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# Hyper-targeted industry news

We make it easy for business leaders to stay
up to date on their industry’s most
important topics.

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## Partners

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## News and analysis

Our own words

Industry-specific original features, Q&As with leaders, and analysis on key issues. Keeping our readers smart beyond the daily news by identifying the trends that have the potential to move industries.

- Lilla Ross11/10/25

### Federal shutdown is creating more work for overloaded special education teachers

Teachers are turning to generative AI tools for help with IEPs and tracking objectives so they can spend more time with students

Edtech Education Special Education
- Mike Driehorst09/15/25

### Q&A with 4As CEO: How adland – and the association – are evolving

New 4As CEO Justin Thomas-Copeland talks about the evolving role of the trade group and agencies, the need to commercialize AI and creating an environment so talent can do their best work.

Marketing Marketing Strategy
- James Stanger09/03/25

### Why automation without oversight is the next cybersecurity challenge

How to solve AI's "blinking 12" problem.

Practical AI Technology
- Melissa Turner08/13/25

### Announcing a new SmartBrief newsletter design

SmartBrief's newsletter design prioritizes accessibility, engaging features and a fresh new look to connect with B2B audiences.

Media
- James Stanger05/22/25

### Overcoming the IT/OT disconnect

An overview of critical infrastructure culture conundrums and nuances.

Security Technology
- Syed Balkhi04/08/25

### The impact of brand identity on customers’ psychology

When your brand identity resonates with customers, loyalty and sales will follow.

Marketing Marketing Strategy
- Susan Rush03/17/25

### Best practices for encrypting and securing data under zero trust

SDI Presence’s Galaxia Martin discusses zero-trust architecture's role in modern cybersecurity.

Security Technology
- Syed Balkhi01/31/25

### 6 pop-up ad targeting techniques to skyrocket your results (Part 2)

How to successfully use pop-up targeting to reach your audience.

Marketing Marketing Strategy
- Mike Driehorst12/30/24

### Where to find the 2025 Super Bowl ads

Here is a rundown of where you can find the brands that are advertising in the Big Game.

Brands & Campaigns Marketing
- Rick Milenthal11/11/24

### It is now time for brands to promote national healing

The Shipyard’s Rick Milenthal offers five ways that brands can serve as beacons of hope and help humanity prevail in its political winter.

Marketing Marketing Strategy
- Geoff Gates07/30/24

### Why it’s time to add Reddit marketing to your mix

Boathouse’s Geoff Gates offers six reasons why brands and agencies should add Reddit marketing to their mix.

Marketing Social Media
- Doug Harris06/13/24

### AHIP 2024: Tech, human touch a balancing act

Abraham Verghese stressed the importance of focusing dually on progress and people.

Healthcare Insurers Pharmaceuticals Providers Technology
- 05/23/24

### Smart devices, smarter hackers?

How AI makes IoT security harder -- or easier -- for businesses

AI Technology
- Melissa Turner01/19/24

### Welcome to the new SmartBrief.com

SmartBrief marks its 25th year with a new website that reaffirms its B2B media leadership, offering news you can use, leads for brands and editorial expertise. See what we have to offer.

Brands & Campaigns Marketing
- Joel Garfinkle11/17/25

### Why assertive leaders get promoted and passive leaders don’t

Decisive and confident leaders are more likely to get promoted, writes Joel Garfinkle, who offers 8 ways to be more assertive and get noticed.

Development Leadership
- Broadpeak11/17/25

### Q&A: Broadpeak CEO on streaming, monetization, innovation

Turning 15, Broadpeak looks back, forecasts what's coming next.

Technology
- Naphtali Hoff11/14/25

### Be a visionary leader in the AI revolution

Leaders who collaborate with AI instead of resisting it will lead their teams to reimagine what is possible, writes Naphtali Hoff.

AI Leadership
- Amy Sung11/14/25

### Worlds of Flavor 2025: Chefs redefine tradition through innovation

From Spanish monasteries to ancient Persian kitchens, this year's Worlds of Flavor demonstrated how culinary traditions evolve, offering lessons in sustainability, adaptability and community for today’s chefs.

Food Restaurant and Foodservice
- Solstice Advanced Materials11/14/25

### Cooling with purpose: Sustainable refrigerants for evolving store formats

Elvan Sari, global senior refrigerants product manager for Solstice Advanced Materials, discusses the latest refrigerant solutions – and how they align with grocers’ long-term fresh strategies.

Food Food Retail Technology
- Julie Winkle Giulioni11/13/25

### Retention is so yesterday — Regeneration is today’s leadership imperative

As more employees "job hug," retention isn't a pressing issue, but that doesn't mean you shouldn't focus on enrichment, writes Julie Winkle Giuliani.

Leadership Workforce
- Suzanne Simons and Megan Jensen11/13/25

### How to ask more of students in English Language Arts

Assigning texts and tasks based on grade level, rather than independent reading level, sets students up to achieve stronger outcomes, write Suzanne Simons and Megan Jensen.

Best Practices Education
- Tom Yeshurun11/12/25

### Winning over skeptics: How to introduce innovation to the tech-phobic

New technological innovation can cause hesitancy in some employees, but Tom Yeshurun offers advice on how to quell their fears.

Leadership Workforce

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