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# Boring isn’t our business

## Passive investing fueled a bull market — and could bring it down

The growth of passive investing, through index funds found in the 401(k) accounts of average America...

Mark Dent

Updated 11/7/25

## Top Stories

### All the (digital) world’s a stage

Juliet Bennett Rylah

Updated 11/5/25

### Move over, Spirit Halloween. Enter, Urban Air Adventure Park

Juliet Bennett Rylah

Updated 11/3/25

### How man’s best friend became man’s favorite podcaster

Singdhi Sokpo

Updated 11/6/25

### In the AI age, human-made is the new organic

Jay Fuchs

Updated 11/4/25

### Looking for a good time during a bad economy? Try a wine bar

Singdhi Sokpo

Updated 11/2/25

- ### The lucrative economics of expert witnesses

A mainstay of high-profile court battles, expert witnesses have spawned a gainful microeconomy. So h...

Zachary Crockett

Updated 6/5/22
- ### The families that made Halloween costumes a big business

Before there was Spirit Halloween and “IP,” brands Ben Cooper and Collegeville struck licensing deal...

Mark Dent

Updated 10/24/25
- ### How climbing gyms took over the world

Climbing has gone from a niche activity to a suburban routine. But will expensive real estate prices...

Kelli María Korducki

Updated 10/17/25
- ### He lost nearly $100k to a con artist. He turned it into a bu...

Johnathan Walton wants to make sure you never get scammed.

Katherine Laidlaw

Updated 10/10/25

## Hustle News
See more See more

- ### Kids are ditching piggy banks for financial apps

Today’s allowance has gone digital — and it’s adding up.

Singdhi Sokpo

11/13/25
- ### Blue honey? Sure, why not?

A Greek spirulina startup is selling vibrant blue honey that's been a hit with tourists.

Juliet Bennett Rylah

11/12/25
- ### AI won’t replace athletes — but it might coach them

AI spells bad news in most industries, but sports might be the exception.

Jay Fuchs

11/10/25
- ### Air travel just got better — for the rich

Airports worldwide are rolling out personalized assistance services for a hefty price tag....

Singdhi Sokpo

11/9/25
- ### How man’s best friend became man’s favorite podcaster

The podcasting industry has gone to the dog’s — literally.

Singdhi Sokpo

11/6/25
- ### All the (digital) world’s a stage

Ferryman Collective is producing live theater... but it's in VR. All attendees need is a c...

Juliet Bennett Rylah

11/5/25

See more See more

## Hustle Originals
See more See more

- ### The woman who puts America to sleep

Kathryn Nicolai has built an empire telling bedtime stories to grown-ups

Katherine Laidlaw

11/14/25
- ### Passive investing fueled a bull market — and could bring it down

The growth of passive investing, through index funds found in the 401(k) accounts of avera...

Mark Dent

11/7/25
- ### The families that made Halloween costumes a big business

Before there was Spirit Halloween and “IP,” brands Ben Cooper and Collegeville struck lice...

Mark Dent

10/24/25
- ### How climbing gyms took over the world

Climbing has gone from a niche activity to a suburban routine. But will expensive real est...

Kelli María Korducki

10/17/25
- ### He lost nearly $100k to a con artist. He turned it into a business

Johnathan Walton wants to make sure you never get scammed.

Katherine Laidlaw

10/10/25
- ### Berries are America’s top-selling fruit — and every parent’s grocery bill nightm...

Berry spending topped $12B in the last year. Many parents felt like their own kids account...

Mark Dent

10/3/25

See more See more

### Where business is headed in 2023: Highlights from 3 reports

Where business is headed in 2023: Highlights from 3 reports

Read More Read More

## Trending Videos

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- ### How Airlines Really Make Money | Hustlenomics | The Hustle

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- ### Why T-Mobile Trademarked This Color | The Hustle

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Updated 3/3/24

## Business

- ### We automated the CEOs of Southwest, Starbucks, and Nike

Mark Dent

Updated 4/4/25
- ### How One Professor’s Lecture Launched a Food Movement

Kamran Rosen

Updated 9/19/20
- ### Return-to-work mandates are struggling

Juliet Bennett Rylah

Updated 1/8/25
- ### Does anyone know what ‘founder mode’ is?

Juliet Bennett Rylah

Updated 9/4/24

## From Our Podcasts

previous next

- The Hustle Daily Show

### What We Can Learn from Starbucks and the Pumpkin Spice Latte

42 min listen

Updated 11/1/23
- Systems Saved Me

### Making the Mundane Magnificent: How Reese Witherspoon Reinvented Book Clubs

73 min listen

Updated 11/1/23
- My First Million

### My $0 to $1 Million Guide - How I Would Start Over in 2024

37 min listen

Updated 11/1/23
- Creator Science

### Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts)

40 min listen

Updated 11/1/23

## Artificial Intelligence

- ### How AI is creeping into our personal lives

Mark Dent

Updated 6/6/25
- ### We automated the CEOs of Southwest, Starbucks, and Nike

Mark Dent

Updated 4/4/25
- ### Should we automate the CEO?

Zachary Crockett

Updated 7/21/23
- ### AI won’t replace athletes — but it might coach them

Jay Fuchs

Updated 11/10/25

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