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Top Story



# Built to Scale? Why Live Sport Needs Multicast ABR and a Video-Specialised CDN

Live streaming is rapidly emerging as the primary destination for major sport events, but not without significant challenges. For sport streamers, three imperatives are emerging as critical priorities: scale more efficiently, reduce operational and environmental costs, and secure content against piracy. All while giving fans the high-quality experiences they demand from investing in multiple premium subscriptions.

Damien Sterkers // 17 Nov 2025

Latest News

- ## Comcast moves for ITV to create a UK-focused streaming giant
- ## TikTok, friction, and the future of video shopping
- ## Smart sport streams still need a heart: AI can learn the game, but it can’t feel it
- ## AI meets adtech
- ## Nokia, Ericsson, Fraunhofer HHI Join Forces to Drive 6G-Era Video Coding Standardisation
- ## Paramount Skydance Favorite for WBD but Don’t Rule Out a Saudi Bid
- ## Losing the Feed, but Owning the Story
- ## More Articles

Streaming Media Companies and Suppliers

Find out all you need to know about the strategies and solutions to all your online video and streaming needs. The number one resource for streaming media professionals.

Visit the Streaming Media Sourcebook

Features

- ## Introducing the 2025 Streaming Media European Innovation Awards Winners
- ## The 2025 Streaming Media Europe 51
- ## Divvying Up the Growing Digital Ad Spend
- ## Leveraging AI in OTT and CTV Content Discovery
- ## The Future of Live Sport: Get Some Skin in the Game
- ## More Articles

Spotlights

- ## European Innovation in Streaming: Infrastructure Sovereignty as a Competitive Edge
- ## Scaling live streaming without the stress
- ## Interview with Danny Burns, Founder and CTO, Ceeblue
- ## Interview with Tassilo Raesig, CEO, MainStreaming
- ## Hot Products: Magewell USB Capture HDMI 4K Pro
- ## More Articles



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Streaming Media Guides

- ## Best Practices: Sports and Esports Strategies That Matter Most
- ## Best Practices: Fine Tuning the Live Stream
- ## More

Web Events

- ## Engineering for Throughput: Why High-Volume CDNs Are Still Necessary in a Low-Latency World
Coming December 04, 2025
- ## NAB 2026: Spellbinding Streaming Solutions
Coming April 02, 2026
- ## More Web Events

Video Short Cuts

More

### Vindral CEO Daniel Alinder Talks MoQ, Interactive Livestreaming, and Tunable Latency

In this wide-ranging interview from Streaming Media 2025, Vindral CEO Daniel Alinder and Streaming Media Contributing Editor Timothy Fore-Siglin discuss Vindral's hybrid live streaming solution, the versatility of the emerging Media Over QUIC (MoQ) protocol, and the benefits of tunable, configurable latency for high-interactivity live streams at scale.

Timothy Fore-SiglinSteve Nathans-Kelly // 13 Nov 2025

### DoveRunner’s Erik Peña Talks Security at Scale for Livestreams and VOD at Streaming Media 2025

DoveRunner product manager Erik Peña discusses distributed and forensic watermarking, multi-DRM, and other aspects of the approach DoveRunner takes to protect premium live and on-demand content in this in-depth interview with Streaming Media contributing editor Timothy Fore-Siglin at Streaming Media 2025.

Brandi ScardilliTimothy Fore-Siglin // 12 Nov 2025

### The Media League’s Thierry Fautier Talks Gen AI and Widening Streaming’s Scope at Streaming Media 2025

The Media League co-founder Thierry Fautier joins Streaming Media contributing editor Timothy Fore-Siglin at Streaming Media 2025 for a reality check on the use, application, and regulation of generative AI in the streaming world as experienced at The Media League. Fautier advocates for a balanced approach to technology adoption, considering both cost efficiency and the expansion of services to a global audience.

Timothy Fore-SiglinBrandi Scardilli // 11 Nov 2025

### Eyevinn Technology’s Magnus Svensson Talks the Need for Modular Broadcast Tech Development at Streaming Media 2025

Media solution specialist Magnus Svensson of Eyevinn Technology discusses the company's role as an independent streaming media expertise firm and how it promotes its services, along with the shift toward AI-driven orchestration in this conversation with Streaming Media contributing editor Timothy Fore-Siglin at Streaming Media 2025.

Brandi ScardilliTimothy Fore-Siglin // 11 Nov 2025

Streaming Media Columns

More

Editor's Note

### YouTube self-policing isn't working

As deceptive ads, scams, and deepfakes flood YouTube's airwaves, Britain's Liberal Democratic Party argue that YouTube adverts should meet the same rigorous standards applied elsewhere in the ecosystem in which YouTube now operates. Industry bodies Clearcast and Radio Central vet the majority of ads broadcast on TV and radio before the air, while YouTube remains free to regulate itself.

Steve Nathans-Kelly // 08 Aug 2025

Editor's Note

### The Long and Short of It: Measuring YouTube on TV

YouTube makes short-form viewing in­creasingly commonplace, measurable, and monetised on CTV, and other channels inevita­bly rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."

Steve Nathans-Kelly // 26 Mar 2025

Editor's Note

### Talking Localisation

Today, localisation remains a critical budgetary line item for content owners delivering shows to diverse and transnational audiences, and it is probably one whose typical costs have not, until recently, changed considerably in quite some time. The increasingly prevalent use of AI in content localisation, subtitling, and translation promises to change all of that—particularly through the controversial and ethically fraught use of imitative synthetic voices.

Steve Nathans-Kelly // 26 Aug 2024

Editor's Note

### Post-Peak Performance in the M&E Universe

The recent Subscription Wars report commissioned by U.K.-based digital payments tech company Bango points to consumer dissatisfaction with the fractured state of subscription services in general and the increasing appeal of indirect subscription options and super-bundles of aggregated services sold through telcos like Optus in Australia. Perhaps it's another sign of less-than-inspiring times that the best thing consumers say streaming services can do for them is to stop standing out from the crowd and start disappearing into it.

Steve Nathans-Kelly // 04 Apr 2024

Streaming Media Blog

- The Death of the SSP is Wildly Overstated and Nothing To Wish For
- Three Things Brands Need for CTV to Flourish in 2026
- CTV’s next chapter: why unified monetisation will decide streaming’s winners
- The Six Big Advertising Trends that Will Shape Live Sport Streaming in 2026

Online Video Industry Announcements

- Riedel RefCam and Easy5G to Make Handball Debut at the Men’s EHF EURO 2026
- ContentGram Studios Africa Partners with FAST Channels TV to Launch CG Central — A New FAST Channel Delivering Bold, Heartfelt African Stories to Global Audiences
- Interra Systems Enhances ORION With Stream Recording and BATON Media Player Integration for Advanced Debugging

Streaming Media Industry Whitepapers

### Winning Attention Through Your Digital Experience

Turning insight into action across the entire lifecycle of your video platform

25 Aug 2025

### Gravity shift

Subscribers, bundles, and the acquisition black hole

06 Aug 2025

Popular Articles

- AI helps InterDigital reach beyond VVC in race to develop next-gen codec
- Anatomy of a low-latency origin service
- Nokia, Ericsson, Fraunhofer HHI Join Forces to Drive 6G-Era Video Coding Standardisation
- Paramount Skydance Favorite for WBD but Don’t Rule Out a Saudi Bid
- Losing the Feed, but Owning the Story

Streaming Media Producer

- Adobe and Editors' Content: What's Mine Is Mine, and I Mean It
- The Lure of New Gear
- SMNYC 2024: Grabyo's Clare Butler Talks Cloud Streaming Services and Pricing Models
- Producing Niche Online Video Content: A Guide to Authenticity and Connection
- Crafting Compelling Brand Narratives: Harnessing Events and Trends in Online Video Content

Streaming Media U.S.

- How Global Ingest Is Redefining Cost Control and Agility for Modern Media Operations
- Does IRIS.TV’s Tagging Partnership With Tubi Signal a Moneyball Moment for Longtail CTV Content?
- Built to Scale? Why Live Sports Need Multicast ABR and a Video-Specialized CDN
- Verizon Business Powers Next-Generation Broadcasts for Monumental Sports & Entertainment
- Integration Therapy’s Rebecca Avery Talks Metadata Transformation and AI's Impact on Streaming

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