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RB2B-Identify Your Website Visitors and Boost Your Leads



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RB2B.AI: Ask Us Anything

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

RB2B + DEMANDBASE = 70-80% RESOLUTION

LEARN MORE

# Identify

70-80%

OF YOUR WEBSITE

TRAFFIC

Identify the actual people (and companies) on your website, route them through your existing tech stack, and convert them into high value leads.

get started, free forever >>>

get started, free forever >>>

RB2B IS SOC2 TYPE II COMPLIANT

4.5 Stars

275+ reviews

Our Customers

## Trusted By

Slack

## Get your first leads in under 5 minutes

Get the names, LinkedIn profiles, and email addresses of real people on your site. Push to Slack in Real-Time.

What is it for you?

## Turn page views into pipeline in 3 easy steps

01

5 minute setup

5 Minute Setup

Install our pixel in the header of your site, connect to Slack, and integrate with your CRM.

Identify 70-80% of your web traffic - both people and companies!

See the leads start coming through your Slack channel in minutes.

start for free >>

start for free >>

02

Filter and Route

Filter and Route

Use RB2B’s custom “Hot Leads” feature to find your Ideal Customers.

Filter by Company Revenue, Company Size, Seniority, Department, Category, and Geography.

Set up multiple filters and route them to different integrations. For example, put a buying prospect in an email sequence, send a notification about an investor to the CEO in Slack.

start for free >>>

start for free >>>

03

Connect and Activate

Connect and Activate

Connect over LinkedIn, Email, Phone, or all of the above.

Don’t know what to say? Use one of our hundreds of pre-written templates.

Build valuable, reliable pipeline from your existing traffic!

start for free >>>

start for free >>>

Integrations

## CONNECT TO OVER 50 APPS

Do more with RB2B by integrating with 50+ apps including Salesforce, Hubspot, Slack, Clay, Zapier, Instantly, HeyReach, and many more.

Michael Kurson of First Touch Reviews R! B2B | FREE Sales Tool

## RB2B drives

## consistent pipeline

Watch in

Youtube

“Using RB2B, we identified a high-value website visitor and added them to a targeted sequence, which led to closing a $100K opportunity. It’s been a great tool for turning anonymous interest into real revenue!”

Heath Barnett

VP Revenue, Mixmax

"RB2B has been a game-changer for our sales team. Seeing who's visiting our website and their LinkedIn profiles has completely changed how we do outreach. We're building better relationships and closing more deals, thanks to RB2B!"

George Vitko

Director of Partnerships, Reply

The site visit is the best signal, and RB2B has the highest quality site visit in the market. It's indespensible.

Andy Mewborn

Founder/CEO, Distribute.so

"At Sendspark, we want to give our customers the absolute best buying experience. RB2B helps us see when prospective customers are on our website, so we can reach out with the right message at the right time."

Bethany Stachenfeld

Founder/CEO, Sendspark

"One of the best tools in my growth tech stack! I love using RB2B to get visitor data from high-intent pages so I can squeeze more pipeline from any campaign we're running."

Stan Rymkiewicz

Head of Growth, Default

At Sendspark, we want to give our customers the absolute best buying experience. RB2B helps us see when prospective customers are on our website, so we can reach out with the right message at the right time.

Bethany Stachenfeld

Founder/CEO, Sendspark

"My SDR called on 100 enriched website visitors from RB2B over the course of 1 week prioritizing our ICP and 11 demos were booked"

Gabriella Walling

VP Marketing, Biscred

"RB2B has been a game-changer for our sales team. Seeing who's visiting our website and their LinkedIn profiles has completely changed how we do outreach. We're building better relationships and closing more deals, thanks to RB2B!"

George Vitko

Director of Partnerships, Reply

Your Questions Answered

## RESOURCES

Everything you need to answer sales, marketing, and compliance questions

Resources

### The RB2B Academy

Learn about how to install our pixel, set up integrations, set up workflows in our CRM, and how to start activating our data.

View More

View More

Resources

### Compliance

Review our Data Services Agreement, Data Usage Terms, DPA, InfoSec Addendum, and our GDPR/CPRA FAQ.

View More

View More

Compliance

## RB2B is compliant with all applicable laws and regulations

Person-Level ID is US-Only, GDPR doesn't apply. To enable Global Company-Level ID, consent capture is required to comply with GDPR. We're CCPA compliant.

FAQ

Why is RB2B free?

We give you a 7 day full-featured trial with LinkedIn profiles, companies, all integrations, and validated business emails.

After 7 days the LinkedIn and company profile push to Slack is free forever, up to 150 credits per month.

Our paid plans start at $149/mo for up to 300 credits, and go up with more credit consumption.

Does RB2B work outside the USA?

Sort of.

RB2B's Person-Level Identity is a US-only technology with a US-only database. If you're looking to identify overseas individuals, our person-level tech won't work. Why? GDPR & CCPA compliance.

However, our Company-Level ID (through our partnership with Demandbase), IS global. We can help you identify companies from any country that visit your site, just not the specific individuals.

If you are an overseas company looking to use RB2B's Person-Level ID on your US traffic, it will work, and it's compliant.

For more information, check out our compliance page.

https://www.rb2b.com/compliance

How does RB2B identify my anonymous website visitors?

Once you install our script in the header of your site, we will identify visitors to your website who are known and have been previously identified through our expansive, fully-permissioned publisher network.

We use a combination of 1st and 3rd party cookies, device IDs, and IP addresses to track and identify people across our network.

We also identify your site visitors through Demandbase's proprietary Reverse-IP Lookup network.

Once we identify someone, we will send them to your CRM, where you can trigger workflows that will:
‍
\- Add to lead score
\- Start automated outreach
\- Alert a rep in Slack of an owned account

You can opt-out of our network here:

https://app.retention.com/optout

Is RB2B SOC2 Certified?

Yes, RB2B has a SOC2 Type II Certification.

For our SOC2 documents, check out our Trust Portal.

https://retention.securitypal.com/

(retention.com is RB2B's parent company)

Does GDPR apply to RB2B?

For Person-Level ID:

No. Our database of personal information only contains profiles that have been matched to US home addresses, andwe use IP ringfencing to only resolve US traffic.

In legal-speak, we do not have a product that is intentionally or deliberately focused on providing marketing intelligence to the European or U.K. market.
‍
Our worldwide company-level ID solution (in partnership with Demand Base) does not resolve to the person-level, and as such, complies with GDPR.

IMPORTANT: You MUST use a consent collection tool if you deploy our global company-wide identification technology.

See below for detail:

https://support.rb2b.com/en/articles/11164096-what-is-a-consent-management-tool

https://support.rb2b.com/en/articles/11155094-company-level-identification

What about U.S. state privacy laws, like the California CCPA and CPRA?

If you were previously compliant with CPRA, using RB2B will not break your compliance.

For more information, see our Compliance FAQ here.

https://www.rb2b.com/compliance

What are the benefits of knowing the person on my website?

Your sales reps need to know when a named account they are pursuing hits a high-intent page.

Repeat visits are even more valuable.

RB2B helps you identify those people and accounts so that your reps can be alerted, reach out, or just add the visit to a lead score.

What should I send to these website visitors?

Depending on your traffic, we recommend either manual or automated omnichannel outreach to your Ideal Customer Profile visitors.

1\. Connect on LinkedIn (90% accept rate)
2\. Send Simple Email Flow (through Hubspot, Apollo, etc)
3\. Follow up with LinkedIn message (manual, or HeyReach)

For companies with higher traffic, many use Clay.com to enrich, segment, and push to messaging platforms.

Curious about email copy?

Either use our AI to generate messages, or check out our Email Template Guide:

https://www.rb2b.com/academy/ultimate-email-template-guide

Should I make any changes to my privacy policy?

We recommend you add this to your privacy policy, subject to approval from your legal team:
‍
"When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or online profiles. We (or service providers on our behalf) may then send communications and marketing to these emails or profiles. You may opt out of receiving this advertising by visiting https://app.retention.com/optout”.

Do you have an Agency, Affiliate, Reseller or Whitelabel program?

Agency: Yes. We have a master/sub account structure. We also give a 20% discount to sub-accounts. Email support@rb2b.com if you are interested.

Reseller/Affiliate: We have an affiliate program that you can join through Tolt, our 3rd party provider. We pay 20% commission on referred deals. Sign up here:

https://rb2b.tolt.io/login

Reseller (tech vendors building RB2B into their product): We can power site visitor resolution within your app. Contact robb@rb2b.com if you are interested.

White Label: We do NOT have a white label option.

Do you have Data Usage Terms or a DPA for my legal team to look at?

Yes.

Please visit our compliance portal here.

https://www.rb2b.com/compliance

Can I opt-out of your network?

Yes.

Here is our CCPA/CPRA "Do Not Sell My Info" opt-out.

https://app.retention.com/ccpa\_details/

Here is our database opt-out.

https://app.retention.com/optout/

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

Still have a questions? Contact our live support 24/7

## Start building pipeline

Alert your reps, start automated outreach, and add to lead score in under five minutes.

GET STARTED WITH OUR FREE APP TODAY >>

GET STARTED WITH OUR FREE APP TODAY >>

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