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## Expanding informed consent in the age of synthetic data and digital twins

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Changes in the food industry: How new regulations are affecting brands The future belongs to those who understand the Hispanic mosaic The great wealth transfer: How financial providers must evolve for a new generation Work and Play: Cardapalooza, meticulousness and client relations Reimagining customer intelligence: How leading brands turn feedback into impact Expanding informed consent in the age of synthetic data and digital twins Why models matter in marketing research The case for synthetic data

## Generation Z View More ›

The great wealth transfer: How financial providers must evolve for a new generation

Teens voice opinions over brand authenticity, transparency and miscommunications

The top brand for Gen Z: Oreo’s recipe for lasting cultural relevance

Surveys track Halloween preparations, pet costumes and child safety

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### The case for synthetic data

Why online surveys need penetration tests

Quick Take: Why the real research 
risk isn’t AI, it’s us

Participant fraud in qualitative research: A wake-up call Data fraud: A threat to market research The data quality market is broken. Can history help us fix it?

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Why AI needs classic usability principles 
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Bridging the trust gap: Global insights on AI adoption

Trade Talk: Have no fear, 
the future is here

Harnessing AI: Amid fearmongering, Americans should rethink the use of AI

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Blueberry Virtual Session: Designing Research for Better Data Quality

Toluna Virtual Session: Stop Bots, Not People: Survey Design in the Age of Online Fraud

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quantilope Virtual Session: Future-Proofing Your Research: How Advanced Methods Drive Data You Can Trust

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