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Award-Winning Omni-channel Customer Engagement & User Engagement | Gamification | User Adoption Platform

Solutions

###### By Vertical

Banking & Insurance

Increase customer loyalty with personalized banking experiences.

eCommerce

Reduce cart abandonments and increase customer LTV

EdTech

Increase student engagement with gamified learning experiences.

AgriTech

Improve farmer engagement with contextual communication.

Healthcare

Increase patient engagement and satisfaction with gamified experiences.

Enterprise

Improve employee satisfaction & retention with targeted engagement

###### By Business Problem

Employee Engagement

Make work more fun and engaging with gamified experiences.

Gamification

Increase user engagement and motivation with gamified rewards and incentives.

Voice of Customer

Tools to better understand what your customer wants

Digital Onboarding

Make it easy for users to get started and see value.

Product / Feature Adoption

Personalize the product/feature adoption experiences to each user.

User Retention

Personalize user experiences to keep them engaged.

Product

Analytics & Insights

Get the answers you need to optimize your user experience and boost conversions.

Segmentation & Rule Engine

Target your messages and interventions to the right people at the right time.

Onboarding

Personalize the onboarding experience to each user.

Rewards & Loyalty

Increase customer loyalty with our rewards and loyalty program.

Data Management

Manage your user data securely and efficiently with our data management tools.

Engagement & Communication

Send targeted messages and notifications.

Journey Builder

Automate workflows with our powerful journey builder.

Prediction & ML Driven insights

Get ahead of the curve with our prediction and ML driven insights.

Gamification

Create a sense of community and belonging with gamification

Feedback and NPS

Use feedback to improve your products and services.

Resources

Blog

Stay updated with industry trends, expert insights, and actionable tips.

Case Studies

Explore customer success stories to learn how our solutions have driven user engagement.

Guides

Access in-depth guides to drive long-term growth of digital products.

Report

Gain insights into personalization, user engagement, retention, and growth marketing

Academy

A-Z Academy for habit-forming products.

Contact Us

Book a Demo

# Turn Casual Customers into Raving Fans

Experience the most powerful User Engagement Platform for Mobile & Web

Get a Demo

###### Trusted by Top Brands

## Our Results Speak for Themselves

Amway created a digital learning platform for its 6 million independent business owners (sales reps) living in 100 countries and speaking 60 languages. But they weren’t completing enough courses on new products, putting their sales knowledge.

400%

Monthly Active Users

112%

Course Completion

ITC Mangaldeep is the No. 2 Agarbatti and No.1 Dhoop player in India. With its mission of being an enabler of devotion for individuals and families. Mangaldeep has always been part of their devotional journey through its products over the years.

22%

Higher Content Consumption

75%

Increase In Unique App Users

Panini is a well-known sports collectibles brand, selling trading cards, sports merchandise and memorabilia on their web portal, iOS and Android platforms. They wanted to boost revenue using proper user engagement.

300%

YOY Increase In Revenue

20%

Paying Users

Puma & Virat built a One8 branded mobile app on iOS and Android to boost brand engagement that Virat fans can download to access his cricket statistics, personal training videos, and exclusive content. Puma used Upshot.ai to improve brand engagement via influencer marketing, drive app usage across all its features, strong user engagement and higher user retention.

44%

Feature Adoption

38%

Day 7 Retention

28%

Daily Active Users

Sony brought its iconic and #1 game show in the world, Who Wants To Be A Millionaire, onto the mobile app, providing users with a chance to feel what it’s like to be in the hot seat. They integrated the mobile app with Upshot.ai to start measuring CX.

28%

Average Revenue Per User(ARPU)

36%

Users Crossing 8th Question

Wasel delivery aims to be a leader in delivery services across Bahrain. To achieve this, they have built a mobile app on Android and iOS platforms allowing users to order anything and get it delivered wherever they want.Wasel used Upshot.ai to increase number of paying users and Average Revenue Per User (ARPU).

30%

Paying Users

50%

Total Revenue

13%

Avg Revenue Per User

## Deliver impact at every stage of the user journey

Uncover critical obstacles and opportunities in the customer journey

## Features that Supercharge User Onboarding, Engagement, Retention and Conversions

Explore Upshot.ai’s wide range of tools that provide you with an in-depth customer view to help you maximize product adoption, engagement, and conversions.

- SDK/ JS to capture data from Mobile App and Websites
- APIs/SQS/S3 to send and receive data from the system of record
- Basic & Custom reports, Funnels to analyze user behavior
- Segmentation and Rule engine to define target users
- Engagement Actions to drive desired user behavior
- Journeys to automate workflows
- Predict user churn and conversion

## Our Omnichannel, User Engagement & Gamification Platform enables Product, Digital and Marketing teams to

Create Your Customer Data Platform

Capture user’s behavioral, demographic, psychographic, and transactional data from online and offline channels.

Analyze Data

With more than 50 analytical reports and insights available on the dashboard. It also allows you to create custom reports.

Create Target User Segments

Group users based on their behavior using Segmentation and Live-Rule engines that allow you to target them in real-time.

Improve Product & Feature Adoption

Via dynamic in-app guidance created by using images, videos, screen-tips, and splash screens to systematically and continuously onboard users.

Achieve 1 to 1 Hightly Personalized Communication At Scale

Send Personalized & localized push/ web notifications, email, SMS, WhatsApp & In-app messages at the user’s preferred time.

Gamify User Experience

Use purpose-built tools like badges, quizzes, opinion polls, mini-games, leaderboards to motivate users to visit & perform desired behavior again and again.

Bulid New Features That your Users Love

Understand what your users want by asking them directly using: Micro-surveys, Opinion polls, Feature ratings, Likes/Dislikes.

Create More Loyal Users

Categorize users based on their loyalty index and reward users with virtual currency or points using behavioral reward program.

Upsell and Cross-sell

Based on the user’s behavior and demographics, present banner ads, full-screen ads, and custom ads to promote your own products.

Provide In The Moment Experiences

Using live rules engine and geo-fencing, nudge users in real-time, and trigger failure alerts to support teams.

Retain Users

Predict user churn and proactively interact. Make users earn points for their behavior via the behavioral reward program that will reduce users switching to the competition.

Deliver Omni-Channel Experience

With the ability to stitch data from multiple channels and unify, use it to communicate at the preferred channel of the user.

Automated Workflows

Use the Journeys module to create automated workflows targeting specific segments with a series of nudges that motivate them to complete the journey.

Acheive Product Lead Growth

As a Customer Data Platform, Upshot.ai allows product, marketing, growth & support teams to align towards their common business objective.

Build Habit-Forming Products

Nudge users in the right context, drive them to exhibit the desired behavior, motivate them with surprise rewards for doing it.

Make Data-Driven Decisions

Using machine learning algorithms like LRFM, Regression, Time series, and Clustering to find user behavior patterns and use them to fine-tune campaigns.

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## Our Orchestration Methodology

## Why Upshot.ai?

Working with millions of mobile app users, we explored every type of engagement technique to ensure that users easily understand the products. Our state-of-the-art Gamification tool keeps users hooked to apps so they keep coming back, resulting in increased customer engagement and loyalty.

#### Download our award winning
## Customer Success Framework
Download Now

#### Discover how Upshot.ai can transform your business
Let's Talk

## What Our Customers Say About Us

Upshot.ai serves all our marketing and customer engagement needs in one feature-rich and flexible platform. Its customized dashboard helps us understand patterns in customer behavior along with engagement and revenue KPIs. Using it we're able to create segments and engage them with impactful messages that deliver meaningful results. We've set up a unified approach across all our engagement channels - be it email, mobile push notifications, or in-app. Most importantly, the Upshot.ai customer success team has been very supportive throughout and gave us worthy suggestions to get the most value out of Upshot.ai

##### Hitinder Bawani

Head of Growth, Y K Almoayyed

Upshot.ai has been an invaluable partner for over 2 years. Their exceptional customer service, round-the-clock support, and advanced tech solutions make them reliable partners. Their open corporate culture ensures accessible communication with the team. We're thoroughly pleased with our collaboration and look forward to many more successful years together.

##### Vindhya Siriparapu

Product Manager, ACT Fibernet.

Upshot.ai has allowed us to manage both user engagement and analytics from a single tool. At ITC Mangaldeep, we used it to increase stickiness among our mobile app users using a mix of capabilities - custom analytics, in-app tutorials, multilingual surveys & personalized messaging. We're also quite happy with their customer success team - they are active in sending their strategic inputs for us to consider and approve.

##### Atul Pujar

Head of Marketing, ITC Matches and Agarbati Division

Upshot.ai has helped us to have a unified view of our customer behavior across our various apps, e-commerce and customer support. It has a very unique array of engagement actions that have allowed us to create a more personalized relationship with our customers and helped accelerate our digital revenue streams. Today, Upshot. Ai is a critical pillar of our customer experience architecture and it's one of the best technology decisions we've made.

##### Bob Hull

CFO, Panini America, Inc.

Upshot.ai is a great tool. It aided in recognizing customer behavior within the app. It highlighted pain points like user retention and user drop-off which is critical to any business. More than the tool, it’s the team, the business advisor who always gave relevant and worthy suggestions to get the best out of Upshot.ai.

##### Hitinder Bawani

Head of Growth, Y K Almoayyed

## Frequently Asked Questions

## Integration

## How much time would it take to integrate and go-live?

Integrating Upshot.ai consists of two phases

- Integration strategy (1-2 weeks): Understand your product & business goals and define key KPIs/ Metrics, Identify events and attributes to be captured and integrated, Design high-level campaign strategy.
- Actual integration and testing( 2-3 weeks)The entire integration process will be completed within 3-4 weeks.

## How much effort is required by our developers to integrate?

It would take approximately 1-2 weeks of your developer time for integration.

## How fast does the SDK display the Upshot.ai interaction in the app/ website? Can the display be delayed/controlled?

Instantly.

If the interaction needs images, the SDK downloads the images in the background and presents them when the display condition is fulfilled (i.e. consumer reaches the right screen in the app or displays the expected behavior).

If the interaction needs videos, the SDK does not download any video, rather Upshot.ai streams the video to the consumer via its CDN. Any delay in the SDK’s display process can be configured during the integration progress.

## What does SDK integration mean?

The process of capturing end user’s behavioral, transactional and attitudinal information and passing it to Upshot.ai which in turn provides this information in the form of reports and insights.

It also includes integrating the upshot.ai nudges that will enable the business to interact back with the users.

## What does it take to integrate Upshot.ai SDK into the mobile app/ Website?

As a one-time activity, Client and Upshot.ai teams could work together to identify the key metrics that matter for their product, then identify the events/places within the app where the required data needs to be captured.

If the app changes after initial integration i.e. app features are added/modified, the teams could consider revisiting the event capture relevant to the changes only.

## If we are already capturing analytics and consumer segments in an existing tool, will Upshot.ai be able to take those segments in and run campaigns on them?

Yes, Provided the client’s existing tool should have the ability to push data to Upshot.ai via an API..

## In what format do I need to pass information to Upshot.ai SDK?

You need to pass the data as dictionaries for the respective platform (More details provided in SDK documentation). Every data to upshot.ai is sent as an event which is a Key, value pair.

## Do we have to perform integration every time I release a new feature?

For mobile apps every time when you release a new feature and publish a new version to Appstore and Playstore then you need to integrate the latest additions with Upshot.ai SDK. Upshot.ai will be able to capture those new events for all users who updated their app to the latest version. For websites, you can dynamically pull data when a new feature is released.

## SDK & Performance

## What is the frequency at which you will release new versions of the SDK?

We release an updated version of the SDK every 3 months. This release includes:

- Support for the latest OS versions of iOS and Android
- New Features Added to the Platform
- Bug fixes

## How does the SDK affect app performance?

The SDK has been designed to have a negligible impact on app performance from a consumer perspective. So far the SDK has been integrated into several games, consumer apps, and websites and has not received any complaints about the SDK impacting app performance negatively.

## How will the SDK integration impact the size of my Apps?

The executable file size of your iOS binary would increase by approximately 4MB and Android by 2.5MB after integration. So, if your App is 20MB it would become approximately 24MB on iOS and 22.5MB on Android

## Data Security, Privacy & Retention

## How data privacy is handled in Upshot.ai?

By default, Upshot.ai SDK does not automatically capture ANY consumer PII( Personally identifiable information)

- During the integration of Upshot.ai SDK with your mobile app or Website, you can decide what is to be captured and what should not be.
- If PII data such as email ID, Phone number are sent they will be masked at upshot.ai side while storing in its database and no one will be able to read the data even if they have access to raw data.
- Each client’s data in the Upshot.ai cloud is stored within its own isolated logical container. As Upshot.ai is deployed on AWS, the hard disks used by Upshot.ai are encrypted as per AWS standards.
- Upshot.ai does not sell one client’s data with other or any 3rd party agencies.
- Upshot.ai SDK encrypts each data point while sending to Upshot.ai servers and the server validates the incoming data by matching the encryption key to avoiding any mid man intrusions.

## How is data security handled in Upshot.ai SDK?

While integrating the SDK you need to use the Account ID and App ID that are available on the dashboard configured for your account. These IDs will serve as the address for the data to be stored on the Upshot.ai cloud which is hosted on AWS.

All the data that is being captured by the App and passed to the SDK will use these IDs while sending data out via APIs. All APIs use HTTPS

Each data packet is encrypted with the combination of App and Account ID along with a custom OTP generated by the SDK which is then validated by the server to avoid mid man hacking.

## Where does the data reside and who owns the data?

The data resides on Amazon AWS hosted and managed by Upshot.ai. Every client’s information is stored on a multi-tenant architecture. Clients will own their data and it will not be shared/sold to any other client or 3rd party agencies

## How long will you retain the data on your servers and what happens after that?

The data on Upshot.ai servers will be retained for 5 years with 3 years of data accessible via the dashboard and 2 years of data will be archived. Post 5 years you can decide to take the old data into your systems or it will be deleted from upshot.ai permanently. If you have the mandate to maintain the data on Upshot.ai for more than 5 years then those requests will be considered and dealt separately at additional cost.

## What happens to our data if we want to move away from Upshot.ai in the Future?

You will have the flexibility to take a dump of all the data captured so far on Upshot.ai in raw format for a one time cost depending on the size of your data.

## Costing

## How much will I have to pay for using Upshot.ai?

Upshot.ai operates as a SaaS( Software as a Service) model. We engage with our clients on an annual contract. There are four components in upshot pricing and would vary based on the number of products integrated.

COMPONENT

DETAILS

FREQUENCY

ONE TIME INTEGRATION

Integration of Upshot.ai into your product. Configuring the dashboard.

STANDARD PLATFORM COST

STANDARD PLATFORM COST

Platform cost for using the product.

Monthly fee

Usage cost

Based on monthly active users. There is a fee per active user

Monthly fee based on the number of monthly active users

Customer success operations

To execute engagement operations

Monthly fee based on the number of hours spent by the customer success team

## How do you calculate MAU?

MOBILE OR WEB USERS

OFFLINE USERS

COMMENTS

If a user visits a mobile App or Website at least once a month they become an MAU for that month.

If a user interacts with the business via an offline channel such as a store visit, contact center, etc performs at least one transaction/interaction in a month, and if that transaction/ interaction info is sent to Upshot.ai via an integration then that user becomes an MAU for that month

If a user qualifies as both a digital and offline MAU then Upshot.ai considers the user as a single MAU and will not double charge the client.

## What does one time integration setup mean?

One time integration setup includes application of customer success framework to the extent of integrating SDKs into your Mobile Apps and Website, API integration into your systems of record, Configuring and setting up your dashboard etc till the point your product goes live with Upshot.ai integrated into it.

## Is this a recurring fee?

Yes, Upshot.ai is a SAAS platform with a minimum contract period of 1 year and clients will be billed quarterly upfront. Contracts will be auto renewed after a year and can be terminated with a 30-day prior notice at any stage.

## How many products does it support?

There is no limit to the number of products that can be added to the dashboard.

## What do you mean by a product?

For Upshot.ai a product is a mobile app on iOS, Android and a Website doing the exact same thing.

For example, a company managing an e-commerce app available on iOS, Android and a website are considered as a single product. The company can also send offline interactions such as store visits, call center interactions, etc to upshot.ai which is considered under the same product.

## Can I try this product for some time and then Pay for it if I like it?

Sure, If you want to try the product for a few months before being charged. You can sign a contract for 15 months where the first three months will be free and the billing starts from the 4th month. If you do not like the product you can cancel the subscription with a 30-day notice anytime.

## Product

## Can I use only a few features in Upshot.ai? Will that impact my pricing?

Yes, you can subscribe for selected features and we will be able to customize the pricing based on your selection. However if pricing is the only concern for you then we would recommend you to utilize the entire product and let us know your budget so that we can work on mutually agreeable terms.

## What support will I get if I encounter any issues or bugs in your product?

We have a well defined QA process for product releases and updates which ensures the features that are being made available for you to use are thoroughly tested and validated.

In case of any issues or bugs that you face, we have standard SLAs for support which ensure 4 hour response on the issue reported during business hours. In case of holidays and weekends it will be the next working day.,

In case of emergencies the customer success team will always be available on Skype/ Slack channels to provide instant support.

## How do I access the SDK and help documentation?

Once you sign up with Upshot.ai a dashboard will be configured for you where you get access to all the documentation

## What does SDK integration mean?

Integrating Upshot.ai consists of two phases

- Integration strategy (1-2 weeks): Understand your product & business goals and define key KPIs/ Metrics, Identify events and attributes to be captured and integrated, Design high-level campaign strategy.
- Actual integration and testing( 2-3 weeks)The entire integration process will be completed within 3-4 weeks.

## What does it take to integrate Upshot.ai SDK into the mobile app/ Website?

Integrating Upshot.ai consists of two phases

- Integration strategy (1-2 weeks): Understand your product & business goals and define key KPIs/ Metrics, Identify events and attributes to be captured and integrated, Design high-level campaign strategy.
- Actual integration and testing( 2-3 weeks)The entire integration process will be completed within 3-4 weeks.

## Subscribe to our monthly newsletter

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## ##### Solutions

- Banking & Insurance
- eCommerce
- EdTech
- AgriTech
- Healthcare
- Enterprise
- Employee Engagement
- Gamification
- Voice of Customer
- Digital Onboarding
- Product / Feature Adoption
- User Retention

## ##### Product

- Analytics & Insights
- Segmentation & Rule Engine
- Onboarding
- Rewards & Loyalty
- Data Management
- Engagement & Communication
- Journey Builder
- Prediction & ML Driven insights
- Gamification
- Feedback and NPS

## ##### Resources

- Blog
- Case Studies
- Guides
- Academy

- ##### Reach Us
###### US Headquarters
- 1920 McKinney Ave Floor 7 Dallas, TX 75201, United States

US : 1-800-805-5783

- ###### India
- 12th Floor, Watermark Technopark, Kondapur, Hyderabad, Telangana, India 500084

In : 040-23117817 ,040-68179999

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Talk to our Engagement Consultants at Upshot.ai today to know how we can help you achieve better business outcomes through your product.

Book a Demo

Best Tech Startup

Best Use of Personalized MarTech in 2022

Best Use of MarTech for Customer Engagement

Best Tech for the Year-SaaS Category

Competency
Digital Customer Experience

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