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SEO

### ChatGPT performs a search in 31% of prompts, new data reveals

ChatGPT’s search queries averaged 5.48 words – and more than three-quarters were five words or longer, a new Nectiv study finds.

by Danny Goodwin

SEO

The future of SEO: Why optimization still matters, whatever you call it
by Danny Goodwin

SEO

How to plan for GEO in 2026 and evolve your search strategy
by Becky Simms

PPC

Google’s Liz Reid on AI Overviews: Less ad clicks, more searches
by Danny Goodwin

Generative Engine Optimization (GEO)

The AI Visibility Index: Here’s who’s winning AI search
by Semrush Enterprise

Get the newsletter search marketers rely on.

PPC

## Google Ads to auto-generate videos from existing Demand Gen image ads

Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more channels.

Anu Adegbola | Oct 17, 2025 at 4:58 pm ET

SEO

## AI search isn’t the end of SEO – it’s the next era

AI search mythbusting: cutting through hype, half-truths, and grifts to show what really matters for visibility.

Danny Goodwin | Oct 17, 2025 at 4:49 pm ET

PPC

## Google Maps Ads get scrollable sitelinks boost

Google rolled out scrollable sitelinks in Maps ads, letting advertisers drive users to specific site pages directly from promoted pins.

Anu Adegbola | Oct 17, 2025 at 4:29 pm ET

SEO

## The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Anu Adegbola | Oct 17, 2025 at 1:50 pm ET

PPC

## Susan Yen talks account structure & PMax fails

Susan Yen shares how a major PMax misstep taught her the importance of transparency, testing, and staying human in an automated world.

Anu Adegbola | Oct 17, 2025 at 1:03 pm ET

PPC

## Google adds ‘Sources’ column to AI Max search term reports

Google’s new Sources column in AI Max reports shows where traffic comes from, giving advertisers clearer insight into AI-driven matches.

Anu Adegbola | Oct 17, 2025 at 11:54 am ET

SEO

## The future of SEO: Why optimization still matters, whatever you call it

Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.

Danny Goodwin | Oct 17, 2025 at 11:20 am ET

PPC

## Agentic PPC: What performance marketing could look like in 2030

Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off.

Benjamin Wenner | Oct 17, 2025 at 9:00 am ET

PPC

## Why incrementality is the only metric that proves marketing’s real impact

Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.

Leigh Buttrey | Oct 17, 2025 at 8:00 am ET

Generative Engine Optimization (GEO)

## The AI Visibility Index: Here’s who’s winning AI search

Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered.

Semrush Enterprise | Oct 17, 2025 at 7:00 am ET

PPC

## Google opens Shopping Ads to physical goods subscriptions

Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty opportunities.

Anu Adegbola | Oct 16, 2025 at 3:12 pm ET

PPC

## Google Ads API v22 adds generative AI, smarter bidding, and more

The latest Google Ads API update gives advertisers new AI-driven automation, smarter bidding options, and deeper performance insights.

Anu Adegbola | Oct 16, 2025 at 2:52 pm ET

SEO

## Google’s Liz Reid: The real search shift is behavioral, not AI

Liz Reid says AI isn’t driving the change in Google Search — users are. Younger audiences are shifting to video, forums, and creator content.

Danny Goodwin | Oct 16, 2025 at 2:03 pm ET

PPC

## Google’s Liz Reid on AI Overviews: Less ad clicks, more searches

Google’s head of Search says AI Overviews don't reduce the need to buy, which is keeping ad revenue stable as searches keep growing.

Danny Goodwin | Oct 16, 2025 at 12:39 pm ET

SEO

## 3 key AI search limitations for B2B SaaS marketing

AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close the gaps.

Adam Tanguay | Oct 16, 2025 at 9:00 am ET

SEO

## How to plan for GEO in 2026 and evolve your search strategy

GEO is changing where discovery happens – from search engines to social and AI. The brands that plan now will own visibility in 2026.

Becky Simms | Oct 16, 2025 at 8:00 am ET

PPC

## Google Ads loosens prescription drug term restrictions for non-promotional use

Google will now allow limited non-promotional use of prescription drug terms in ads, while keeping keyword certification rules the same.

Anu Adegbola | Oct 15, 2025 at 1:29 pm ET

SEO

## Microsoft Bing finally supports the data-nosnippet HTML attribute

Bing catches up to Google, letting you block content from snippets and AI answers without impacting page ranking or visibility in search.

Danny Goodwin | Oct 15, 2025 at 12:57 pm ET

SEO

## ChatGPT performs a search in 31% of prompts, new data reveals

ChatGPT’s search queries averaged 5.48 words – and more than three-quarters were five words or longer, a new Nectiv study finds.

Danny Goodwin | Oct 15, 2025 at 12:28 pm ET

PPC

## Google Search rebounds as Amazon steps back: Q3 ad report

Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven campaigns expand.

Anu Adegbola | Oct 15, 2025 at 11:40 am ET

PPC

## Google Ads PMax: The truth about audience signals and search themes

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.

Jyll Saskin Gales | Oct 15, 2025 at 10:00 am ET

SEO

## Why AI still runs on search – and SEO still runs the show

AI depends on search to stay informed. Strong SEO ensures your brand shows up when AI – and people – look for answers.

Marcus Miller | Oct 15, 2025 at 9:00 am ET

SEO

## Optimizing for ChatGPT Shopping: How product feeds power GEO

Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.

John Morabito | Oct 15, 2025 at 8:00 am ET

AI SEO

## What is LLMO? Optimize content for AI & large language models

LLMO is the new frontier of SEO. Learn how to optimize content for large language models like ChatGPT and Gemini to stay visible in AI-powered search.

Jolissa Skow | Oct 14, 2025 at 2:33 pm ET

PPC

## Google Performance Max adds support for vertical 9:16 image ads

Vertical image ads in PMax help brands blend naturally into mobile-first spaces like YouTube Shorts.

Anu Adegbola | Oct 14, 2025 at 1:50 pm ET

SEO

## Google Discover gets AI summaries; Search gets ‘What’s new’ sports feed

Google’s new AI updates aim to keep users on top of trending topics and sports news – but they could further cut publisher traffic.

Danny Goodwin | Oct 14, 2025 at 10:25 am ET

PPC

## Google Ads tests ‘View-Through Conversion Optimization’ for Demand Gen campaigns

You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.

Anu Adegbola | Oct 14, 2025 at 9:43 am ET

SEO

## Tracking AI search citations: Who’s winning across 11 industries

An analysis of 800+ websites across 11 sectors reveals which domains AI assistants cite most and what it means for authority in the AI era.

Dan Taylor | Oct 14, 2025 at 9:00 am ET

SEO

## How to know if your GEO is working

GEO performance comes down to proof. Share of search, buyer intent, and prompt visibility show whether your strategy is creating real demand.

Andrew Holland | Oct 14, 2025 at 8:00 am ET

Marketing

## Privacy-led marketing: How to build trust and win in a cookieless era

Future-proof your marketing strategy. Learn how privacy-led marketing balances compliance, customer trust, and performance in a post-cookie world.

Insight Engine | Oct 13, 2025 at 10:09 pm ET

SEO

## Google Search gets Nano Banana in Google Lens

This is Google's latest image generation technology from within Gemini - now available in Search.

Barry Schwartz | Oct 13, 2025 at 12:54 pm ET

PPC

## Google to expand ads in AI Overviews to more markets

The expansion of AI Overviews ads will increase the challenges of how advertisers engage users through AI-driven search experiences.

Anu Adegbola | Oct 13, 2025 at 12:27 pm ET

SEO

## Google rolls out new global ‘Sponsored results’ ad label

The new global ad labeling could reshape how users see and interact with sponsored results, effecting CTR, on Google Search.

Anu Adegbola | Oct 13, 2025 at 12:00 pm ET

SEO

## Google’s Robby Stein on AI Mode, GEO, and the future of Search

AI is fueling more (not fewer) searches as users ask more complex, conversational, and visual questions, says Google's VP of Product.

Danny Goodwin | Oct 13, 2025 at 11:39 am ET

PPC

## 5 ways to drive action with your PPC report

Turn your PPC reports into action plans, not data dumps by focusing on what your audience needs to know, feel, and do.

Amy Hebdon | Oct 13, 2025 at 9:00 am ET

SEO

## SEO strategy in 2026: Where discipline meets results

Discipline is what separates strategy from chaos in SEO. Learn how to balance quick wins, long-term bets, and essential maintenance in 2026.

Maria Georgieva | Oct 13, 2025 at 8:00 am ET

Generative Engine Optimization (GEO)

## AI KPIs: Turning mentions into strategy in the age of LLMs

From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.

Brightspot | Oct 13, 2025 at 7:00 am ET

PPC

## Google updates Misrepresentation policy for Shopping Ads and free listings

Google clarifies its Misrepresentation policy, adding examples and guidance on compliance, delivery, and returns.

Anu Adegbola | Oct 10, 2025 at 3:17 pm ET

PPC

## Ayisha Yousef talks turning Black Friday fails into lessons

Ayisha Yousef shares how a Black Friday blunder became a masterclass in leadership, accountability, and smarter campaign management.

Anu Adegbola | Oct 10, 2025 at 3:10 pm ET

PPC

## Google Ads now flags low-quality images

Google Ads adds image quality recommendations to help advertisers improve creative performance and engagement across its ad surfaces.

Anu Adegbola | Oct 10, 2025 at 2:45 pm ET

12345

- »

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Third Door Media operates business-to-business media properties and produces events, including SMX. It is the publisher of Search Engine Land, the leading digital publication covering the latest search engine optimization (SEO) and pay-per-click (PPC) marketing news, trends and advice. The company headquarters is 800 Boylston Street, Suite 2475, Boston, MA USA 02199.