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Short.io — White label URL Shortener. Create your own short branded URLs



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# Shorten links using your own domain

Shorten, personalize, and share
fully branded short URLs.

start for free

Trustpilot



100M redirects per day

1.2M customers

**We process 100,000,000 redirects per day for 1,000,000 happy customers.** It’s our goal to provide reliable service allowing businesses to focus on their priorities.

## Trusted worldwide by

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Brands all over the world find Short.io essential for their work process.
Short.io helps businesses engage a new audience and increase brand recognition.

About us

## Get the most out of
every link you share

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Clickstream & Detailed Statistics

Track the success of every short link and domain with detailed insights (e.g., OS, location, browser, top links) and real-time clickstream records.

Learn more  API

Shorten, analyze, and manage URLs with a free API for developers. Add shortening features to your existing app or build a new one.

Learn more  Multiple custom domains

Use several branded domains in one account. Apply separate settings for each domain, and track the audience individually for every project.

Learn more  Teams with Roles

Create teams to shorten and manage URLs from one location with your colleagues. Assign 3 different roles: Admin, User, and Read-only.

Learn more

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## Make your work easier with us

Short.io is designed to simplify the workflow of businesses. Short.io binds internal operations to the integrations to automate manual processes. While you are engaged in advanced tasks, the integrations work for you.

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All Apps & Integrations

## Create personalized short links


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## Friendly support that cares

We are always here for you and really care about your success in using short links. So you always get answers.

Get in touch from Monday to Friday to receive a quick response.

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We are currently using your service for geolocation of social media links. It allows us to route users to the US or Canada based on IP so we can track user journeys properly. Very happy with the service so far.

from Panasonic Team

## FAQ
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How to buy a domain?

If you don't have a personal branded domain, you can buy the domain via Short.io. The advantage is that no configuration steps are required. The domain will be automatically activated.

Learn more

How can I forward my short domain to another website?

The "Main page redirect" option routes visitors from your short domain to any webpage. If users visit the short branded domain (e.g., shortdomain.com), they will be redirected to the specified page. This is very useful if you want to redirect visitors to your main website.

Learn more

How to run an A/B test?

A/B testing evaluates the performance of two variants of a web page. With Short.io, you can test which version of a web page performs better. When clicking a short link, a pre-specified percentage of users will be redirected to the original page, the other — to the variation page.

Learn more

Is it possible to build an application that uses Short.io?

Yes, you can use the Short.io API to integrate the shortening features to your application.

Learn more

How to use UTM tags?

A link with UTM parameters is too long. You can shorten the already UTM-coded link or add UTM parameters to a destination URL straight on Short.io. UTM tags serve detailed information about traffic sources, e.g., determine which social network is the most popular among your users.

Learn more

How can I apply password protection?

With 'Password protection', you can limit access to your website. After users click on a short protected link, they have to enter a correct password to reach the content.

Learn more

What do statistics metrics mean?

Short.io provides detailed statistics that perfectly fits basic needs. It helps determine the target audience, the best time for sharing links and track top links and domains.

Learn more

## Feature Updates & Tips

Blog October 13, 2025

### Introducing Shortio.cn, our new short link platform for Mainland China

We’re very excited to announce Shortio.cn Launched this month, Shortio.cn is our new Short.io subsidiary, aimed at helping Mainland China keep links short. Short.io already works in Mainland China, but there were a few challenges our users were facing. In order to fully operate in the region, companies need a license — without one, there’s no guarantee a website will be operational indefinitely. That can, unfortunately, mean that our users’ short links in the region are potentially susceptib

Blog October 6, 2025

### New! PayPal support

We’ve been using Stripe for years — we love its support for multiple payment methods, its transparent pricing model, and its robust API. But we didn’t support PayPal. It is, by far, the most requests we’ve gotten for a new payment service provider. Well, we listened, and we’re excited to announce that Short.io now has full PayPal support! This update will be particularly useful for people on the Hobby plan, allowing you to jump in completely hassle-free. Of course, users of other plans can al

Blog September 23, 2025

### Our SLA, a promise that everyone can benefit from

For all our efforts to provide a great service, it all wouldn’t mean much if we can’t maintain a consistent performance. Stability is essential and every click counts.  We currently handle over 100,000,000 redirects every single day. Any downtime in that process means that you can lose sales, clarity, and trust. This is why we created our service-level agreement (SLA). At any given moment, we promise a stability of 99.9% — this applies to link creation, access to existing links, and our API.

## It's easy to get started



And it's free — two things everyone loves.

Get Started



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