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Title:In-App Subscriptions Made Easy – RevenueCat
Description:The world’s best apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue across iOS, Android, and the web.
HTML Size:604 KB
Markdown Size:12 KB
Fetched At:October 29, 2025

Page Structure

h1Build and grow your app business
h250K+
h22.5B+
h2$8B+
h2Data and tools for every team
h3Engineering
h3Marketing
h3Product
h3Support
h3Data teams
h3Leadership
h2Cross-platform purchases built better and faster
h3Get started in minutes
h3Get started in minutes
h2Pixery's case study
h2Build, target & test paywalls that convert
h2Launch faster with pre-built, configurable templates
h2Optimize for every audience
h2Maximize revenue with A/B testing
h2Pixelcut's case study
h2Understand what drives growth & do more of it
h2Holywater's case study
h2Smarter support. Stronger retention
h2Dipsea's case study
h2Driving results for the world’s most downloaded apps
h3VSCO
h3Photoroom
h3ChatGPT
h3CardPointers
h3The Tapping Solution
h3Pixery
h3VSCO
h3Photoroom
h3ChatGPT
h3CardPointers
h3The Tapping Solution
h3Pixery
h3VSCO
h3Photoroom
h3ChatGPT
h3CardPointers
h3The Tapping Solution
h3Pixery
h2RevenueCat is trusted by developers globally
h2Ready to grow?
h3Resources
h3Documentation
h3Product
h3Legal

Markdown Content

In-App Subscriptions Made Easy – RevenueCat

RevenueCat

- Features
- Solutions
- Developers
- Resources
- Integrations
- Blog
- Pricing

- 한국어
- 日本語

English

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# Build and grow your app business

The world's best apps use RevenueCat to power purchases, manage customer data, and grow revenue on iOS, Android, and the web.

Start for free

Talk to sales

## 50K+

Trusted apps

## 2.5B+

API requests daily

## $8B+

Revenue processed

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## Data and tools for every team

Make reliable cross-platform data and easy-to-use growth tools accessible to everyone.

### Engineering

Stop spending time on platform updates and edge cases — build great features instead.

about EngineeringFor engineering teams

### Marketing

Grow revenue with a single source of truth for your subscription data that connects with your existing marketing stack.

about MarketingFor marketing teams

### Product

Streamline your product's growth with easy management of pricing, paywalls, and A/B tests, backed by actionable data.

about ProductFor product teams

### Support

Provide better customer support with a unified view of subscriptions, making it easy to resolve issues and tailor support.

about SupportFor support teams

### Data teams

Free your data team from ad-hoc requests, troubleshooting, and double-checking accuracy.

about Data teamsFor data teams

### Leadership

Make better decisions with an accurate view of the performance of your subscription business.

## Cross-platform purchases built better and faster

With RevenueCat, the implementation and maintenance of purchases across mobile, Smart TV and web are simplified. Go to market quicker and spend less time supporting platform updates.

**Your subscription backend-in-a-box**. RevenueCat simplifies purchase implementation and automates receipt validation for StoreKit, Google Play Billing, Smart TV and web transactions.

Just one APIinstead of one for each platform

**Stay ahead of platform changes.** Our dedicated team of engineers handle updates, while you focus on developing features that matter.

**Seamless web purchases.** Easy online purchases that work on mobile—no coding or hosting needed.

Just one APIinstead of one for each platform

**Stay ahead of platform changes.** Our dedicated team of engineers handle updates, while you focus on developing features that matter.

### Get started in minutes

Only pay when you earn. Usage-based pricing starts after you reach $2,500 in monthly tracked revenue.

See the docs

### Get started in minutes

Only pay when you earn. Usage-based pricing starts after you reach $2,500 in monthly tracked revenue.

See the docs

## Pixery's case study

Learn how Pixery gets back **6000+** engineerings hours per year with RevenueCat.

Read case study

## Build, target & test paywalls that convert

Turn-key tools for monetizing and growing your app.

## Launch faster with pre-built, configurable templates

Designed to impress, built to customize—our paywall templates are yours to shape. You have full control with our intuitive layer-driven editor.

## Optimize for every audience

Tailor how you monetize your app. Target your paywalls, pricing, and packaging by audience segements and in-app placement.

Learn about segmentation with Targeting

## Maximize revenue with A/B testing

Learn what drives growth with remotely configurable A/B test and full-funnel analytics.

Learn about no-code experimentation

## Pixelcut's case study

“Finding a variant that produces a **16% increase** in subscribers definitely makes RevenueCat worth it.”

Read case study

## Understand what drives growth & do more of it

**Make informed decisions faster.** Use predictive analytics to estimate your campaign cohorts’ payback period.

**Get more out of your MMP investment.** Analyze campaign performance beyond initial conversion.

**Maximize Web-to-App Revenue.** Bypass fees and attribution restrictions with campaigns that convert on the web.

## Holywater's case study

“Marketing drives 80% of our revenue. We rely on RevenueCat to optimize campaigns, evaluate creatives, and run our business.”

Read case study

## Smarter support. Stronger retention

Access ready-to-use growth tools that work together seamlessly to maximize your revenue.

**Self-serve support.** Build a custom user interface in seconds to automate in-app support and show customers targeted promotional offers.

**Full picture at a glance.** Debug and assist customers faster with centralized cross-platform data.

**Automate refund handling.** Automatically manage Apple refund requests —powered by usage data and your preferences—to reduce auto-approvals and retain more revenue.

**Win back at-risk customers.** Re-engage at-risk or churned customers with targeted strategies to boost retention and revenue.

## Dipsea's case study

Learn how Dipsea reduced refund rates by **36%** with automated refund handling.

Read case study

## Driving results for the world’s most downloaded apps

### VSCO
Photo Filter App

> “The RevenueCat and Braze integration allowed us to implement fast winback and upgrade messaging that ultimately resulted in a Membership churn reduction of almost 5%.”

Shaheen EssabhoyBusiness Intelligence

5%reduction in churn

Read case study

### Photoroom
Studio Photo Editor

> “RevenueCat is at the center of our stack for subscriptions. It enables us to have one single source of truth for subscriptions and revenue data and then allows us to spread that reliable data across all of the great integrations RevenueCat has with the rest of our marketing and analytics stack.”

Olivier LemariéHead of Growth and Marketing

2-3xtrial rates in Japan

50%increase in upsell screen conversions

Read case study

### ChatGPT
AI-Powered Conversational Assistant

> “With RevenueCat, we never had to slow down. They made it easy to keep our focus on building the best product while ensuring our mission of accessible, safe AI for everyone.”

Sara ConlonHead of Financial Engineering

#1in the U.S. App Store within 24 hours

Read case study

### CardPointers
Credit Card Optimization

> “In just a year from shipping with RevenueCat, I was able to quit my day job to focus 100% on CardPointers. I’ve continued to grow and expand, all thanks to RevenueCat.”

Emmanuel CrouvisierFounder

~27%saved in app store fees with Stripe integration

Read case study

### The Tapping Solution
Emotional Freedom Techniques

> “(RevenueCat) really solved a lot of problems for us and I would do it again in a heartbeat. If I ever work on launching another app, I will include RevenueCat from the beginning.”

Kelly PlummerDirector

50%reduction in backend engineering hours

3.6%of users won back with new Braze campaigns

Read case study

### Pixery
Next generation mobile apps for content creators

> “We realized that implementing and maintaining in-app purchases ourselves had taken too much time and resources. You need dedicated people and when they leave it's difficult to replace and transition that knowledge.”

Kemal UgurCo-founder & CEO

20%of data engineering capacity freed

6xfaster experimentation

Read case study

### VSCO
Photo Filter App

> “The RevenueCat and Braze integration allowed us to implement fast winback and upgrade messaging that ultimately resulted in a Membership churn reduction of almost 5%.”

Shaheen EssabhoyBusiness Intelligence

5%reduction in churn

Read case study

### Photoroom
Studio Photo Editor

> “RevenueCat is at the center of our stack for subscriptions. It enables us to have one single source of truth for subscriptions and revenue data and then allows us to spread that reliable data across all of the great integrations RevenueCat has with the rest of our marketing and analytics stack.”

Olivier LemariéHead of Growth and Marketing

2-3xtrial rates in Japan

50%increase in upsell screen conversions

Read case study

### ChatGPT
AI-Powered Conversational Assistant

> “With RevenueCat, we never had to slow down. They made it easy to keep our focus on building the best product while ensuring our mission of accessible, safe AI for everyone.”

Sara ConlonHead of Financial Engineering

#1in the U.S. App Store within 24 hours

Read case study

### CardPointers
Credit Card Optimization

> “In just a year from shipping with RevenueCat, I was able to quit my day job to focus 100% on CardPointers. I’ve continued to grow and expand, all thanks to RevenueCat.”

Emmanuel CrouvisierFounder

~27%saved in app store fees with Stripe integration

Read case study

### The Tapping Solution
Emotional Freedom Techniques

> “(RevenueCat) really solved a lot of problems for us and I would do it again in a heartbeat. If I ever work on launching another app, I will include RevenueCat from the beginning.”

Kelly PlummerDirector

50%reduction in backend engineering hours

3.6%of users won back with new Braze campaigns

Read case study

### Pixery
Next generation mobile apps for content creators

> “We realized that implementing and maintaining in-app purchases ourselves had taken too much time and resources. You need dedicated people and when they leave it's difficult to replace and transition that knowledge.”

Kemal UgurCo-founder & CEO

20%of data engineering capacity freed

6xfaster experimentation

Read case study

### VSCO
Photo Filter App

> “The RevenueCat and Braze integration allowed us to implement fast winback and upgrade messaging that ultimately resulted in a Membership churn reduction of almost 5%.”

Shaheen EssabhoyBusiness Intelligence

5%reduction in churn

Read case study

### Photoroom
Studio Photo Editor

> “RevenueCat is at the center of our stack for subscriptions. It enables us to have one single source of truth for subscriptions and revenue data and then allows us to spread that reliable data across all of the great integrations RevenueCat has with the rest of our marketing and analytics stack.”

Olivier LemariéHead of Growth and Marketing

2-3xtrial rates in Japan

50%increase in upsell screen conversions

Read case study

### ChatGPT
AI-Powered Conversational Assistant

> “With RevenueCat, we never had to slow down. They made it easy to keep our focus on building the best product while ensuring our mission of accessible, safe AI for everyone.”

Sara ConlonHead of Financial Engineering

#1in the U.S. App Store within 24 hours

Read case study

### CardPointers
Credit Card Optimization

> “In just a year from shipping with RevenueCat, I was able to quit my day job to focus 100% on CardPointers. I’ve continued to grow and expand, all thanks to RevenueCat.”

Emmanuel CrouvisierFounder

~27%saved in app store fees with Stripe integration

Read case study

### The Tapping Solution
Emotional Freedom Techniques

> “(RevenueCat) really solved a lot of problems for us and I would do it again in a heartbeat. If I ever work on launching another app, I will include RevenueCat from the beginning.”

Kelly PlummerDirector

50%reduction in backend engineering hours

3.6%of users won back with new Braze campaigns

Read case study

### Pixery
Next generation mobile apps for content creators

> “We realized that implementing and maintaining in-app purchases ourselves had taken too much time and resources. You need dedicated people and when they leave it's difficult to replace and transition that knowledge.”

Kemal UgurCo-founder & CEO

20%of data engineering capacity freed

6xfaster experimentation

Read case study

VSCOPhotoroomChatGPTCardPointersThe Tapping SolutionPixery

## RevenueCat is trusted by developers globally

- 4.8 / 5

Capterra rating
- 4.8 / 5

G2 rating
- SOC2 Certified
- GDPR Compliant

## Ready to grow?

Our entire suite of features comes standard and it's free to get started.

Start for freeTalk to sales

RevenueCat

RevenueCat

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Ⓒ 2025 RevenueCat

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