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Scripted | Performance-Based Content Intelligence       Scripted



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Solutions

Content Intelligence

Custom analytics to map your content vs. industry and competitive trends and ensure your brand’s message meets the market.

Content Strategy

Daily ideas, recommendations and strategies to optimize performance across every marketing channel.

Content Production

Create content at scale for every marketing channel in your brand’s unique voice.

Marketing Execution

Distribute the right content to the right customer no matter what platforms you use.

Industries

Agriculture

Art & Design

Automotive

Building Materials

Cannabis

Career

Construction

Counseling

Customer Service

Dental

Education

Energy & Environment

Engineering

Fashion & Beauty

Family Practice

Food & Beverage

Gaming

Health & Wellness

Healthcare

Higher Education

Home & Garden

Human Resources

Injury Law

Interior Design

IT & Security

Insurance

Legal

Manufacturing

Media & Entertainment

Medical Law

Nutrition

Parenting

Payments

Personal Finance

Real Estate

Relationships

Retail & Ecommerce

Religion & Spirituality

Restaurant and Bar

SaaS

Sales

Senior Services

Software

Sports & Fitness

Technology

Transportation & Logistics

Travel

Customers

Enterprises

On-brand content that performs across all inbound, outbound and PR channels.

Agencies

Workflow solutions that support content strategies and cost-effective creation for every client.

Media Publishers

Scalable content production that complements your existing editorial content.

Content Marketers

Insights, strategies and content to support your SEO, ABM, and social media marketing campaigns.

Brand Marketers

Subject Matter Experts that ensure your brand’s story is told with integrity and performance in mind.

Sales Teams

Everything you need to support 1:1 personalized outbound campaigns and get deals closed, quickly.

Resources

Blog

Scripted has supported Content Marketers with insights for over a decade. Find everything you need here.

Knowledge Base

Further resources on using Scripted and industry best practices as they evolve.

Case Studies

Learn how Scripted customers have leveraged our platform to drive successful content marketing campaigns.

Writing Samples

See Scripted’s Subject Matter Expert writers and editors in action.

Free Tools

Tons of AI-powered tools to make your job easier.

Pricing

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x Close Menu Solutions

Content Intelligence

Custom analytics to map your content vs. industry and competitive trends and ensure your brand’s message meets the market.

Content Strategy

Daily ideas, recommendations and strategies to optimize performance across every marketing channel.

Content Production

Create content at scale for every marketing channel in your brand’s unique voice.

Marketing Execution

Distribute the right content to the right customer no matter what platforms you use.

Industries

Agriculture

Art & Design

Automotive

Building Materials

Cannabis

Career

Construction

Counseling

Customer Service

Dental

Education

Energy & Environment

Engineering

Fashion & Beauty

Family Practice

Food & Beverage

Gaming

Health & Wellness

Healthcare

Higher Education

Home & Garden

Human Resources

Injury Law

Interior Design

IT & Security

Insurance

Legal

Manufacturing

Media & Entertainment

Medical Law

Nutrition

Parenting

Payments

Personal Finance

Real Estate

Relationships

Retail & Ecommerce

Religion & Spirituality

Restaurant and Bar

SaaS

Sales

Senior Services

Software

Sports & Fitness

Technology

Transportation & Logistics

Travel

Customers

Enterprises

On-brand content that performs across all inbound, outbound and PR channels.

Agencies

Workflow solutions that support content strategies and cost-effective creation for every client.

Media Publishers

Scalable content production that complements your existing editorial content.

Content Marketers

Insights, strategies and content to support your SEO, ABM, and social media marketing campaigns.

Brand Marketers

Subject Matter Experts that ensure your brand’s story is told with integrity and performance in mind.

Sales Teams

Everything you need to support 1:1 personalized outbound campaigns and get deals closed, quickly.

Resources

Blog

Scripted has supported Content Marketers with insights for over a decade. Find everything you need here.

Knowledge Base

Further resources on using Scripted and industry best practices as they evolve.

Case Studies

Learn how Scripted customers have leveraged our platform to drive successful content marketing campaigns.

Writing Samples

See Scripted’s Subject Matter Expert writers and editors in action.

Free Tools

Tons of AI-powered tools to make your job easier.

Plans Sign In Get Started

# Maximize Your Content’s Performance Across Every Marketing Channel

Scripted unites Content Intelligence, Content Strategy and scalable Content Production in one platform to get the most out of your content marketing campaigns - everywhere.

GET STARTED

BOOK A DEMO

## Trusted by 4,000+ Enterprises, Agencies, and Media Publishers



How We Deliver

## Smarter Content, Bigger Impact

Powerful, AI-driven content intelligence and execution to help you strategize, create, and distribute high-performing content effortlessly. Trusted by top brands and agencies.

### Identify Winning Content & Fill Gaps

Scripted analyzes your existing content and compares it to both your competitors and current market trends to identify gaps. Start personalizing every customer conversation with highly-targeted content today.

Explore Analytics Tools

### Daily Insights & Strategies

Automated content ideas, performance-based recommendations, competitor insights, and complete multi-channel strategies created daily.

See How It Works

### Effortless Workflow Integration

Personalized inbound and outbound marketing campaigns executed flawlessly using your current CMS, CRM and marketing tools.

Discover Seamless Execution

Whom We Serve

## Solutions Tailored to Your Business and Role

Empowering teams across industries with tools and insights to streamline workflows, create impactful content, and drive measurable results.



## Join 4,000+ Marketers Growing With Scripted

Empower your marketing with AI-driven content intelligence and seamless execution—join thousands of marketers already transforming their strategy with Scripted

GET STARTED  BOOK A DEMO

The Scripted Platform

## Redefining the Traditional Content Marketing Workflow

### Content Intelligence

Harness AI to analyze your entire content library—track performance, assess quality, and uncover competitive insights. Identify strengths, weaknesses, gaps, and opportunities. Ensure brand, legal, and regulatory compliance while measuring content ROI at every level.

Track Performance & Uncover Insights

### Content Strategy

Auto-generate a dynamic publishing calendar, adaptable across channels and formats. Seamlessly sync with project management tools. Get AI-driven content recommendations, fresh ideas, competitor insights, and real-time optimizations—so your strategy stays ahead.

Plan & Adapt with AI

### Content Production

Optimize content creation with AI-driven logic, balancing budget, cadence, and expertise. Generate real-time AI content or fine-tune models to match your brand. Integrate seamlessly with workflows, leverage SME writers, and enhance SEO, conversion, and engagement.

Create High-Quality Content Faster

### Marketing Execution

Distribute effortlessly across platforms, from CMS to social to CRM. Automate publishing, follow best-practice playbooks, and track audience interactions. Power campaigns with performance insights and drive engagement through personalized content journeys.

Distribute & Optimize Across Channels

Your Expert Creative Team

## Scripted’s Subject Matter Experts Bring More Than Just AI

Scripted’s SME content strategists, analysts, writers, and editors span more than 40 industries and 800+ topic areas, elevating your content strategy, quality and performance above other AI-only solutions.



Melissa Orozco

Cybersecurity

Melissa is a witty, creative wordsmith with 6+ years of experience in tech, cybersecurity, and finance. She demystifies AI, IoT, and cloud computing.

SEO Expert

John Lister

Technology

John crafts clear, concise copy, specializing in finance and tech. With a journalism background, he makes complex topics accessible to any audience.

Alexandra Bower

Government & Politics

Alexandra writes on health, wellness, beauty, law, and politics. Her versatile experience ensures well-researched, compelling content across industries.

Press Release Specialist

Leaman Crews

Technology

Leaman, a former IT director and journalist, specializes in tech and entertainment. He makes complex topics fun with a cinematic flair.

Press Release Specialist

David Tidmarsh

Accounting & Finance

David combines programming expertise with a focus on business, tech, and finance. His unique background ensures innovative, informed content.

eBook Specialist

Web Page Specialist

White Paper Specialist

April Khan

Healthcare

April has 20+ years in medical, business, and lifestyle writing. Passionate about health equity, she creates content that sparks change.

View All

Features

## Scripted’s Core Features

Plan, create, publish, and optimize your content in just a few steps.

### Content Intelligence

Know what works before you hit publish. Our AI uncovers patterns in your content, analyzing performance, audience engagement, and competitive gaps. It continuously learns from data, helping you refine messaging, improve effectiveness, and maximize content impact without guesswork.

Identify what drives engagement and where you’re losing traction

Benchmark against competitors and uncover untapped opportunities

Ensure brand consistency and compliance automatically

### Content Strategy

Turn insights into a plan that delivers. Our system generates a living content calendar that adapts to trends, audience behavior, and business goals. It doesn’t just schedule content—it recommends what to create, when to post, and where to distribute for maximum reach.

AI-driven content recommendations tailored to your audience

Multi-channel planning across web, social, email, and ads

Automated idea generation and competitor tracking to stay ahead

### Content Production

Create with precision, not just speed. Whether using AI-generated drafts or human expertise, our production engine ensures content is engaging, accurate, and optimized for your audience. No more bottlenecks—just high-quality content, delivered faster.

Smart workflows that balance AI automation with expert refinement

Built-in optimization for SEO, readability, and conversions

Seamless collaboration across teams and platforms

### Marketing Execution

Your content doesn’t just go live—it performs. We make distribution effortless, pushing content across platforms while tracking how it drives engagement, conversions, and ROI. AI fine-tunes your strategy in real-time, so every piece works harder.

Automated publishing across CMS, social, and marketing platforms

Audience insights that refine targeting and boost engagement

Campaign-level performance tracking for smarter decision-making

Our Happy Customers

## Don’t Just Take Our Word For It

Hear first-hand from our incredible community of customers.



Scripted has been a tremendous partner and value add for our business in helping us craft insider descriptions of cities and neighborhoods.

John Kobs CEO, Apartmentlist.com and Autolist.com

Scripted has been a wonderful resource for original content across many topics. They are effective at pitching new ideas or taking raw thoughts and building them into well crafted masterpieces of content.

Koka Sexton Global Senior Manager of Social Marketing, LinkedIn

Our acute need was for a dramatic quantity of high-quality content, written for a sophisticated medical audience. We were lucky to have been matched with Scripted, whose adherence to quality exactly matched our needs.

Jerry Gulley VP of Content Services, Healthline.com

We would've had to hire about five full-time writers to get the amount of content that we're currently getting from our partnership with Scripted," said Kelly. "It just makes total sense.

Brian Kelly CMO, InsideView

We've been working with Scripted on about four blogs per month for the past 12 months. As the writers and Scripted have become familiar with the brand and the way we work, they have been a great partner and delivered fantastic content.
The adidas blog has seen growth month over month.

Katie Burt Social Media Manager at Adidas Digital Sports

The biggest benefits of moving to Scripted have been improvements in the quality of writing, access to subject matter experts, and the ability to quickly complete large volumes of writing simultaneously.

Kathleen Booth CEO, Quintain Marketing

Using Scripted allows us to increase the frequency of our posts, and it's also a great forcing mechanism to plan in advance and pull together the topics and assignments for the upcoming month as well. It's a good forcing function as well just to make sure we're looking in advance at upcoming holidays or upcoming change.
I think the quality is excellent. I was incredibly impressed. I thought that the writers found the fun voice, and I think there was a consistency across all the blog posts.

Diana Adair Director of Communications, Zazzle

I was particularly overwhelmed with a lot of work here at Eventbrite, so I didn't have a ton of time. It took very little effort on my end to work with Scripted and their account management service. My account manager made it really easy and straightforward for me -- using Scripted definitely saved me time and energy.

Megan Buell Content & Inbound Marketing Manager, Eventbrite

We use Scripted as an extension of our team and use the various services Scripted provides to supplement our research. The biggest benefit of Scripted is having access to a whole group of writers who offer a different perspective that makes our topics and ideas much greater in writing.

Felix Bazgan Senior Marketing Communications Manager, Cambro

## Join 4,000+ Marketers Growing With Scripted

Empower your marketing with AI-driven content intelligence and seamless execution—join thousands of marketers already transforming their strategy with Scripted

GET STARTED  BOOK A DEMO

## Frequently Asked Questions

What is performance-based content intelligence?



Performance-based content intelligence is a data-driven approach to content marketing that focuses on measurable results—like lead generation, conversions, and revenue. By analyzing how your content performs across multiple channels, you can identify areas for improvement, optimize future campaigns, and ultimately achieve better ROI.

How does your platform help improve my content’s performance?



Our platform unites Content Intelligence, Strategy, and Production under one roof. We gather data and insights on how your content is performing, help you plan and optimize new pieces, and manage the production process from start to finish. The result is a more streamlined workflow and content that’s backed by real-time analytics—leading to higher engagement and conversion rates.

Is this solution suitable for all types of businesses?



Absolutely. Whether you’re a small business, a rapidly scaling startup, or a large enterprise, our performance-based approach adapts to your specific goals. Our platform is built to handle diverse industries and content needs, ensuring every company can benefit from a data-driven strategy.

Can I integrate your platform with my existing tools and workflows?



Yes. We understand the importance of seamless integration, so our solution is designed to work with many popular content management systems (CMS), analytics platforms, and collaboration tools. This ensures that you can continue using the software you’re already comfortable with while still enjoying the advantages of our performance-based approach.

How do I measure the ROI of my content campaigns?



Our platform provides detailed analytics and performance dashboards, allowing you to track key metrics like traffic, conversions, and engagement in real time. These insights help you see exactly how your content is performing, which pieces are driving results, and where you can fine-tune your strategy to maximize ROI.

What if I need help with strategy or production?



Our team of content strategists and subject matter experts can support you at every step—from ideation and keyword research to writing, editing, and publishing. Whether you have a small in-house marketing team or none at all, we offer flexible solutions to meet your unique needs and scale with your business.

How quickly can I expect to see results?



Timelines vary based on your starting point, existing content library, and overall strategy. However, many customers see improvements in engagement and conversions within the first few content cycles—especially once data-driven insights start informing your content decisions.

Do you offer onboarding or customer support?



Yes. We provide comprehensive onboarding to help you get up and running quickly, plus ongoing customer support to ensure you’re making the most of our platform. Whether you have questions about analytics, integrations, or best practices, our team is here to help.

How do I get started?



Getting started is easy! Simply book a demo or sign up for an account, and our team will walk you through the onboarding process. We’ll help you connect your existing tools, set up performance dashboards, and get your first content campaigns ready to launch.

## Still have questions?

Can’t find the answer you’re looking for? Please chat to our friendly team.

Get in touch

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## Get Regular Insights Directly From Scripted

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