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Plausible Analytics | Simple, privacy-friendly Google Analytics alternative



Why Plausible

Intuitive Dashboard

Get all the important stats on one single page. No training necessary.

Lightweight Script

Bloated analytics scripts can slow down your website. Plausible script is lightweight and fast.

Privacy Focused

Built with privacy of your visitors in mind. No need to annoy them with a cookie/GDPR consent banner.

Open Source

Built openly on GitHub, released under the AGPL license and can be self-hosted too.

### Industry

- For startups
- For agencies
- For creators
- White label

### Comparisons

- vs Google Analytics
- vs Matomo
- vs Cloudflare

Community

Blog

Stories about privacy, web analytics, and building a financially sustainable open source project.

Documentation

Everything you need to know about getting up and running with Plausible.

GitHub

Follow the development. Inspect and review the source code to verify that our actions match with our words.

Updates

What's new in Plausible? Here we list major new features for a quick overview.

### Follow us on Twitter, Mastodon or LinkedIn for more

Pricing

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Why Plausible \- Simple metrics \- Lightweight script \- GDPR/CCPA Compliant \- Open source Industry \- For startups \- For bloggers \- For freelancers Comparisons \- Google Analytics alternative \- Matomo alternative \- Cloudflare alternative Community \- Blog \- Documentation \- GitHub Repo \- Public Roadmap \- Forum Pricing

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# Easy to use and privacy-friendly
Google Analytics alternative

Plausible is powerful, intuitive and lightweight analytics. No cookies just insights. Made and hosted in the EU, powered by European-owned infrastructure. 🇪🇺

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Live demo

## It's time to ditch Google Analytics

Google Analytics is frustrating to use, difficult to understand, slow to load and privacy-invasive. That's why we built Plausible Analytics, a simple but powerful alternative.

Here's what makes Plausible a great Google Analytics alternative and why over 15,000 paying subscribers trust us with their website and business insights:

### Simple analytics at a glance

Plausible is simple analytics. It is easy to understand and it cuts through the noise. Check your site traffic and get all the essential insights on one page in one minute. There are no layers of menus, there is no need for you to build custom reports, custom dashboards or PowerPoint documents. You can even import your Google Analytics stats.

### Lightweight script that keeps your site speed fast

Plausible is lightweight analytics. Our script is 75 times smaller than Google Analytics. Your page weight will be cut down, your site will load faster and you'll reduce your carbon footprint for a greener and more sustainable web. A site with 100,000 monthly visitors can save 8.2 kg of CO2 emissions per year by switching.

### No need for cookie banners or GDPR consent

Plausible is privacy-friendly analytics. All the site measurement is carried out absolutely anonymously. Cookies are not used and no personal data is collected. There are no persistent identifiers. No cross-site or cross-device tracking either. Your site data is not used for any other purposes. All visitor data is exclusively processed with servers owned and operated by European companies and it never leaves the EU.

### Track goal conversions, revenue and campaigns

Plausible is powerful. Segment your audience by any metric you click on. Analyze paid campaigns. Track ecommerce revenue, outbound link clicks, form submissions, file downloads and 404 error pages. Track engagement metrics like scroll depth, bounce rate, and time spent on page. Create custom events with custom dimensions to track conversions and attribution. Increase conversions using funnel analysis.

### Invite team members and share your dashboard

Plausible is shareable. Your stats are private by default but you can choose to be transparent and make them public so anyone with your custom link can view them. You can embed the dashboard into your website too. Stats can also be shared privately by generating a secure link. You can invite team members and assign user roles too.

### Smooth transition from Google Analytics

Join thousands who have already migrated from Google Analytics. There's a realtime dashboard, an entry pages report and integration with Search Console. You can track paid campaign conversions, invite team members and count visitors who ignore the consent banner. We exclude data center bot traffic, allow you to import historical stats and there's a Google Tag Manager template too.

We hope you enjoy Plausible!

Regards,

Uku and Marko

P.S. We're a completely independent, self-funded, bootstrapped and debt-free team of 10. We're not interested in raising funds or taking investment. We choose the subscription business model rather than surveillance capitalism. We're operating a sustainable project funded solely by the fees that our subscribers pay us. Read more about us.

## What can you do with Plausible Analytics?

Our features are built based on years of user feedback, making sure you work with exactly what you need. Each one is designed with simplicity in mind, so you *finally* don’t need any training to use analytics.

Automatic scroll depth tracking

Plausible automatically tracks scroll depth (1-100%) for all pages—no complex setup or tag managers needed like with Google Analytics and other tools. You can set up scroll depth goals (codeless) too.

Track AI traffic accurately

Track which AI tools, like ChatGPT, Perplexity, DeepSeek, etc., send you traffic. See which pages are driving AI traffic, which conversions are being met, and more.

Track SEO performance

Connect Google Search Console to see search terms driving Google traffic within your Plausible dashboard. Analyze SEO content performance and track organic conversions—all in one place.

Track ad performance, and any other campaigns

Track your UTM tags, along with an automatic breakdown of channels like Affiliates, Display, Email, Paid Search, Paid Social, Referral, etc. Analyze landing pages, conversions, locations, etc.

Real Time dashboard

Monitor live site activity. The real-time view matches the default dashboard with the same reports and metrics. Updates every 30 seconds—no refresh needed. Simpler than GA4’s Real Time overview.

Codeless goals and revenue tracking

Mark any pageviews as goals—no coding needed. Monitor file downloads, form completions, external link clicks, etc., with a ready-made code snippet. Or use custom code for advanced tracking, while tracking revenue.

Track user journeys with Funnels

Analyze user flow across pages, domains, subdomains, including custom events. See the percentage of visitors who complete conversions, where drop-offs occur, and segment users based on behavior.

Works with whatever you work with

Use our WordPress plugin for easy setup, track WooCommerce funnels in one click, or build custom Looker Studio dashboards—Explore our various integrations and setup guides for easy setup.

## People ❤️ Plausible

Plausible is built for scale and can serve sites with hundreds of millions of monthly visitors. Thousands of sites, startups and some of the world's leading brands have already made the switch from Google Analytics and other services.

Paying subscribers

16k

Tracked pageviews

173B

Uptime (Last 90 days)

99.99%

Cyrus Shepard

@cyrusshepard

Using GA4 + simultaneously testing several "simpler" alternatives. 100% favorite so far is Plausible.

Not free/not a ton of bells and whistles, but SOOOO easy to use (for clients too) and the data is near real-time. Good solution for ~70% of websites that have trouble with GA4.

Prezly

@Prezly

We are super excited to announce that Prezly now has analytics! Thanks to Plausible, our users can access simple, privacy-minded, and lightweight data right from the dashboard. prezly.com/help/analytics-dashboard

Rob Hope

@robhope

Just replaced my full network's Google Analytics with Plausible - I can't remember when last I was this impressed by a SaaS UX + design 💯

Became a paying customer within 1hr of the 30-day trial.

DHH

@dhh

Been a very happy customer of Plausible at Basecamp. Wonderful to see domains like web stats that were once a wasteland due to monopoly weight spring new, better options ❤️

Laura Roeder

@lkr

I've been super happy with Plausible. All the conversion tracking we need, it has every report we use.

John O'Nolan

@JohnONolan

Check out Plausible if you haven't yet — fantastic product, $190/mo for 5M views, or less when paid annually. We switched over everything from GA.

## Traffic based plans that match your growth

Sign up for 30-day free trial. No credit card required.

2 months free

Monthly Yearly

Up to **10k** monthly pageviews

10k

10k

10M+

### Starter

/year /month

$9 /month

Custom

Start your free trial

- One site
- 3 years of data retention
- Intuitive, fast and privacy-friendly dashboard
- Email/Slack reports
- Google Analytics import
- Goals and custom events
- Saved Segments

### Growth

/year /month

$14 /month

Custom

Start your free trial

- Everything in Starter
- Up to 3 sites
- Up to 3 team members
- Team Management
- Shared Links
- Embedded Dashboards
- Shared Segments

### Business

/year /month

$19 /month

Custom

Start your free trial

- Everything in Growth
- Up to 10 sites
- Up to 10 team members
- 5 years of data retention
- Custom Properties
- Stats API (600 requests per hour)
- Looker Studio Connector
- Ecommerce revenue attribution
- Funnels
- Consolidated View

### Enterprise

Custom

Contact us

- Everything in Business
- 10+ sites
- 10+ team members
- 600+ Stats API requests per hour
- Sites API access
- Single Sign-On (SSO)
- Managed Proxy
- 5+ years of data retention
- Priority support

### Ready to ditch Google Analytics?
Start your free trial today.

Get started

Live demo

####

Made and hosted in the EU 🇪🇺
Solely funded by our subscribers.

#### Why Plausible?

- Simple metrics
- Lightweight script
- Privacy focused
- Open source
- GA4 Accuracy comparison
- Visitor segmentation
- Ecommerce tracking
- White label

#### Comparisons

- vs Google Analytics
- vs Matomo
- vs Cloudflare

#### Community

- What's new
- Status
- Blog
- Documentation
- GitHub
- Twitter
- Mastodon
- LinkedIn

#### Company

- About
- Contact
- Privacy
- Data policy
- Terms
- DPA
- Security
- Imprint