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# The #1 professional
network for the best
product marketers on
the planet.

## 300k+

Community members

## 40+

Certifications

## 5k+

Event attendees

Reach the next stage in your product marketing career. Quicker. Develop in-demand skills, build your network, and stay ahead of industry trends with community-led education you can actually apply.

Become a member Get certified

### Award-winning institution for award-winning product marketers



### Welcome to the community...

Our mission is simple: to elevate the role of product marketing and redefine the way companies access education and scale. Join our VP of Community, Rose Johnstone, for a quick tour of the community.

##### Join the community

Access product marketing experts, insights, community, networking, courses, and more. For free.

##### Get certified

Learn today & apply tomorrow. Community-led education designed to fast-track your career.

##### Become a member

Develop your knowledge with ideas and resources you can apply to everyday projects.

##### Attend an event

Stay up-to-date with the latest trends and expand your product marketing network overnight.

Join product marketers from world-class companies like:





## Where are you on your journey?

Need help finding your way around the website? Let us help you get there quicker.

##### 1\. What level are you?

Break into Product Marketing

Product Marketing Manager

Senior Product Marketer

Leader of Product Marketing

##### 2\. What are you trying to improve?

Positioning

Messaging

Sales enablement

Go-to Market

Research

Competitive intelligence

Metrics & OKRs

Pricing

Personas

Segmentation

##### 3\. How would you like to achieve that?

Networking

Learning & development

Mentorship

Guides & resources

Industry reports

Templates

##### So you’re looking for events...

Here at Product Marketing Alliance we have, lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo

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##### Get to know us

Product Marketing Summit 2023

Product Marketing Talks

Product Marketing Meetups

Certifications

## Get Certified. Get noticed. Get Ahead.

Master essential product marketing skills, become the most impactful PMM in the room, and accelerate your career.

Get certified

Events

## Keep up-to-date with the latest PMM trends.

Grow your network, skip years of trial-and-error, and recharge your product marketing batteries with 100s of PMM experts, in-person.

Attend an event

Trusted ratings from:



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Memberships

## Fast-track your product marketing career.

Fed up of piecemealing your L&D? Access immediate solutions for today, strategic knowledge for tomorrow, and the connections that make it all possible.

Sign up

Community

## Get career advice from product marketing leaders

You no longer have to navigate the world of product marketing alone. Connect directly with experienced product marketers in our Slack channels and local meetups - and learn how to navigate your career journey.

Join your peers

## Get updated with the latest product marketing resources
See all resources

Positioning & messaging Pricing Go to market Competitive intelligence Product marketing strategy

## Learn from the top people in your industry...

From exciting startups to Fortune 500 companies like Amazon, Comcast, Microsoft, Salesforce,
and IBM, get first-hand insights from some of the best product marketers in the business.

Emma Stratton Messaging Expert

Watch presentation

April Dunford Positioning Expert

Watch presentation

Chandra Patel Sr. Director of PMM

Watch presentation

Julien Sauvage VP Product Marketing

Watch presentation

Madison Leonard PLG Growth

Watch presentation

Community partners



## Benchmark your product marketing skills

Let us know your experience in key product marketing competencies and we'll give you a
tailormade framework to lean in on your strengths and identify opportunities
for professional growth.

See full framework Take PMM IQ test

### Access product marketing experts, insights,
community, networking, courses, and more.
For free.
Become an Insider

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## Product Marketing Core Framework

From research to pricing, positioning to enablement, storytelling
to onboarding - and more, there’s a lot that goes into successfully
getting a product to market - and keeping it there.

This framework’s designed to help you navigate every step.

Get framework

## Discovery

Thorough customer, market, and competitor research are
the bedrock of any product marketing strategy. Fail to
prepare, prepare to fail.

- Build business case
- Customer/market feedbacke
- Why/loss analysis
- Market research

- Competitor intel
- Market requirements
- Testing assumptions
- Review and refine

Get framework

## Strategize

From pricing to GTM, acquisition to internal comms, a watertight
strategy is key. A strategy that looks at barriers, opportunities, and
data-backed methodologies is the first step towards long-term
success.

- Pricing
- Objectives
- Go-to-market
- Acquisition
- Onboarding

- Retention and expansion
- Internal communication
- Use Sales enablement
- Barriers

Get framework

## Define

Defining the market you’re working in, identifying your personas,
and creating positioning & messaging that truly resonates is
essential.

- Positioning
- Narrative design
- Messaging
- Storytelling

- Segmentation
- User personas
- Buyer personas
- Use cases

Get framework

## Get set

If you want to go fast, go alone. If you want to go far, go
together. Through training, collaboration sessions, and
indispensable assets, equip other teams with all the
knowledge they need to come with you.

- Sales assets
- Training
- Sales enablement sessions
- Marketing

Get framework

## Grow

A product marketing strategy is never complete. Analyze. Refine.
Test. Repeat. And ensure your product doesn’t just get to market
\- but maintains a competitive position there.

- Case studies
- Analysis
- Optimization
- Customer feedback
- Prioritise tickets

Get framework Back to start

## Elements of Product Marketing

Read more Watch video

## Your resource library
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Reports

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October 27, 2025



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