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Tendo Communications | B2B Content Marketing & Strategy Agency

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- Services

- Content Strategy & Planning Services
- Content Strategy Roadmap Services
- Content Maturity Assessment Services
- Personas & Journey Mapping
- Brand Positioning & Messaging
- Content Creation Services
- Editorial Services
- Web Design Services
- Video Production
- Content Optimization
- User Experience Services
- Jobs to be Done & Task Flow Mapping
- Information Architecture
- Content Modeling
- Personalization
- Structured Content
- Content Taxonomy & Tagging
- Digital Product Design
- Web Design Services
- Design System Creation
- Prototyping
- User Testing
- Content Operations Services
- Content Migration Services
- Content Governance
- Content Program Management
- Website CMS Authoring and Production
- Defining Platform Requirements
- Content Performance Services
- Content Audit & Scorecard
- Content Measurement Framework
- SEO Services
- Content Experience Reviews
- Content Marketing Services
- Demand Generation Campaigns
- Email Marketing
- Omnichannel Marketing
- B2B Influencer Marketing
- Content Studio

## Content Strategy & Planning Services

- Content Strategy Roadmap
- Content Maturity Assessment
- Personas & Journey Mapping
- Brand Positioning & Messaging​

## Content Creation Services

- Editorial Services​
- Design Services​
- Video Production​
- Content Optimization

## User Experience Services

- Jobs to Be Done & Task Flow Mapping​
- Information Architecture​
- Content Modeling
- Personalization​
- Structured Content​
- Taxonomy & Tagging
- Digital Product Design
- Web Design
- Design System Creation
- Prototyping
- User Testing

## Content Operations Services

- Content Migration​
- Content Governance​
- Content Program Management
- CMS Authoring & Production​
- Defining Platform Requirements​

## Content Performance Services

- Content Audit & Scorecard
- Content Measurement Framework​
- SEO Services
- Content Experience Reviews​

## Content Marketing Services

- Demand Generation
- Email Marketing ​
- Omnichannel Marketing​
- B2B Influencer Marketing​

## Content Studio

Get always-on editorial support and domain expertise for audience-focused storytelling.

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- Work
- Resources

- Resources
- Blog Articles
- Ebooks
- Podcasts
- Glossary

## Content Resources

- All Thought Leadership
- Blog Posts
- Checklists
- E-Books
- Infographics
- Podcasts
- Reports
- Webinars

## Glossary

## Blog Posts

#### 3 Infographic Best Practices, Plus Pitfalls to Avoid

B2B buyers like infographics. According to a Demand Gen Report survey, 65% of B2B buyers rate short-form content such as…

...
- Company

- Our Team
- How We Work
- Careers

## Company

- About the Agency
- Our Team
- How We Work
- Careers

## Subscribe to our Newsletter

Get our monthly e-newsletter with Tendo’s latest thought leadership and content resources for B2B leaders.



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Contact us

- Services

- Content Strategy & Planning Services
- Content Strategy Roadmap Services
- Content Maturity Assessment Services
- Personas & Journey Mapping
- Brand Positioning & Messaging
- Content Creation Services
- Editorial Services
- Web Design Services
- Video Production
- Content Optimization
- User Experience Services
- Jobs to be Done & Task Flow Mapping
- Information Architecture
- Content Modeling
- Personalization
- Structured Content
- Content Taxonomy & Tagging
- Digital Product Design
- Web Design Services
- Design System Creation
- Prototyping
- User Testing
- Content Operations Services
- Content Migration Services
- Content Governance
- Content Program Management
- Website CMS Authoring and Production
- Defining Platform Requirements
- Content Performance Services
- Content Audit & Scorecard
- Content Measurement Framework
- SEO Services
- Content Experience Reviews
- Content Marketing Services
- Demand Generation Campaigns
- Email Marketing
- Omnichannel Marketing
- B2B Influencer Marketing
- Content Studio

## Content Strategy & Planning Services

- Content Strategy Roadmap
- Content Maturity Assessment
- Personas & Journey Mapping
- Brand Positioning & Messaging​

## Content Creation Services

- Editorial Services​
- Design Services​
- Video Production​
- Content Optimization

## User Experience Services

- Jobs to Be Done & Task Flow Mapping​
- Information Architecture​
- Content Modeling
- Personalization​
- Structured Content​
- Taxonomy & Tagging
- Digital Product Design
- Web Design
- Design System Creation
- Prototyping
- User Testing

## Content Operations Services

- Content Migration​
- Content Governance​
- Content Program Management
- CMS Authoring & Production​
- Defining Platform Requirements​

## Content Performance Services

- Content Audit & Scorecard
- Content Measurement Framework​
- SEO Services
- Content Experience Reviews​

## Content Marketing Services

- Demand Generation
- Email Marketing ​
- Omnichannel Marketing​
- B2B Influencer Marketing​

## Content Studio

Get always-on editorial support and domain expertise for audience-focused storytelling.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
- Work
- Resources

- Resources
- Blog Articles
- Ebooks
- Podcasts
- Glossary

## Content Resources

- All Thought Leadership
- Blog Posts
- Checklists
- E-Books
- Infographics
- Podcasts
- Reports
- Webinars

## Glossary

## Blog Posts

#### 3 Infographic Best Practices, Plus Pitfalls to Avoid

B2B buyers like infographics. According to a Demand Gen Report survey, 65% of B2B buyers rate short-form content such as…

...
- Company

- Our Team
- How We Work
- Careers

## Company

- About the Agency
- Our Team
- How We Work
- Careers

## Subscribe to our Newsletter

Get our monthly e-newsletter with Tendo’s latest thought leadership and content resources for B2B leaders.



Email

SUBSCRIBE

# Win with Better

### Content Marketing Strategy Operations Creation Performance Experience

From first impression to final decision, every content experience is a chance to win—or lose—your audience. Work with the agency that develops strategy and turns content into your competitive edge to drive results that matter.

TALK TO TENDO

## Partner with Tendo, the Content & UX Agency Trusted by Leading B2B Brands

We apply content and UX to elevate customer experiences and drive business results for large B2B enterprises.

## Challenges We Solve

### Ramp Up Content Creation for a New Initiative

### Ramp Up Content Creation for a New Initiative

Need to scale content creation to support a new campaign or program? We’ll help you boost production and editorial quality with our Content Studio approach.

Explore Content Studio

### Align Content Strategy to Changing Business Goals

### Align Content Strategy to Changing Business Goals

Need to adapt your content strategy to new business priorities? Tendo can build a content strategy roadmap—based on our assessment of your current state—to help you reach your destination.

Explore Content Strategy Roadmaps

### Diagnose Problems to Improve Content ROI

### Diagnose Problems to Improve Content ROI

Your content isn’t performing and you don’t know why. Get answers with Tendo’s proprietary content scorecard methodology for comprehensive analysis and tailored recommendations.

Explore Content Scoring

### Engage Multiple Buyers in a Complex Sales Cycle

### Engage Multiple Buyers in a Complex Sales Cycle

Accelerate sales by mapping the buying committee journey and develop content and experiences to meet their needs at every step. Learn more about Tendo’s audience-first process.

Explore Personas & Journey Mapping

### Improve Engagement on Key Digital Properties

### Improve Conversion on Key Webpages

Adopt a content-first approach to web page development. Tendo blends content design and UX practices to create experiences that reflect user priorities and guide them to a conversion.

Explore Content Modeling

### Fix Disorganized Content Processes and Silos

### Fix Disorganized Content Processes and Silos

Good governance is a foundation for successful content strategy. Learn how Tendo can help you build a governance framework and optimize your content operations.

Explore Content Governance

## Why B2B Companies Choose Tendo

##### Deep Expertise

We bring a multi-faceted approach to B2B content strategy and digital experience.

##### Audience Focus

We help you engage users across the full customer journey with our audience-first approach.

##### Creative Chops

We’re storytellers that captivate audiences with superlative content and experiences.

##### B2B Knowledge

We understand the complexities and challenges of large B2B orgs—and how to simplify them.

## Effective Content + Digital Experience = Results

$ 0 M

##### Pipeline generated

HP, printer playbook campaign

0 %

##### Click-through-rate increase

Cisco.com, UX and digital strategy redesign

0 K

##### Net-new opt-ins

Informatica, Potential @Work content program

Learn more about our unique approach: ABOUT TENDO

## Case Studies Galore: See Our Content Experiences in Action

#### A Taxonomy for Dynamic Content Personalization

Tendo helped Salesforce optimize taxonomy and tagging strategy to enable personalized content for more conversions...

#### Reinventing Cisco.com

An improved site experience leads to better business metrics for Cisco.

#### Advanced Content Audit, Scoring, and Gap Analysis at Crowe

Tendo assessed Crowe’s thought leadership content to reveal strengths and new opportunities to engage key...

#### UX Content Strategy for Autodesk Education

Tendo refined a complex sign-up process to maintain a positive and purposeful content experience for...

### Reinventing Cisco.com

An improved site experience leads to better business metrics for Cisco.

### A Taxonomy for Dynamic Content Personalization

Tendo helped Salesforce optimize taxonomy and tagging strategy to enable personalized content for more conversions and increased loyalty.

### Advanced Content Audit, Scoring, and Gap Analysis at Crowe

Tendo assessed Crowe’s thought leadership content to reveal strengths and new opportunities to engage key audiences

### UX Content Strategy for Autodesk Education

Tendo refined a complex sign-up process to maintain a positive and purposeful content experience for Autodesk Education users.

## We Work Hard to Keep the Compliments Coming

“Tendo has helped us tackle some of our thorniest problems.”

Jeanne Quinn

Digital Marketing Director

“I'm most impressed with Tendo's breadth and depth of knowledge.”

Arthur Patterson

Director, Global Taxonomy

“We had a high-performance expectation, and we got a high-performance result.”

Joel Conover

Senior Director

## Fresh Thinking. Visionary Voices

#### 3 Infographic Best Practices, Plus Pitfalls to Avoid

B2B buyers like infographics. According to a Demand Gen Report survey, 65% of B2B buyers rate short-form content such as…

...

#### How to Unleash Your Omnichannel Content Strategy

Want to deliver a better omnichannel experience for your customers? Then change the way you create and deliver content. Content…

...

#### Try Our Content Maturity Assessment Tool

Does your B2B organization do content strategy well? Or struggle with growing pains? To get a snapshot of where you’re…

...

#### Post-Acquisition Guide: Brand and Content Experience Integration

After a merger or acquisition, how do you integrate two organizations’ content and digital experience? It takes careful planning and…

...

#### What Is Your Organization’s Content Maturity Level?

Creating content that drives results requires a hyper-organized system. You need to put the right strategies, structure, processes, and models…

...

#### Falling Behind in B2B Marketing? Turn Pressure into Progress

Modern B2B marketing is moving faster than ever. New tools and strategies bring disruption and raise expectations for what marketing…

...

Explore our latest thought leadership and content resources: DIVE IN

## Let’s Talk About Your Content & UX Needs

Tendo thrives on tackling your gnarliest content and UX challenges. Reach out to share your digital experience goals. We’re ready to help.

CONTACT TENDO TODAY

SIGN UP FOR OUR NEWSLETTER



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##### OUR SERVICES

- Content Strategy & Planning​
- Content Marketing​
- Content Creation​
- User Experience​
- Content Operations​
- Content Performance

##### WORK

- Case Studies

## RESOURCES

- Thought Leadership
- Glossary

##### COMPANY

- About Us
- Our Team
- Working with Tendo
- Careers

© 2025 Tendo Communications, Inc. All Rights Reserved

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Search

- Services
- Content Strategy & Planning Services
- Content Strategy Roadmap Services
- Content Maturity Assessment Services
- Personas & Journey Mapping
- Brand Positioning & Messaging
- Content Creation Services
- Editorial Services
- Web Design Services
- Video Production
- Content Optimization
- User Experience Services
- Jobs to be Done & Task Flow Mapping
- Information Architecture
- Content Modeling
- Personalization
- Structured Content
- Content Taxonomy & Tagging
- Digital Product Design
- Web Design Services
- Design System Creation
- Prototyping
- User Testing
- Content Operations Services
- Content Migration Services
- Content Governance
- Content Program Management
- Website CMS Authoring and Production
- Defining Platform Requirements
- Content Performance Services
- Content Audit & Scorecard
- Content Measurement Framework
- SEO Services
- Content Experience Reviews
- Content Marketing Services
- Demand Generation Campaigns
- Email Marketing
- Omnichannel Marketing
- B2B Influencer Marketing
- Content Studio
- Work
- Resources
- Resources
- Blog Articles
- Ebooks
- Podcasts
- Glossary
- Company
- Our Team
- How We Work
- Careers

Contact us