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- How Pierre Fabre USA Built an Influencer Program from the Ground Up
- 4 Tips for Successful Product Seeding with Bette Ann Fialkov
- Groupe SEB: Influencer Marketing Case Study

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# The #1 Influencer
Marketing Software for
Data-Driven Marketers

Traackr is a complete influencer marketing software. Built to handle the most complex programs, yet nimble enough for small teams that need to do it all.

Discover Traackr

NEW REPORT

## **The Attention Recession: Why Beauty & Fashion Needs a New Creator Playbook**

READ THE FULL REPORT



Sure, we do discovery, campaign management, influencer collaboration and reporting. But we also provide the largest global influencer data set, one-of-a-kind market benchmarking, and a team of experts — to help you make smarter investments.

## Be data-obsessed & optimize initiatives like the team at Shiseido

> Traackr is our partner of choice because their tools give us the capability to take a more strategic approach when developing our influencer programs.

Erin Kelly

Director, Integrated Comm. & Influencer Engagement
Shiseido

Shiseido uses Traackr's insights to analyze data on a holistic program level to shape and optimize strategy.

Learn about Benchmarking in Traackr

## Build awareness & engagement with smart partnerships like the team at Pierre Fabre USA

> Traackr shows us who aligns and performs best for us and our competitors so we can invest our resources confidently.

Elena Suarez-Peña

Associate Director PR & Influencer Marketing
Pierre Fabre

Pierre Fabre used Traackr craft a tailored strategy with diverse and creative partnerships.

Learn about Finding Influencers with Traackr

## Gain visibility & align with agency partners like the team at Colgate-Palmolive

> Traackr’s software, insights and expertise helped us generate greater impact per Euro spent by increasing transparency and enabling coordination.

Barbara Mugica

Associate Director for Personal Care Digital Marketing
Colgate-Palmolive Europe

Colgate-Palmolive reduced its influencer campaign costs by 40% using Traackr to align with their agency partners in one system of record.

Learn more about Program Management in Traackr

## Choose impactful influencers & prove ROI like the team at Media Bounty

> With Traackr, we know that the influencers we select will drive the most impact for our clients and we can prove it to the clients as well. The data and insights they provide help us deliver top performing campaigns time and time again.

Ash McGuinness

Account & Community Manager
Media Bounty

Media Bounty increased client trust and retention after improving influencer selection using Traackr’s discovery, vetting, and brand safety tools.

Learn more about Traackr for agencies

## It’s hard to demonstrate the impact of influencer marketing. But we know exactly how to do it.

Our customers are successful because our influencer marketing software and team of experts are there every step of the way. With Traackr, you will be able to measure your efforts, understand what’s working, and make the right decisions.

Calculate Your ROI with Traackr

## Hear it from our customers

More than twenty of the top global advertisers and hundreds of emerging brands and agencies depend on Traackr everyday to make smarter influencer marketing decisions.

### Traackr x Glossy: State of Influencer Marketing

A deep-dive report about how top brands are building more successful, measurable, and integrated influencer marketing programs.

### The 2022 Engagement Rate Benchmark for Influencer Content

We studied over a thousand beauty brands in the US, UK, and France to provide a benchmark of the average engagement rate they see on branded influencer content.

### Shiseido: Influencer Marketing Case Study

How Shiseido developed a hyper-focused strategy that increased its influencer marketing success by 54% in one year.

Explore More Case Studies

### Ready to Get Started?

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2023 Influencer Product Seeding Report

What are some of the main challenges with influencer product seeding, and how can you overcome them?

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Influencer Marketing Job Board

Find top talent for your influencer marketing team with Traackr’s Influencer Marketing Job Board.

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IM ROI Calculator

Calculate Your ROI with Traackr and improve the performance of your paid influencer programs by between 15-70%.

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Latest from the blog

Leveraging Data to Future-Proof Influencer Marketing

TikTok’s US Algorithm Shift: How Brands Can Evolve Their Influencer Strategy

Evaluate Creator Content Fit in Seconds with Traackr’s AI Content Summaries

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