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Phrase (Frm. Memsource): Localization & Translation Software

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- AI & Machine Translation

Optimize multilingual content with AI-powered translation
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Secure translation hub for multilingual content
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Automate and streamline your translation workflow
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Automate localization with no-code workflows
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Localize apps, websites, and digital products
- Multimedia Localization
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Capture, translate and convert video or audio into global content
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******Publicis Production partners with Phrase******

**Transforming global content creation and delivery**

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******Publicis Production partners with Phrase******

**Transforming global content creation and delivery**

Find out more

# A world leader in translation technology

Phrase intelligently automates, manages, and delivers multilingual content for deeper customer connections and faster business growth.

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Case Study

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## The Phrase Localization Platform

**The Phrase Platform is the world’s most powerful, connective, and customizable localization software. Cloud-based and intelligently powered by AI, it is built to automate multilingual content at great speed, accuracy and scale.**

Phrase allows organizations to provide customers with access to the content they need in the language they speak. This means your customers are more engaged and business impact is delivered quickly.

More on the Phrase Platform

## How Phrase can help

A central hubIntelligent AIAudio and visualSmarter automationConsistent quality at scaleActionable analyticsBuilt to integrate

Business impact: Use cases

### A central hub

One place to manage and translate all your content. Track progress, automate tasks, and work across teams from a single platform, built to handle all your multilingual content needs.

### Intelligent AI

From Phrase NextMT and context-aware adaptation to automated routing and QA, our AI capabilities are shaped by a dedicated research team and real product use. As AI evolves, Phrase is building what comes next; little wonder Nimdzi positions Phrase as the innovative market leader.

### Audio and visual

Phrase Studio is the new audio and video intelligence layer in the Phrase Platform, enabling fast, secure transformation of spoken content into high-accuracy transcripts, localized subtitles, and voiceovers in 100+ languages.

### Smarter automation

Smarter automation means less manual work at every stage. Phrase handles content updates, translation assignment, QA checks, and delivery, all through configurable workflows powered by AI and built-in triggers. It’s how global teams stay fast and consistent, without the overhead.

### Consistent quality at scale

Built-in quality scoring, automated MT engine selection and intelligent routing help teams maintain high standards, even at scale. Phrase ensures the right translation path for each piece of content, whether that’s machine, human, or hybrid.

### Actionable analytics

Built-in analytics show how content moves through your workflows, with insights into speed, quality, and cost. Use data to improve translation and automation decisions.

### Built to integrate

Phrase fits into your content ecosystem, integrating with over 50 tools across design, development, CMS, and QA. Phrase shares data and workflows, so multilingual content moves easily between teams, systems, and languages.

Business impact: Use cases

## Phrase recognized as a Leader in the Forrester Wave™, Q3 2025

We scored top marks in 21 of 26 criteria, setting the benchmark for enterprise language technology.

Download the report

## AI-led translation

We believe that the creation of our AI-powered platform is one of the biggest single advancements to happen in localization technology. Baked into the Platform and customised to your needs, Phrase AI is trainable to achieve the most successful outcomes based on your circumstances and unique goals. In real time, the system automates the selection of the most effective translation services, incorporates brand terms, and scores content quality based on an array of context and circumstances. This means you are able to achieve much more, with less.

More about Phrase Language AI

Introducing Phrase Orchestrator

## Smarter automation, built in

Phrase gives you full control over how content moves, from creation to translation to delivery. With AI-powered automation, teams can build workflows that adapt to content type, language needs, and business rules. Phrase Orchestrator offers a no-code, drag-and-drop interface to create flows across the Phrase platform and beyond. Whether routing content to the right translation method or triggering quality checks, automation reduces effort and speeds up delivery.

## Analytics that unlock insight

Phrase Analytics gives teams the ability to track performance, surface insights, and report on progress, without needing SQL or BI support. Build custom reports and visual dashboards to monitor translation quality, turnaround times, and cost. With actionable data at your fingertips, you can stay aligned to goals and continuously improve how multilingual content is delivered.

Find out about Analytics

Phrase integrations

## Integration

With over 50 integrations (and counting…), Phrase can connect to your existing localization systems with ease. The ‘plug and play’ nature of the Platform protects existing workflows, allows you to retain current tools, and enables incredible speed to value. And, in the unlikely scenario that a connection doesn’t exist, our engineers can build it.

## **Our new podcast is live!**

Hosted by our CMO Jason Hemingway, *In other words* invites business leaders to share the wins, missteps, and lessons they’ve learned on the road to going global – and speaking their customers’ language: everywhere.

Read more

“The go-to, end-to-end localization solution that offers—at scale—unprecedented levels of customization, automation, and reporting to help you truly connect with new audiences and drive global growth”

The Total Economic Impact of Using Phrase (TEI) study by Forrester Consulting

G2 Satisfaction Scoring

G2 Satisfaction Scoring

Nimdzi New Visionary

9.1/10 User Rating

4.5/5 User Rating

We’re producing over 20 emails a week, and the platform ensures every single one is on-brand, localized, and responsive, without any engineering effort.

Megan Walsh

Global Head of Lifecycle Marketing

What3Words explored multiple localization solutions, but Phrase emerged as the indisputable frontrunner. Thanks to Phrase we have more control over our timelines. The languages team turns around a localization request in about a week, and this is never in doubt.

Jamie Brown

Chief Languages Services Officer at what3words

Phrase has become an indispensable part of our localization strategy at BlaBlaCar. Our plans include scaling the range of materials localized within the Phrase platform, particularly our help center and customer relationship content. This in turn will bolster business, improve customer satisfaction, and drive loyalty. This strategic shift reflects the efficiency gains we’ve achieved through Phrase and our commitment to delivering top-quality services to our customers globally through streamlined translation and localization processes.

Simon Rimbert

Senior Localization Project Manager at BlaBlaCar

Deliveroo wouldn’t have a localization process without Phrase. Investing in the Phrase Localization Platform, we have managed to centralize the process and ensure consistency with all types of content. Most importantly, thanks to Phrase, we’ve helped improve time to market and customer satisfaction in new regions.

Cristina Marín

Senior Localization Manager at Deliveroo

The Zendesk partnership with Phrase enables us make the right decisions and helps with anything new that comes up. We have an open dialogue, and I trust Phrase to have the right solutions at the right time, so that we can grow with Phrase.

Yoko Drain

Sr. Director of Product Globalization at Zendesk

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ISO27001

GDPR Compliant

AWS Partner

PCI DSS

### Reliable and secure

The Phrase Localization Platform follows best practices in security, stability and performance. This means we comply with the Principles and Security Statements of ISO 27001, PCI DSS, AWS, CCPA and GDPR. Our infrastructure is one of the most resilient and robust available (zero downtime deployments and a 99.9% uptime), and we work hard to ensure it stays that way.

Security at Phrase

## Suggested Reading

PreviousNext

Case Study

### How Mazak Built a Blueprint for Scalable, Consistent Global Content

Mazak faced fragmented content operations relying on manual workflows across 20 languages when undertaking a major global website relaunch. By integrating Phrase with Adobe Experience Manager, the company automated critical…

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News

### Publicis Production + Phrase: A new model for global content

Phrase and Publicis Production form a strategic alliance to transform how multilingual content is created and delivered worldwide.

Read more

### New episode: Culture isn’t a “nice to have”, it’s your CX growth engine

Host Jason Hemingway is joined by Annette Franz, Customer Experience leader, author and the Founder and CEO of CX Journey Inc., along with Phrase CEO, George Ell. They discuss how…

Listen here

News

### Phrase Unveils New Multimedia Content Capabilities with Phrase Studio

New multimedia localization capabilities added to the Phrase Platform, providing a broad range of intelligent audio and visual editing tools for customers.

Read more

Blog post

### Annette Franz: Culture is the operating system: how leaders connect employee and customer experience globally

In conversation with Phrase CEO Georg Ell, CX Journey founder Annette Franz shares why culture must act as an organization’s operating system — driving every decision, behavior, and customer interaction.…

Read more

Blog post

### The rise of the global intelligence function: Inside Loc360° 2025

Localization is shifting from delivery to global intelligence. Loc360° and UnLOCked 2025 brought together leaders from AWS, Microsoft, Uber, Booking.com, Nike, and more to explore AI governance, business impact, and…

Read more

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