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SBI Growth

- CAPABILITIES

CAPABILITIES

###### our CAPABILITIES

###### Go-To-Market Strategy Consulting

- ##### Commercial Strategy & Structure
- ##### Growth Office
- ##### Price Intelligently (Price Consulting)
- ##### Sales Consulting
- ##### Marketing Consulting
- ##### Customer Success Consulting

###### Go-To-Market Talent

- ##### Sales Training

- Executive-Level Selling
- Improve Selling Skills
- Sales Negotiation Skills
- Value Selling Training
- Virtual Sales Training Programs
- Account Management Skills
- ##### Sales Management Training
- ##### Sales Coaching Training
- ##### Customer Success Training

###### Go-To-Market Operations

- ##### Growth Advisory
- ##### RevOps-as-a-Service

- ##### Why SBI
- WAYFORGE
- RESOURCES

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###### Our Resources

- ##### Insights
- ##### Research
- ##### Podcast
- ##### Tools
- ##### Webinars

- ##### Annual Revenue Planning Resource Center 2025
- INDUSTRIES

INDUSTRIES

###### Our industries

- ##### Software

Creating Growth for Software Leaders
- ##### Technology

Unlocking Value for Tech Leaders
- ##### Media

Staying Ahead in Media & Telecom
- ##### Healthcare

Innovation in Healthcare
- ##### Private Equity

#1 GTM firm for Private Equity
- ##### Transportation & Logistics

New Strategies for Transportation & Logistics
- ##### Business Services

Business Services that Exceed Expectations
- ##### Industrial & OEM

Increasing Value for Industrial & Manufacturing
- ABOUT

ABOUT

###### Our Company

- ##### Our Team
- ##### Our Culture
- ##### Contact Us
- ##### News
- ##### Careers

- ##### Why SBI

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Stop Drowning in Data

Start Growing With Intelligence

SBI Wayforge™, the growth intelligence platform, turns disconnected GTM data into clear
direction. See where to grow, how to execute, and when to pivot.

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## Sustainable Growth Requires Persistent Intelligence

Every company says it wants *sustained, profitable growth*.

Very few achieve it.

Even fewer understand why. At SBI, we believe something fundamentally different:

Sustained growth isn’t found in frameworks. Ultimately, it is guided by intelligent systems, and it’s forged in the field from experience.

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## Return on Go-to-Market. The Mandate for Revenue Accountability

**Return on Go-to-Market (****RoGTM****)** measures how effectively your commercial investments generate revenue and enterprise value. With costs rising and productivity falling, SBI research shows that most companies are overspending for underperformance. RoGTM brings clarity—helping leaders identify what’s working, what’s not, and where to reinvest for maximum growth impact.

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### CEO of Cybersecurity Company

> Thanks to insights from the team at SBI, we were able to develop a clear growth strategy that allowed us to meet projections, and their advisors were crucial in helping us build a sustainable path forward.

###### CEO, Cybersecurity Company

### James Snook

> We've seen sales velocity increase. So we're actually moving opportunities through the pipeline faster.

###### James Snook,
VP, Commercial, Bio-techne

### Jeff Kiesel

> We saw a 30% productivity lift from the work SBI did in the first year, and are expecting 15-20% in year two.

###### Jeff Kiesel,
CEO, Restaurant Technologies

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###### Growth Strategy

Struggling to find the right levers for sustainable growth?

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#### Growth Strategy

Define where to play and how to win—then connect every GTM motion to that strategy. Growth starts with clarity and focus, not activity for activity’s sake.

###### GTM Operating Model

Facing misalignment across sales, marketing, and customer success?

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#### GTM Operating Model

Turn strategy into action with the right roles, rhythms, and decision rights. A connected GTM operating model aligns teams and accelerates execution.

###### GTM Talent

Dealing with high turnover, underperformance, or misaligned roles?

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#### GTM Talent

Put the right people in the right roles with clear priorities and support. A high-performing GTM talent system drives productivity where it matters most.

###### GTM Data & Insights

Lacking visibility and a single source of truth for performance and growth drivers?

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#### GTM Data & Insights

Eliminate guesswork. Connected data and insights give GTM leaders and teams clarity on what’s working, what’s not, and where to invest next.

#### RoGTM

## Maximize RoGTM:
Align the Four Growth Dependencies
##

Sustainable growth doesn’t come from isolated improvements. It comes from aligning and optimizing the four interconnected drivers of go-to-market performance: Strategy, Operations, Talent, and Enablement. That’s what SBI’s GTM Diamond delivers—a system that balances all four to unlock outsized return on go-to-market.

Most firms address one side. **SBI operationalizes the whole system.**

#### Growth Strategy

Define where to play and how to win—then connect every GTM motion to that strategy. Growth starts with clarity and focus, not activity for activity’s sake.

#### GTM Operating Model

Turn strategy into action with the right roles, rhythms, and decision rights. A connected GTM operating model aligns teams and accelerates execution.

#### GTM Talent

Put the right people in the right roles with clear priorities and support. A high-performing GTM talent system drives productivity where it matters most.

#### GTM Data & Insights

Eliminate guesswork. Connected data and insights give GTM leaders and teams clarity on what’s working, what’s not, and where to invest next.

## SBI’s Solutions

SBI delivers an integrated solution that combines growth consulting, GTM operations design, and talent productivity acceleration—each powered by AI-enabled insights and led by practitioners who’ve done the work. What sets us apart is our focus on **Return on Go-to-Market (RoGTM)**: every recommendation, system, and action we deliver is tied to measurable growth yield and enterprise value creation. We help clients not just define strategy, but operationalize it in a way that drives outsized RoGTM.

### GTM Consulting

Not just theory – proven practice. Our GTM experts architect value creation plans focused on your unique business needs, and anchored by their own real-world experience within your industry.

### GTM Operations

We’re coaches, but we’re also team players. Our advisors work alongside your team to learn from them, but also to provide our own insights, tools and rigorous methodologies to drive growth.

### GTM Talent

Turn GTM talent into a growth engine. Our sales and customer success training is designed as part of an integrated system—aligning skills, roles, and focus to strategy, operating model, and data. The result: talent that drives execution, retention, and outsized RoGTM.

### Ready to start your value creation journey?
We will guide you.

Start now

## Driving growth across industries

- Tech
- Healthcare
- Business Services
- Industrials
- Software
- Telecom
- Media
- Transportation & logistics

## Discover our
latest insights

SBI is a research-led GTM consultancy. Discover unique research resources that aid you and your team in implementing innovative strategies to reach your growth objectives, optimize commercial productivity, boost sales, and foster value creation.

- Insights

#### Healthcare Services Provider — Reigniting Growth Through Inside Sales Transformation
17 Nov 25 | 2 minute read

Read more

- Go-to-Market Strategy
- Pricing
- PE Partner

#### PE Insights: Why Discount Discipline Drives Growth in PE Portfolios
13 Nov 25 | 3 minute read

Read more

- Commercial Strategy & Structure
- Go-to-Market Strategy
- Research Report

#### How RevOps Leaders Are Orchestrating Growth in 2026
12 Nov 25 | 3 minute read

Read more

- Insights

#### Zayo — Accelerating Growth Through Structured Change
12 Nov 25 | 2 minute read

Read more

- Insights

#### Grid Infrastructure Software Provider — Establishing Commercial Excellence
5 Nov 25 | 1 minute read

Read more

- Commercial Strategy & Structure
- Go-to-Market Strategy
- Research Report

#### Marketing’s New Scoreboard: Net Revenue Retention
4 Nov 25 | 3 minute read

Read more

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#### Services

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#### Areas of Focus

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Due Diligence

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Executive Growth Forums

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