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Title:Programmatic Advertising Technology Company | PubMatic
Description:Learn how PubMatic, a sell-side advertising technology company, maximizes customer value & puts you in control of your digital advertising business.
HTML Size:120 KB
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Fetched At:May 24, 2025
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h1BUILDING A BETTER SUPPLY CHAIN FOR THE FUTURE OF DIGITAL ADVERTISING
h3ABOUT US
h3OUR SOLUTIONS
h4FOR PUBLISHERS
h4FOR BUYERS
h4FOR COMMERCE MEDIA
h3CUSTOMER STORIES
h3Driving Performance with the Power of Sell-Side Targeting Through Connect
h3Kroger Precision Marketing Boosts Video Campaign Performance with PubMatic
h3How Overwolf Scaled PMP and Buyer Relationships with PubMatic's Access Membership
h3Philo and PubMatic Partner on CTV Transparency Innovation
h3PubMatic Delivers 24% Revenue Uplift for Tokyo Tsushin Group
h3NEWS & RECOGNITION
h4Half of High-Income Players Positive About Ads in Mobile Games, PubMatic Research Finds
h4PubMatic Unveils AI-Powered Media Buying Platform
h4PubMatic and Overtone Partner to Power the Open Internet with Contextual Intelligence
h3SCALE THAT DELIVERS
h3PubMatic Unveils AI-Powered Media Buying Platform
Markdown Content
Programmatic Advertising Technology Company | PubMatic Contact Us - Solutions - FOR PUBLISHERS - FOR APP DEVELOPERS - FOR CTV/OTT PUBLISHERS - FOR BUYERS - FOR COMMERCE MEDIA - Products - FOR PUBLISHERS: - PUBMATIC SSP - CONNECT - IDENTITY HUB - OPENWRAP - ACTIVATE - FOR BUYERS: - PUBMATIC SSP - CONNECT - ACTIVATE - AUCTION PACKAGES - FOR COMMERCE MEDIA: - CONVERT - ACTIVATE - CONNECT - Resources OUR Resources VIEW ALL - PubMatic Blog - Research - Customer Stories - Events - PubAcademy - Documentation - About OUR Company - About Us - RESPONSIBILITY - Locations - News - Investor Relations - Careers OUR Careers - Overview - Jobs - Engineering - Our People - Diversity & Inclusion - Life @ PubMatic - India - Login - Publishers - Media Buyers - ACTIVATE - - Solutions - FOR PUBLISHERS - FOR APP DEVELOPERS - FOR CTV/OTT PUBLISHERS - FOR BUYERS - FOR COMMERCE MEDIA - Products - FOR PUBLISHERS: - PUBMATIC SSP - CONNECT - IDENTITY HUB - OPENWRAP - ACTIVATE - FOR BUYERS: - PUBMATIC SSP - CONNECT - ACTIVATE - AUCTION PACKAGES - FOR COMMERCE MEDIA: - CONVERT - ACTIVATE - CONNECT - Resources - OVERVIEW - PubMatic Blog - Research - Customer Stories - Events - PubAcademy - Documentation - About - OVERVIEW - About Us - RESPONSIBILITY - Locations - News - Investor Relations - Careers - OVERVIEW - Jobs - Engineering - Our People - Diversity & Inclusion - Life @ PubMatic - India - Login - Publishers - Media Buyers - ACTIVATE - Contact Us # BUILDING A BETTER SUPPLY CHAIN FOR THE FUTURE OF DIGITAL ADVERTISING Our integrated, omnichannel platform and superior customer service have enabled us to sustain a track record of innovation that delivers better business outcomes for our clients across the open internet. ### ABOUT US ### OUR SOLUTIONS #### FOR PUBLISHERS Gain end-to-end control over all aspects of your programmatic monetization with a holistic tech solution that helps you maximize yield while providing the insights you need today and in the future. OUR PUBLISHER SOLUTIONS #### FOR BUYERS Get closer to your target consumer and maximize campaign ROI with a proactive approach to your media supply chain with a platform built with efficiency and transparency at its core. OUR BUYER SOLUTIONS #### FOR COMMERCE MEDIA Simplify the complex retail and commerce marketplace with a platform that combines core monetization and customer acquisition capabilities in a transparent, flexible, scalable way. OUR COMMERCE MEDIA SOLUTIONS CUSTOMER STORIES ### CUSTOMER STORIES VIEW ALL ### Driving Performance with the Power of Sell-Side Targeting Through Connect A leading casual dining brand partnered with its agency to drive efficient campaign performance by leveraging commerce media audiences. The goal was to optimize reach and cost efficiency while maintaining strong engagement. View Case Study 11% Lower CPC 33-60% lower cost per unique reach ### Kroger Precision Marketing Boosts Video Campaign Performance with PubMatic Kroger Precision Marketing (KPM) is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚ data science and Kroger’s popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store. View Case Study 20% Increase in click through rate ### How Overwolf Scaled PMP and Buyer Relationships with PubMatic's Access Membership Overwolf is revolutionizing gaming by unleashing the power of creator innovation. Overwolf’s infrastructure transforms passionate gamers into digital architects, empowering them to build in-game apps that supercharge the gaming experience. View Case Study +23% PMP Growth +28% Spend increase ### Philo and PubMatic Partner on CTV Transparency Innovation Philo, an entertainment-focused streaming service focused on programmatic activation, looks to equip advertisers with a high level of transparency and addressability by sharing robust bidstream signals. These identifiers and contextual signals enable advertisers to reach their desired audiences in an effective, brand-safe way and build trust and accountability in a premium CTV environment. View Case Study 98% Coverage in unique IDs 98.9% Coverage in Tier 1 content object signals ### PubMatic Delivers 24% Revenue Uplift for Tokyo Tsushin Group Founded in 2015, Tokyo Tsushin Group is a leading Japanese media and platform company that excels in service creation in the mobile market and IT marketing. Tokyo Tsushin Group has launched numerous mobile applications and media platforms to date. Key services include free game apps and point-earning game apps (incentive games). Leveraging its expertise in… View Case Study 8.4X The average CPM for US Inventory 24% Total revenue uplift ### NEWS & RECOGNITION READ ALL NEWS May 16, 2025 #### Half of High-Income Players Positive About Ads in Mobile Games, PubMatic Research Finds Learn more May 7, 2025 #### PubMatic Unveils AI-Powered Media Buying Platform Learn more May 1, 2025 #### PubMatic and Overtone Partner to Power the Open Internet with Contextual Intelligence Learn more READ ALL NEWS ### SCALE THAT DELIVERS 1.9T ADVERTISER BIDS PER DAY 16.2 PETABYTES OF NEW DATA PROCESSED DAILY 1049 GLOBAL EMPLOYEES We have built a global infrastructure to maximize customer value and put you in control of your digital advertising business. ABOUT US × ### PubMatic Unveils AI-Powered Media Buying Platform LEARN MORE Solutions Resources About Us Careers Investor Relations Community PubMatic maximizes customer value by delivering digital advertising’s supply chain of the future. 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