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# In Dialogue: Sweet Loren’s Founder and CEO Loren Castle on Building a Health-Focused Business and Turning It Into a Baked Goods Powerhouse, Part 1

by Liz Elting

# Explore Thought-provoking Stories From the Women Who Inspire You

Browse, read, and share your favorite SWAAY content from our community of thought leaders. Search by keyword, author, or category. Don't have time to read now? You can save it for later on your profile.

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###### Latest Stories

Career

##### In Dialogue: Sweet Loren’s Founder and CEO Loren Castle on Building a Health-Focused Business and Turning It Into a Baked Goods Powerhouse, Part 1

Sweet Loren’s Founder and CEO Loren Castle on how she successfully scaled to thousands of stores in the U.S.

by Liz Elting

Career

##### In Dialogue: KiwiCo Founder and CEO Sandra Oh Lin on Cultivating Curiosity and Creativity in STEM, Part 2

KiwiCo Founder and CEO Sandra Oh Lin deconstructs stigma and biases in STEM and discusses how her company develops its products with the future of STEM in mind.

by Liz Elting

Career

##### How To Be Bold Today and Achieve Your Dreams—A Conversation with CEO and Founder Leigh Burgess

CEO and Founder of Bold Industries Group (BIG) Leigh Burgess dives into her signature BOLD Framework from her forthcoming book Be BOLD Today.

by Liz Elting

Career

##### Don’t Cut Off Those Bootstraps Just Yet—Here’s How You Can Start Your Business Self-Funded

Steps to successfully build a business through bootstrapping.

by Liz Elting

Career

##### Navigating 2024: The Evolution of Communication Trends and What They Mean for Businesses

As 2024 unfolds, we stand at the cusp of evolving trends set to redefine the communications landscape. Building upon the transformative developments of 2023, this year is marked by the continued evolution of key trends, now crucial in shaping business-consumer relationships. The growing focus on authenticity and social consciousness mirrors a shift towards more genuine, value-driven interactions. Simultaneously, artificial intelligence and data-driven strategies have moved from emerging trends to foundational elements in effective communication. This blend of human-centric values and technological advancements is steering innovation, offering new pathways for businesses in customer engagement and narrative crafting. As these trends gain momentum, 2024 is poised to be a watershed year in how businesses connect and communicate, heralding a new era of customer relations and storytelling.

by Donnica Hawes-Saunders

Career

##### Collaboration and Ownership: Legal Insights for Co-Founding Teams

Gain legal insights on navigating collaboration and ownership challenges within co-founding teams.

by Devin Partida

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###### Editor's Pick

Career

##### In Dialogue: Sweet Loren’s Founder and CEO Loren Castle on Building a Health-Focused Business and Turning It Into a Baked Goods Powerhouse, Part 1

Sweet Loren’s Founder and CEO Loren Castle on how she successfully scaled to thousands of stores in the U.S.

by Liz Elting

Career

##### In Dialogue: KiwiCo Founder and CEO Sandra Oh Lin on Cultivating Curiosity and Creativity in STEM, Part 2

KiwiCo Founder and CEO Sandra Oh Lin deconstructs stigma and biases in STEM and discusses how her company develops its products with the future of STEM in mind.

by Liz Elting

Career

##### How To Be Bold Today and Achieve Your Dreams—A Conversation with CEO and Founder Leigh Burgess

CEO and Founder of Bold Industries Group (BIG) Leigh Burgess dives into her signature BOLD Framework from her forthcoming book Be BOLD Today.

by Liz Elting

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