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The Content Marketing Agency You've Been Looking For | Optimist

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# Full-Service B2B Content Marketing Agency

We Help Content Teams Build Sustainable & Scalable Programs with Unquestionable Impact

It’s time to step off the content treadmill.

Optimist partners with growing companies and enterprise leaders to build authority and drive measurable results.

LET'S TALK

## Leading B2B Content Teams Trust Optimist

Optimist specializes in content marketing for B2B technology & software companies, including fintech, HR tech, health tech, retail tech, business automation, developer tools, marketing technology, and more.

### “Working with Optimist is fantastic.

### They collaborate seamlessly with our in-house team and maintain the high quality we aim for.”


**Ana Camarena**

*Content Writing Manager, Semrush*

## Nice Words, But What About the Numbers?

### 14X Leads
### +1,270% Organic Blog Traffic

### 5X Inbound Pipeline
### +2,000% Organic Traffic Value

### 43X Sign Ups
### +2,961% Organic Traffic

SEE ALL OF OUR CASE STUDIES

### “Optimist stood out with their full-service approach — from strategy to design and publication.

### Their team has exceeded our highest expectations and we couldn’t be more pleased with our decision to partner with them.”

**Brian Glassman**

***Director of SEO, DreamHost***

## High-Performance Content & Campaigns that Generate Awareness, Demand, Leads, & Revenue

### Brand & Thought Leadership

Cash in on your team’s expertise with expert-driven articles, posts, carousels, and more.

- SME interviews
- Content planning
- Articles
- Social content

### Demand Gen & Awareness

Build buyer influence with targeted campaigns and precision-crafted content.

- Campaign content
- Data stories
- Visual assets
- Customer stories

### Sales, Leads, & Conversions

Turn pipeline into revenue with conversion-focused content.

- Sales sheets
- Competitor content
- Use cases
- Case studies

### SEO & Organic Growth

Scale inbound traffic and conversions with search-optimized content written for humans.

- Keyword strategy
- Website optimization
- Content planning
- Articles
- Landing pages

### Retention & Referrals

Strengthen relationships to improve retention and expand key accounts with content that resonates with your existing customers.

- Spotlights
- Tutorials
- Technical articles
- Knowledge base

### Social & Zero-Click

Grow your audience with platform-native content that breaks the algorithm (in the good way).

- Reels
- Carousels
- Ghostwriting
- Repurposing

LET'S TALK ABOUT YOUR CONTENT

### “Optimist checks all the boxes. Quality, human-first content that gets results, produced by genuinely kind, good-to-work-with humans.”

**Keriann Strickland**

*CMO, Submittable*

## Values Over Everything

Optimist was founded on four core values—and they shape our work and our operations.

SEE WHAT MAKES US TICK

### Do What’s Right.

Never compromise on the things that matter.

### Be Human.

Show empathy and create for people first.

### Ask Why.

Start with strategy, execute with purpose.

### Give a Sh\*t.

Treat it like your own business.

## Don’t Waste Cycles Finding Creative Talent.

Working with us means you’ll get a world-class content team hand-picked our network of hundreds of vetted, expert strategists, writers, editors, and designers.

MEET YOUR NEW CONTENT TEAM

## Incredible Talent, Enter Here

We’re always looking for exceptional freelance writers, editors, designers, and strategists with a proven track record and impeccable taste.

SEE OUR OPPORTUNITIES

## Content Marketing Community

*Top of the Funnel* is a place to learn, network, and share work and referral opportunities.

Join hundreds of strategists, writers, designers, analysts, managers, and content marketers in our free growth community for all things content marketing, inbound, and SEO.

LEARN MORE

Marketing

### Strategic Content Marketing: A Recipe for Growth

Content marketing without a strategy is a lot like throwing spaghetti at a wall. (Stay with me here.) When you're cooking spaghetti, one way to tell if it's done is--supposedly--to simply fling the noodles at the wall. If the pasta doesn’t stick, it's said to need...

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SEO

### How to Build a Growth-Focused Search Strategy for Every Stage of the Funnel

This post is about how to build a growth-focused SaaS SEO strategy. But first, a little story… Six weeks ago, I was struggling. I was trying to art direct some updates to our website. (Cue 🙄) But, I’m not a designer. So I went to Google. “How to do web design for...

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Agency Journal

### Agency Journal: Dispatches from Inner-Workings of a Content Marketing Agency

Blogs Are Dead. Long Live the Blog. Published by Tyler Hakes on April 24, 2025 Content marketing is in an existential crisis. You can feel it. I can feel it. The things that worked consistently for years and decades are now less solid. The playbooks that nearly every...

read more

### Ready to Get Off the Content Treadmill?

Flexible engagements for projects, retainers, and everything in between.

LET'S TALK CONTENT

Optimist is a full-service content marketing agency that has helped more than 100 B2B technology companies turn content into growth engines.

We partner with growing companies and enterprise leaders to drive awareness, affinity, demand, and revenue through high-performance content, data-driven assets, and attribution-ready campaigns.

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