B clients

Where to begin! The Rule Engine is probably what I like the most. With B2B clients constantly needing to "pace up" or "pace down", the Rule Engine is vital for me to scale.

The Blueprints help my team keep accounts healthy. The Alerts being synced to my Slack is a recent level-up for my setup as well.

Adam B.

Founder, Spectacle Marketing, LLC

5

* * *

### No more cumbersome and time-consuming Amazon Ad analysis

My favorite aspect of managing Amazon Ads with Optmyzr is how easy it is to manage manual bidding compared to how tedious it is to do it directly on Amazon Ads.

With Optmyzr, in just a glance it's easy to understand which bids I'm interested in modifying and how, without requiring cumbersome and time-consuming analysis.

Inés M.

Head of Performance, Línea Gráfica

5

* * *

### The best part of Optymzr is the Rule Engine

The best part of Optymzr is the Rule Engine with advanced optimizations and the Projected Spend report!

Andreas L.

Head of Paid Search, OMC Transact

5

* * *

### PPC Investigator is usually my go-to for deeper insights!

The N-Gram analysis is a lifesaver and one of my favorite PPC tools. The Performance Max Network Distribution is another great tool that saves a ton of time.

My absolute favorite might be the PPC Investigator, which is usually my go-to when there is a change in performance that I want to dig into for deeper insights!

Roger C.

Paid Search Manager, Conduit Digital

5

* * *

### Makes it easy to attack the problem without losing time

My favorite features about Optmyzr are: 1) The visual of the Cause Chart, because it allows me to understand with one look if the clicks increase or decrease because of the CTR, Impressions, or Avg CPC, and makes it easy to attack the problem without losing too much time.

2) It’s very useful for me to be able to find the Search Query Volume of a specific campaign, because I can understand if the campaign is not working because there search terms of those keywords have decreased.

Jesus H.

Head of Paid Search, Liberty Latin America

5

* * *

### Game-changer for managing multiple accounts

If you are managing multiple Google Ad accounts, this tool is a game-changer. I was able to increase impressions, clicks, and conversions over a short period.

The onboarding process is very good which includes multiple one-on-one sessions with a dedicated team member. Also, there appears to be a constant stream of new features that are announced inside the tool.

Todd H.

Principal, Organic Results

5

* * *

### Undoubtedly the best platform to accelerate productivity

This app has been excellent. It’s not only helped me save time by quickly identifying where I could apply optimizations, but it’s also sparked new ideas and centralized important verticals and other bits of information that aren’t always easy for clients to grasp.

The visuals are incredibly user-friendly, making it seamless for someone without much technical knowledge to understand the insights.

Lorena A.

Advertising Growth Strategist, Utopiads

5

* * *

### Account Dashboard is amazing for managing multiple client accounts.

Being able to set up alerts prevents overspending or accounts from stopping advertising. Also, it's very easy to spot accounts underperforming (ROAS / CPA)

Reinier D.

Team Lead SEA, Blauwe Monsters

5

* * *

### Onboarding is one of the best parts of Optmyzr

One of the best parts of Optmyzr is the onboarding process and how the team is able to walk me through the entry-level, beginning stages of using the platform to mastery level in understanding and applying the tools to my accounts.

Joey B.

Google Ads Expert

5

* * *

### My favorite Optmyzr tool is the mighty Rule Engine!

The possibilities are almost endless and it's big fun to finish every optimization idea in this tool. The benefit from this is me hanging loose in my hammock - just kidding, don't tell my boss ;)

Thomas M.

Marketing Manager, Die Besserwisser

5

* * *

### The Optmyzr software gives you a kind of sanity check on whether you should make changes or not.

The default best practice is: don't change anything if nothing's broken, because making unnecessary changes can introduce volatility in your ad account.

The real value I see in the software is that it tells you what you should change and what you shouldn't, so you're not just randomly making adjustments. That's exactly what a good consultant would do, and Optmyzr is doing a lot of what a consultant would provide at the end of the day.

Corey Zieman

Owner, Guaranteed PPC

5

* * *

### I love the reporting and auction insights as well as the Spend Projection tool.

Bethan Heum

PPC Specialist, Mabo

Read More

## Read More Reviews

G2

·

4.6/5 on G2

View All Reviews

Capterra

·

4.6/5 on Capterra

View All Reviews

# Consider us an extension of your media & marketing teams.

## Real-Time Campaign Monitoring

Focus on strategy, testing and creative while Optmyzr monitors your accounts and lets you know when intervention is needed.

Alert delivery options

Guardrails to prevent overspending and wastage

New business opportunities via keyword analysis

Fully customizable automated rules with first-party data

Learn More

## User-Controlled Automation

Build and layer your automation over the ad platforms. Reclaim control over performance, even when you’re not around to keep an eye on things.

Alerts to monitor KPI metrics and budgets

Script setup – no coding experience needed

Build creative, fully customizable automated rules

Learn More

## AI for Paid Search

You’re still the star, but AI helps you do better in less time. Find out how your account is doing, figure out which tools to use, and more.

AI Sidekick is your natural language copilot for any account questions

LLM-supported ad text optimization suggestions

New experimental tools in Optmyzr Labs

Learn More

## Bid & Budget Protections

Teams that use Optmyzr don’t worry about budget inefficiency or pacing, and have the tools they need to bid wisely in pursuit of goals.

Simplified analysis & management of manual bids

Assisted optimization of ROAS and CPA targets

Budget pacing and alerts for efficient spend every month

Learn More

## Rapid Audits & Analysis

We’ll show you what usually stays hidden in your accounts – relationships, patterns, and behaviors that are tough to spot without help.

Audits for a bird’s eye view of account health

Detailed insights faster than you can mine them manually

Cause charts highlighting the impact of previous optimizations

Learn More

## One-Click Optimizations

Get your campaigns as close to perfect as possible and make changes without ever opening the ad platform UI.

Update ad text, product feeds & campaign settings

Target new keywords and growth opportunities

Find sweet spots for ROAS/CPA targets

Learn More

## Quick-Fire Reporting

Optmyzr turns the drudgery of reporting into another routine task. That means minutes – not hours – per account.

Templates for annual reports, summaries and more

Automated report delivery with interactive links

Delivery safeguards for when certain KPIs aren't met

Learn More

##### How Optmyzr’s AI Helps You Be a Better Marketer

1

Your Workflows, Made Better with AI

AI can be great, but piecing together your ideal solution with endless copy-and-pasting between tools makes you slower, not faster. Optmyzr integrates AI from the world’s leading LLMs into existing workflows, providing new insights and faster wins without the need to jump between systems.

2

PPC Your Way, With AI When You Want

Sometimes AI makes you a better marketer, but other times, the tried-and-true workflows are the better option. At Optmyzr, the choice is yours, and you get access to cutting-edge AI-powered solutions that give you more options in your PPC toolkit.

3

The Newest Capabilities To Help You Win Against Other Marketers

Built with tomorrow in mind, Optmyzr’s AI tools help you stay ahead of shifting trends and challenges. Whether you’re refining strategy or executing campaigns, we equip you to lead, not lag.

4

AI that Empowers Marketers, Not Replaces Them

AI gives you new PPC superskills that make you better at what you love doing. Let AI-enhanced workflows handle the tedious and repetitive work, so your creativity and critical thinking remain front and center.

See how Optmyzr makes your campaigns more efficient and your paid media team happier.

Start trial Book A Demo

## Getting started takes minutes and is 100% secure.

Optmyzr takes customer data privacy seriously and implements strong security measures, including encryption and two-factor authentication. We do not share your personal or account data with advertising platforms for their own marketing purposes. You retain full control over your campaigns—only you or those you authorize can make changes.

1 Sign up and connect an ad account.

2 Start with an audit 
 (recommended).

3 Optimize using Rule Engine or other tools.

## Platforms We Support

Google Ads

Microsoft Ads

Amazon Ads

Meta Ads

LinkedIn Ads

- No changes without your approval, ever
- Full data encryption and GDPR compliance
- No ad platform access to account data

- No changes without your approval, ever
- Full data encryption and GDPR compliance
- No ad platform access to account data

## Explore Our Other Paid Media Products

## Optmyzr For Social

The complete toolkit for social media advertising on Facebook/Meta, Instagram, and LinkedIn.

Launch and test creatives and audiences

Reliable reporting

+More

Explore Social Tools

## Optmyzr For Amazon

Manage ecommerce product campaigns on the world’s largest online marketplace.

Campaign Management

Bid & Budget Management

Performance Insights

+More

Explore Amazon Tools

# 10-Time Winner of World’s Best PPC Software



### US Search Awards

* * *

2025 • 2024 • 2023 • 2022 • 2020 • 2018



### Global Search Awards

* * *

2023 • 2021 • 2020



### UK Search Awards

* * *

2021 • 2020 • 2019



### Canadian Search Awards

* * *

2021

## Partnering with the best

We have a direct line to the world’s leading ad platforms and we use it to advocate for our customers, ensuring their needs shape the future of digital advertising.

## Optmyzr By The Numbers

$5.27 Billion

Ad spend managed using Optmyzr

378,000+

Ad accounts connected

4.7

Average Product Rating (G2/Capterra)

21,851

Active Automation Events

480M+

Optimization Actions In 2024

# Learn How Different Teams Use Optmyzr

## PPC & Digital Agencies

See how Optmyzr helps agencies around the world work smarter, deliver better results, and delight their clients.

Learn More

## PPC Freelancers

The ultimate toolkit for paid search freelancers, consultants, and solopreneurs. Automate campaign busywork and focus your energy where it really counts — acquiring clients, shaping strategy, and testing new ideas.

Learn More

## In-House Marketers

Marketing, growth and paid search teams use Optmyzr to achieve incremental growth, find data insights from PPC to improve overall marketing effectiveness, run experiments and showcase value to any stakeholder.

Learn More

## Enterprise Teams

Do you manage over $500,000 a month in ad spend? Our enterprise plans come with unlimited accounts, dedicated support, and early access to new features.

Learn More

##### Experience Optmyzr for yourself for 2 full weeks.

Start your 14-day free trial today. No credit card required.

Start Trial Book a Demo

###### Products

- Optmyzr for Search
- Optmyzr for Amazon Ads
- Optmyzr for Social

###### Company

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###### Use Cases

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- Automation
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- Analysis

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