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Mailchimp is the best marketing automation platform for email marketing and is used by e-commerce businesses and startups.

ActiveCampaign is the best marketing automation tool for personalized email marketing and is used by small to medium businesses.

Klaviyo is the best marketing automation platform for email marketing and SMS and is used by ecommerce businesses to grow their customer relationships.

Twilio Segment is a customer data platform (CDP) for collecting, cleaning, and activating customer data.

Braze is a marketing technology company that specializes in customer engagement through data analytics in the field of digital marketing.