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Zeta Global – The AI Marketing Cloud

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Athena by Zeta

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Athena by Zeta™

Athena by Zeta is the beginning of a new era in marketing. The first superintelligent agent built for marketers—powered by proprietary data, contextual intelligence, and seamless integration with the Zeta Marketing Platform.

Athena by Zeta

- Athena by Zeta Overview
- Zeta Answers

Zeta Data & AI

- Zeta Identity
- Zeta Data
- AI Agents
- AI Orchestration

Meet Athena by Zeta

This isn’t just another tool—Athena by Zeta is intelligence that doesn’t just inform, it acts.

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Platform & Products

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Zeta Marketing Platform

Unified data and AI in one platform, across all your marketing channels. Get predictable growth, real results, and clear ROI.

Zeta Marketing Platform

- ZMP Overview

AI-powered customer experience
- Omnichannel Activation

Drive acquisition and campaign execution across paid channels
- Customer Data Platform

Understand and recognize customer identity
- Analytics & Attribution

See results as they happen
- Customer Messaging

Orchestrate real-time, personalized communication across owned channels
- HIRO for Publishers

Turn anonymous traffic into revenue

Channels

- CTV
- Programmatic Display
- Email Advertising
- Mobile Messaging
- Email Messaging

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Use Cases

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Use Cases

Learn how leading brands are achieving the impossible with Zeta. Explore the solutions we offer by industry and by business objective and discover the impact you can expect when working with an industry leader.

By Industry

- Retail
- Travel & Hospitality
- Financial Services
- Publishers
- Media Agencies
- All Industries

By Business Goal

- Acquisition
- Customer Growth
- Retention

Zeta Attribution

Every customer is a real person on a real journey. Only Zeta can tell you the whole story.

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Partners

Resources

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Resources

Use these tools and insights to better understand the value of Zeta and learn how you can improve your marketing outcomes and experiences.

- Resource Center

Original research, intelligence, and expert advice only Zeta can provide.
- Customer Success Stories

Discover how leading brands turn strategy into impact with Zeta.
- Zeta Economic Index

Consumer attitudes and activities revealed by our proprietary Data Cloud.
- Zeta Results Calculator

Learn how Zeta can lower your total cost of ownership over time.
- Responsible Data Practices

Resource to help navigate responsible data and privacy management.

Future of Owned Media

How to win in 2025 with AI, personalization, and privacy.

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About

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About

Zeta Global is the AI-powered marketing cloud that leverages proprietary AI and trillions of consumer signals to make it easier to acquire, grow, and retain customers more efficiently.

- Our Story
- Leadership
- Locations
- Contact Us
- Life at Zeta
- Our Virtues
- Job Openings
- Investors

Our People Are the Pulse of Zeta

Join our culture committed to building innovators and future leaders.

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Press & News

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# Say Hello to
Athena by Zeta™

Athena is you, amplified by intelligence. Today a superintelligent agent, tomorrow the preeminent operating system for enterprise businesses.

Meet Athena Why Zeta

**Zeta Global Named**

Zeta Global recognized on the inaugural *TIME | America’s Growth Leaders 2026* list.

View the Recognition

**Zeta AI Answers**

Marking a new era in Agentic Marketing where intelligence predicts outcomes and autonomously acts.

Zeta Answers

**AI Agent Studio**

A breakthrough innovation letting marketers orchestrate Zeta’s generative AI agents to automate complex tasks with precision and efficiency.

Zeta AI Suite

News:

## Zeta to Acquire Marigold's **Enterprise Business**

Zeta signed a definitive agreement to acquire Marigold's enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow. The acquisition expands our Fortune 500 presence, extends our global reach, accelerates the One Zeta model, and is expected to be accretive to adjusted EBITDA and free cash flow in year one.

Read the News

Helping Top Brands Achieve the Impossible™

Imagine if…

## A CMO could turn marketing & advertising into **one powerful engine for ROI.**

Zeta unites every owned and paid channel into a single platform, giving CMOs and CFOs a faster, clearer path to reliable ROI. No more silos, just accelerated growth.

Zeta Marketing Platform

Imagine if…

## Wasted impressions **were a thing of the past.**

With Zeta's identity-powered activation, performance isn't only guaranteed, it's predictable. Plan, buy, and optimize across channels connecting every touchpoint to real business impact.

Omnichannel Activation

Imagine if…

## Solving every marketing challenge **was effortless, precise, and lightning-fast.**

Goodbye, busywork. From pre-built to custom, Zeta's AI Agents take action instantly—executing workflows, optimizing spend, and scaling impact across the customer journey.

Zeta AI Agents

Imagine if…

## Your campaigns could be **backed by certainty.**

With deterministic attribution and real-time intent, Zeta ties each customer experience to measurable outcomes—making every decision accountable, and every dollar go further.

Attribution & Analytics

## Our Superpower is AI-Powered Marketing

Zeta Marketing Platform

The ZMP unifies Identity, Intelligence, & Activation for better consumer experiences and greater brand results.

Explore

**Data Management** CDP

Create individualized experiences and drive better results throughout the customer lifecycle.

Connect

**Messaging** ESP

Unlock AI-powered personalization across all your customer touchpoints with the leading ESP.

Engage

**Activation** DSP

Harness the full potential of paid media to fuel customer acquisition and long-term loyalty across all channels.

Discover

## Zeta Data by the Numbers

0B+

Unique global identifiers

0T+

Content consumption signals per month

0M+

People in the United States

0+

Interest and intent audiences

## Stay in the Know with Our Featured Content

From Insights to Answers: Marketing’s Transformation

Marketing without the Blindfold: Why Identity and AI Are the Future of Attribution

Reduce the Distance Between Data and Action by Combining Agents with Intelligence

## Ready to Take AI from Imagination to Impact?

Schedule a demo with one of our experts or chat with a Zeta rep for more information.

Request Demo Contact Us

Stay In The Know

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Athena by Zeta

Athena by Zeta

Athena by Zeta

Zeta Answers

Zeta Data & AI

Zeta Data & AI

Zeta Identity

Zeta Data

AI Agents

AI Orchestration

Platform

Platform

ZMP Overview

Customer Data Platform

Customer Messaging

Omnichannel Activation

Analytics & Attribution

HIRO for Publishers

Products

Products

CTV

Programmatic Display

Email Advertising

Mobile Messaging

Email Messaging

By Industry

By Industry

Retail

Travel & Hospitality

Financial Services

Publishers

Media Agencies

All Industries

By Goal

By Goal

Acquisition

Customer Growth

Retention

About

About

Our Story

Leadership

Locations

Partners Resource Center Press & News Case Studies Life at Zeta Investor Relations

- English
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- Español
- English (United Kingdom)

- Privacy Policy
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- UnsubCentral®
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- Español
- English (United Kingdom)

© 2025 Zeta Global Corp.

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## Read our Featured Articles

Reports

Building a True Business Case for Your CDP: Why Use Cases Matter

Articles

Precision, Personalization, and Predictive Power