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# The CMO – Digital Marketing Firepower For SaaS Pioneers

### Trending

### Brand Storytelling isn’t Fluff. It’s the Deciding Factor Between Differentiation and Commoditization

Venture backed B2B SaaS startups often think brand storytelling is fluffy and a waste of time. Shannon Deep, ex-Dashlane, Oyster,…

By Shannon Deep

### The Brand Measurement Framework That’ll Win You Bigger Marketing Budgets

Brand is a business driver, but you need to prove that it works. Kevan Lee of Bonfire shares the brand…

By Kevan Lee

### 5 Common Misconceptions About Brand Marketing Holding B2B SaaS Companies Back

Brand marketing is for large companies? Nope. Brand means creative? Nope. Scroll down for more of the tea on why…

By Dozie Anyaegbunam

### The ‘Waiting Room’ Concept Will Transform How You Think About Your Buyers’ Journey

Yes, we all agree that the marketing funnel doesn't exist. So how do we map the buyer journey? Justyna Ciecierska…

By Dozie Anyaegbunam

### So You Think You Understand Conversational AI’s Impact on Search & SEO? Read This First

When last did you use ChatGPT to search instead of Google? Probably a few minutes ago if you're like me.…

By Dozie Anyaegbunam

### Revenue Marketing Sucks. Here’s Marketo’s Co-Founder on How We Fix It

Marketo co-founder Jon Miller explains why our traditional revenue marketing playbook is broken and a new framework for redefining marketing…

By Dozie Anyaegbunam

### 50+ Marketing Resources to Help You Make an Impact in 2025

Prefer books? I've got some great recommendations. Podcasts? I've got them. Courses? Same. All you need to do is scroll…

By Dozie Anyaegbunam

### The Marketing Funnel Doesn’t Exist

Is the current iteration of the marketing funnel designed with the buyer in mind? Justyna Ciercierska, Founder of Marketing Waiting…

By Dozie Anyaegbunam

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## Explore by Popular Topics:

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## The CMO Club's MarTech Stack

Discover the best marketing software to automate campaigns, optimize spend, and drive more growth.

- Marketing Automation Software
- SMS Marketing Software
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- Social Media Management Software
- Account-Based Marketing Software
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## Editor's Choice

### Must-Know Account-Based Marketing Trends in 2025

One way to drive growth and revenue is by implementing the latest account-based marketing trends. Here's the latest on AI,…

By Michelle Leighton

### 10+ Social Media Newsletters You’ll Want to Read Everyday

Social media is no longer a playground. It's become an indispensable tool for brands. Here are my top 13 social…

By Dozie Anyaegbunam

### Imposter Syndrome: How To Overcome It Quickly + Tools

As a Certified Life Coach, I'll share the tools you need to cultivate self-awareness, reframe your thoughts, recover from imposter…

By Sheena Hakimian

### SEO Cheat Sheet: The Ranking Variables To Know In 2024

With all the search engine algorithm updates, how do you ensure your time and energy are going to have an…

By Jason Khoo

### The Top 13 Marketing Books Read By CMOs In 2025

Benefits of reading have been shown to foster empathy, expand your vocabulary, inspire creativity, lessen stress, and even build perseverance.…

By Stephanie Hood

### 12 CMO Conferences You Should Attend in 2025

Looking to expand your network, find new opportunities, or brush up on various marketing skills? Here's a great list of…

By Stephanie Hood

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## How-To Guides

### 15 B2B SaaS Lead Generation Strategies To Drive Growth

In this B2B SaaS lead gen playbook, I unpack 15 strategies that will help you attract high-fit buyers and scale…

By Shriya Ghate

### Four Mindset Shifts CMOs Need to Succeed in Complexity

To thrive amid complexity, CMOs must adopt these four mindset shifts that prioritize long-term value, adaptability, and ecosystem health over…

By Dozie Anyaegbunam

### Increase Customer Engagement: 13 Proven Strategies

Customer engagement strategies are a clever way to increase the customer's lifetime value and build brand advocates. Here's how to…

By Michelle Leighton

### Behavioural Segmentation: Types & How to Use Them

If ABM is all about treating each account as a market of one, then behavioral segmentation is key to understanding…

By Melissa Glazar

### The Complete Guide to B2B Prospecting \[2025\]

Master the art of B2B prospecting with our definitive guide. Packed with expert insights and actionable tips, you'll learn how…

By Michelle Leighton

### How To Use Customer Retention Automation In 2025

You already know that customer retention is important, but have yet to figure out exactly how to do it. The…

By Stephanie Hood

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