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Title:Search Engine Journal - Marketing News, Interviews and How-to Guides
Description:Search Engine Journal is dedicated to producing the latest search news, the best guides and how-tos for the SEO and marketer community.
HTML Size:374 KB
Markdown Size:20 KB
Fetched At:October 18, 2025

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h3State Of SEO 2026 Report & Survival Guide
h3AI Search Playbook: The Strategy Leaders Want — and Teams Can Act On
h3The Data Reveals: How AI Wins More Customers & Supercharges Your Business
h3Where to Spend, What to Skip: Marketing Moves That Generate Higher ROI
h3DOUBLING DOWN DURING DISTRACTION: Agency Strategies for Marketing Through the Holidays
h3The Data Reveals: How AI Wins More Customers & Supercharges Your Business
h2Study Shows 2-5 Weekly TikToks Deliver Biggest View Increase
h2CMS Market Share Trends: Top Content Management Systems (Oct 2025)
h2Google Says What Content Gets Clicked On AI Overviews
h2Why Authority In Online Communities Such As Reddit And Quora Matters
h2Google Reminds SEOs How The URL Removals Tool Works
h2Timeline Of ChatGPT Updates & Key Events
h2New WordPress Vibe Coding Simplifies Building Websites
h2CMS Market Share Trends: Top Content Management Systems (Oct 2025)
h2Microsoft Explains How To Optimize Content For AI Search Visibility
h2Latest
h2How To Win Brand Visibility in AI Search: AIOs, LLMs & The New SEO Landscape
h2AI Is Rewriting Local Search: How Multi-Location Brands Can Win Now
h2How To Use AI Writing Tools the Right Way: Best Practices for AIO Content Success
h2Google Business Profile Tests Cross-Location Posts
h2Your Brand Is Being Cited By AI. Here’s How To Measure It
h2Ask A PPC: How To Manage Brand Safety In PPC
h2Google Business Profile Tests Cross-Location Posts
h2New WordPress Vibe Coding Simplifies Building Websites
h2Bing Supports data-nosnippet For Search Snippets & AI Answers
h2Google Says It Surfaces More Video, Forums, And UGC
h2Google’s John Mueller Flags SEO Issues In Vibe Coded Website
h2Google Answers What To Do For AEO/GEO
h2How To Win Brand Visibility in AI Search: AIOs, LLMs & The New SEO Landscape
h2AI Is Rewriting Local Search: How Multi-Location Brands Can Win Now
h2How To Use AI Writing Tools the Right Way: Best Practices for AIO Content Success
h2Google Business Profile Tests Cross-Location Posts
h2Your Brand Is Being Cited By AI. Here’s How To Measure It
h2Bing Supports data-nosnippet For Search Snippets & AI Answers
h2Ask A PPC: How To Manage Brand Safety In PPC
h2Google Redesigns How Search Ads Are Labeled
h2Get Your Ad Campaigns Ready Before Black Friday
h2YouTube Launches Brand Pulse Report to Measure Full Brand Impact
h2Google AdSense Replaces Ad Networks With Authorized Buyers
h2How AI is Helping Brands Convert More Customers [Webinar]
h2How To Use AI Writing Tools the Right Way: Best Practices for AIO Content Success
h2And The Truth? This Writing Style Screams AI
h2Ask An SEO: High Volumes Or High Authority Evergreen Content?
h25 Ways Content Marketers Can Build Consumer Trust Through Responsible Personalization And AI
h26 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets
h2Quality Audiences: Why Lower Traffic Might Be Better
h2YouTube Upgrades Shorts Editor With Timeline View
h2YouTube Lets Some Terminated Creators Request A New Channel
h2Be Human, Speak To Humans: Effective Social Media Management Is Human-Centered
h2YouTube View Drops Likely Tied To Ad-Block List Change

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Search Engine Journal - SEO, Search Marketing News and Tutorials                                                                                                                       Skip to content





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Subscribe

## Study Shows 2-5 Weekly TikToks Deliver Biggest View Increase
By Matt G. Southern

Buffer analyzed 11.4M TikTok posts and found 2-5 weekly posts deliver the steepest per-post gains.

Latest Popular

- CMS Software

## CMS Market Share Trends: Top Content Management Systems (Oct 2025)

- 9 min read
- Oct 17, 2025

- SEO

## Google Says What Content Gets Clicked On AI Overviews

- 7 min read
- Oct 17, 2025

- Social Media

## Why Authority In Online Communities Such As Reddit And Quora Matters

- 11 min read
- Oct 17, 2025

- SEO

## Google Reminds SEOs How The URL Removals Tool Works

- 3 min read
- Oct 16, 2025

- Generative AI

## Timeline Of ChatGPT Updates & Key Events

- 141K Reads
- Oct 10, 2025

- WordPress

## New WordPress Vibe Coding Simplifies Building Websites

- 18K Reads
- Oct 16, 2025

- CMS Software

## CMS Market Share Trends: Top Content Management Systems (Oct 2025)

- 100K Reads
- Oct 17, 2025

- Generative AI

## Microsoft Explains How To Optimize Content For AI Search Visibility

- 9.5K Reads
- Oct 8, 2025

## Latest

All News SEO Paid Media Content Marketing Social Media

- Digital Marketing
- SEO



## How To Win Brand Visibility in AI Search: AIOs, LLMs & The New SEO Landscape

By Loren Baker

Join Tom Capper, Sr. Search Scientist at STAT Search Analytics, as he reveals what enterprise SEOs need to know to maintain visibility and measure success.

- 4 min read
- 3.8K Reads
- Oct 17, 2025

- Digital Marketing
- SEO



## AI Is Rewriting Local Search: How Multi-Location Brands Can Win Now

By Heather Campbell

Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025.

- 2 min read
- 2.2K Reads
- Oct 17, 2025

- Content
- Digital Marketing



## How To Use AI Writing Tools the Right Way: Best Practices for AIO Content Success

By Heather Campbell

Learn content marketing prompt frameworks, keep SEO trust intact, and scale AI content that ranks. Join our webinar to learn how to show-up in AIO.

- 3 min read
- 3.8K Reads
- Oct 17, 2025

- News
- Local Search



## Google Business Profile Tests Cross-Location Posts

By Matt G. Southern

Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles.

- 2 min read
- 1.2K Reads
- Oct 16, 2025

- SEO
- Generative AI



## Your Brand Is Being Cited By AI. Here’s How To Measure It

By Duane Forrester

We used to measure rankings because that’s what we could see. Now, we’re measuring retrieval, the new proof of authority in AI-driven search.

- 15 min read
- 1.0K Reads
- Oct 16, 2025

- Ask Me Anything About PPC



## Ask A PPC: How To Manage Brand Safety In PPC

By Navah Hopkins

From inventory tiers to creative guardrails, today’s PPC brand safety choices signal not just campaign control but long-term trust.

- 6 min read
- 169 Reads
- Oct 16, 2025

- News
- Local Search



## Google Business Profile Tests Cross-Location Posts

By Matt G. Southern

Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles.

- 2 min read
- 1.2K Reads
- Oct 16, 2025

- News
- WordPress



## New WordPress Vibe Coding Simplifies Building Websites

By Roger Montti

10Web Vibe enables easy WordPress development through spoken interaction

- 2 min read
- 18K Reads
- Oct 16, 2025

- News
- Technical SEO



## Bing Supports data-nosnippet For Search Snippets & AI Answers

By Matt G. Southern

Bing now supports the data-nosnippet HTML attribute, letting websites exclude specific page sections from search snippets and AI-generated answers in Bing.

- 2 min read
- 370 Reads
- Oct 15, 2025

- News
- SEO



## Google Says It Surfaces More Video, Forums, And UGC

By Matt G. Southern

In a WSJ interview, Google’s VP of Search Liz Reid says ranking has been adjusted to surface more short-form video, forums, and UGC.

- 4 min read
- 2.5K Reads
- Oct 15, 2025

- News
- Generative AI



## Google’s John Mueller Flags SEO Issues In Vibe Coded Website

By Matt G. Southern

On Reddit, Google’s John Mueller reviewed a two-day “vibe-coded” Bento Grid Generator and listed fixes for crawlability, meta tags, hreflang, and structured data.

- 3 min read
- 2.5K Reads
- Oct 15, 2025

- News
- SEO



## Google Answers What To Do For AEO/GEO

By Roger Montti

Google’s Robby Stein explained what creators should consider in terms of AEO/GEO

- 8 min read
- 9.2K Reads
- Oct 15, 2025

- Digital Marketing
- SEO



## How To Win Brand Visibility in AI Search: AIOs, LLMs & The New SEO Landscape

By Loren Baker

Join Tom Capper, Sr. Search Scientist at STAT Search Analytics, as he reveals what enterprise SEOs need to know to maintain visibility and measure success.

- 4 min read
- 3.8K Reads
- Oct 17, 2025

- Digital Marketing
- SEO



## AI Is Rewriting Local Search: How Multi-Location Brands Can Win Now

By Heather Campbell

Discover how AI is transforming local SEO. Learn data-driven tactics to win in AI Overviews, Maps Packs, and protect multi-location visibility in 2025.

- 2 min read
- 2.2K Reads
- Oct 17, 2025

- Content
- Digital Marketing



## How To Use AI Writing Tools the Right Way: Best Practices for AIO Content Success

By Heather Campbell

Learn content marketing prompt frameworks, keep SEO trust intact, and scale AI content that ranks. Join our webinar to learn how to show-up in AIO.

- 3 min read
- 3.8K Reads
- Oct 17, 2025

- News
- Local Search



## Google Business Profile Tests Cross-Location Posts

By Matt G. Southern

Google appears to be testing a “Copy post” option that lets businesses share one update across multiple Google Business Profiles.

- 2 min read
- 1.2K Reads
- Oct 16, 2025

- SEO
- Generative AI



## Your Brand Is Being Cited By AI. Here’s How To Measure It

By Duane Forrester

We used to measure rankings because that’s what we could see. Now, we’re measuring retrieval, the new proof of authority in AI-driven search.

- 15 min read
- 1.0K Reads
- Oct 16, 2025

- News
- Technical SEO



## Bing Supports data-nosnippet For Search Snippets & AI Answers

By Matt G. Southern

Bing now supports the data-nosnippet HTML attribute, letting websites exclude specific page sections from search snippets and AI-generated answers in Bing.

- 2 min read
- 370 Reads
- Oct 15, 2025

- Ask Me Anything About PPC



## Ask A PPC: How To Manage Brand Safety In PPC

By Navah Hopkins

From inventory tiers to creative guardrails, today’s PPC brand safety choices signal not just campaign control but long-term trust.

- 6 min read
- 169 Reads
- Oct 16, 2025

- News
- PPC



## Google Redesigns How Search Ads Are Labeled

By Brooke Osmundson

Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it could impact performance.

- 4 min read
- 1.3K Reads
- Oct 14, 2025

- PPC



## Get Your Ad Campaigns Ready Before Black Friday

By Brooke Osmundson

Set your Black Friday PPC campaigns up for success by tightening budgets, optimizing feeds, guiding automation, and building safeguards before peak shopping hits.

- 9 min read
- 307 Reads
- Oct 14, 2025

- News
- Video Advertising



## YouTube Launches Brand Pulse Report to Measure Full Brand Impact

By Brooke Osmundson

YouTube’s new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic content using AI-powered insights.

- 5 min read
- 1.2K Reads
- Oct 9, 2025

- News
- Programmatic Advertising



## Google AdSense Replaces Ad Networks With Authorized Buyers

By Matt G. Southern

Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks.

- 2 min read
- 944 Reads
- Oct 8, 2025

- Digital Marketing
- Paid Media



## How AI is Helping Brands Convert More Customers \[Webinar\]

By Heather Campbell

Discover how to leverage AI for conversion rate optimization (CRO) to increase lead conversions and eliminate friction from your sales funnel.

- 2 min read
- 3.8K Reads
- Oct 8, 2025

- Content
- Digital Marketing



## How To Use AI Writing Tools the Right Way: Best Practices for AIO Content Success

By Heather Campbell

Learn content marketing prompt frameworks, keep SEO trust intact, and scale AI content that ranks. Join our webinar to learn how to show-up in AIO.

- 3 min read
- 3.8K Reads
- Oct 17, 2025

- SEO
- Content Creation



## And The Truth? This Writing Style Screams AI

By Carolyn Shelby

The most recognizable AI fingerprint isn’t facts or punctuation but a relentless cadence that manipulates style over substance.

- 9 min read
- 17K Reads
- Sep 24, 2025

- Content
- Ask an SEO



## Ask An SEO: High Volumes Or High Authority Evergreen Content?

By Adam Riemer

In this edition of Ask an SEO, we dive into why evergreen and timely content work best when built for users.

- 7 min read
- 2.5K Reads
- Sep 16, 2025

- Content Marketing



## 5 Ways Content Marketers Can Build Consumer Trust Through Responsible Personalization And AI

By Chelsea Alves

Research reveals trust is the new growth driver. Here’s how content marketing leaders can turn it into their biggest advantage.

- 10 min read
- 1.3K Reads
- Sep 10, 2025

- Content
- Digital Marketing



## 6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets

By Jennifer McDonald

Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC.

- 2 min read
- 2.8K Reads
- Aug 29, 2025

- Content



## Quality Audiences: Why Lower Traffic Might Be Better

By Chelsea Alves

Not all traffic is good traffic. Learn how quality content and audience targeting drive better conversions and stronger business outcomes.

- 12 min read
- 3.6K Reads
- Aug 20, 2025

- News
- YouTube



## YouTube Upgrades Shorts Editor With Timeline View

By Matt G. Southern

YouTube is launching a timeline editor for Shorts that shows clips, overlays, and audio in one view, with drag-and-drop trimming, reordering, and zoom.

- 3 min read
- 2.2K Reads
- Oct 13, 2025

- News
- YouTube



## YouTube Lets Some Terminated Creators Request A New Channel

By Matt G. Southern

YouTube is piloting a “Second Chances” program letting some terminated creators request a new channel with a fresh start.

- 2 min read
- 534 Reads
- Oct 10, 2025

- Social Strategy



## Be Human, Speak To Humans: Effective Social Media Management Is Human-Centered

By Jon-Stephen Stansel

Discover key social media marketing principles that prioritize authentic communication to resonate with your audience effectively.

- 11 min read
- 752 Reads
- Oct 7, 2025

- News
- YouTube



## YouTube View Drops Likely Tied To Ad-Block List Change

By Matt G. Southern

Creators reporting YouTube view drops since mid-August may be seeing the effects of an ad-block filter change that interferes with view logging, per YouTube Liaison.

- 3 min read
- 1.2K Reads
- Oct 6, 2025

- Reddit



## AMA: Reddit Marketing Veteran Shares What Works On The Platform

By Brent Csutoras

Brands asked about Reddit strategy, and Brent Csutoras shared practical do’s and don’ts for authentic engagement.

- 11 min read
- 2.7K Reads
- Oct 3, 2025

- News
- YouTube



## YouTube Answers Creator Questions On Profanity Monetization

By Matt G. Southern

YouTube has clarified its policies on profanity, including how it reviews content retroactively, its rules about sensitive topics and where creators can have control.

- 2 min read
- 805 Reads
- Sep 26, 2025



# SEM & SEO News, Insights & How-tos

Get your daily recap of the latest search news, advice, and trends.

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## Webinars

Oct 22

## The Data Reveals: How AI Wins More Customers & Supercharges Your Business

Presented By: **Laura Beussman** Date: **Wednesday, October 22 at 2 pm ET**

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Oct 29

## AI Search Playbook: The Strategy Leaders Want — and Teams Can Act On

Presented By: **Mark Traphagen** Date: **Wednesday, October 29 at 2 pm ET**

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Nov 5

## Beyond Just the Stars: Proven AI, Trust & Review Tactics That Boost Google Visibility

Presented By: **Michael Yules** Date: **Wednesday, November 5 at 12 pm ET**

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### Generative AI
## Your Brand Is Being Cited By AI. Here’s How To Measure It

## Google’s John Mueller Flags SEO Issues In Vibe Coded Website
## How Structured Data Shapes AI Snippets And Extends Your Visibility Quota
## Are LLM Visibility Trackers Worth It?
## Google Answers What To Do For AEO/GEO

### Enterprise SEO
## The 5 Hidden Organizational Forces That Undermine Enterprise SEO

## Newfold Digital Sells MarkMonitor As Part Of Strategic Refocus
## Why Your SEO Isn’t Working, And It’s Not The Team’s Fault
## How Enterprise Search And AI Intelligence Reveal Market Pulse
## How To Host Or Migrate A Website In 2025: Factors That May Break Rankings \[+ Checklist\]

### PPC
## Google Redesigns How Search Ads Are Labeled

## Get Your Ad Campaigns Ready Before Black Friday
## How AI is Helping Brands Convert More Customers \[Webinar\]
## Google Ads Adds Deeper Performance Max Reporting
## Finding The Perfect Balance Between AI And Human Control In Google Ads

### Analytics & Data
## The Behavioral Data You Need To Improve Your Users’ Search Journey

## Data Clean Room: What It Is & Why It Matters In A Cookieless World
## How To Write SEO Reports That Get Attention From Your CMO
## How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment
## Where Are The Missing Data Holes In GA4 That Brands Need?

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**OCTOBER EBOOK HIGHLIGHT**## State Of SEO 2026 Report & Survival Guide

Inside The State Of SEO 2026, You’ll Learn How To:

- Understand how AI’s role in SEO is reshaping org structures and collaboration.
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Download The Report

### Ask an SEO

## Ask An SEO: What Are The Most Common Hreflang Mistakes & How Do I Audit Them?

## Ask An SEO: High Volumes Or High Authority Evergreen Content?
## Ask An SEO: How Do You Prioritize Technical SEO Fixes With Limited Dev Support?
## Ask An SEO: Should Small Brands Go All In On TikTok For Audience Growth?
## Ask An SEO: The Metrics That Matter For Content Strategies

### Ask a PPC

## Ask A PPC: How To Manage Brand Safety In PPC

## Ask A PPC: How Do I Nail A PPC Job Interview For Google & Meta Ads?
## Ask A PPC: How Do I Avoid Cannibalization On Similar Products?
## Ask A PPC: How To Make Microsoft Advertising Profitable
## Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well

### WordPress

## New WordPress Vibe Coding Simplifies Building Websites

## WPBakery WordPress Vulnerability Lets Attackers Inject Malicious Code
## Multiple WordPress Vulnerabilities Affect 20,000+ Travel Sites
## WP Engine Vs Automattic & Mullenweg Is Back In Play
## Builderius Brings AI-Assisted GraphQL Development To WordPress

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