Page Inspect

Product-Led Growth Collective

What is product-led growth?

subscribe

Categories

Articles

Product-led foundations

Newsletter

PLG Maturity Assessment

MEET THE PLGC

About us

Meet the Collective

Get in touch

## The Product-Led Growth Collective was founded by **Appcues** in 2019.

The path to product-led is a long one. We started the Product-Led Growth Collective because we wanted to be part of a community—to talk shop, trade ideas, and learn from like-minded folks on their own product-led growth journeys. If that includes you, then grab a seat and gather 'round the table.

Learn more about Appcues

## We are

# Product‑Led

# Growth
# Marketing
# Sales
# Support
# Growth

The Product-Led Growth Collective is a community-driven resource, made for growth-minded folks, by growth-minded folks. Industry leaders share the latest insights, strategies, and lessons learned from their own journeys to becoming product-led.

Don't miss out on the latest stories, data, and insights

Thank you for signing up for our newsletter!

Oops! Something went wrong while submitting the form.

## Voice of the Product

All episodes

March 10, 2020

Season 2

8 Episodes

### Voice of the Product: Season 2

We put 8 product-led leaders in the hot seat and asked 8 hard-hitting questions about product-led growth. Each episode features 1 question.



Watch now

Learn more

September 13, 2019

Episode 5

18 mins

### Karen Appleton Page of B Capital Group talks about growth and partnerships

Karen discusses a three-pronged partnerships strategy, the importance of timing in a rapidly growing company, how to be a dynamic leader, and more.



Watch now

Learn more

Karen Appleton Page,

General Partner,

B Capital Group

## Voice of the Product

All episodes

March 10, 2020

Season 2

8 Episodes

### Voice of the Product: Season 2

We put 8 product-led leaders in the hot seat and asked 8 hard-hitting questions about product-led growth. Each episode features 1 question.



Watch now

watch now

September 13, 2019

Episode 5

18 mins

### Karen Appleton Page of B Capital Group talks about growth and partnerships

Karen discusses a three-pronged partnerships strategy, the importance of timing in a rapidly growing company, how to be a dynamic leader, and more.



Watch now

Learn more

Karen Appleton Page,

General Partner,

B Capital Group

## Foundational content

All product-led foundations

NOVICE

### Is product-led growth right for my business?

Let’s get one thing clear: PLG is not an exclusive club

NOVICE

### 10 benefits of product-led growth

Running a PLG-motion is chock full of benefits—but here are the 10 most important.

NOVICE

### The rise of the growth product manager

There’s something interesting happening to product manager job descriptions these days.

NOVICE

### The Product-Led Growth Flywheel

The funnel is dead. Long live the Flywheel!

Starter

### What is product-led growth?

Sales-led and marketing-led had their time. The future is product-led growth.

MATURITY MODEL ASSESSMENT

Find out how mature your product-led growth motion is by taking our assessment

## Articles

All articles

November 20, 2023

### Converting free users to customers with the bowling alley framework

Wes Bush

Founder and President, ProductLed

November 20, 2023

### The changing role of product marketers in product-led companies

Marcus Andrews

Product marketing

November 20, 2023

### A framework for driving product-market fit through pilots

Clement Kao

Founder at Product Teacher

November 20, 2023

### The three types of “good” onboarding friction

Ramli John

Content Programming Director, Appcues

November 20, 2023

### How product-led growth and enterprise sales coexist: Getting executive buy-in

Bryan Silverman

EVP Strategy & Operations, Suzy

WHAT IS THE PRODUCT-LED GROWTH FLYWHEEL?

Learn why transitioning from a funnel to a flywheel is critical to fully realizing product-led growth

## Data and trends

All reports

May 16, 2023

### 2023 Product-Led Experience Report

Today’s differentiation—the edge owned by top growing SaaS companies—is experience. This report was designed to help you figure out what that means to your business (and what to do about it).

Learn more

December 3, 2020

### The State of Product-led Growth 2020

Product-Led Growth Collective and ProductLed joined forces to deliver this holistic, data-driven assessment of product-led growth in 2020.

Learn now

June 11, 2019

### State of product-led growth

We compiled this benchmark report to provide our community members with a holistic, quantitative understanding of the current state of product-led growth.

Learn now

## Data and trends

All reports

May 16, 2023

### 2023 Product-Led Experience Report

Today’s differentiation—the edge owned by top growing SaaS companies—is experience. This report was designed to help you figure out what that means to your business (and what to do about it).

Learn more

December 3, 2020

### The State of Product-led Growth 2020

Product-Led Growth Collective and ProductLed joined forces to deliver this holistic, data-driven assessment of product-led growth in 2020.

Learn now

June 11, 2019

### State of product-led growth

We compiled this benchmark report to provide our community members with a holistic, quantitative understanding of the current state of product-led growth.

Learn now

## Behind the Experience

All episodes

NOVICE

MURAL’s playful new user experience ft. Lauren Schuman

In this episode, we sit down with Lauren Schuman, VP of Product growth at MURAL, a digital workspace platform for guided visual collaboration. Lauren is a seasoned leader who sits at the unique intersection of product, marketing, and data. She drives the strategy and execution of MURAL's product-led growth efforts.

## Product Adoption Academy

All courses

NOVICE

Product Launches 101

Launching a new product or feature requires careful planning, timely execution, and a whole lot of communication. It can feel overwhelming, especially when you’re just getting started. And that’s exactly why we made this course.

## **Meet the Collective**

We're just a friendly bunch of growth-minded folks bringing a product-led growth approach to our daily work. Find out more about the dozens of humans powering the collective and what we do.

Learn more about us

Peep Laja

CEO of Wynter

Ashton Rankin

Product Manager, Vidyard

Darius Contractor

Head of Growth,
Airtable

Crystal Widjaja

EIR at Reforge

Jeff Hardison

Director of Product Marketing
at Calendly

David Apple

Head of Customer Success and Sales, Notion

subscribe

### Don’t miss out on the latest product-led stories and advice every week

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Made with

by appcues

About us

Get in touch