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Surveypal - Customer Feedback & CX Management Platform

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- Survey Tool
- Overview

**About Survey Tool**

**Why our Survey Tool?**

**Security**

**Pricing**

Features and capabilities

**Survey Design & Customization**

**Multi-Channel Distribution**

**Automated Workflows**

**Reporting**

Integrations

**Zendesk**

**Salesforce**

**Genesys**

**More Integrations**
- CXM
- Overview

****About Surveypal CXM****

**Why Surveypal CXM?**

**Security**

**Integrations**

**Pricing**

Features and capabilities

**Customize Sources**

**Aggregate Feedback**

**Make CX Data Accessible**

**Feedback Browser**

FOR Industries

**Retail & eCommerce**

**Healthcare**

**Hotels & Lodging**

**Insurance**
- Resources
- Latest blog posts

## Unlock the Full Potential of Customer Feedback: Introducing Flexible Sources in Surveypal CXM

Posted on May 19, 2025

## How to Create Effective Customer Feedback Surveys: A Comprehensive Guide

Posted on May 15, 2025

## CX Metrics vs. Reality – Are Your Dashboards Lying to You?

Posted on April 28, 2025

All resources

**Blog**

**The Customer Service Playbook**

**Whitepapers**

**Calculators**

**CX Maturity Matrix**
- Pricing

Book a demo

# **Turn customer feedback into business growth**

Empower every team with actionable insights from customer voices. Surveypal makes it effortless to collect, analyze, and act on feedback, whether through our unified CXM platform or our agile Survey Tool. No steep learning curves, no missed information. Just smarter decisions that drive measurable results.

**Collect, analyze, and act**. Smarter and quicker with Surveypal.

Let’s talk!

## **More than 150 million feedback received – and counting!**

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-
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## “With the help of Surveypal CXM we can efficiently identify, prioritize and see the impact of our development efforts in CX”

Development Manager, Entertainment and Leisure

## Put the customer’s voice front and center

Not all feedback carries the same weight. With Surveypal, learn to prioritize insights and truly understand the “why” behind every comment.

### Without Surveypal

- **Siloed voice of customer**
- **Reactive action**
- **Guessing sentiment**
- **Feedback-bound**
- **CSAT/NPS-centric quality**
- **Isolated and generic feedback**

### With Surveypal

- **Truly collaborative customer understanding**
- **Proactive decision making**
- **Predicting future outcomes**
- **Analyze every conversation**
- **Holistic understanding of satisfaction**
- **Contextually smart feedback**

VS

## Everything you need to
lead & improve your customer experience

Designed to help you create a **systematic** and **transparent** way to collect, manage, and follow up on customer feedback across your entire customer journey.

- Collect
- Analyze
- Act

### Collect with Survey Tool

**Capture every customer voice effortlessly.
**Our Survey Tool is designed to make feedback collection seamless and adaptive. Create customizable surveys that resonate with your audience and deploy them across multiple channels—whether online, in-app, or in-person. With intuitive tools that require no steep learning curves, you’ll never miss an opportunity to gather the insights that matter.

- **Customizable surveys:** Build, design, and distribute surveys tailored to your customers’ unique preferences.
- **Multi-channel collection:** Capture feedback from every touchpoint, ensuring every voice is heard, even those who may not normally respond.

Read more

### Analyze with CXM

**Transform raw data into deep insights that inform strategic decisions.
**Our CXM platform consolidates and analyzes customer feedback from all sources into one unified view. Leverage advanced text and sentiment analysis powered by AI to understand the nuances behind every comment. Discover what drives customer satisfaction, and where improvements are needed.

- **Unified hub:** See all your feedback in one place for a 360° view of the customer journey.
- **AI-Powered analysis:** Uncover trends and sentiment with powerful contextual analysis that connects the dots between customer interactions.
- **Deep insights:** Prioritize initiatives based on actionable insights that reveal the underlying “why” behind customer behavior.

Read more

### Act for CX Excellence

**Turn insights into immediate, impactful action that drives business growth.**
Empower your teams with the tools they need to respond proactively and elevate the customer experience. Our solutions enable you to implement changes swiftly, measure the impact of those improvements, and continuously refine your strategy to achieve CX excellence.

- **Proactive decision making:** Leverage insights and automated workflows to address issues before they escalate.
- **Strategic execution:** Use comprehensive reports and integrations with BI tools to guide long-term initiatives.
- **Continuous improvement:** Build a culture of customer-centricity by consistently turning feedback into actions that enhance service and boost loyalty.

Let’s talk!

Collect

### Collect with Survey Tool

**Capture every customer voice effortlessly.
**Our Survey Tool is designed to make feedback collection seamless and adaptive. Create customizable surveys that resonate with your audience and deploy them across multiple channels—whether online, in-app, or in-person. With intuitive tools that require no steep learning curves, you’ll never miss an opportunity to gather the insights that matter.

- **Customizable surveys:** Build, design, and distribute surveys tailored to your customers’ unique preferences.
- **Multi-channel collection:** Capture feedback from every touchpoint, ensuring every voice is heard, even those who may not normally respond.

Read more

Analyze

### Analyze with CXM

**Transform raw data into deep insights that inform strategic decisions.
**Our CXM platform consolidates and analyzes customer feedback from all sources into one unified view. Leverage advanced text and sentiment analysis powered by AI to understand the nuances behind every comment. Discover what drives customer satisfaction, and where improvements are needed.

- **Unified hub:** See all your feedback in one place for a 360° view of the customer journey.
- **AI-Powered analysis:** Uncover trends and sentiment with powerful contextual analysis that connects the dots between customer interactions.
- **Deep insights:** Prioritize initiatives based on actionable insights that reveal the underlying “why” behind customer behavior.

Read more

Act

### Act for CX Excellence

**Turn insights into immediate, impactful action that drives business growth.**
Empower your teams with the tools they need to respond proactively and elevate the customer experience. Our solutions enable you to implement changes swiftly, measure the impact of those improvements, and continuously refine your strategy to achieve CX excellence.

- **Proactive decision making:** Leverage insights and automated workflows to address issues before they escalate.
- **Continuous improvement:** Build a culture of customer-centricity by consistently turning feedback into actions that enhance service and boost loyalty.

Let’s talk!

## Redefining customer feedback

In the fast-evolving landscape of customer experience, feedback extends beyond traditional surveys. At Surveypal, we’re redefining customer experience by embracing not only direct and indirect feedback but also paving the way for inferred feedback. Our expertise lies in helping you harness the power of customer voices across every critical touchpoint of their journey.

## Bring all your feedback into one place

Worried about a colossal IT project? **Worry no more.** Connecting your data is quick and easy:

**1\. Add your source (e.g. Surveys, Zendesk)**

**2\. Log in and create connection**

**3\. Grab a coffee and wait for the data to load**

Read more on our Zendesk integration

## Safe and secure

**Your data belongs to you** – we’re here to help you make the most of it.

## Privacy
compliant
(GDPR, CCPA, etc.)

## Surveypal is
100%
cloud-based

## Trusted by +600
companies
around the world

## ISO 27001
We’re certified

Read more about security at Surveypal

## Latest blog posts

Out-of-this-world tips and expert insights on how to improve your customer experience.

### Unlock the Full Potential of Customer Feedback: Introducing Flexible Sources in Surveypal CXM

Posted on May 19, 2025

Customer feedback is everywhere, but is it working for you? At Surveypal, we’ve been asking ourselves this question. With Surveypal CXM, we’re…

### How to Create Effective Customer Feedback Surveys: A Comprehensive Guide

Posted on May 15, 2025

77% of consumers view brands more favorably if they proactively invite and accept customer feedback. Customer feedback is a key ingredient in…

### CX Metrics vs. Reality – Are Your Dashboards Lying to You?

Posted on April 28, 2025

Imagine this: Julia, a retail CX leader, starts her Monday morning basking in a glow of achievement. Her team’s latest customer experience…

### Hidden CX Blind Spots: What Retail Teams Don’t Know They are Missing

Posted on April 24, 2025

Imagine this: Julia, the VP of Customer Experience at a national retail chain, walks into the Monday executive meeting beaming. Her team’s…

## Transform feedback into growth opportunities

Elevate your customer experience with the power of contextually smart customer feedback. Get Surveypal and embark on a journey toward customer-centricity.

Book a demo

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- Survey ToolToggle child menu

- Overview

**About Survey Tool**

**Why our Survey Tool?**

**Security**

**Pricing**

Features and capabilities

**Survey Design & Customization**

**Multi-Channel Distribution**

**Automated Workflows**

**Reporting**

Integrations

**Zendesk**

**Salesforce**

**Genesys**

**More Integrations**
- CXMToggle child menu

- Overview

****About Surveypal CXM****

**Why Surveypal CXM?**

**Security**

**Integrations**

**Pricing**

Features and capabilities

**Customize Sources**

**Aggregate Feedback**

**Make CX Data Accessible**

**Feedback Browser**

FOR Industries

**Retail & eCommerce**

**Healthcare**

**Hotels & Lodging**

**Insurance**
- ResourcesToggle child menu

- Latest blog posts

## Unlock the Full Potential of Customer Feedback: Introducing Flexible Sources in Surveypal CXM

Posted on May 19, 2025

## How to Create Effective Customer Feedback Surveys: A Comprehensive Guide

Posted on May 15, 2025

## CX Metrics vs. Reality – Are Your Dashboards Lying to You?

Posted on April 28, 2025

All resources

**Blog**

**The Customer Service Playbook**

**Whitepapers**

**Calculators**

**CX Maturity Matrix**
- Pricing

Book a demo

- Company
- Careers
- Contact us
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- Suomeksi