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# The Good

- SaaS Optimization
- How We Help
- Increase Registration
- Improve Onboarding
- Monetize Free Users
- Improve Retention
- Increase Referrals
- Mitigate Cancellations
- Explore the DXO Program™
- Results
- Autodesk grew subscriptions by 11%
- IDX increased B2C registrations by 20%
- The Economist increased paid subscription conversions by 5%
- Helium 10 increased registrations by 12%
- View All Case Studies →
- Featured Insight
- customer research

## What is The Strategic Value of Ongoing User Research in SaaS?

The secret to great SaaS user research: here’s why the most successful teams lean on long-term research partners.

by

Natalie Thomas // 8 min read
- View All Insight Articles →
- Ecommerce Optimization
- How We Help
- Improve User Experience
- Improve ROAS
- Convert More Customers
- Decrease Abandonment
- Understand Your Customers
- Validate Design Decisions
- Explore the DXO Program™
- Results
- Xerox increased revenue by 18.9% on product page visits
- MillerKnoll improved directional guidance
- MasterCraft had 33:1 ROI optimizing for high-consideration shoppers
- Munchkin decreased bounce rates
- View All Case Studies →
- Featured Insight
- customer journey

## How Ecommerce Brands Can Create a Conversion-Powered Customer Journey Map

A 5 step process to help you build a customer journey map for your ecommerce brand that identifies opportunities to improve conversions.

by

Natalie Thomas // 13 min read
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# We help the world’s leading SaaS companies turn user insights into revenue

Unlock growth and scale faster with expert research, design, and product strategy.

GET IN TOUCH

TRUSTED BY:

* * *

#### **Product marketing and ecommerce teams rely on The Good to solve their digital challenges with research, testing, and implementation.**

## We’re a perfect fit for companies that:

- Want to grow their user base or convert more customers
- Are excited about improving the look and feel of their website
- Aspire to make data-backed decisions
- Are overburdened and unsure how to prioritize ideas
- Can’t drive change due to internal politics and opinions
- Want to stretch their resources to their full potential

Learn How

## Stay focused on what is proven to move the needle with Digital Experience Optimization

#### A healthy optimization program is more than just increasing a conversion rate.

After 15+ years of industry-leading conversion rate optimization, we created a better solution to your digital challenges: digital experience optimization (DXO).

We bring all the pieces you need to complete an optimization puzzle and build a better digital journey.

User-centered and customer-focused digital improvements

Micro and macro optimization opportunities across the funnel

Validated recommendations and roadmaps

#### The Digital Experience Optimization Program™ is your custom roadmap to digital success

EXPLORE THE DXO PROGRAM™

## Work with a specialized consultancy, not a ‘do everything’ agency

Certified experts with degrees in **HCI, design, research, development**, and more.

Work with team members who have optimized the digital experience of **Fortune 500 companies**.

You’ll be **one of an elite few**. We stay experts by limiting who we work with.

Our founder has written **three best-selling books** on optimization.

On average, team members have **10 years of experience** in digital optimization.

We leverage learnings from **tens of thousands of research data points.**

#### **Digital Experience Optimization is all we do.**

GET IN TOUCH WITH OUR TEAM

## Hundreds of millions in additional revenue generated while optimizing for:

And more…

See Results

“The Good’s research expertise and fresh insight has made them a valuable partner.

Their recommendations have helped us **move the needle on customer engagement and drive product growth**.”

ADITYA LAKSHMINARAYAN

Product Marketing Manager,
Adobe Document Cloud

+5%

increase in subscription conversions

+86.7%

increase in return visitor conversions


improved mobile UX and decreased bounce rate

## What stands between your company and similar digital excellence?

#### Assess your program with a personalized 5-Factors Scorecard™

Based on insights from the top product marketing and ecommerce teams. 18 questions, 1 custom action plan to find high-leverage opportunities for improvement.

SCORE YOUR PROGRAM

#### 2X

**More likely to Rank “Excellent” in Customer Satisfaction (NPS)**

Satisfaction across the 5 factors means measurable business outcomes\*

\*industry leaders surveyed 2023

#### 60%

**More likely to exceed Annual Performance Targets**

## Our mission is to remove all the bad digital experiences until only the good remain.

* * *

Join us by exploring the latest resources from our team of thought leaders and subject matter experts.

### Our latest book, Behind The Click, is available now

Learn how to use the hidden psychological forces that shape online behavior to craft digital journeys that delight, engage, and convert.

GET YOUR COPY

### Why Are Free Users Churning? A Growth Leader’s 5-Step Guide To Auditing The Free User Experience

Jon MacDonald—October 16, 2025

“My free users aren’t converting, where do I start?” If you’re asking this question, you’re already ahead of most product leaders. You recognize the problem. But here’s what many miss: conversion is…

Continue Reading →

### Fritz O’Connor Stays User-Centered and Leads with Data During Uncertain Times

Caroline Appert—September 4, 2025

Building operational excellence in marketing isn’t just about implementing the latest tools or following industry best practices. It requires a deep understanding of customers, systematic thinking, and the ability to lead teams…

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### How to Validate Website Design Changes: A Decision Framework

Natalie Thomas—August 28, 2025

How do you know if that new homepage design, updated pricing page, or streamlined onboarding flow will actually improve conversions before you build it? The default answer has been A/B testing. But…

Continue Reading →

### As featured in:

Get expert answers to pressing and complex questions on digital experience optimization.

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- Digital Experience Optimization Program™
- Explore The Program →
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- Products by The Good
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Our mission is to remove all the bad digital experiences until only the good remain.

© 2025 The Good Group, Inc.

## Get In Touch

**Phone:** +1(503)488-5935

**New Client Inquiries:** bizdev@thegood.com

**General Inquiries:** hello@thegood.com