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Title:SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO
Description:Search for any competitor. Download their keywords. It's that simple. Learn competitors' PPC & SEO tricks and avoid their mistakes. Try it free. No CC Required.
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Fetched At:October 18, 2025
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h1Our marketing revenue engine boosts SEO & PPC profits
h2SEO marketing suite, PPC analyzer, Historic data, Competitive analysis, Backlink outreach, Unlimited keyword & domain projects, Custom reporting.
h2See what's inside
h3SEO
h3PPC
h3Competitive Intel
h3Projects
h3Reports
h2What Does SpyFu Do?
h3SpyFu exposes the search marketing secret formula of your most successful competitors.
h4Increase your website traffic
h4Track your keyword rankings
h4Make Better Connections
h2PPC Competitor Research
h3Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes.
h3Google Ads Competitor Keyword Spy Tool
h3Monitor PPC Competitors
h3Find Competitors' Keywords you Don't Already Buy
h3Google Ads Advisor - Our Best Google Ads Keyword Research
h3Competitor Google Ads Campaign and Ad Test History
h3PPC Negative Match Recommendations
h3PPC Ad Rank Tracker
h2SEO Competitor Research
h3Search for a competitor. See every keyword they rank on. Uncover the exact content and backlinks that lets them outrank you.
h3Research Competitors SEO Keywords
h3Spy on Your SEO Competition
h3Multi-Competitor Keyword Tool
h3Complete Keyword Ranking History
h3Custom Branded SEO Client Reports
h3Check Competitor Backlinks by Keyword
h3Influencer Marketing - Social Outreach for Backlinks
h3Track your SEO Keyword Rankings
h2Keyword Research Tools
h3Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes.
h3Google Keyword Tool Alternative
h3Keyword Groups and Bulk Upload
h3PPC Ad Test Winners and Losers
h3Google Ads Keyword Advice for Your Campaign
h3Quality Backlinks for Specific Keywords
h3PPC and SEO SERP Analysis
h3SEO Keyword Ranking History
h2Domain Leads and Top Lists
h3Create your own custom list of domains. Filter by industry, location, ad spend, search traffic, social media, and technologies.
h3Top Websites by Google Ads Spend and Search Traffic
h3Highest CPC and Most Searched Keywords
h2Step-by-Step Guides
h3We wrote these guides to walk you through using SpyFu (and other tools) to get things done. Follow these workflows, and you will be successful.
h3Find the Keywords Most Important in Your Market
h3Increase Your Rank on Specific Keywords
h3Starting a New Google Ads Campaign
Markdown Content
SpyFu - Competitor Keyword Research Tools for Google Ads PPC & SEO Project: **All Projects** All Projects Recent Projects All Projects View All ProjectsCreate Project Keywords - Keyword Universe - Groups - More... - Labels Outreach - Websites - Links - Contacts History **0** Keywords Tracked Sign Up Unlimited Projects - Unlimited Insight - Save and organize keywords & links - Export custom keyword groups - Track and analyze backlinks - Access backlink contacts - Create unlimited projects Unlimited access only $33 - money back guarantee. Upgrade Now Check out the new SpyFu AI RivalFlow spots gaps in your existing SEO content and generates high-ranking content to fill them. Scan with AI What's New Blog API Pricing Log in Sign Up Schedule Demo # **Our marketing revenue engine boosts SEO & PPC profits** ## SEO marketing suite, PPC analyzer, Historic data, Competitive analysis, Backlink outreach, Unlimited keyword & domain projects, Custom reporting. Search Search Trusted by the brands you trust ## See what's inside ### SEO ### PPC ### Competitive Intel ### Projects ### Reports SEO Take the guesswork out of SEO, by getting instant access to backlink strategies, ranking history, and top pages. Stay up to date with keyword tracking and custom reports. - Competitor analysis - Backlinks builder - Keyword research - Rank tracking - SERP analysis - Compare domains PPC Uncover your Google Ads competitors’ keywords and ads with our suite of PPC tools. Get buy recommendations, as well as negative match suggestions… for any domain. - Google Ads Advisor - Ad history - Compare domains - Google Ads templates - Competitor analysis Competitive Intel Everything you’ve wanted to see about your competitors is at your fingertips. Ranks, ads, keywords, backlinks… everything a domain has done for the last 14 years, in an easy-to-use platform. - Traffic analysis - Compare domains - Uncover top SEO & PPC strategies - Identify new market players Projects Create unlimited projects to organize keywords and keyword groups. Setup alerts to stay up to date on changes. - Keyword grouping - Backlinks outreach - Integrates seamlessly with other SpyFu tools - Research, organize and maintain, all in one place Reports Impress clients and gain insight with SEO Recon reports and Google Ads Advisor, highlighting missed opportunities and tracking progress at the same. - SEO & PPC - White label - Scheduled reports An amazing tool to dominate your competition. There are so many awesome features that have given us an advantage over our competition. Kathleen J Founder/CEO 200K Monthly Users Turn data into customers Spanning 7 billion results across 109 million domains, our data brings visibility and insight tothe top strategies used by industry leaders, as well as more-relatable smaller competitors. We’ve done the hard work for you, allowing you to organize ideas into actionable direction and increase traffic and revenue from day one. - I have been so impressed with the level of information you can gain from SpyFu. I have compared their data with my own clients' data and it is really close and more than directional. Bradley Roberts (via G2 Crowd) Vice President - Client Strategy - The amount of information you can see for your industry is insane! This is so valuable for anyone wanting to know what their competitors are doing in the market and get ahead! Rachel Ober (via G2 Crowd) Digital Marketing Project Manager - SpyFu is very user friendly and easy to use. I love that I can search by a website or by a keyword. Sometimes I use it for competitive research but mostly I use it for keyword research. The filters in the keyword tool make it super easy to find what you need. I also love that I can save keywords and start setting up ad groups for campaign planning, makes it a breeze when it comes time to start building out a campaign in Google Ads. Vanessa Alvarez (via G2 Crowd) CEO - Founder - All of the Above Get Started ## What Does SpyFu Do? ### SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they've shown up on Google: **every keyword** they've bought on Google Ads, **every organic rank, and every ad variation** in the last 19 years. Learn how to connect with these domains, too. Find online and traditional leads methods -- social media, email, phone, and address -- you can't find anywhere else. - #### Increase your website traffic Our smart recommendations drive clicks to your SEO or Google Ads campaigns. - #### Track your keyword rankings Monitor your paid and SEO rankings on Google, Bing and Yahoo. - #### Make Better Connections Reliable contact info helps you build partnerships or generate sales leads. ## PPC Competitor Research ### Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes. ### Google Ads Competitor Keyword Spy Tool Search for a competitor. Download their PPC keywords. It's that simple. No download limits. See how many clicks they get and how much they pay for each keyword. ### Monitor PPC Competitors Keep track of every domain bidding on your Google Ads. Catch changes in ad spend over time. Watch out for emerging competitors and shifts in strategy. ### Find Competitors' Keywords you Don't Already Buy Type in your domain, and we'll show you the core keywords that your top Google Ads competitors buy but you don't. ### Google Ads Advisor - Our Best Google Ads Keyword Research Enter YOUR website. We analyze all your competitors' Google Ads bidding history and recommend the most profitable keywords you're not already buying. ### Competitor Google Ads Campaign and Ad Test History Browse your competitor's complete Google Ads campaign history. See the results of every ad split test they've ever run and the early keywords that didn't work out. ### PPC Negative Match Recommendations Wasting money on Google Ads? Scan your account for costly overly-broad keyword matches that your competitors already tried and failed. ### PPC Ad Rank Tracker Track your ranking progress and impression share on your most important keyword groups. We'll suggest expansion keywords and actions to take. Try it free. ## SEO Competitor Research ### Search for a competitor. See every keyword they rank on. Uncover the exact content and backlinks that lets them outrank you. ### Research Competitors SEO Keywords Search for a competitor. Download their SEO keywords. It's that simple. See what they rank on and how many clicks they get. ### Spy on Your SEO Competition Keep track of every website in your SEO niche. Catch changes in rankings and content over time. Watch out for emerging competitors. ### Multi-Competitor Keyword Tool Type in your domain to get instant insight into the most important keywords you aren't ranking for, but your competitors are. ### Complete Keyword Ranking History Trace the ranking history of any page or website on a keyword. Discover the algorithm change or site optimization that caused their rise or fall. ### Custom Branded SEO Client Reports Custom branded SEO reports designed to land and retain clients. Prove your value > Highlight opportunities > Show competitor action. ### Check Competitor Backlinks by Keyword Find out which backlinks do your competitors have that you don't. See the exact links that let them outrank you on a specific keyword. ### Influencer Marketing - Social Outreach for Backlinks Target the influencers whose links will help you rank on a specific keyword with a custom audience on Facebook or Twitter. Or build a relationship directly. ### Track your SEO Keyword Rankings Track your ranking progress and impression share on your most important keyword groups. We'll suggest expansion keywords and actions to take. ## Keyword Research Tools ### Search for a competitor. See every keyword they've ever bought on Google and every ad test they've run. Make their successes your own and avoid their mistakes. ### Google Keyword Tool Alternative Generate targeted keyword ideas. Filter by search volume, cpc, SEO difficulty, number of advertisers, click-through rate, more. ### Keyword Groups and Bulk Upload Paste in a list of keywords and we'll organize them into groups and add search volume and CPC data to them. ### PPC Ad Test Winners and Losers Learn the secret tricks of the most successful advertisers for any keyword. See the results of every ad test ever run. Take the successes, avoid the mistakes. ### Google Ads Keyword Advice for Your Campaign Type in a keyword, see the most profitable keywords in that niche. It's that simple. Everything we know about competitor-driven Google Ads research in one click. ### Quality Backlinks for Specific Keywords Enter a keyword and see the sites and backlinks that help you rank on that keyword. SpyFu backlink recommendations are 100% safe and actively indexed by Google. ### PPC and SEO SERP Analysis Big lessons in deep SERP analysis: Find specific ranking factors for each keyword. Uncover the weak sites that manage to rank anyway and learn their secret. ### SEO Keyword Ranking History Trace the ranking history of any page or website on a keyword. Discover the algorithm change or site optimization that caused their rise or fall. ## Domain Leads and Top Lists ### Create your own custom list of domains. Filter by industry, location, ad spend, search traffic, social media, and technologies. ### Top Websites by Google Ads Spend and Search Traffic We sorted 50 million+ websites into lists like Top Advertisers by State and City. Drill in by SEO traffic, social media and more. ### Highest CPC and Most Searched Keywords Our keyword metrics come directly from Google Keyword Planner and we created lists of the highest CPC and search volume keywords. ## Step-by-Step Guides ### We wrote these guides to walk you through using SpyFu (and other tools) to get things done. Follow these workflows, and you will be successful. ### Find the Keywords Most Important in Your Market - Discover core niche keywords. - Organize them into concepts. - Expand the groups. - More... ### Increase Your Rank on Specific Keywords - Research keywords to focus on. - Set a baseline. - On-page technical audit. - More... ### Starting a New Google Ads Campaign - Get a Google Ads account up and running the right way. - Find the most sure-win keywords. - Start with winning ad copy. - More... ### Researching Your Competitor's Marketing Strategy - Search for your competitor's domain. - Search for your domain. - Dig deeper and look at history. - More... ### Planning a Content Marketing Campaign - Don’t shoot for perfect. - Understand your goals. - Set a baseline. - More... ### Use Keyword Tools in Your Research - Understand 3rd party tools vs Google's keyword tool - Learn how to use keyword tool for research - Review top keyword tools available - More... ## Plus a Library of over 200 Video Tutorials ### We cover everything from a Full Tour of every aspect of SpyFu to our super laid-back cancellation and refund policy. View Library ## Membership starts at just $33/month. Unlimited data and downloads. ### Every plan includes unlimited searches and downloads. 30-day, no questions-asked, money back guarantee. No contracts. Zero hoops. try spyfu today, risk free Ranking data is **Live** Updated 5 seconds ago Monthly Roll-Ups Updated on **October 7th, 2025** Indexing over **73 billion** results across **123 million** domains Resources: Blog Tutorials Glossary Videos Schedule Demo About Us: SpyFu Store Contact Us Jobs Useful Links: Member Perks API Affiliates Feedback Compare: Semrush Alternative Follow Us: Terms & Conditions | Privacy | Vulnerability Disclosure Policy © 2025 SpyFu, Inc. All Rights Reserved Select a project Select a project Select a project Select a project Cancel Submit