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Sellforte: #1 Marketing Mix Modeling platform for eCommerce and Retail

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# Finally, know exactly where to
# spend your next marketing dollar

Sellforte lets **eCommerce, DTC & Retail** brands measure the true effectiveness of their media spend using **MMM, Incrementality & AI-driven insights**.

Get **hyper-granular bidding recommendations** at the campaign and ad-set level to **maximize media-driven sales**, and know exactly where to invest **your next marketing dollar**.

\[NEW\] Introducing Sellforte AI →         Try Sellforte Demo →

#### Marketing Mix Modeling  ⋅  Geo Lift Tests  ⋅  Attribution Analytics  ⋅  Media Metrics

## Media Measurement for Retail...

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"It really creates an impact. Over the last few weeks, we have reworked our entire marketing budget for the next year using the Sellforte insights."

Maik Kleinschmidt

Director, Marketing Europe, C&A

"We wanted to measure our media and marketing strategy change and chose Sellforte as they understand the complex grocery retail world with a combination of promotions and media."

Karoliina Kinnunen

Media & Digital Marketing manager, Lidl

## ... And eCommerce & DTC

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"Sellforte has brought new clarity to how we track and allocate our marketing budget."

Liam Shannon

Head of Marketing, Represent

"We feel that this provides us a competitive edge in a highly-competed environment."

Stefanie Hübner

VP of E-Commerce, Douglas

## Use-cases: How to unlock +6.5% more revenue?

Read the study  →

#### **1\.** **Optimize** **Campaigns**

+2.9% revenue

#### **2\.** **Optimize** **Channel** **mix**

+1.6% revenue

#### **3\.** **Optimize** **Budget pacing**

+2.0% revenue

## Accelerate Your Growth

## Accurate daily ROI measurement enabled by...

#### Causal Marketing Mix Modeling

Reveals the true ROI for each channel and campaign by measuring their incremental sales impact.

Causal Marketing Mix Modeling

#### Geo Lift Testing

Used for calibrating and validating the Marketing Mix Model for increased accuracy

Geo Lift Testing

#### Attribution Analytics

One dashboard for MMM and Attribution. Enables comparing Last-Click and Ad Platform attribution to MMM.

Attribution Analytics

#### Media metrics

Media Metrics = Impressions, Clicks, Conversions, AOV.. Used for uncovering the drivers of ROI changes.

Media metrics

## Uncover the True ROI for each channel

### Transition from Attribution to Incrementality

Last-Click and MTA are biased to favoring bottom-of-funnel channlels (such as branded search) and undermeasuring Paid Social. At the same time, Ad Platform attribution is inflated.

Sellforte's incrementality-based measurement reveals the true incremental revenue contribution of each channel.

### Measure the Full Funnel, not just the Last Click

**Start measuring Awareness channels,** such as Paid Video and Paid Social Awareness, which don't show up in click-based measurement.

**Reveal the true potential of Paid Social,** which can be 2x - 17x more effective than what Last-Click shows.

**Evaluate level of saturation in Demand Capture channels,** such as branded search or retargeting campaigns.

### Measure all Sales Channels, not just eCommerce

**Stores sales:** Half of Paid Social's revenue impact can be in Store Sales. Uncover it with Sellforte.

**Marketplaces:** Selling on Amazon or other marketplaces? Sellforte covers those too.

**eCommerce sales:** Sellforte helps measuring the true contribution of each channel to eCommerce sales.

### 💡 Sellforte Research: Uncovering the True ROI of your channels

##### How to measure Meta correctly?

How to measure Meta correctly?

##### How to Measure the True Effectiveness of TikTok?

How to Measure the True Effectiveness of TikTok?

##### Measuring Meta Part 2: Including offline impact

Measuring Meta Part 2: Including offline impact

## Measure the Level of Saturation with Response Curves

### 💡Read more about optimizing Saturation Levels

##### What are Response Curves?

What are Response Curves?

##### What is Marginal ROI?

What is Marginal ROI?

## Sellforte x C&A
### Customer story in Fashion Retail

Video player - maxresdefault - Click to play video

## High Quality model built for Retail and eCommerce

### 1\. Foundation: Causal Marketing Mix Modeling (MMM)

Causal MMM, leveraging Bayesian modeling and best practices in causal inference, is the foundation for our incrementality measurement.

Read more

### 2\. Ensuring High Quality: Model calibration

For radically more accurate insights, our models are calibrated with **Experiments** (Geo tests, Conversion Lift Tests) and **Attribution data** (Ad Platform, Google Analytics 4, MTA).

Read more

### 3\. Built for Retail and eCommerce: Promotions, weather, seasonality..

We are experts in modeling non-media features affecting sales in Retail and eCommerce, such as Promotions, Weather, Seasonality, and major events like Black Friday.

Read more

## Fast and Easy onboarding

### 1\. Connect your data in 30 mins

### 2\. Start optimizing in 1-2 weeks

## Join a growing community

"I introduced the Sellforte tool at C&A, because I was looking for a tool providing actionable insights on a continuous base."

Gina De Ryck

Head of Consumer Insights and Analytics, C&A

"We've been able to optimize how we invest for user acquisition and keeping our current customers. Sellforte is our trusted partner in marketing effectiveness."

Ulla Koivula

Co-founder, Chief Marketing & Digital Sales Officer, Moi Mobiili

"As marketing is getting more and more data-driven, it’s crucial for us to be able to measure our marketing investments on ongoing basis."

Maiju Laurén

Chief brand and design officer, Finlayson

"It might seem tempting to build your own MMM solution. However, do not underestimate the time, money, and resources it takes to build an MMM solution that can compete with the top global solutions especially if you want to use MMM for an omnichannel marketing strategy."

Maksim Iavorskii

Head of Marketing Intelligence, Peek & Cloppenburg

"We considered building our own solution as well. However, we quickly realized that if there's already a company dedicated to this with years of product design behind them, we couldn't match that level of expertise. So, it seemed wiser and more efficient to purchase it."

Johanna Kuparipuro

Paid Media Lead, Finnish Design Shop

"We aim to understand the true impact of our media investments—not just where clicks happen, but how different channels drive incremental sales uplifts."

Kimberly Koay

D2C Performance Marketing Manager, Horizn Studios

"For me and my team it’s now easier to prove our decisions when we’re having the numbers and hard data behind the decisions."

Sami Särkelä

Head of Brand & Digital, Gigantti

"I'd recommend Sellforte to all agencies or companies investing in several digital channels at the same time. Resource allocation in fact cannot be done by analyzing the tools individually, each with its own attribution model."

Gioacchino Spinello

Head of Data Analytics, WMR Group

Read more Customer stories →

## Ready to see Sellforte in action?

Take a Product Tour →         Start Free Trial →

## Latest Customer news

Horizn-Studios partners up with Sellforte to measure true incrementality of its media mix

#### Horizn-Studios partners up with Sellforte to measure true incrementality of its media mix

Aug 28, 2025 2 min read

Cris Barros and Sellforte Partner to Build the Link Between Digital and Offline

#### Cris Barros and Sellforte Partner to Build the Link Between Digital and Offline

Aug 12, 2025 1 min read

Represent Case Study: Driving +44% more incremental revenue with Marketing Mix Modelling

#### Represent Case Study: Driving +44% more incremental revenue with Marketing Mix Modelling

Aug 7, 2025 2 min read

## Latest Blog posts

The Rise of Agentic MMM (Marketing Mix Modeling): How AI Is Transforming Media Optimization

Marketing Mix Modeling

#### The Rise of Agentic MMM (Marketing Mix Modeling): How AI Is Transforming Media Optimization

Nov 3, 2025 6 min read

Introducing Sellforte AI: Finally, marketing AI that tells you exactly what you should do next (not just what happened in the past)

Product Updates

#### Introducing Sellforte AI: Finally, marketing AI that tells you exactly what you should do next (not just what happened in the past)

Oct 29, 2025 5 min read

The Missing 24%: Why MMM Without Promotions Behaves Like Last-Click

Marketing Mix Modeling

#### The Missing 24%: Why MMM Without Promotions Behaves Like Last-Click

Oct 27, 2025 10 min read

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