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GRATITUDE MONTH SPECIAL OFFER
Purchase The Art of Presenting, and we'll include Find Your WHY (a $250 value) absolutely free. Learn More

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# Gratitude Month Special: Buy The Art of Presenting, Get Find Your WHY for Free!

## This month, get two life-changing courses for the price of one. Simply add The Art of Presenting to your cart, and we’ll automatically include Find Your WHY at no extra cost. (That’s a $500 value for just $250!)

Learn More

### Why We Do What We Do

We imagine a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work that they do. We believe the best way to build this world is to commit to building it together.

Find Out More

### What's Your Next Workplace Superpower?

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### Get Answers from Simon (with Optimism Library Access)

### Nail My Next Presentation

### Find My WHY (And Actually Use It!)

### Master the Whole Leadership Thing

### Turn Workplace Drama into Progress

### Boost Performance and Build Awesome Teams

See More

### Let's Find What Works for You

Take Simon's assessment for a personalized recommendation based on your current challenges.

Take The Assessment

### Inspiration For Your Inbox!

By entering your email, you agree to receive exclusive offers, promotions, and a treasure trove of uplifting content. You also acknowledge that you agree to our Terms of Service and Privacy Policy. But no pressure—you can unsubscribe anytime!

### A Bit Of Optimism

The latest episodes from Simon's weekly podcast about life, leadership, and generally interesting things.

### **The Smartest Way To Be Stupid**
with comedian Matthew Broussard

### **The Man Who Proved Me Right**
with CEO Bob Chapman and the Barry-Wehmiller Team

### **Rob Lowe Names Names:**
The Power of ‘Screw It’

View All Episodes

### What’s New?

Insightful musings, useful advice, and other news you can use.

### How to Actually Teach People to Care, According to a CEO Who Figured It Out

How one CEO turned a simple realization into a leadership philosophy that teaches empathy, builds trust, and transforms entire organizations.

Read Article

### Is It Wrong to Be Friends with Your Coworkers? A Therapist Weighs In

How to build genuine friendships at work without crossing professional lines or losing your boundaries.

Read Article

### About to Explode on a Coworker? Try This Psychotherapist’s Simple, 5-Step Plan

Discover why your anger only lasts 90 seconds—and how to stop replaying it all day.

Read Article

### Why Being a “Nice” Manager Totally Backfires, According to Simon

How confusing kindness with niceness can erode accountability, lower performance, and stall your team’s growth.

Read Article

### How to Actually Teach People to Care, According to a CEO Who Figured It Out

How one CEO turned a simple realization into a leadership philosophy that teaches empathy, builds trust, and transforms entire organizations.

Read Article

### Is It Wrong to Be Friends with Your Coworkers? A Therapist Weighs In

How to build genuine friendships at work without crossing professional lines or losing your boundaries.

Read Article

### About to Explode on a Coworker? Try This Psychotherapist’s Simple, 5-Step Plan

Discover why your anger only lasts 90 seconds—and how to stop replaying it all day.

Read Article

### Why Being a “Nice” Manager Totally Backfires, According to Simon

How confusing kindness with niceness can erode accountability, lower performance, and stall your team’s growth.

Read Article

View All

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- Our Values
- Gift Cards
- Privacy Policy
- Curious?
- Terms of Service
- FAQs
- Salute to Service
- Contact Us

- Our Values
- Gift Cards
- Privacy Policy
- Curious?
- Terms of Service
- FAQs
- Salute to Service
- Contact Us

- Our Values
- Gift Cards
- Privacy Policy
- Curious?
- Terms of Service
- FAQs
- Salute to Service
- Contact Us

### Switch as a Customer×

## **Certified WHY Coach Program Framework**

Learn the exact process Simon Sinek uses to help people discover their WHY and guide them to inspire others.

### **What You’ll Learn**

By the end of the program, you’ll be able to:

- Explain The Golden Circle and its components — WHY, HOWs, and WHATs
- Guide someone through a WHY Discovery process that leads to a resonant WHY statement and actionable HOWs
- Help people use their Golden Circle to make better decisions and create positive change in their careers and lives

You’ll also develop essential human skills you can use every day:

- Building trust
- Listening to understand
- Asking better questions
- Handling emotional conversations with care

### **How You’ll Learn**

The program includes four structured units combining independent learning, live training, and practice:

#### **Day 1 – The Foundation**

- Get to know The Golden Circle
- Find out what it means to bring a Golden Circle to life
- Learn what a WHY Discovery is, how it works, and what the benefits are

#### **Day 2 – The Human Skills**

- Hone the human skills to guide someone through a WHY Discovery:
- Creating psychological safety
- Asking effective questions
- Engaging in active listening

#### **Day 3 – The Process in Practice**

- Learn notetaking strategies that will help you facilitate a WHY Discovery session
- Develop the analytic and collaborative skills you need to help someone identify and articulate their WHY and HOWs

#### **Day 4 – The Golden Circle in Action**

- Apply everything you’ve learned to facilitate a full WHY Discovery
- Learn how to wrap up a session
- Prepare for your next steps to becoming a Certified WHY Coach

### **Program Details**

Format: 4 live classes + independent learning + group practice

Duration: ~ 8-10  hours per unit (including independent learning and live classes) plus ~5 hours to complete the final exam

Certification Requirements:

- Complete independent work
- Attend and participate in all live sessions
- Pass a final exam and performance assessment

### **Your Support Team**

- Regular updates and reminders
- Opportunities to ask questions
- Personalized feedback from master trainers
- Ongoing support through your final evaluation

## **Program and Participation Terms and Conditions**

Our mission is to create a supportive learning environment where we grow together to help others. By signing up for the course, you agree to these terms and conditions and to show up in service to one another.

### **Professional Expectations**

- Attend and participate in ALL live classes in their entirety.
- Complete ALL assigned online coursework.
- Must be fluent in English.
- Show up to live classes, community spaces, and group work with respect, kindness, and gratitude.
- Support your fellow participants with a service mindset.
- Keep all personal stories shared during the WHY Discovery process confidential.
- Approach the WHY Discovery journey with empathy, integrity, and care for those you serve.
- The current certification applies only to one-on-one WHY Discoveries. Facilitating group sessions requires separate training and certification, which is planned for release in 2026.

### **Participant Cancellation and Transfer Policy**

- Cancel up to 10 days before your cohort start date: Full refund.
- Cancel less than 10 days before: We’re unable to offer a refund at this stage.
- Transfer up to 7 days before: You may transfer your spot to another participant for a $200 (USD) fee.

### **Recording and Photography**

- Participants may not record or screenshot sessions.
- The Company will record sessions and make them available internally for 30 days.
- By joining, you understand you may appear on screen and agree that recordings and photos may be used by the Company for program or marketing purposes.

If you prefer not to be included, please contact the team before the first session at \[email protected\].

### Unleash Your Infinite Mindset

#### Quantity: 1 quantity = 1 team of up to 20 participants

#### Teams 20+

#### Contact Sales

For teams of 20+ contact us

Contact Sales

#### Teams of up to 20



#### Purchase: $999

Unleash Your Infinite Mindset



#### Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

Add to Cart

More Details

### The Art of Creating Fiercely Loyal Customers

#### Quantity: 1 quantity = 1 team of up to 20 participants

#### Teams 20+

#### Contact Sales

For teams of 20+ contact us

Contact Sales

#### Teams of up to 20



#### Purchase: $999

The Art of Creating Fiercely Loyal Customers



#### Bundle & Save: $1,198 SAVE $800

Buy Unleash Your Infinite Mindset and The Art of Building Fiercely Loyal Customers together for only $1,198.

Add to Cart

More Details

Curiosity is essential
for progress.

We fully agree, so we like to reward curiosity.
Use code GETCURIOUS for 20% off your next purchase.

A spark is something quite small and, by itself, not very powerful. But a spark has the ability to ignite. An idea is like a spark; alone it is just a set of words, but it too can ignite. A great idea can inspire others to dream bigger. Let us all work together to ignite something greater than ourselves.

Let us all be a Spark of Optimism.