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# WIRED

## Today’s Picks

Backchannel

## Can AI Avoid the Enshittification Trap?

Cory Doctorow’s theory of “enshittification” explains how tech platforms rot from within. As AI grows more profitable—and powerful—it risks the same fate.

Keep Calm

## Elon Musk Has Turned His Eye to the UK

Social Media

## The Blurred Truths of Sora

Pour Things

## The Bourbon Industry Is in Turmoil. Could Tech Provide the Shot It Needs?

Viral Hits

## ByteDance’s Other AI Chatbot Is Quietly Gaining Traction Around the World

ByteDance is paying for ads and partnering with influencers to promote its AI chatbot app Cici in countries like the UK, Mexico, and Indonesia.

Cyberbullied

## Spit On, Sworn At, and Undeterred: What It’s Like to Own a Cybertruck

“We were the targets.” WIRED spoke to seven Tesla Cybertruck owners about their most controversial purchase and why they're proud to drive it.

## Most Recent

### The Big Interview

The Big Interview

Mark Cuban Would Still Have Dinner With Donald Trump

The billionaire investor campaigned for Kamala Harris, but thinks tech execs have a “moral imperative” to play nice with the president. Why? It’s good business.

### Hackers Dox ICE, DHS, DOJ, and FBI Officials

### Swedish Death Cleaning, but for Your Digital Life

### Gear News of the Week: Honor Teases a Bizarre Robot Phone, and Kohler Debuts a Toilet Sensor

### Need Something Repaired? Now There’s an App for That

### Lovense's Lush Mini Vibrator Is Comfy but Might Lack Some Power

## Subscriber Exclusives

Made in China

### How ByteDance Made China’s Most Popular AI Chatbot

ByteDance’s Doubao app has overtaken DeepSeek, proving that user-friendly design often matters more than having the most advanced AI model.

AI Lab

### The AI Industry’s Scaling Obsession Is Headed for a Cliff

Inner Loop

### Federal Workers Are Being Used as Pawns in the Shutdown

Model Behavior

### ‘Sovereign AI’ Has Become a New Front in the US-China Tech War

Made in China

### The City That Made the World Fall for a Monster

Politics

## The Shutdown Is Pushing Air Safety Workers to the Limit

## Trump Wants to Take Over Cities. Influencers Are Giving Him the Fuel to Do It

## He Wrote a Book About Antifa. Death Threats Are Driving Him Out of the US

Security

## Why the F5 Hack Created an ‘Imminent Threat’ for Thousands of Networks

## When Face Recognition Doesn’t Know Your Face Is a Face

## A New Attack Lets Hackers Steal 2-Factor Authentication Codes From Android Phones

Science

## How to See Comet Lemmon This October

## SpaceX’s Second-Gen Starship Signs Off With a Near-Perfect Test Flight

## Interstellar Comet 3I/ATLAS Is Spewing Water Like a Cosmic Fire Hydrant

Business

## A Plan to Rebuild Gaza Lists Nearly 30 Companies. Many Say They’re Not Involved

## Programming in Assembly Is Brutal, Beautiful, and Maybe Even a Path to Better AI

## UK Watchdog Targets Google Search in Competition Crackdown

Gear News

## What It’s Like Using Squarespace’s Blueprint AI to Design a Website

## Niantic’s Peridot, the Augmented Reality Alien Dog, Is Now a Talking Tour Guide

## How to Use Satellite Communications on the Garmin Fenix 8 Pro

Reviews

## 10% Off TurboTax Discount Codes for October 2025

## Home Depot Deals on Decor and Cookware—Plus BOGO Milwaukee Power Tools

## We Tried 8 of the Most Popular Indoor Gardening Systems

Culture

## The ‘Womanosphere’ Is Reshaping the Conservative Dating Landscape

## Men Are Betting on WNBA Players’ Menstrual Cycles

## *Tron: Ares* Wants to Gaslight You About the Future of AI

What to Watch

## The 45 Best Movies on Hulu This Week

## The 50 Best Shows on Hulu Right Now

## The 26 Best Shows on Amazon Prime Right Now

Podcast: Uncanny Valley

## WIRED Roundup: Are We In an AI Bubble?

## How China Is Hoping to Attract Tech Talent

## Patreon CEO Jack Conte Wants You to Get Off of Your Phone

## The Big Story

Neural Viz

### The Future of AI Isn't Just Slop

Behold Neural Viz, the first great cinematic universe of the AI era. It's from a guy named Josh.

Soft Power

### A Journey Into the Heart of Labubu

Endgame

### The Real Stakes, and Real Story, of Peter Thiel’s Antichrist Obsession

Invite Only

### Tech Billionaires Already Captured the White House. They Still Want to Be Kings

X Marks the Spot

### WIRED’s Politics Issue Cover Is in a City Near You

## Special Editions

Generation iPad

### WIRED Takes You Back to School

Young people entering classrooms this fall need a totally different tool set than the generations before them.

Take Off

### The New Era of Work Travel

Beyond Wellness

### Are We Healthy Yet?

Special Edition

### How to Win a Fight

Special Edition

### You're Not Ready

## WIRED Classics

Author's Note

### Confessions of a Viral AI Writer

*Originally published September 2023:* Despite my success with AI-generated stories, I'm not sure they are good for writers—or writing itself.

Case Closed

### How Peter Thiel's Secretive Data Company Pushed Into Policing

Master Minds

### Geek Power: Steven Levy Revisits Tech Titans, Hackers, Idealists

Fall Hard

### Online Dating Made This Woman a Pawn in a Global Crime Plot

Free Fall

### The Battle for the Soul of Buy Nothing

## Trending Stories
## TOP STORIES IN THE LAST 48 HOURS

Spit On, Sworn At, and Undeterred: What It’s Like to Own a Cybertruck

“We were the targets.” WIRED spoke to seven Tesla Cybertruck owners about their most controversial purchase and why they’re proud to drive it.

One Republican Now Controls a Huge Chunk of US Election Infrastructure

Former GOP operative Scott Leiendecker just bought Dominion Voting Systems, giving him ownership of voting systems used in 27 states. Election experts don't know what to think.

Should You Hike in Boots or Trail Runners?

Lightweight shoes now dominate the trails, so do you still need boots? Here’s how to choose the right footwear for your outdoor adventures.

Why the F5 Hack Created an ‘Imminent Threat’ for Thousands of Networks

Networking software company F5 disclosed a long-term breach of its systems this week. The fallout could be severe.

## Videos

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Incognito Mode

### Following Your Stolen Data Through The Dark Web
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Autocomplete Interview

### Charlie Hunnam Answers The Web's Most Searched Questions
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Hacklab

### I Cheated At Poker By Hacking A Casino Card Shuffling Machine
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Autocomplete Interview

### Gordon Ramsay Answers The Web's Most Searched Questions
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On the Grid

### Where ICE Takes People—And Where They Send Them Next
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Tech Support

### Engineering Professor Answers Electric Car Questions
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Tech Support

### Kevin O'Leary Answers Investor Questions
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50\. Most Googled

### Fighting Legends Answer the 50 Most Googled UFC Questions
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Autocomplete Interview

### Mark Wahlberg Answers The Web's Most Searched Questions
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Tech Support

### Historian Answers Latin American History Questions

WIRED is where tomorrow is realized. It is the essential source of information and ideas that make sense of a world in constant transformation. The WIRED conversation illuminates how technology is changing every aspect of our lives—from culture to business, science to design. The breakthroughs and innovations that we uncover lead to new ways of thinking, new connections, and new industries.

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