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Validity: Data-driven solutions for marketing success



### BriteVerify Features

#### List Validation

Quickly identify and remove invalid email addresses from your lists to improve the performance of all your email campaigns.

#### Real-Time Verification

Verify customer information at the point of capture to prevent invalid data from entering your database.

#### Bulk Verification

Automate keeping contact data fresh with Validity’s Bulk Verification API to prevent stale data from damaging your sender reputation.

#### Integrations

Connect BriteVerify to your go-to platforms to automatically verify your contact’s emails, phone numbers, and mailing addresses.

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- Why Validity
- Products
- - Products
- BriteVerify
- - Ensure high-quality data for a better ROI from sales, marketing, and service.

The industry’s longest standing contact verification solution providing secure, scalable email validation.

Learn more
- -
- DemandTools
- - Ensure your data remains your most valuable asset.

DemandTools is the most versatile and secure data management platform for cleaning and maintaining CRM data in less time.

Learn more
- -
- Everest
- - Clear your path to the inbox to create record-breaking campaigns.

Everest is the email deliverability platform that provides crucial insights and guidance so you can reach more subscriber inboxes.

Learn more
- -
- GridBuddy Connect
- - Keep your team more focused on growing your business than updating your data.

GridBuddy Connect is the data productivity platform that combines your data into an editable, spreadsheet-simple view so your team can get all of their insights in one place and engage confidently using the right data.

Learn more
- -
- Litmus
- - Send emails your subscribers can’t wait to open.

Litmus works alongside your ESP to help you create, personalize, and test your way to error-free emails in less time.

Learn more
- -
- MailCharts
- - Campaign intelligence for ecommerce teams

MailCharts empowers ecommerce marketers with industry insights and inspiration to create more engaging, evidence-based email and SMS campaigns.

Learn more
- -
- Sender Certification
- - Protect your email deliverability.

Sender Certification ™ is the deliverability insurance policy that decodes the top challenges for you, resulting in millions more emails in the inbox. In fact, our customers get 27 million more emails to the inbox per year, on average.

Learn more
- -
- Solutions
- - Solutions
- For Marketers
- - For marketers

Take the guesswork out of email marketing. Validity provides complete visibility into email marketing metrics, improves deliverability, and helps you get more from your email program.

Learn more
- -
- - Products of interest:

- Everest
- BriteVerify
- DemandTools Elements
- MailCharts
- For CRM Admins
- - For CRM admins

Simplify data management with solutions that improve data quality and increase CRM adoption.

Learn more
- -
- - Products of interest:

- DemandTools
- GridBuddy Connect
- BriteVerify
- For Sales Teams
- - For sales teams

Give your sales team back hours per day with tools designed to increase productivity and mitigate pipeline risks in real time

Learn more
- -
- - Products of interest:

- GridBuddy Connect
- BriteVerify
- For Revenue Operations
- - For revenue operations

Keep marketing campaigns and sales teams running smoothly with accurate data to increase engagement and productivity. When you can trust your data, you can target, engage, and convert customers more effectively.

Learn more
- -
- - Products of interest:

- Everest
- DemandTools
- GridBuddy Connect
- BriteVerify
- Resources
- - Resources
- Blog
- - Blog Post

Did Apple Forget How to Count? What the Jump from iOS 18 to iOS 26 Means for Marketers

If your phone is still running iOS 18.7, but you’re hearing buzz about iOS 26, you might be wondering: what happened to iOS 19 through 25? Did Apple skip a...

Read More

See all blog posts
- Customers
- - Customer Story

Copeland

Copeland is a global leader in sustainable heating, cooling and refrigeration solutions for commercial, cold chain, industrial, and residential industries. They help reduce carbon emissions, improve energy efficiency, and safeguard perishable food and medicine through the use of their climate-friend

Read More

See all customer stories
- Webinars
- - On Demand Webinar

Episode 69: State of Email Live – 10 Email Quick Wins to Boost Your Q4 ROI

The holiday shopping season is in full swing, but the 5 weeks between Thanksgiving and New Years Day is still the most crucial period for retailers. By early ...

Watch Now

View on demand webinars
- Resource Center
- - Report

The State of CRM Data Management in 2025

Our new report, The State of CRM Data Management in 2025, delivers unfiltered insights from 602 CRM users and stakeholders, revealing surprising stats like:  37% of CRM users reported losing...

Read More

Resource Topics

* * *

All resources Email Deliverability Email Marketing Email Infrastructure & Service Providers

Email Engagement Email Security & Authentication Email List Hygiene Email Sender & Domain Reputation

Data Quality Data Privacy Sales Productivity
- Learn
- - Email Marketing

- Email Marketing
- Open Rates
- Sender Reputation
- Blocklist Check
- Campaign Reporting
- Email Deliverability
- Email Testing
- Email Design
- - Email Authentication

- Email Authentication
- DKIM
- SPF
- DMARC
- BIMI
- - Data Quality

- Data Quality
- Data Deduplication
- Data Maintenance & Quality
- Data Migration
- Data Profiling
- Data Cleaning
- Data Governance
- Data Security
- Podcasts
- - Podcast

Email After Hours:
The Podcast for Email Senders

Danielle Gallant and Guy Hanson know what works in email—and know the road to your next killer campaign is getting tougher by the day. To find out how to give your subscribers what they really want, listen in as they interview email experts across the world.

Listen Now
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- Help Center
- - Support

Validity Help Center

Access curated resources and support for all Validity products in one comprehensive location.

Visit the Help Center
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- Validity Community
- - Support

Validity Customer Community

The Validity Customer Community is live! Visit this exclusive hub to talk with other community members, share go-to tips, and ask product questions.

Visit the Community
- -
- Company
- - Company
- About Us
- - Hi. We’re Validity.

For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. The Validity flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect, and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder, and grid CRM applications. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.

Learn more about Validity
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- Why Validity
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Give us a call: (800) 961 8205

U.K. Office: +44 (0) 118 403 2020

Validity Community



Validity’s State of CRM Data Management in 2025 report is live! Hear from 600+ CRM users and stakeholders worldwide. Learn more

# Achieve end-to-end marketing success—from data to delivery.

Tackle every marketing challenge with one strategic partner. Validity delivers trusted solutions in CRM data quality, email performance, and campaign analytics—to drive campaign success without complexity.

What can Validity do for you?Schedule a demo

## Less chaos.
More conversions.

We get it: Marketing can be messy. That's why we bring every step of your digital marketing workflow together under one roof—so nothing falls through the cracks.

## Your fast-track to campaigns that convert.

Reach and engage more people with accurate email validation.

Learn More

Get your CRM data clean and campaign-ready.

Learn More

Take the guesswork out of email marketing.

Learn More

## Leading brands around the world trust Validity.

**Read more customer stories**

## Who is Validity?

We’re not an ESP or a CRM. But we *do* sit alongside these tools and help marketers realize their full value.

From campaign planning to post-send analytics, our tools help marketers send accurate, personalized campaigns that hit the mark every time. Just think of Validity as your campaign co-pilot.

See what makes us different

## We’ve got your back. Always.
### Validity customers experience...

### 0% reduction in mail sent to spam

### 0% less time testing emails

### 0% less time on CRM data management

## Hear from Validity customers

*“If nobody’s seeing them, it really doesn’t matter how amazing your emails are or how incredible the offers are. It’s important to start by making sure your emails are delivered. Our partnership with Validity over the years helped us achieve this.”*

Tal Goren, Shutterfly

*“We can be masters of our own destiny. We’ve got the expertise within our team...and of course, can still feed off the expert support of organizations like Validity to make sure we have the tools and insights to keep us on the right path.”*

Tom Nowell, Virgin Atlantic

*“The \[Validity\] platform gives users options and lets them choose how they want to work and what works best for them.”*

Igor Kosoy, Meta Platforms Inc.

Group 13

*“Validity is our ‘security blanket’—our partnership meant we didn’t panic when we hit bumps. Any issues that cropped up were quickly resolved by Validity.”*

Michael Cabral, J.Jill

*“Validity’s support is invaluable—they’re always ready with the right advice.”*

Matthew Allen, bet365

## We’re committed to keeping you
(and your data) safe.

Our industry-leading security and privacy practices are designed to minimize risk and ensure compliance—giving you peace of mind every step of the way.

## Fresh insights to fuel your next big idea.

Email remains a top-performing channel for email marketers—but only if their messages reach the inbox.

Read more

With increasingly complex tech stacks and advancements in AI, how can businesses keep up?

Read more

We surveyed nearly 500 marketing professionals to bring you the insider intel you can’t find anywhere else.

Read more

## Better outreach and better results–at every stage of the customer lifecycle.

Ready to see us in action? See how you can achieve marketing success with Validity.

Let's Talk

Validity’s State of CRM Data Management in 2025 report is live! Hear from 600+ CRM users and stakeholders worldwide.

# Achieve end-to-end marketing success, from data to delivery.

Tackle every marketing challenge with one strategic partner. Validity delivers trusted solutions in CRM data quality, email performance, and campaign analytics—to drive campaign success without complexity.

What can Validity do for you?Talk to an expert

### Thousands of companies rely on Validity to grow faster.

### Less chaos. More conversions. Validity brings the entire marketing workflow together under one roof.

Email verification for the serious marketer.

BriteVerify is the industry’s longest standing and most complete email and contact verification solution. Our technology allows you to gather real contact data at the point of collection paired with the ability to check your data at any time – protecting customer experience and your email reputation.

Learn More

Clean your Salesforce data faster.

DemandTools is the secure data quality platform that enables organizations to clean and manage Salesforce data in less time, enabling everyone to do their jobs more effectively, efficiently, and profitably.

Learn More

An email success platform like no other.

Created by the most respected pioneers of email optimization and deliverability, Everest is the absolute pinnacle of email marketing–the only solution in the world that gives you full control of all critical stages of email marketing: pre-send prep and creation, in-flight optimization, and post-send monitoring.

Learn More

The most productive user experience for CRM.

Transform how you interact with your data through the versatility of grids. Create a clear, informative way to interact with your data for more productive end users and a more predictable business

Learn More

Send emails your subscribers can’t wait to open.

Litmus works alongside your ESP to help you create, personalize, and test your way to error-free emails in less time.

Learn More

Inspiration for email and SMS campaigns.

MailCharts is the campaign inspiration platform that gives digital marketers industry insights and ideas to create email and SMS communications that capture attention and grow sales.

Learn More

Your email deliverability insurance policy.

Every year, millions of emails end up in spam folders, damaging your sender reputation with Google, Microsoft, Yahoo, Apple and others, which will lead to even more emails marked as spam. With Sender Certification, we put millions of those emails back into the inbox and keep your reputation strong. On average, our customers get 27 million more emails to the inbox each year.

Learn More

### Our customers love us.

“What DemandTools can do versus what other platforms on the market can do is night and day. The quality of the management is just different.”

**Angela Henkel**
*Director of Marketing Operations, Ridecell*

“People are spending hundreds of thousands, if not millions, of pounds on their email programs. With Validity, you’re paying a small fraction of that to protect these investments and protect one of your key marketing channels. I think you’d be crazy not to consider it.”

**Jonathan Kirk**
*CRM and Design Manager, Ice Travel Group*

“Email deliverability can feel like a black box. But after Certification, our Microsoft inbox placement doubled overnight. ”

**Danny LaForge**
*Manager of Loyalty and Analytics, Boot Barn*

Read customer stories

### Committed to protecting your data.

Our trust has been built over two decades and we have the experience to prove it. We have worked with tens of thousands of customers spanning all industries, and we take our responsibility to protect the data you entrust to us very seriously.

## Webinars

##### Episode 69: State of Email Live – 10 Email Quick Wins to Boost Your Q4 ROI

On Demand Webinar

The holiday shopping season is in full swing, but the 5 weeks between Thanksgiving and New Years Day is still the most crucial period for retailers. By early November, you’ve...

WATCH NOW

##### AI is here. But is your data ready?

On Demand Webinar

Join us for a fast-paced, practical webinar where we break down the role of data in your AI journey. See real-world examples from the field and watch live demos of how tools...

WATCH NOW

##### \[Inbox Insiders\] Data Demystified: Used Customer Data to Build Better Email Campaigns

On Demand Webinar

Customer data powers great marketing—but it’s harder than ever to get right. Between tightening privacy laws, the struggle to keep data current, and consumers growing more wary of sharing personal...

WATCH NOW

## Resources

##### 2025 Email Deliverability Benchmark Report

Email remains a top-performing channel for email marketers—but only if their messages reach the inbox. Amid evolving privacy laws, new mailbox provider requirements, shifting consumer behaviors, and evolving technology, deliverability...

READ MORE

##### The State of CRM Data Management in 2025

Our new report, The State of CRM Data Management in 2025, delivers unfiltered insights from 602 CRM users and stakeholders, revealing surprising stats like:  37% of CRM users reported losing...

READ MORE

##### The State of Email 2025 from Litmus

We surveyed nearly 500 marketing professionals to bring you the insider intel you can’t find anywhere else. Keep your finger on the pulse of the email marketing industry—from how your...

READ MORE

#### Schedule your demo today!

Our data integrity solutions can save you time and help you make decisions that drive more leads, close more deals, and confidently plan for continued growth.

Schedule my demo

## How can we help? Contact us.

### Products

- BriteVerify
- DemandTools
- Litmus
- Everest
- GridBuddy Connect
- Mailcharts
- Product Downloads

### Solutions

- Validity for Email
- Data Management
- Sales Productivity

### Resources

- Blog
- Customers
- Path Forward
- Resource Center

### Company

- About
- Careers
- Newsroom
- Contact
- Anti-Slavery Policy
- IP & Trademarks
- Terms
- Privacy
- Sitemap

### Contact

- Schedule a demo
- Contact us
- Help Center
- Locations

© 2025 Validity. All Rights Reserved.



## How can we help? Contact us.

### Products

- BriteVerify
- DemandTools
- Litmus
- Everest
- GridBuddy Connect
- Mailcharts
- Product Downloads

### Solutions

- Validity for Email
- Data Management
- Sales Productivity

### Resources

- Blog
- Customers
- Path Forward
- Resource Center

### Company

- About
- Careers
- Newsroom
- Contact
- Anti-Slavery Policy
- IP & Trademarks
- Terms
- Privacy
- Sitemap

### Contact

- Schedule a demo
- Contact us
- Help Center
- Locations

© 2025 Validity. All Rights Reserved.

- Products
- BriteVerify
- DemandTools
- Everest
- GridBuddy Connect
- Litmus
- MailCharts
- Sender Certification
- Back
- Solutions
- For Marketers
- For CRM Admins
- For Sales Teams
- For Revenue Operations
- Back
- Resources
- Blog
- Customers
- Webinars
- Resource Center
- Learn
- Email Marketing
- Email Open Rates
- Email Sender Reputation
- Email Blocklist Check
- Email Campaign Reporting
- Email Deliverability
- Email Testing
- Email Design
- Back
- What is Email Authentication?
- DKIM
- SPF
- DMARC?
- BIMI?
- Back
- Data Quality
- Understanding Data Deduplication: What It Is and Why It Matters
- Data Maintenance and Quality
- Data Migration
- Data Quality
- Data Profiling
- Data Cleaning: Everything You Need to Know
- Data Governance
- Data Security
- Back
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