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# Try vegan this month!

Try vegan with Veganuary and we’ll send you our celebrity cookbook, meal plans, recipes and lots more – all for free!

Take part



10 Meal Plans

Celebrity Cookbook

Coaching Emails

## Join the Plant-Based Revolution

Veganuary has inspired and supported millions of people to try vegan since 2014 – with participants from almost every country in the world. We have worked with businesses to drive up vegan options in shops and restaurants, and have made veganism more visible and accessible through our work with national and international media.

10 Meal Plans

Celebrity Cookbook

Delicious Recipes

31 Coaching Emails

Join In

Discover Our Recipes



## Veganuary in numbers

### 228

People from over 228 countries and territories have taken part

### 1,480

More than 1,480 new vegan products and menu items were launched for Veganuary 2025

### 98%

98% would recommend Veganuary to a friend

### 12,280

Our 2025 campaign featured in over 12,286 media stories

Read our Campaign Reports



## OUR VISION

Our vision is simple; we want a vegan world. A world without animal farms and slaughterhouses. A world where food production does not decimate forests, pollute rivers and oceans, exacerbate climate change, and drive wild animal populations to extinction.

About Veganuary

Donate Today

## MEET OUR AMBASSADORS

### Joaquin Phoenix

Actor

“If you look at the climate crisis or the violence of our food system and feel helpless, thinking ‘I wish there was something I could do’- you can. Right now. Sign up to try vegan this January.”

### Billie Eilish

Singer-Songwriter and Activist

“The livestock sector contributes more than 60% of all food-system greenhouse gasses. That’s a lot of pressure on our planet, but by replacing meat consumption with plant-based foods, together, we can give the Earth a fighting chance.”

### Bimini Bon Boulash

Artist & Author

“Babes! You know what’s chic right now? Being vegan for January! Kindness is in, compassion is sexy and being healthy makes you a hottie. Serve it up for the animals, the planet and our fabulous selves. If you’ve ever thought about living it up plant-based, Veganuary is your chance to show the world!”

### Paul McCartney

Musician

“I’ve been vegetarian for over 40 years and have stayed with it because I believe that every meat-free meal is a win for animals and the planet. This is why I started Meat Free Monday with my daughters Mary and Stella, and it’s also why I support Veganuary. We’re all trying to make the world a bit better, so why not sign up, take part, give it a go, and see how you feel? It could be the best thing you ever did.”

### Chris Packham

Wildlife TV Presenter

“As I’ve become more and more aware of our impact, the impact our diet has on the environment – and of course the species that live in it – I’ve become increasingly concerned to minimise the negative aspects of that impact.”

### Lucy Watson

TV Personality & Influencer

“Loving animals and eating them too never made sense to me; that’s why I went veggie aged 6 and then later turned to veganism. It was the best decision I’ve ever made & I’ve enjoyed it so much more than I could have ever expected. It feels good to do the right thing. I know it can be a daunting prospect for some, Veganuary is here to help guide you.”

### Evanna Lynch

Actor

“I’ve loved Veganuary’s work for a long time because I know, having been a vegetarian who was intimidated by veganism, that so many people just won’t start because they think it’s too hard and that they’re going to fail. And Veganuary presents you an opportunity to do it with other people, with a community, and it’s not saying it’s a lifelong commitment, it’s saying ‘try it for a month and see how you feel’.”

### Sara Pascoe

Comedian

“I decided that I was going to do 100 days being vegan, and I was going to write it up and see how I felt. But within a week I felt so much better in my body that it then became ‘oh I am definitely going to do this forever.’ My digestion immediately improved, and that thing where you feel a little bit glowy, where people say you look well, and you say ‘well actually, I’m vegan.”

Our full ambassador list

## Thinking of trying vegan?

Veganuary inspires and supports people all over the world to try vegan for January and beyond. Millions of people have already taken part. Will you join them?

10 Meal Plans

Celebrity Cookbook

Delicious Recipes

31 Coaching Emails

Try Veganuary

Try vegan this month!

Veganuary is a charity registered in England and Wales (1168566) inspiring people to try vegan for January and throughout the rest of the year.

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## Download Your FREE Celebrity Cookbook

Join in to receive a celebrity e-cookbook along with 31 days of inspiring recipes, nutrition tips and more. All our resources are 100% free!

Try Vegan!



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