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Content Analytics Made Easy | Parse.ly

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Platform

- Content Analytics Dashboard

Build a better, smarter content strategy
- Content Conversion Engine

Prove your content's value
- Content API for Developers

Personalize your content experiences
- Data Pipeline for Analysts

Stream your real-time content data
- Content Management System

Publish better content, faster

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# The easiest way to eliminate guesswork from your content strategy

Parse.ly is the only analytics platform proven to make a results-driven culture accessible to newsrooms and content marketers.

Parse.ly is a core part of WordPress VIP.

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## The analytics everyone can use

Most analytics tools are complex and require extensive training. Parse.ly’s intuitive dashboard gives everyone access to deep insights about your content. Make everyone on your team “the data person.”

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How is this different from Google Analytics?

## Analytics Dashboard

* * *

The accessible dashboard that everyone on your team can use to understand content performance.

- Real time data
- Conversions
- Reporting

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## Content API

* * *

The API you plug into your sites to serve recommended content that’s personalized to your audience and objectives.

- Customizable models
- Drag & drop WordPress block
- Aggregate data export

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## Data Pipeline

* * *

The pipeline you use to send raw event-level data from your website and apps to your data warehouse.

- Raw, real-time data
- Clean format
- Data storage

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> If you have an editorial team creating content daily that needs feedback on the performance of that content, then Parse.ly is the number one tool for the job.
>
> ****D**an Stubbs
> **VP Analytics

## Make Data Easy

Drive smarter decisions across the board by empowering creators with the tool they understand and love.

## Focus Content Strategy

Identify what content resonates with your audience, and focus your work on high-value initiatives.

## Prove Content ROI

Quickly prove what content drives business impact, and get management to invest in your team.

> Parse.ly is the tool that makes it fun, simple, easy, and not scary to get data—you want to start using it on a daily basis.
>
> We’ve seen real results: 25% for additive growth from our content marketing activities and objectives.
>
> ****David Grossman**
> **Chief Marketing Officer

## Companies using Parse.ly every day

## Ready to win more with your content?

Join thousands of editors and content marketers who use Parse.ly every day.

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Platform

- Content Analytics Dashboard
- Content Conversion Engine
- Content API for Developers
- Data Pipeline for Analysts
- Content Management System
- Enterprise Trusted Data Partner
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