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Fathom Analytics: A Better Google Analytics AlternativeSkip to main content

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- The Google Analytics AlternativeWhy you should ditch Google Analytics
- No cookies & GDPR compliantGet actionable insights while staying compliant with GDPR and other privacy laws. No cookies and no creepy tracking.
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# A Google Analytics alternative that’s simple & privacy-first
## Ditch complex, intrusive web analytics for Fathom - a better Google Analytics alternative. Experience ease of use, forever data retention, and complete, worry-free GDPR compliance - all while protecting your time and your visitors' digital privacy.

Start free trialView a live demo

Quick setup Free 7-day trial No obligation

> Analytics for Huberman Lab are solely powered by Fathom. It's such a pleasure to use compared to Google Analytics. There's just the right number of features, and their platform is incredibly intuitive.
>
>  Ian Mackey, Huberman Lab

Trusted by IBM, GitHub, Tailwind & over a million websites

#### Ditch Google Analytics

At Fathom, we strongly believe that analytics tools should be insightful, not invasive. This is why we created a privacy-focused, simple software tool that offers valuable insights without the complexity.

#### Get setup in minutes

Our script is a single line of code that works with any website, CMS or framework. Set up in minutes and start collecting real-time data without prior technical knowledge. Our **analytics software** is designed to be easily understood instantly.

#### Comply with privacy laws

We've hired the best lawyers and legal minds worldwide to ensure our simple analytics software is fully compliant with GDPR, CCPA, ePrivacy, PECR and more, providing essential insights into traffic sources without compromising privacy.

#### See more accurate data

Our real-time analytics blocks bots, scrapers and spam traffic—showing you only real, human visits. This gives you the flexibility to collect data for (and only pay for) exactly the data you want to see and make decisions about.

#### Say no to cookie banners

Fathom anonymizes IP addresses and other visitor data without using cookies. That means you don't have to clutter your site or slow it down with cookie consent banners and notices for your site's analytics.

#### Join the movement

Thousands of companies, including Fortune 100s, pioneers of the Open Web, and governments, have switched from Google Analytics to Fathom for ease of use, better privacy, and more accurate metrics.

## Different. In a good way.

For a long time, web analytics tools have been seriously broken. Pages upon pages of reports to click. Training and certifications required. And, worst of all, it was offered for “free,” so tech companies could profit wildly from all of our personal data.

Our software is something quite different. Our software protects your time and your visitors' digital privacy.

> Wow, what a breath of fresh air. I love how simple Fathom is, and it really gives you all the traffic metrics you could need.
>
>  Joel Gascoigne
> CEO of Buffer

> I switched to Fathom because it’s an ethical analytics tool that I trust. It gives me everything I want to know about my site's performance.
>
>  Charli Marie
> Creative director of ConvertKit

> I consider Fathom a must have tool if you want to understand what's happening with your website traffic—it's simple, speedy, and accurate.
>
>  Ruben Gamez
> Founder Signwell & Bidsketch

> After switching to Fathom for my web properties, I find I'm more attentive to my sites because I'm always aware of how many people are on them and which pages are most popular.
>
>  Caleb Porzio
> Creator of Alpine.js

> They are the best Google Analytics alternative who really care about privacy and simplicity. Fathom’s simple dashboard with clear metrics makes it easy to understand what's happening across all web properties.
>
>  Jessica Joyce
> SEO Expert

> Fathom is a great Google Analytics alternative because it is focused on protecting visitors’ privacy and does not bog down loading times, leading to faster websites with better SEO.
>
>  Nathalie Lussier
> Founder of AccessAlly.com

## Getting started is simple and easy

Gain valuable insights into your website or web application in just a few steps. And, if you get stuck, our support team is always on hand to help you get things up and running.

Step 1#### Sign up for an account

Start with a 7-day free trial. Then pricing starts at $15/month.

Step 2#### Add our script

It’s a single line of code that works with every site, web app and CMS.

Step 3#### See your stats

Watch the dashboard fill up in real time.

Our featuresHow Fathom works

### Features you need, no training required
#### Event tracking

Use custom events to collect user interactions like newsletter sign-ups, link + button clicks or ecommerce sales, and get valuable insights for optimizing your campaigns.

#### Get detailed reports

Send email reports every week or month so that you can keep track of your metrics without logging in.

#### Campaigns & newsletters

Use UTMs to collect data on how much traffic your campaigns generate and see how well they convert into revenue.

#### Keep data forever

That means 20 years from now, customers can still see their data from the day they first started using our software.

#### Great for your SEO

Our script is lightweight and fast-loading, meaning switching from Google Analytics to Fathom won't hurt your SEO rankings in any way.

#### Handle any traffic spikes

If an A-list influencer shares your site on social media or your blog post goes viral, your analytics won't slow down or get shut off.

#### We're happily Big Small Tech

We're a purposeful, four-person team and we don't need (or want) funding or investors. The only people we answer to are our customers.

#### Designed for developers

Our API is easy to use and so powerful we use it ourselves to load data onto customer dashboards in our software.

## Integrate with the tools and tech stack you already use

Fathom integrates with everything. Seriously. Our lightweight script is just 2kB in your source code. You can add it to any CMS, framework or technology you're already using. From content management systems like WordPress to progressive frameworks like Next.JS and Vue.JS to other software like ConvertKit, we've got your covered.

Even if you don't see a plugin or integration here, since our embed process is so simple, you can add our analytics script to anything.

See all our of integrations



## Trusted by 1,000,000+ websites and counting

Companies worldwide, from startups to the biggest corporations, have switched to Fathom Analytics for its reliability, ease of use and focus on privacy. Our software is a simple and private **Google Analytics alternative** that takes a few minutes to set up and use.

> Our new Vue.js website has been using Fathom because I like how it’s lightweight and respects user privacy.
>
>  Evan You
> Creator of Vue.js

> Fathom simplifies the task of analyzing site performance while simultaneously respecting my visitors' privacy. Also, it’s a joy to use.
>
>  Jon Henshaw
> Founder of Coywolf

> Today, so many big tech corps are abusing our privacy. This is why I use Fathom. They’re an analytics company I can trust.
>
>  Justin Jackson
> Cofounder of Transistor

> I value my time and my website visitors' right to digital privacy. That’s why I’ve switched to Fathom.
>
>  Marshall Shorts
> Founder of Artfluential

> Privacy-protections aside, I love the beautifully simple interface. Fathom is now part of my default stack.
>
>  Derrick Reimer
> Founder of SavvyCal

> I’m deeply opposed to cookie banners. Using Fathom means I don't have to compromise my morals.
>
>  Ben Orenstein
> Cofounder of Tuple

### Ready to simplify your analytics?

Start your free trial, import your GA data, and keep every future visit. Cookie‑free and clutter‑free.

Start a 7-day, unlimited free trial to see how simple analytics can be.

Get started

Check out our full-featured, live demo to see how our software works.

Live demo

We’ve counted billions of pageviews for thousands of customers, all without ever compromising anyone’s digital privacy. We hope you’ll join us.

2018-2025 Fathom Analytics.

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