Page Inspect

Incentive Optimization Engine for Enterprises | Voucherify

By clicking **“Accept”**, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Your preference will be stored for this browser and device. If you clear your cookies, your preference will be forgotten.

PreferencesAccept

Privacy Preference Center

Privacy is important to us. You can disable cookies that are not necessary for the basic functioning of the website. Blocking them may impact your experience on the website, though.

View our Privacy Policy for more information.

Reject all cookiesAllow all cookies

Manage Consent Preferences by Category

Essential

**Always Active**

These items are required to enable basic website functionality.

Marketing

Essential

We use these items to deliver more relevant advertising, limit the number of times you see an advertisement and measure the effectiveness of ad campaigns.

Analytics

Essential

These items help us understand how our website performs, how you interact with the site, and whether there may be any technical issues.

Personalization

Essential

These items help us personalize your experience.

Confirm

Fall Product Update: MCP, Shopify Plus & deeper control ahead of BFCM

0

Days

0

Hours

0

Minutes

0

Seconds

See what's new

2025-09-24 12:00 am

2025-05-21 12:00 am

2025-03-14 12:00 am

2025-05-20 12:00 am

2025-04-22 12:00 am

2025-09-29 12:00 am

Product

PRODUCT

Incentive Decisioning

Incentive Orchestration

Incentive Analytics

SCENARIOS

Coupons

Cart-level promotions

Gift cards

Product bundling

Loyalty programs

Referral programs

Digital wallets

Gamification

Pricing

Resources

FOR ENGINEERING

Documentation

API Status

Slack community

Integrations

FOR MARKETING

Blog

Webinars

Recipes

New

Roadmap

Help Center

Customers

INDUSTRIES

Retail & Ecommerce

QSR

Travel & Mobility

Financial Services

FEATURED

How Breville uses Voucherify to run smarter promotions with minimal effort

How Michelin runs the Better Motion loyalty program with Voucherify

Read all stories >

Company

Why Voucherify?

Newsroom

Partners

Career

We're hiring!

Customer Success

Events

Log inGet started

Log inGet demo

FROM CEO

Loyalty programs are dead. Long live incentive optimization.

# Incentive Optimization Engine that tells you when to stop

Built to test, personalize, and control offers in real time. Launch quicker, learn faster, and make every incentive count across every channel, for every customer.

Get demo

Start free trial

Targeted & highly personalized

Adaptive, dynamic, acting on intelligence

Prepared for the agentic future

CASE STUDY

CASE STUDY

CASE STUDY

CASE STUDY

CASE STUDY

CASE STUDY



## If you're struggling here,margins will follow

### **Subsidizing sales**

No targeting, no limits, just discounts handed out to everyone, even those who would’ve bought anyway.

### Flying blind

Without quick tests or visibility, it’s hard to tell what’s working and what’s just dead weight.

### Stuck in dev

Every promo change needs a deploy, slowing experimentation while your competitors move faster.

## Not another cookie-cutter loyalty platform, but something smarter

Voucherify powers loyalty, promotions, and everything in between. Flexible for your current use case. Smart enough for what's next.

### Go from raw data to personalized incentives

Voucherify turns any data, from location to shoe size, into fuel for promotion personalization. Pull data from anywhere and act on it instantly with simple campaign rules.

### Activate promotions on every channel

Create, manage, and automate personalized promotions and loyalty rewards across all channels: web, mobile, in-store, even AI agents, from one unified dashboard.

### Turn incentives into profit center

Stop running break-even promos. Optimize incentives in real time based on data, behavior, and business goals. Drop what doesn’t work, double down on what does.

### Do everything with one promotion platform

But not in a bad jack-of-all-trades way. Run any promotion type – from coupons, in-store promotions and referrals, to complex loyalty programs.

### Deliver the perfect incentive, every time

Use real-time data to tailor offers to the user, their behavior, and context. One code can mean different things depending on who’s redeeming it, when, and where.

### Go live in weeks, not quarters

Get your first campaign live fast. Prebuilt accelerators and clean APIs mean no long setup cycles. Let marketing test and iterate without waiting on dev resources.

### Perform under pressure

Black Friday? Flash sales? Voucherify delivers incentives in real time, with 50ms response times. With auto-scaling and low-latency APIs, your promos won’t break under pressure.

### Own the promotion logic

Combine incentives across brands, markets, and countries with full control over who gets what. Voucherify handles the tough stuff like overlapping rewards, regional limits, and brand-specific tiers.

### Keep fraud out, margins in

Set smart limits on redemptions, channels, budgets, and segments to keep abuse out and profits in. Whether it’s 10 or 10,000 offers, Voucherify makes every incentive trackable, secure, and margin-safe.

## ‍The agent economy is coming

The rise of consumer shopping agents changes everything about promotions. Are you ready to incentivize the middleman?

### Drive conversions with real-time decisioning

Test alternative offers with “Next Best Offer” models and let Voucherify’s decision engine do the heavy lifting. It scores and qualifies each interaction, using customer context to deliver the best-fit promotion.

### Give AI tools secure access to 
Voucherify

MCP is your AI interface to Voucherify. Ask about budgets, redemptions, or promo performance in plain language. Catch abuse, track spend, and stay ahead of margin risks.

Coming soon

### Automate promo execution with Kebi

Meet Kebi, your AI promo ops manager, only faster. It plans, launches, and monitors promos across channels, flags anomalies, suggests optimizations, and handles routine tasks hands-free.

"Integrating Voucherify was a breeze. Clear docs, flexible setup, and great customization made it one of the smoothest implementations we’ve done!"

3 months

to integrate pilot promotions, 
loyalty, and referrals

80%

of members earn points and redeem rewards

Reduced

TTM and program TCO

Read case study

"Voucherify unlocked a whole new wave of marketing initiatives, letting us drive activation, retention, and churn prevention with precision and measurable impact."

Reduced

churn thanks to reactivating dormant users

6x

higher conversions for incentives powered by Voucherify

Read case study

“Voucherify allows us to save over 70% of the time on our internal processes. Not to mention a massive slash in the subscription costs compared to our previous provider.”

70%

drop in campaign management time

50%

drop in subscription costs compared to previous provider

60%

reduced promotion fraud

Read case study



## Built for the next era of incentives

### Open, granular APIs

Access hundreds of purpose-built endpoints to build, manage, and scale incentives with ease. Voucherify’s Open API gives you full control, backed by detailed docs and ready-to-run Postman collections.

Go to Docs

### Postman collections

Test incentives instantly using curated Postman collections for every core API flow.

More

### SDKs

Build with ease using official SDKs for JavaScript, Python, PHP, Java, and more.

More

### Webhooks & event streaming

React to redemptions, fraud alerts, or customer actions in real time. Voucherify’s event-driven webhooks and Kafka connectors fire off workflows across your stack the moment things happen.

### Extensible data model

Add custom fields to customers, products, campaigns, redemptions, anything. Then build promo logic around
what actually matters to your business.

### Fast & global

Voucherify delivers sub 50ms API responses, 99.99% uptime, and
auto-scaling that handles millions of requests.

Track status

### Security & observability built in

Set who can do what, get approvals before anything goes live, and track every change. Enterprise-grade security baked in: ISO 27001, GDPR-compliant.

### Connected with your stack

Voucherify connects to anything with an API, seriously, anything. Your ecommerce, CRM, CDP, app, POS, you name it. We’ve got pre-built integrations for the usual suspects, but the real magic is how easily we plug into whatever tech stack you’ve built.

See all integrations

### **Recognized where it counts**

Gartner features us for a reason: real product strength, not just promises. We're proud to be highlighted for what teams actually care about: speed to market, flexibility, and the ability to launch incentives that work.

Get the report

## FAQs

Voucherify Incentive Optimization Engine

What is an incentive optimization engine and how does Voucherify work?

Incentives technology helps you set and enforce discount rules across channels. With Voucherify, you define who, when, and where promotions apply, target products and segments, and validate redemptions in real time via APIs and webhooks. It’s a scalable, customizable platform that lets global brands launch and track personalized discounts, vouchers, loyalty programs, and referrals across every channel.

Does Voucherify integrate with my stack?

Yes. Plug into your commerce/checkout, CDP/CRM/CEP, data warehouse, apps, and POS using REST APIs, SDKs, and webhooks. Use connectors where available or build custom flows.

What promotions can I run with Voucherify?

Coupons and auto-applied discounts, loyalty points and tiers, referrals, gift cards/store credit, bundles/BOGO, and digital wallets, plus stacking/exclusions and priorities to control the final price.

Do you offer a free trial?

Yes, there’s a free 60-day trial so you can explore all modules before committing.

Is Voucherify suitable for enterprise brands?

Absolutely. It’s built for high volumes and global setups, with guardrails like budgets, per-customer limits, and velocity caps, plus options for advanced support and controls.

How fast can we go live?

Teams usually ship an MVP in days or a few weeks depending on the UI and integrations. Most work is mapping events, checkout calls, and data flow.

## Are you optimizing incentives or just running them?

Get demo

Start free trial

## Join our newsletter

Wrong email

Please wait...

By registering, you confirm you have read and agree to the storing and processing of your personal data by Voucherify as described in the Privacy Policy.

Voucherify is committed to protecting and respecting your privacy, and we'll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below to say how you would like us to contact you:

Marketing permissions

I agree to receive other communications from Voucherify.

Before you send us your data, you must become acquainted with the Privacy Policy where you will find information on the personal data controller, your rights and our obligations, the purpose for which your data are processed and any other information which relates to the protection and security of your personal data.

## **Thank you!
**

Remember to check your inbox for our content.

Something went wrong while submitting the form.

Close

Join our newsletter

Mach Alliance

### Katowice

Porcelanowa 23,
40-246 Katowice Poland

Mach Alliance

### New York

99 Hudson Street 5th Floor, 10013 New York USA

Mach Alliance

Capterra rating

Capterra rating

### Product

Incentive Decisioning

Incentive Orchestration

Incentive Analytics

### Use case

Coupons

Cart-level promotions

Gift cards

Product bundling

Loyalty programs

Referrals

Digital wallets

Gamification

### Resources

Integrations

Recipes

Blog

Help Center

Glossary

### For devs

Docs

Status

Community

### Company

About

Our Partners

Newsroom

Career

Contact us

Legal

© 2021 Voucherify