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Twilio Segment - Customer Data Platform | Twilio Segment

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Products

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Connections

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Connect all of your customer data

Connections Features

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- Connections Overview

Integrate web and mobile app data with a single API
- Warehouses

Easily transform and load customer data
- Reverse ETL

Move warehouse data to your applications
- Functions

Customize your customer data pipeline
- Developer Toolkit

Build on Twilio Segment

Protocols

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Take control of your data quality

Protocols Features

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- Protocols Product Overview

Protect the integrity of your data
- Privacy Portal

Protect users' privacy

Unify

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Unify customer data across every channel

Unify Features

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- Unify Overview

Unify customer data across every channel
- Profiles Sync

Sync customer profiles to the warehouse

Twilio Engage

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Build personalized customer experiences

Twilio Engage Features

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- Twilio Engage Overview

Deepen customer relationships with data-first multichannel marketing
- Audiences

Build dynamic audiences from real-time, complete profiles
- Journeys

Orchestrate cross-channel customer journeys

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Customer Data Platform

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Customer Data Platform

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- CDP Overview

Collect real-time data from any channel, at any time, for a unified view—instantly

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Integrations

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- Advertising
- Analytics
- BI Tools
- CRM
- Data Warehouse
- Email Marketing
- Marketing Automation
- Personalization
- View All Integrations

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Privacy & Security

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- Trust Center
- Privacy Portal
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- GDPR

Why Twilio Segment

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Why Twilio Segment

* * *

- Open Source
- Infrastructure
- Twilio + Segment

Connections Features

* * *

- Connections Overview

Integrate web and mobile app data with a single API
- Warehouses

Easily transform and load customer data
- Reverse ETL

Move warehouse data to your applications
- Functions

Customize your customer data pipeline
- Developer Toolkit

Build on Twilio Segment

Protocols Features

* * *

- Protocols Product Overview

Protect the integrity of your data
- Privacy Portal

Protect users' privacy

Unify Features

* * *

- Unify Overview

Unify customer data across every channel
- Profiles Sync

Sync customer profiles to the warehouse

Twilio Engage Features

* * *

- Twilio Engage Overview

Deepen customer relationships with data-first multichannel marketing
- Audiences

Build dynamic audiences from real-time, complete profiles
- Journeys

Orchestrate cross-channel customer journeys

Customer Data Platform

* * *

- CDP Overview

Collect real-time data from any channel, at any time, for a unified view—instantly

Integrations

* * *

- Advertising
- Analytics
- BI Tools
- CRM
- Data Warehouse
- Email Marketing
- Marketing Automation
- Personalization
- View All Integrations

Privacy & Security

* * *

- Trust Center
- Privacy Portal
- Security
- GDPR

Why Twilio Segment

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- Open Source
- Infrastructure
- Twilio + Segment

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Twilio Segment For...

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Use Cases

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Build solutions to scale your business

Use Cases

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- Use Cases Overview

Empower every team to solve key challenges
- Customer Data Management

Collection, compliance, and activation
- Single View of the Customer

Identity-resolved, enriched, and real-time profiles
- Audience Segmentation & Activation

Build targed audiences and orchestrate journeys
- Customer Acquisition

Cost-effectively acquire new customers
- Customer LTV & Retention

Improve customer loyalty and engagement
- Insights & Analytics Enablement

Make data-driven decisions

Teams

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Empower all teams with customer data

Teams

* * *

- Marketing Teams

Personalize multichannel experiences
- Product Teams

Inform your roadmap with customer data
- Engineering Teams

Collect and manage your data in a single platform

Industry

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Customer data solutions designed for your specific needs

Industry

* * *

- Retail

Create personalized shopping experiences
- B2B

Unify your buyer journey and act on intent signals
- Financial Services

Collect clean and compliant data
- Healthcare

Transform care with HIPAA-eligible data
- Marketplaces

Increase loyalty with data-driven personalization
- Media

Increase audience engagement

Company Size

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Data solutions that scale as you grow

Company Size

* * *

- Enterprise

Data clarity across your organization

* * *

More Solutions

AI Solutions

Turn every customer interaction into a unique customer experience

Case Studies

Learn how our customers use Twilio Segment

Recipes

Step by step tutorials on using Segment integrations to achieve your goals

Use Cases

* * *

- Use Cases Overview

Empower every team to solve key challenges
- Customer Data Management

Collection, compliance, and activation
- Single View of the Customer

Identity-resolved, enriched, and real-time profiles
- Audience Segmentation & Activation

Build targed audiences and orchestrate journeys
- Customer Acquisition

Cost-effectively acquire new customers
- Customer LTV & Retention

Improve customer loyalty and engagement
- Insights & Analytics Enablement

Make data-driven decisions

Teams

* * *

- Marketing Teams

Personalize multichannel experiences
- Product Teams

Inform your roadmap with customer data
- Engineering Teams

Collect and manage your data in a single platform

Industry

* * *

- Retail

Create personalized shopping experiences
- B2B

Unify your buyer journey and act on intent signals
- Financial Services

Collect clean and compliant data
- Healthcare

Transform care with HIPAA-eligible data
- Marketplaces

Increase loyalty with data-driven personalization
- Media

Increase audience engagement

Company Size

* * *

- Enterprise

Data clarity across your organization

Pricing

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Docs

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- Public API
- Javascript
- iOS
- All SDKs
- Recipes
- API Status
- Integrations
- Security
- View All Docs

Popular Topics

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- Spec

Guidance on capturing and formatting data
- Sources

Applications which send data into Twilio Segment
- Destinations

Tools or apps that Twilio Segment sends data to
- Product Updates

Latest feature releases, beta offerings, and more
- Trust Center

Customer engagement built on trust

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Resources

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Learn With Segment

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Learn With Segment

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- Resources

Guides and books for your customer data journey
- Blog

The latest on our product, industry, and customer data practice
- Segment Community

Connect with peers, share tips, get answers, and stay informed
- Case Studies

Learn how our customers use Twilio Segment

Get Started With Segment

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Get Started With Segment

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- Segment University

Learn to implement and use Twilio Segment successfully
- Integrations

Explore 700+ integrations to connect with your tools
- Professional Services

Get expert guidance on your Twilio Segment journey
- Recipes

Step by step tutorials on using Segment integrations to achieve your goals
- Docs

Technical documentation for all things Twilio Segment

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Support

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- Contact Us

Connect with our support team for additional help
- Support Plans

Dedicated support from our team of experts

Partners

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Partners

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- Find a Partner

Find a trusted solution partner
- Become a Partner

Get your software and services in front of our user base
- Build on Twilio Segment

Build an integration between your tool and Twilio Segment

Learn With Segment

* * *

- Resources

Guides and books for your customer data journey
- Blog

The latest on our product, industry, and customer data practice
- Segment Community

Connect with peers, share tips, get answers, and stay informed
- Case Studies

Learn how our customers use Twilio Segment

Get Started With Segment

* * *

- Segment University

Learn to implement and use Twilio Segment successfully
- Integrations

Explore 700+ integrations to connect with your tools
- Professional Services

Get expert guidance on your Twilio Segment journey
- Recipes

Step by step tutorials on using Segment integrations to achieve your goals
- Docs

Technical documentation for all things Twilio Segment

Support

* * *

- Contact Us

Connect with our support team for additional help
- Support Plans

Dedicated support from our team of experts

Partners

* * *

- Find a Partner

Find a trusted solution partner
- Become a Partner

Get your software and services in front of our user base
- Build on Twilio Segment

Build an integration between your tool and Twilio Segment

Sign Up See how it works

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Products An icon of a down chevron

Products

* * *

Connections

An icon of a right arrow

Connect all of your customer data

Connections Features

* * *

- Connections Overview

Integrate web and mobile app data with a single API
- Warehouses

Easily transform and load customer data
- Reverse ETL

Move warehouse data to your applications
- Functions

Customize your customer data pipeline
- Developer Toolkit

Build on Twilio Segment

Protocols

An icon of a right arrow

Take control of your data quality

Protocols Features

* * *

- Protocols Product Overview

Protect the integrity of your data
- Privacy Portal

Protect users' privacy

Unify

An icon of a right arrow

Unify customer data across every channel

Unify Features

* * *

- Unify Overview

Unify customer data across every channel
- Profiles Sync

Sync customer profiles to the warehouse

Twilio Engage

An icon of a right arrow

Build personalized customer experiences

Twilio Engage Features

* * *

- Twilio Engage Overview

Deepen customer relationships with data-first multichannel marketing
- Audiences

Build dynamic audiences from real-time, complete profiles
- Journeys

Orchestrate cross-channel customer journeys

* * *

Customer Data Platform

An icon of a right arrow

Customer Data Platform

* * *

- CDP Overview

Collect real-time data from any channel, at any time, for a unified view—instantly

Integrations

An icon of a right arrow

Integrations

* * *

- Advertising
- Analytics
- BI Tools
- CRM
- Data Warehouse
- Email Marketing
- Marketing Automation
- Personalization
- View All Integrations

Privacy & Security

An icon of a right arrow

Privacy & Security

* * *

- Trust Center
- Privacy Portal
- Security
- GDPR

Why Twilio Segment

An icon of a right arrow

Why Twilio Segment

* * *

- Open Source
- Infrastructure
- Twilio + Segment

Connections Features

* * *

- Connections Overview

Integrate web and mobile app data with a single API
- Warehouses

Easily transform and load customer data
- Reverse ETL

Move warehouse data to your applications
- Functions

Customize your customer data pipeline
- Developer Toolkit

Build on Twilio Segment

Protocols Features

* * *

- Protocols Product Overview

Protect the integrity of your data
- Privacy Portal

Protect users' privacy

Unify Features

* * *

- Unify Overview

Unify customer data across every channel
- Profiles Sync

Sync customer profiles to the warehouse

Twilio Engage Features

* * *

- Twilio Engage Overview

Deepen customer relationships with data-first multichannel marketing
- Audiences

Build dynamic audiences from real-time, complete profiles
- Journeys

Orchestrate cross-channel customer journeys

Customer Data Platform

* * *

- CDP Overview

Collect real-time data from any channel, at any time, for a unified view—instantly

Integrations

* * *

- Advertising
- Analytics
- BI Tools
- CRM
- Data Warehouse
- Email Marketing
- Marketing Automation
- Personalization
- View All Integrations

Privacy & Security

* * *

- Trust Center
- Privacy Portal
- Security
- GDPR

Why Twilio Segment

* * *

- Open Source
- Infrastructure
- Twilio + Segment

Solutions An icon of a down chevron

Twilio Segment For...

* * *

Use Cases

An icon of a right arrow

Build solutions to scale your business

Use Cases

* * *

- Use Cases Overview

Empower every team to solve key challenges
- Customer Data Management

Collection, compliance, and activation
- Single View of the Customer

Identity-resolved, enriched, and real-time profiles
- Audience Segmentation & Activation

Build targed audiences and orchestrate journeys
- Customer Acquisition

Cost-effectively acquire new customers
- Customer LTV & Retention

Improve customer loyalty and engagement
- Insights & Analytics Enablement

Make data-driven decisions

Teams

An icon of a right arrow

Empower all teams with customer data

Teams

* * *

- Marketing Teams

Personalize multichannel experiences
- Product Teams

Inform your roadmap with customer data
- Engineering Teams

Collect and manage your data in a single platform

Industry

An icon of a right arrow

Customer data solutions designed for your specific needs

Industry

* * *

- Retail

Create personalized shopping experiences
- B2B

Unify your buyer journey and act on intent signals
- Financial Services

Collect clean and compliant data
- Healthcare

Transform care with HIPAA-eligible data
- Marketplaces

Increase loyalty with data-driven personalization
- Media

Increase audience engagement

Company Size

An icon of a right arrow

Data solutions that scale as you grow

Company Size

* * *

- Enterprise

Data clarity across your organization

* * *

More Solutions

AI Solutions

Turn every customer interaction into a unique customer experience

Case Studies

Learn how our customers use Twilio Segment

Recipes

Step by step tutorials on using Segment integrations to achieve your goals

Use Cases

* * *

- Use Cases Overview

Empower every team to solve key challenges
- Customer Data Management

Collection, compliance, and activation
- Single View of the Customer

Identity-resolved, enriched, and real-time profiles
- Audience Segmentation & Activation

Build targed audiences and orchestrate journeys
- Customer Acquisition

Cost-effectively acquire new customers
- Customer LTV & Retention

Improve customer loyalty and engagement
- Insights & Analytics Enablement

Make data-driven decisions

Teams

* * *

- Marketing Teams

Personalize multichannel experiences
- Product Teams

Inform your roadmap with customer data
- Engineering Teams

Collect and manage your data in a single platform

Industry

* * *

- Retail

Create personalized shopping experiences
- B2B

Unify your buyer journey and act on intent signals
- Financial Services

Collect clean and compliant data
- Healthcare

Transform care with HIPAA-eligible data
- Marketplaces

Increase loyalty with data-driven personalization
- Media

Increase audience engagement

Company Size

* * *

- Enterprise

Data clarity across your organization

Pricing

Docs An icon of a down chevron

Docs

* * *

- Public API
- Javascript
- iOS
- All SDKs
- Recipes
- API Status
- Integrations
- Security
- View All Docs

Popular Topics

* * *

- Spec

Guidance on capturing and formatting data
- Sources

Applications which send data into Twilio Segment
- Destinations

Tools or apps that Twilio Segment sends data to
- Product Updates

Latest feature releases, beta offerings, and more
- Trust Center

Customer engagement built on trust

Resources An icon of a down chevron

Resources

* * *

Learn With Segment

An icon of a right arrow

Learn With Segment

* * *

- Resources

Guides and books for your customer data journey
- Blog

The latest on our product, industry, and customer data practice
- Segment Community

Connect with peers, share tips, get answers, and stay informed
- Case Studies

Learn how our customers use Twilio Segment

Get Started With Segment

An icon of a right arrow

Get Started With Segment

* * *

- Segment University

Learn to implement and use Twilio Segment successfully
- Integrations

Explore 700+ integrations to connect with your tools
- Professional Services

Get expert guidance on your Twilio Segment journey
- Recipes

Step by step tutorials on using Segment integrations to achieve your goals
- Docs

Technical documentation for all things Twilio Segment

Support

An icon of a right arrow

Support

* * *

- Contact Us

Connect with our support team for additional help
- Support Plans

Dedicated support from our team of experts

Partners

An icon of a right arrow

Partners

* * *

- Find a Partner

Find a trusted solution partner
- Become a Partner

Get your software and services in front of our user base
- Build on Twilio Segment

Build an integration between your tool and Twilio Segment

Learn With Segment

* * *

- Resources

Guides and books for your customer data journey
- Blog

The latest on our product, industry, and customer data practice
- Segment Community

Connect with peers, share tips, get answers, and stay informed
- Case Studies

Learn how our customers use Twilio Segment

Get Started With Segment

* * *

- Segment University

Learn to implement and use Twilio Segment successfully
- Integrations

Explore 700+ integrations to connect with your tools
- Professional Services

Get expert guidance on your Twilio Segment journey
- Recipes

Step by step tutorials on using Segment integrations to achieve your goals
- Docs

Technical documentation for all things Twilio Segment

Support

* * *

- Contact Us

Connect with our support team for additional help
- Support Plans

Dedicated support from our team of experts

Partners

* * *

- Find a Partner

Find a trusted solution partner
- Become a Partner

Get your software and services in front of our user base
- Build on Twilio Segment

Build an integration between your tool and Twilio Segment

Support An icon of a down chevron

- Help Center
- Docs
- API Status
- Contact Us

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# The leading customer data platform, powered by AI

Twilio Segment brings together clean, consented customer data for real-time insights so you can know each individual like they are your only customer.

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For information about how Segment handles your personal data, please see our privacy policy.



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For information about how Segment handles your personal data, please see our privacy policy.

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## Enrich customer profiles

Build and automatically enrich identity-resolved profiles with every new interaction to better predict and provide relevant customer experiences in real time.

Unify & enrich your data

## Activate customer data

Our 700+ pre-built connectors make it fast and easy to get all the data you need into unified customer profiles—and activate those profiles to power the tools you use.

Activate your data

## Optimize ad spend

Make it easy for marketers to activate first-party data and use AI to build more predictive, precise, and personalized ads that drive conversions and lower customer acquisition costs.

Increase your ROAS

## Boost cross-sell and upsell

Use AI to anticipate customer needs and recommend the right item to the right customers at the best time for conversion to drive repeat sales.

Increase Customer Value

## A CDP that works hard for every team, backed by enterprise-grade infrastructure

### **Data engineers**

Segment’s libraries, automatic sources, and functions collect data from anywhere—hundreds of thousands of times per second—so you can move it where you need it.

Segment for engineers An icon of a right chevron

### **Marketers**

Know your customers through rich profiles and use AI to anticipate their needs and create personalized campaigns that improve ROI.

Segment for marketers An icon of a right chevron

### **Product managers**

Get a complete view of your customers for better personalization, conversion optimization, and predictive recommendations.

Segment for product An icon of a right chevron

Join the 25,000+ companies using the Segment platform

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Log Me In

Clear Score

Intuit logo

Drift

Allergan logo

Abin Bev

Digital Ocean logo

IBM logo

## Provide 1:1 interactions at scale with AI

Generative AI Predictive AI AI-ready data Security and privacy

### **Generative AI**

Create targeted audiences and launch personalized customer journeys within minutes using simple text prompts.

Explore AI Solutions

### **Predictive AI**

Predict customer behavior to build targeted audiences and more personalized campaigns that lower costs and increase conversions.

Explore Predictions

### **AI-ready data**

Your AI outputs are only as good as the data you put in. Start with clean data, centralized privacy, and governance to get accurate recommendations and predictions.

Explore AI Solutions

### **Security and privacy**

We promote the ethical and responsible use of data privacy with AI. With all Segment products, you have full visibility into and control over the personal information you collect from customers so you can protect it and meet privacy requirements.

See our privacy portal

## Activate warehouse data with a CDP that’s powerful yet flexible

Twilio Segment makes it easy for data teams to prepare, enrich, and activate existing data in the warehouse, so marketers can move fast with personalized communication.

### 12,696

unique events tracked\*\*

### 12.1 Trillion

API calls processed in 2023\*\*

### **Keep your data where it is**

With a zero copy architecture that treats the warehouse as a source of truth, you can make event streams, product information, and entity data open to any team and application.

### **Get extensibility without complexity**

Build, deploy, and scale on a platform that easily integrates with your tech stack so you can quickly adapt to changing customer needs while maintaining data privacy.

### **Enhance every experience with warehouse data**

Enrich and unlock customer profiles across your organization with real-time data and predictive AI to make every customer interaction more impactful.

Explore Reverse ETL View docs An icon of a outbound link arrow

## Integrations

700+ pre-built integrations that you can enable with the flip of a switch.

Explore integrations

## The world’s leading brands are powered by Twilio Segment

From startups to global enterprises, see what businesses have achieved with the Twilio Segment customer data platform.

Allergan logo

"We lean heavily on Segment today to identify our consumers and their profile traits, what makes them them, and what kind of journey they are on. So, being able to have that integration with Twilio to be able to send communications to users based on their journey status is a pivotal piece of bringing those magic moments to life."

Tory Brady Associate Vice President, Product, Engineering & Data at Allergan Data Labs

400M+

in sales driven in 2021 YTD by direct-to-consumer (DTC)

Read their story An icon of a outbound link arrow

IBM logo

"With real-time integrated data flows from Segment, we can truly understand what people are doing with our platform."

Nic Sauriol Software Development Leader

70%

increase in revenue following a three-month customer messaging pilot program

Read their story An icon of a outbound link arrow

sanofi logo

"The process before Segment was much more cumbersome and difficult to explain to marketers. Now, Segment allows us to compile data all in one place, forming a Golden Profile, and allows for other teams to easily utilize and activate data."

Rick Troiani Director of Omni-Channel Engagement Architecture, Sanofi

93%

time saved adding new data sources

Read their story An icon of a outbound link arrow

MongoDB logo

"Since implementing Segment we have seen a significant increase in revenue which we attribute to the improved targeting and personalization of our communications."

Ale Dimitriu Senior Marketing Operations Manager, MongoDB

100x

increased registration rates

Read their story An icon of a outbound link arrow

Dominos Pizza logo

"Having Segment not only helped us do the personalization work we’ve always wanted to do, but we can now improve on the effectiveness of our ad campaigns and create a better feedback loop."

Klaus Thorup Chief Technology Officer

65%

decreased cost per acquisition

Read their story An icon of a outbound link arrow

## The Customer Data Platform Report 2025

Get insights into how businesses like yours are leveraging their CDPs to drive better engagement, smarter personalization, and more efficient data strategies.

Read it here

## See Twilio Segment in action

Learn how you can start connecting your data with Twilio Segment. Explore our plans to find the one that’s right for your team.

View interactive demo Pricing

* * *

\* Statistics from 6/30/22 - 6/30/23

See how it works

### Products

- Connections
- Protocols
- Unify
- Twilio Engage
- Customer Data Platform
- Integrations Catalog
- Pricing
- Security
- GDPR

### For Developers

- Documentation
- Segment API
- Build on Segment
- Open Source
- Engineering Team

### Company

- Careers
- Blogs
- Press
- Events
- Podcast
- Data Hub

### Support

- Help Center
- Contact us
- Resources
- Recipes
- Professional Services
- Security Bulletins
- Documentation
- Release Notes
- Become a Partner
- Guide to Customer Data Platforms

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